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Episode 137 – Mike Nelson

By |2026-10-28T19:26:14+00:00October 29th, 2026|Podcasts|

The Covert Code Podcast with Anna Covert & Mike Nelson

Can America’s farmers grow something more valuable alongside their traditional crops: electricity? In this episode of The Covert Code, Anna Covert welcomes award-winning meteorologist, author, and American Energy Initiative communications director Mike Nelson for a conversation that connects changing weather, affordable solar energy, rural economic opportunity, and an ambitious new vision for America’s electricity infrastructure.

For Mike, the stakes are personal. After nearly five decades in weather broadcasting, he has watched climate science become more urgent—and the birth of his grandchildren gave that urgency a name and a face. Yet this is not simply a conversation about climate risk. It is about the practical possibilities of producing clean power, earning revenue from farmland, storing energy, and moving electricity from where it is plentiful to where it is needed.

From a Childhood Thunderstorm to a Lifetime of Weather

Mike’s fascination began in Madison, Wisconsin, when a severe thunderstorm captured his attention as a young boy. He built a backyard weather station, tracked temperatures, and studied weather reports long before the internet made forecasting tools available to everyone. A chance connection with a television meteorologist at a Baskin-Robbins ice cream store led him to ask for a job at a local TV station. That request started an extraordinary career.

Mike went on to help bring early weather-computer graphics into broadcast studios, including training other meteorologists. He spent decades explaining weather to television audiences and earned recognition as a Fellow of the American Meteorological Society. In this interview, Anna asks what changed his focus from weather forecasting to climate advocacy. His answer: his grandchildren, and the future they will inherit.

Why Carbon Emissions Matter Beyond Our Own Lifetimes

Mike explains that carbon dioxide can remain influential in the climate system over very long periods, creating consequences that extend beyond a single generation. Anna shares how conversations with her daughter helped turn abstract climate concerns into a personal commitment to change.

The two discuss melting ice, changing weather patterns, wildfires, and the importance of reducing greenhouse gas emissions. Some numerical statements in the conversation are estimates or projections, and should be checked against current scientific sources before being used independently in policy or investment materials. The broader point of the discussion is clear: decisions about energy infrastructure today will shape opportunities for decades.

The Opportunity to Harvest Sunshine

The conversation changes direction when Anna turns to small farmers. For many agricultural families, land carries both personal history and financial pressure. Crop prices, input costs, weather, and debt can make the future uncertain. Mike asks listeners to consider a new type of crop: electricity produced by sunlight.

Mike presents an illustrative comparison between the potential gross value of electricity generated on an acre of solar panels and traditional agricultural crops. He argues that solar development on a suitable portion of farmland could create a new source of income while allowing families to retain their land. Those figures are not a guaranteed payment to a landowner or a net-income forecast. Actual economics depend on system production, land and construction costs, financing, power prices, interconnection, contracts, taxation, and how revenue is divided between developers and property owners.

Anna adds that solar projects may support surrounding communities through jobs, local spending, and tax revenue. A project that strengthens a farm’s finances could also support schools, emergency services, or other community needs, depending on local arrangements.

Agrivoltaics: Farming and Solar Together

Solar does not always have to replace agriculture. Mike discusses agrivoltaics, the practice of combining agricultural production with solar energy generation. He describes grazing sheep beneath panels, adapting structures for cattle, and planting appropriate forage or pollinator habitat near arrays.

Project design matters: equipment height, spacing, water access, soil conditions, and the type of crop or livestock determine which combinations make sense. Anna and Mike see the potential for more choices—not a one-size-fits-all requirement for farmers.

Why America’s Transmission Network Is the Missing Piece

Even an abundant energy crop has little value if there is no practical route to market. Mike compares electricity to wheat: farmers need roads or rail to deliver grain, and energy producers need transmission to deliver power. This leads to the proposal at the center of his current work: a nationwide American SuperGrid.

The proposed network would use high-voltage direct current (HVDC) transmission to move electricity efficiently over long distances, complementing rather than replacing existing regional grids. Mike compares it with the Interstate Highway System—an infrastructure overlay that could help electricity travel among regions while leaving local networks in place.

