Leadership in Paradise: Collaboration, Education & Impact Will Feature Digital Marketer

Honolulu, HI, UNITED STATES, September 26, 2025. Renowned digital marketing expert, author, and entrepreneur Anna Covert will deliver a keynote address on Friday, October 3, 2025, at the American Advertising Federation (AAF) Western Region AdWest Conference to be held at the Elks Lodge, 616. 

As the founder of Covert Communication, the largest digital marketing firm in Hawaii, Covert brings over two decades of experience helping organizations navigate and innovate in the fast-changing world of online advertising.

At the AdWest Conference, Forbes author and Amazon #1 best-selling digital marketing strategist Anna Covert will reveal “Mastering the Art of Digital Advertising”—her breakthrough framework for dominating digital marketing. With practical insights and proven strategies, Anna will show attendees how to maximize marketing budgets, target the right audiences, and drive real, measurable results—while also protecting clients from ad fraud and wasted spend. 

Following her presentation, Anna will host an interactive Q&A with the audience. This keynote sets the stage for a deeper dive into The Covert Code methodology in a breakout session immediately following lunch.

“Digital fraud is costing businesses billions each year—and most don’t even know it’s happening,” said Anna Covert. “At AdWest, I’ll be revealing what to watch for and, more importantly, how to fight back with knowledge and the right tools.”

Drawing on her work with both Fortune 500 companies and small businesses, Covert’s mission is clear: to uplift the advertising industry and protect organizations and consumers from deceptive practices across search, display, and programmatic advertising.

Covert is the author of the Forbes Books title The Covert Code – Mastering the Art of Digital Marketing, which achieved #1 rankings on Amazon in several categories. Her second book, The Solar Coaster, The Solar Industry’s Ultimate Playbook, addresses the rapidly evolving solar industry. 

Beyond her writing, Covert leads multiple ventures, including Reactium.io, an open-source web platform supported by contributors from Microsoft, IBM, and Apple. She also hosts The Covert Code Podcast with over 35,000 monthly subscribers and The Solar Coaster Podcast, where she interviews leading voices in business, marketing, and technology.

To learn more about Anna Covert’s work or to inquire about future speaking engagements, visit annacovert.com.