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SUMMARY:DigiMarCon Hawaii Guest Speaker
DESCRIPTION: Renowned digital marketing expert\, author\, and entrepreneur Anna Covert is set to take the stage at 4pm on July 24 at the DigiMarCon Hawaii\, the premier digital marketing conference held at the Hilton Hawaiian Village Waikiki Beach Resort.
URL:https://thecovertcode.com/event/digimarcon-hawaii-guest-speaker/
LOCATION:Hyatt Regency Waikiki Beach Resort & Spa\, 2424 Kalākaua Ave\, Honolulu\, 96815\, United States
CATEGORIES:Public Speaking,Up & Coming Event
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DTSTART;TZID=UTC:20250605T170000
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LAST-MODIFIED:20250507T005754Z
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SUMMARY:The Fraud Factor: Urgent Strategies for Safer Digital Marketing
DESCRIPTION:In today’s fast-paced digital landscape\, marketing isn’t just about reach and conversion anymore. It’s also now a prime target for fraud. From click fraud and fake leads to data manipulation and malicious ad placements\, digital deception is costing businesses billions annually. Nearly 14% of all PPC ad clicks are fraudulent\, yet many business owners don’t realize how exposed their campaigns really are. \nJoin Anna Covert for The Fraud Factor: Urgent Strategies for Safer Digital Marketing\, a powerful\, eye-opening session designed for business owners and marketing professionals who want to safeguard their companies\, protect their brands\, and make smarter use of their budgets. With years of investigative marketing expertise\, Anna will uncover the most common types of digital fraud\, teach you how to spot red flags early\, and arm you with actionable steps to defend your business from financial and reputational risk. \n\nAgenda\n\n\n\n\n\n5:00 PM – 6:00 PM: Check In + Pupus & Drinks \n\n\n\n\n6:00 PM – 7:00 PM: Presentation \n\n\n\n\n7:00 PM – 7:15 PM: Q&A Session \n\n\n\n\n7:15 PM – 8:00 PM: Book Signing\, Networking\, and Dave & Buster’s Games!
URL:https://thecovertcode.com/event/the-fraud-factor-urgent-strategies-for-safer-digital-marketing/
LOCATION:Dave & Busters Honolulu\, 1450 Ala Moana Blvd\, Honolulu\, 96814\, United States
CATEGORIES:Public Speaking,Up & Coming Event
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DTSTART;TZID=UTC:20250218T170000
DTEND;TZID=UTC:20250218T200000
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CREATED:20250206T005356Z
LAST-MODIFIED:20250206T005356Z
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SUMMARY:The Latest Insights in Digital Sales and Marketing 2.0
DESCRIPTION:This February\, join us for part 2 of last year’s SME Honolulu panel\, featuring sales and marketing experts Anna Covert\, founder of Covert Communication\, and Darshaun Nadeau\, Co-Founder of Flowing Blue. \nThey’ll be diving into powerful behavioral strategies like loss aversion\, autonomy bias\, and the scarcity effect\, and exploring how these principles can elevate AI-driven marketing. \nIn this session\, Anna and Darshaun will discuss how these psychological triggers can be applied to create compelling ad copy\, optimize landing pages\, and enhance customer touchpoints throughout the buyer’s journey. By incorporating these strategies into AI models\, businesses can develop personalized campaigns that drive action\, improve conversion rates\, and foster deeper connections with their audiences. \n– \nDon’t miss out on this interactive and insightful event\, complete with networking opportunities\, heavy pupus\, drinks\, prizes\, and more! \nReserve your spot today. \n$50 for members and $55 for non-members. Secure your spot now by visiting smehonolulu.org and heading to the events page.
URL:https://thecovertcode.com/event/the-latest-insights-in-digital-sales-and-marketing-2-0/
LOCATION:Dave & Busters Honolulu\, 1450 Ala Moana Blvd\, Honolulu\, 96814\, United States
CATEGORIES:Public Speaking
ATTACH;FMTTYPE=image/png:https://thecovertcode.com/wp-content/uploads/2024/06/The-Latest-Insights-in-Digital-Sales-and-Marketing-2.0.png
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DTEND;TZID=UTC:20250214T080000
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CREATED:20250213T042122Z
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SUMMARY:Together Digital | Power Lounge: Digital Marketing: How To Spot A Fraud
DESCRIPTION:Join us for an exclusive conversation with Anna Covert\, a trailblazer in the digital marketing world\, recognized for her business ethics and expertise in combating online marketing fraud. In this Powerlounge session\, Anna will share her deep insights into navigating the complexities of digital advertising while safeguarding your investments. \nKey Discussion Points: \n\n“Never Trust Anyone to Bid On Your Behalf”: Learn why transparency and accountability are critical in the world of online advertising.\n“Protect Yourself: Essential Questions to Ask Before Engaging Online”: Empower yourself with the knowledge to spot scams and make informed decisions.\n“How to Set a Budget and Measure Results”: Practical strategies to ensure your marketing dollars are delivering tangible ROI.\n\nAbout Anna Covert:\nAnna is the founder of Covert Communication\, the largest digital marketing firm in Hawaii\, with over two decades of experience working with Fortune 500 companies and small businesses alike. Her mission? To uplift the industry and shield businesses from online fraud. Anna is also the best-selling author of The Covert Code – Mastering the Art of Digital Marketing\, published by Forbes Books\, and has built a reputation for being a trusted voice in digital advertising. \nWhy Attend? \n\nGain insider tips from a recognized authority in the field.\nDiscover actionable ways to protect your business from common online pitfalls.\nBe part of a discussion with one of the most influential voices in digital marketing.
URL:https://thecovertcode.com/event/together-digital-power-lounge-digital-marketing-how-to-spot-a-fraud/
CATEGORIES:Public Speaking
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DTSTART;TZID=UTC:20241022T140000
DTEND;TZID=UTC:20241022T170000
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LAST-MODIFIED:20241011T065829Z
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SUMMARY:Bentley University
DESCRIPTION:Details Coming Soon!
URL:https://thecovertcode.com/event/bentley-university/
LOCATION:BENTLEY UNIVERSITY\, 175 Forest Street\, Waltham\, 02452\, United States
CATEGORIES:Book Signings
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DTSTART;TZID=America/New_York:20241017T193000
DTEND;TZID=America/New_York:20241017T204500
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SUMMARY:NYU Talk
DESCRIPTION:
URL:https://thecovertcode.com/event/nyu-talk/
LOCATION:NYU Stern\, 44 West 4th Street\, New York\, New York\, 10012
CATEGORIES:Book Signings
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DTSTART;TZID=UTC:20241017T090000
DTEND;TZID=UTC:20241017T110000
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SUMMARY:Quantcast Breakfast Bytes
DESCRIPTION:9:00 AM : Doors open\, breakfast\, and networking\n9:30 AM : Session commences\n10:15 AM : Audience\n10:30 AM : Book signing
URL:https://thecovertcode.com/event/quantcast-book-signing/
LOCATION:THE BEEKMAN HOTEL\, 123 Nassau Street\, New York\, NY\, 10038\, United States
CATEGORIES:Book Signings
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