Explore the initiative at American Energy Initiative. Additional background on the concept is available at American SuperGrid.

A Potential Texas Demonstration

Mike describes Texas as a promising place to demonstrate the concept because of its substantial renewable and conventional energy resources, large electricity demand, and distinctive grid structure. He discusses a proposed transmission route that could connect resources in West Texas with consumption centers farther east.

He also points to the severe Texas winter power crisis as a reminder that energy security depends on much more than generation capacity alone. Weatherization, grid connections, resilience, and a diverse mix of resources are all part of the challenge. The Texas SuperGrid example in the interview is a proposal, not a funded or completed project.

How Underground HVDC Could Change the Equation

Transmission lines often face opposition because people worry about appearance, land impacts, and potential disruption. Mike argues that underground routes—potentially alongside existing transportation rights-of-way—could avoid some visual conflicts and reduce exposure to certain weather hazards.

Underground transmission also has substantial costs, engineering requirements, construction impacts, and operational considerations. The episode explores its promise; it does not establish that undergrounding every route would be cheaper or technically preferable.

Solar, Storage, and America’s Growing Electricity Needs

Anna and Mike also examine demand from AI and data centers, the growth of electric vehicles, and the need for dependable power. Mike discusses the role of battery storage and other technologies, including compressed-air and iron-air approaches, in making clean electricity more flexible.

Their shared vision is not limited to solar alone. The proposed grid could transmit electricity generated by different sources, allowing regions to make use of resources that are available and affordable. As Mike notes, electricity itself does not come labeled by the fuel that produced it.

National Security, Rural Prosperity, and a Shared Future

For Mike, a stronger national electricity system could deliver multiple benefits: more reliable power, additional income opportunities for landowners, expanded energy production, and lower emissions. Anna emphasizes the human side of that picture—the families, small communities, and children who might benefit from better infrastructure and new economic opportunities.

Throughout the episode, Mike urges people to learn about the SuperGrid concept and ask informed questions about energy infrastructure. Whether listeners agree with every assumption or not, the conversation challenges us to think beyond the electricity system inherited from a century ago.

Connect With Mike Nelson

Mike also mentions nelsonwx@gmail.com as a contact for questions about his work and potential land-investment opportunities. Consider using a publicly listed contact method rather than publishing the email if he has not approved its inclusion.

Follow The Covert Code

Discover more conversations with energy innovators and business leaders at The Covert Code. Follow the podcast on Instagram, Facebook, and LinkedIn. Meet host Anna Covert at annacovert.com.

Listen on Spotify, Apple Podcasts, Amazon Music, iHeartRadio, or YouTube Music.

Editorial note: Energy and investment figures discussed are the guest’s statements during the interview, not independently verified forecasts or personalized financial advice.

Full Episode Transcript — Mike Nelson | The Covert Code

Automatically generated source transcript. Speaker labels follow the transcript’s diarization and may contain errors. This text has not been verified against the recording.

[00:00:03] Anna Covert: Aloha. My name is Anna Covert, and I'm coming to you from my battle of Shapiro in the beautiful island of Oahu. This week on the covert code, the topic is changing weather, small farmers, and the opportunity to harvest sunshine. My special guest is Mike Nelson, award winning meteorologist, inventor, author, and director of communication for America Energy Initiative. Mike brings 48 years of weather broadcasting, including 20 as Denver Seven's lead meteorologist. He's a 20 time award winner and fellow of the American Meteorological Society. He's also the author of the Colorado Weather Book and The Colorado Weather Almanac, as well as co-author of the free book The World's Littlest Book on Climate. Ten facts in ten minutes, which, if you are listening right now, you can see on the QR code we're popping up on the screen, you can download the book. I definitely encourage you to do so. I just read it before jumping on this podcast and it was wonderful. Thank you so much for being here today, Mike,

[00:01:08] Mike Nelson: and it's my pleasure to be with you.

[00:01:11] Anna Covert: So you have such an interesting background. I think, too, since we know so much about you already as a public figure. I want to ask for the Cliff notes version, but tell us the story of how you became so passionate about climate change.

