The Fraud Factor: Urgent Strategies for Safer Digital Marketing

In today’s fast-paced digital landscape, marketing isn’t just about reach and conversion anymore. It’s also now a prime target for fraud. From click fraud and fake leads to data manipulation and malicious ad placements, digital deception is costing businesses billions annually. Nearly 14% of all PPC ad clicks are fraudulent, yet many business owners don’t realize how exposed their campaigns really are.

Join Anna Covert for The Fraud Factor: Urgent Strategies for Safer Digital Marketing, a powerful, eye-opening session designed for business owners and marketing professionals who want to safeguard their companies, protect their brands, and make smarter use of their budgets. With years of investigative marketing expertise, Anna will uncover the most common types of digital fraud, teach you how to spot red flags early, and arm you with actionable steps to defend your business from financial and reputational risk.