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X-WR-CALDESC:Events for The Covert Code
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SUMMARY:Together Digital | Power Lounge: Digital Marketing: How To Spot A Fraud
DESCRIPTION:Join us for an exclusive conversation with Anna Covert\, a trailblazer in the digital marketing world\, recognized for her business ethics and expertise in combating online marketing fraud. In this Powerlounge session\, Anna will share her deep insights into navigating the complexities of digital advertising while safeguarding your investments. \nKey Discussion Points: \n\n“Never Trust Anyone to Bid On Your Behalf”: Learn why transparency and accountability are critical in the world of online advertising.\n“Protect Yourself: Essential Questions to Ask Before Engaging Online”: Empower yourself with the knowledge to spot scams and make informed decisions.\n“How to Set a Budget and Measure Results”: Practical strategies to ensure your marketing dollars are delivering tangible ROI.\n\nAbout Anna Covert:\nAnna is the founder of Covert Communication\, the largest digital marketing firm in Hawaii\, with over two decades of experience working with Fortune 500 companies and small businesses alike. Her mission? To uplift the industry and shield businesses from online fraud. Anna is also the best-selling author of The Covert Code – Mastering the Art of Digital Marketing\, published by Forbes Books\, and has built a reputation for being a trusted voice in digital advertising. \nWhy Attend? \n\nGain insider tips from a recognized authority in the field.\nDiscover actionable ways to protect your business from common online pitfalls.\nBe part of a discussion with one of the most influential voices in digital marketing.
URL:https://thecovertcode.com/event/together-digital-power-lounge-digital-marketing-how-to-spot-a-fraud/
CATEGORIES:Public Speaking
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DTSTART;TZID=UTC:20250218T170000
DTEND;TZID=UTC:20250218T200000
DTSTAMP:20260505T215735
CREATED:20250206T005356Z
LAST-MODIFIED:20250206T005356Z
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SUMMARY:The Latest Insights in Digital Sales and Marketing 2.0
DESCRIPTION:This February\, join us for part 2 of last year’s SME Honolulu panel\, featuring sales and marketing experts Anna Covert\, founder of Covert Communication\, and Darshaun Nadeau\, Co-Founder of Flowing Blue. \nThey’ll be diving into powerful behavioral strategies like loss aversion\, autonomy bias\, and the scarcity effect\, and exploring how these principles can elevate AI-driven marketing. \nIn this session\, Anna and Darshaun will discuss how these psychological triggers can be applied to create compelling ad copy\, optimize landing pages\, and enhance customer touchpoints throughout the buyer’s journey. By incorporating these strategies into AI models\, businesses can develop personalized campaigns that drive action\, improve conversion rates\, and foster deeper connections with their audiences. \n– \nDon’t miss out on this interactive and insightful event\, complete with networking opportunities\, heavy pupus\, drinks\, prizes\, and more! \nReserve your spot today. \n$50 for members and $55 for non-members. Secure your spot now by visiting smehonolulu.org and heading to the events page.
URL:https://thecovertcode.com/event/the-latest-insights-in-digital-sales-and-marketing-2-0/
LOCATION:Dave & Busters Honolulu\, 1450 Ala Moana Blvd\, Honolulu\, 96814\, United States
CATEGORIES:Public Speaking
ATTACH;FMTTYPE=image/png:https://thecovertcode.com/wp-content/uploads/2024/06/The-Latest-Insights-in-Digital-Sales-and-Marketing-2.0.png
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DTSTART;TZID=UTC:20250605T170000
DTEND;TZID=UTC:20250605T200000
DTSTAMP:20260505T215735
CREATED:20250507T005458Z
LAST-MODIFIED:20250507T005754Z
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SUMMARY:The Fraud Factor: Urgent Strategies for Safer Digital Marketing
DESCRIPTION:In today’s fast-paced digital landscape\, marketing isn’t just about reach and conversion anymore. It’s also now a prime target for fraud. From click fraud and fake leads to data manipulation and malicious ad placements\, digital deception is costing businesses billions annually. Nearly 14% of all PPC ad clicks are fraudulent\, yet many business owners don’t realize how exposed their campaigns really are. \nJoin Anna Covert for The Fraud Factor: Urgent Strategies for Safer Digital Marketing\, a powerful\, eye-opening session designed for business owners and marketing professionals who want to safeguard their companies\, protect their brands\, and make smarter use of their budgets. With years of investigative marketing expertise\, Anna will uncover the most common types of digital fraud\, teach you how to spot red flags early\, and arm you with actionable steps to defend your business from financial and reputational risk. \n\nAgenda\n\n\n\n\n\n5:00 PM – 6:00 PM: Check In + Pupus & Drinks \n\n\n\n\n6:00 PM – 7:00 PM: Presentation \n\n\n\n\n7:00 PM – 7:15 PM: Q&A Session \n\n\n\n\n7:15 PM – 8:00 PM: Book Signing\, Networking\, and Dave & Buster’s Games!