[00:01:23] Mike Nelson: Okay. I've been a weather nut since I was six years old in Madison, Wisconsin in the early 1960s. We had a big thunderstorm that came in. We had tornado warnings and flash flood warnings and large hail and trees down. A lot of people would have been afraid. I was absolutely captivated. I thought it was a very exciting thing. And so at that point, as a first grader, I began to be interested in weather and I read all little weather books at the school library. I built a handmade weather station in my backyard. I'd have spare pieces of wood and dime store thermometers, kept track of the temperatures and the barometric pressure every single day. Well, back then, a weather nut didn't have any resources except the local newspaper and the local TV. There was none of the stuff we have now. So you gravitate to watching the TV. Weather forecasters and I did that for years. As a teenager, I was working at a Baskin-Robbins ice cream store, and lo and behold, the chief meteorologist, Terry Kelly from the ABC affiliate, liked ice cream, and he used to come into my store to get ice cream. For me, this is like a football star coming in, and I'd ask him weather questions. And this went on for about a year. And my father said to me one night at dinner, he said, Mike, this guy comes in the ice cream shop all the time. Why don't you ask him for a job at the TV station? You can empty his wastebasket and answer his phone. You don't have to get paid. Just do it for the experience. So based on my father's sage advice, I worked up the courage to ask Mr. Kelly if I could work for him at the TV station 50 years ago. This coming November 4th is when he said yes. Wow. Began my career as an 18 year old, a freshman in college at the University of Wisconsin, enrolled in meteorology, began working at a TV station. So by the time I graduated college, I was already the weekend weather forecaster on TV. But Mr. Kelly was also an entrepreneur, and in the late 1970s, he teamed up with some very smart computer scientists at the University of Wisconsin and developed the very first television weather computer system based on an Apple two personal computer. I began to use that on TV, and my job was to travel around the country and install the weather computers at other TV stations that were just beginning to buy computers at that point. So I actually trained, um, some of the top meteorologists in the country, including Al Roker, on the Today show. I trained him on the very first weather computer system he ever had. That's the short story of that part of my career. So I was on TV. I'm selling weather computer systems. But even back then, in the 1970s and early 80s, at least at the university level, we knew the impact of carbon dioxide at trapping heat and warming up the planet. Now, you might recall that there's been some controversy back and forth where people said, you know, back in the 70s, you guys were all saying, we're going to have another ice age. How can we believe you now? Well, even back in the 70s, there was talk that the amount of air pollution, the aerosols, the smoke and the dust was blocking out sunshine that would cool the planet like a volcanic

[00:04:54] Anna Covert: eruption. But

[00:04:56] Mike Nelson: even then, the preponderance of evidence was the CO2 is going to vastly outperform at warming the planet compared to the dust and smoke in the atmosphere for cooling the planet. So we knew then. But you asked, when did I really become passionate about it? It was upon the birth of my first grandchild. He's now 14. So for the last 14 years now I have three grandchildren. It's been more of an urgency for me to get the word out that we gotta stop lighting fossil carbon on fire because it's heating up the planet, and that is going to have tremendous impact on future generations,

[00:05:40] Anna Covert: indeed. And I think one thing that was really interesting in the book that you wrote, that I was just reading, that I think a lot of people don't understand is how long it takes. Like when you burn fossil fuel today, how long it takes and how much it's up there before it gets even hotter and hotter. Can you tell us a little bit more about that?

[00:05:57] Mike Nelson: Oh, yeah. If we have now raised the CO2 level 50% from what it was at pre-industrial revolution levels, so it's now up at about 450 parts per million for 78, I think it is right now. And at that level where we are now, um. That is going to be baked in there for a thousand years or more, because the natural ways for that carbon to be taken out of the atmosphere, rock weathering, soil dragging back in takes centuries. And so we have done basically in my lifetime is we have baked in a warming of the planet that's going to be somewhere around 5 to 6°F. Now it's never too late to stop making things worse. And so the faster we stop adding carbon dioxide to the atmosphere, the better it will be. And we are still in this window of opportunity where if we can by say, 20, 50, 2060, really cut our carbon emissions down to much lower than they are now. Uh, your generation and the generation of your children and grandchildren will fare much, much better. Well, it's good to hear because I had a similar feeling. I have my daughter's 12, and it was about 7 or 8 years ago when she started telling me, you know, she came up, mommy, look, you know, when I grew up, I want to be a singer. I want to be a, you know, interior designer. And at the time, I was very involved in the solar. And I kept thinking to myself, is she going to get the chance to be anything right? And it was it was heartbreaking. And I realized that we had to do whatever we could. And I wanted to do everything that I possibly could to make sure that she did get a chance to choose. Absolutely.

[00:07:40] Anna Covert: Glad to hear that. We do have time still. And I think a lot of people are saying, oh yeah, well, it's getting hotter, but we it doesn't it's not that hot. But the proof is that the polar ice caps are melting. So how can we reach. I mean, I know we can fix things, but can we ever get the ice to remote?

[00:07:56] Mike Nelson: Uh, we will not see that. Uh, in. Essentially the in our upcoming history, because the warming is baked in, we're going to see the Arctic continue to melt away. We're going to see the equatorial glaciers, Mount Kilimanjaro, etc. melt away. I just was in Europe looking down at the Alps, and those glaciers are melting very rapidly, but we still are in this window of opportunity in the next 50 years or so, that if we make substantial changes, we can adapt to what we are going to see. Rising sea level. We're still have stronger storms as far as tropical systems. I mean, just in your home state of Hawaii, what have we had? Three. We have that never used to happen. Uh, here in Colorado, more wildfires. We still have fires burning today in Colorado. Uh, we've had a terrible fire season. We have just gone through, uh, 11 straight days of 80 degree temperatures in October here in the Denver area. But we can still adapt to a lot of that. But the most important thing is as quickly as possible, we need to stop burning fossil fuels and we can do it. And this is the part that I get excited about, is we really have the solution in front of us. Uh, 15 years ago, the cost for solar energy. I know you've got a lovely set of solar panels on your house, as I do on mine. Uh, was over $300 per megawatt hour today. The cost of solar is down to about 50 or $60 per megawatt hour. And ten years from now, it's going to be down to around $10 per megawatt hour. Solar is becoming the cheapest form of energy by far because at the same time, in the 2030s, the cost of uh, gas peaker plants and nuclear energy is going to be about $120 per megawatt hour. So ten times more expensive than what it would be for solar in the next ten years.

[00:10:08] Anna Covert: And how much foster put up. We know that, right? I mean, now we're looking at what in in ten years or even by next year, or how much more power are we going to need here in America that we're predicting?

[00:10:19] Mike Nelson: Experts are saying it could be as much as 100GW. And to visualize a gigawatt, it is a large nuclear reactor. We're not going to build a hundred nuke plants in the next ten years. We're lucky if we can build 1 in 10 years. And

[00:10:37] Anna Covert: I think, you know, I think like 20 years to they take a long time to build. I mean, what is the average time it even takes from permitting to, you know, in the mining of the uranium, all those things,

[00:10:46] Mike Nelson: the plant that they just have put online recently in Georgia, I think it's called Vogel took 15 years and it was vastly over budget. And the talk about the small modular reactors, there's still not really anything out there that's working on a commercial electricity scale. I mean, obviously they're an aircraft carriers and submarines, but that is still a long ways away. And there is still the issue of security and disposal of nuclear waste. Yes. What I like to say and I talk about fusion energy. It's always 25 years away. That's always been the joke. 50 years ago. 25 years ago. Right now, they're making great strides and perhaps there'll be a breakthrough. But people say fusion's always just 25 years away. Actually, fusion is eight minutes away. It's shining through my window behind me right now. That's the sun. It's big, it's quiet, and it's gonna run efficiently for the next 5 billion years. All we have to do is capture it. And, Anna, uh, one of the greatest, uh, miracles, if you will, in the Industrial Revolution, was the invention of the steam engine and then the internal combustion engine. But I would say that the biggest miracle was that Bell Labs in the 1950s, when they came up with the fact that you can point a piece of glass at the sun and generate electricity, that is the miracle of mankind, and it's going to be the thing that saves us and saves our children and our grandchildren.