URL:https://thecovertcode.com/event/the-fraud-factor-urgent-strategies-for-safer-digital-marketing/
LOCATION:Dave & Busters Honolulu\, 1450 Ala Moana Blvd\, Honolulu\, 96814\, United States
CATEGORIES:Public Speaking,Up & Coming Event
ATTACH;FMTTYPE=image/png:https://thecovertcode.com/wp-content/uploads/2025/05/Anna-Covert-June-Event-op.2.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250724T160000
DTEND;TZID=UTC:20250724T170000
DTSTAMP:20260505T215735
CREATED:20250724T024427Z
LAST-MODIFIED:20250724T024443Z
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SUMMARY:DigiMarCon Hawaii Guest Speaker
DESCRIPTION: Renowned digital marketing expert\, author\, and entrepreneur Anna Covert is set to take the stage at 4pm on July 24 at the DigiMarCon Hawaii\, the premier digital marketing conference held at the Hilton Hawaiian Village Waikiki Beach Resort.
URL:https://thecovertcode.com/event/digimarcon-hawaii-guest-speaker/
LOCATION:Hyatt Regency Waikiki Beach Resort & Spa\, 2424 Kalākaua Ave\, Honolulu\, 96815\, United States
CATEGORIES:Public Speaking,Up & Coming Event
ATTACH;FMTTYPE=image/png:https://thecovertcode.com/wp-content/uploads/2025/07/July-23-24-2025.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250821T173000
DTEND;TZID=UTC:20250821T193000
DTSTAMP:20260505T215735
CREATED:20250724T024722Z
LAST-MODIFIED:20250724T024722Z
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SUMMARY:Mission-Driven Marketing: Real Strategies for Real Change
DESCRIPTION:Mission-Driven Marketing: Real Strategies for Real Change\nPresented by Anna CovertAmazon Best-Selling Author & Forbes Featured Contributor \n📍 Location:ʻŌlelo Community Media1122 Mapunapuna StreetHonolulu\, HI 96819 \n📅 Date & Time:Thursday\, August 215:30 PM – 7:30 PM \n💵 Admission: \n\n\n$12 for members \n\n\nFree to become a member \n\n\n$24 for non-members \n\n\nRefreshments provided \n\n\n🔗 Register or Learn More:olelo.org \n💡 Special Note:Discount available for registered ʻŌlelo members.There is no cost to join.
URL:https://thecovertcode.com/event/mission-driven-marketing-real-strategies-for-real-change/
CATEGORIES:Public Speaking,Up & Coming Event
ATTACH;FMTTYPE=image/png:https://thecovertcode.com/wp-content/uploads/2025/07/anna_covert_3_.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251003T080000
DTEND;TZID=UTC:20251003T180000
DTSTAMP:20260505T215735
CREATED:20241016T195438Z
LAST-MODIFIED:20250507T010740Z
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SUMMARY:AAF Guest Speaker
DESCRIPTION:12noon to 12:45pm Friday Keynote Lunch Speaker #1 Honolulu Elks Lodge #616 – 2nd Floor Ballroom \n2pm to 2:45pm Breakout Session #1 Honolulu Elks Lodge #616 – 2nd Floor Ballroom
URL:https://thecovertcode.com/event/american-advertising-federation-guest-speaker/
LOCATION:Honolulu Elks Lodge #616\, 2933 Kalākaua Ave\, Honolulu\, HI\, 96815\, United States
CATEGORIES:Public Speaking,Up & Coming Event
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260217T173000
DTEND;TZID=UTC:20260217T200000
DTSTAMP:20260505T215735
CREATED:20260213T003612Z
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SUMMARY:Creating Your AI Blueprint
DESCRIPTION:AI is moving fast—but sustainable adoption isn’t about chasing tools. It’s about having a clear blueprint. \nIn this interactive SME session\, our hosts will walk through how to design an AI blueprint tailored to your business. You’ll learn how to identify where AI actually adds value\, how to pick the right partners and platforms\, and how to mitigate risk by setting clear roles\, responsibilities\, and expectations from the start. \nWe’ll also explore how AI-driven search and discovery are reshaping the digital landscape—from how customers find businesses to how trust and authority are established online. One of the hosts will share practical\, real-world strategies businesses can implement now to prepare for AI-powered search\, visibility\, and decision-making—without needing a full rebuild or massive budget. \nAttendees will leave with a clear framework to evaluate AI opportunities\, future-proof their marketing and operations\, and move forward with confidence—turning AI from a source of uncertainty into a strategic advantage.
URL:https://thecovertcode.com/event/creating-your-ai-blueprint/
LOCATION:Dave & Busters Honolulu\, 1450 Ala Moana Blvd\, Honolulu\, 96814\, United States
CATEGORIES:Public Speaking
ATTACH;FMTTYPE=image/jpeg:https://thecovertcode.com/wp-content/uploads/2026/02/SME-Feb-Event-v3.jpg
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