[00:12:18] Anna Covert: I agree. I definitely agree, and I think another thing that people need to realize is we need fossil fuels for other things that we haven't been able to replace yet, like this clothing that we're wearing. And I mean, it's in almost every everything there's a plant.

[00:12:32] Mike Nelson: It seems kind of silly to dig it up, light it on fire, just so we know we're

[00:12:36] Anna Covert: going to run out. And it's like, well, why are we burning it? Well, this is a precious commodity

[00:12:40] Mike Nelson: and I love my electric cars. I'm an early adapter. I bought the first line of the Chevy Volt back in 2012, and it got 35 miles on a charge, and my most recent one gets ten times

[00:12:52] Anna Covert: that. Yes, I'm also a big fan. I don't miss going to the gas pump at all and it's so convenient. Just plug it into your house and it's wonderful. So that brings us to another important topic here about, you know, how we can use this. People are afraid of change because they're afraid it's going to impact the economy. But we both know we talked about the other day together, small farmers. Let's talk about them. You know, they're the backbone of America. And really, most of them live in debt. The suicide rates of small farmers is out of this chart. And the reason is it's because they're relying on pesticides. The single grain, the multi. What is it? Um, single grain cropping and and it's what, $100 an acre is what they can. Usually USB-C. Let's think about electricity as a crop. Yes, we go back to that. Current levels cost solar energy at $60 per megawatt hour. According to the National Renewable Energy Lab here in Golden, Colorado, I live in, uh, in the Denver area. Um, it takes about five acres of solar panels and batteries and fencing and everything else, five acres per megawatt of electricity produced. So if you do the math, uh, in a year, there are 8760 hours. You do the math. An acre of solar panels will produce about $50,000 worth of electricity every single year. Now, if you compare that to the value of other crops, corn and soybeans are worth about $1,000 an acre. Um, in California, almonds or $6,000 an acre and oranges are $10,000 an acre. An acre of solar panels produces $50,000 worth of electricity. If you can get that electricity to market, an acre of wheat if you don't have a truck or a train to get it to market, doesn't do you much good, because if you're in Kansas, you can't get it to the markets on the East Coast and the West Coast, an acre of solar panels, if you have the ability to get it to market. Farmers and ranchers can save the farm by having a portion of their cropland, maybe part that is not very fertile compared to other parts of the land, and put it into solar panels, not mandated.

[00:15:23] Mike Nelson: They can choose to do this as an economic solution to their problems. And it's happening. There's a lot of solar in California. That's where I do some work. We can talk about that a little bit, but Texas deep red Texas has as much solar and wind going in out there because as farmers and ranchers in West Texas know that they can sell it to save their farm or their ranch.

[00:15:48] Anna Covert: And it's creating generational wealth for their families as well. I mean, right, it's it's because it's lower costs. You don't have to purchase these other, you know, seeds and asides and all these other water. They don't have to water it. You know, it's all these things kind of add up and make it even more of a way to save the farm.

[00:16:07] Mike Nelson: And the crops grow just as nicely around the base of a wind turbine, and the crops can grow underneath solar panels. Now, we found that, um, sheep do really well if you're if you're a sheep rancher, they graze underneath solar panels briefly. If it's cattle, you gotta move the panel up a little bit higher, and you have to build a little stronger because they're bigger. The one thing we found that doesn't work very well is goats, because, uh, we experience has shown that the goats jump up on the solar panels and they eat the wiring. So great for sheep, pretty good for cows, not so great for growth goats. But also you can grow all kinds of forage crops underneath. and pollinators. Agar voltaic is a big thing. What we're facing against the headwinds against all this is, um, I think the fear from the fossil fuel industry that, oh, no, we can't. You got to keep still using our product. And, you know, they are very well heeled. And so they will put out their stuff like, you know, uh, if the panel breaks, it's going to leak toxic things into the soil. Untrue. Uh, you can't recycle the panels. Untrue. What if there's a hailstorm and you all the panels break? Well, here in Colorado, we get a lot of hail. And I will tell you, every one of those wheat farmers on the high plains after a hailstorm goes through, they don't stop farming. They plant a new crop next year. If the solar panels get broken by a hailstorm, you fix the solar panels. Just like when hurricanes occur in the Gulf of Mexico. And they have to evacuate all those oil wells out there, all those rigs. They don't just abandon them. As soon as the storms over, they go fix the damage and go back to what they're doing. We can solve any of those problems. The one thing we need, though, Anna, is we need transmission. We need to be able to get the electricity from the farm to the market.

[00:18:03] Anna Covert: Right. And so, yes. And so we've we've taught we've had Chip on we've had Sandy on to talk about the super grid. And so that is the exact. Best way. We all agree. Right. So tell us, you know, I was watching some of your videos and for everyone who's listening, I'm going to provide the links to some of this great content that Mike has been creating to share more about how the super grid can work and and the benefits there beyond what we're going to discuss now. But we need a test case, and it looks like Texas might be that. Tell me more about what you're thinking.

[00:18:35] Mike Nelson: I'll give you two test cases. Um, the first one is already done in California, and I do a lot of work out there, and I'll explain some of that as well. So back in 2006, Arnold Schwarzenegger, a Republican governor, signs Assembly Bill 32, in California mandating a 60% reduction in greenhouse gases by the year 2030. Now, why did he do that? Well, he was the Terminator. He came from the future and he knew what needed to happen. Uh, actually, um, he was quite a good environmentalist, along with the businessman. And so, uh, the signing of that law prompted the development of renewable energy. In the Antelope Valley, which is 60 miles north of la. Up by Edwards Air Force Base. There was nothing in that valley at that time back in 2006. In the next five years, they built two transmission lines at a cost of $3.5 billion. That could bring the solar energy and the wind energy down from the Antelope Valley to LA and up to San Francisco. And that $3.5 billion investment in transmission all above ground for the most part, just a little bit of an underground, prompted $200 billion worth of private investment on that flat, hot desert land up in the Antelope Valley. And those investors put in solar, and the investors were first solar that's owned by a guy named Warren Buffett. Amazon. Google. Duke energy, a coal company building solar energy and a company called Masdar, which in Arabic means source, like the sun. Masdar is from the United Arab Emirates. Imagine that a Petro state investing in California to build solar panels. Wow. That's what the impact of infrastructure was. It's transformed the valley. And one of the things that I do is I help people invest in vacant land ahead of utility scale solar farms, and the return on investment is 5 to 10 times what they bought the land for, because this flat, hot land that you can't grow anything on suddenly can produce $50,000 worth of electricity per acre per year for the next 5 billion years. So suddenly. This. It's like discovering oil underneath or gold in that soil. The new, uh, element there is sunshine. And now that we can capture it. And because we can move it thanks to those transmission lines. So this could happen anywhere. And I know that Chip and Sandy have already talked about the super grid. And what it is, is an underground, high voltage direct current transmission system. It's a mesh all across the country. And the best analogy is the Interstate highway system. The interstates did not replace state and county roads. It's an overlay that allowed us to move everything more efficiently. The transcontinental railroad a century earlier did the same thing, opening up the entire central part of the country. If we had the super grid, it would open up the entire Midwest and the South so that farmers and ranchers could take some of their land. Not all of it. Again, maybe the less fertile stuff and grow electricity that supplies AI, that supplies the data centers we were that are exploding all over the place, and it lowers everybody's electric bill because, again, solar is the cheapest form. Electricity. And what we found from Sandy's study on this super grid that he ran through the third most powerful computer in the world when he ran this study at the NOAA laboratories here in the Boulder, Denver area. Is that on a nationwide basis, it's always sunny or windy somewhere. And if you can produce that electricity and move it efficiently and direct, current is much more efficient at longer distances, we can actually power everything for our economy, decarbonize the economy as well, not for this year, but for the year 2050. So all the data centers, all the electric cars, the electrification of everything can be done if we have the super grid to move it around. The Texas example is interesting and let me go to that. And that is that for about I think there is 4 or $5 billion. So it's a big amount of money. But I mean there are people that certainly have that we could build an example of a super grid along railroad and interstate highway rights of way and move west Texas natural gas energy, wind energy, solar energy all the way across the state of Texas to supply the data centers in Dallas and Houston and all the needs to electrify everything. It would be a great demonstration project because Texas is not somewhere you'd say, oh, that's just woke energy, you know, and it's pretty red state, but it could do this and show if we can build it in Texas, we could build this type of a grid anywhere, and it will be a public private project. But I will go back to the analogy of the railroads and the interstate highway systems. That's the same way those were all built government mandate. We got to do this and then a public private partnership to get it done,

[00:24:11] Anna Covert: just like regular utility companies. I mean, they were. That's why we had the monopoly in some place. Well,

[00:24:17] Mike Nelson: and, you know, you got to think that a hundred years ago, when the energy model that we're still living in was developed. You had to have a coal fired power plant somewhere near a city, and it would serve that city. And if you needed more electricity, you built another coal fired power plant. That model can be completely changed with today's technology. We don't need to go back to the same way we were doing something a hundred years ago.

[00:24:46] Anna Covert: Indeed. And Texas is interesting because it's kind of got, you know, it's a HubSpot of the different grids that are coming in. Right. Tell us a little bit more about

[00:24:54] Mike Nelson: that. There's there's three big grid systems in the country, the Western interconnect the eastern, and then Ercot, the Texas Energy. And if you might remember, about four winters ago, they had this big cold wave down there in Texas, and they lost their power. And that was not just because wind turbines froze, gas plants couldn't run, coal plants couldn't run, etc. they weren't winterized well enough. Well, because we have these three different interconnects, they don't talk nicely to each other. They don't connect real well. It's very complex. And so you couldn't just send energy to Texas. They were kind of cut off. The fact that Texas is the only state that has all three of these inside of their state lines show that if we can connect across those interconnects with this grid, uh, that the super grid example in Texas, we could do this anywhere else.

[00:25:49] Anna Covert: And it really has to happen to me. I'm really glad you brought up that weather crisis because, you know, what are they called, the great cold? Or they had a name for it,

[00:25:56] Mike Nelson: and a lot of people died in that. It was a very bad, bad situation. And this is another and I know that Chip and Sandy talked about this, but the fact is, our grid system is terribly vulnerable, not only to say a drone attack, uh, but weather as well. Severe storms cause power outages all the time. Undergrounding our super grid would take away a lot of that. And that threat is, uh, a nuclear explosion, an EMP or a solar flare or severe weather. We can safeguard us. So this should be a bipartisan, uh, issue that we could come together and really agree on because it's national security, it's lower cost electricity for everybody. And it's an environmentally sound thing to do because we can stop burning as much fossil carbon. It's a win win win. But what's it going to take to get it done? Well, Ana, there is an election coming up in a few weeks. It's probably a little bit late for us to really spread the word about the super grid, but I give you great kudos that you're helping us. And, uh, and it's just a matter of getting that information in front of political leadership in the future. But the fact of the matter is, you can do your part, Mr. and Mrs. America. All the voters out there and vote for candidates that are going to be looking at the energy and environmental issues and saying, we can't keep doing what we're doing. Again, I'll come back. We have to stop lighting fossil carbon on fire. The super grid is a way that we can power our economy, still have our computers, our flat screens, our electric cars and everything else and the data centers and all that, but do it in a much more safe and responsible manner. So I will give you this. Uh, it it takes leadership. Republican President Abraham Lincoln said we need the railroad. His leadership is what got that done. Republican President Dwight Eisenhower said we need the interstate highway system. Republican Governor Arnold Schwarzenegger said we need to stop burning as much fossil fuel. We need these transmission lines. Leadership matters. When John F Kennedy said, we need to get to the moon not because it's easy, but because it's hard and said, no problem of human endeavors beyond human beings. We can do this if we get the leadership in place to say the super grid is the next great American infrastructure project. Vote for me and I will bring your electric cars cost down. Vote for me and will secure your energy. Future vote for me and the planet will be cleaner and not as hot for your children and your grandchildren. I could run for office, but you know, I was a teenager. I would vote for urologist for 48 years and people say, who would believe him? He's been lying to you for half a century.

[00:29:06] Anna Covert: What? I think that, you know, the the oil and gas. They've already made a case for this. There are. What? How many miles of pipe are there buried right now all over the United States carrying natural gas.

[00:29:17] Mike Nelson: Because of the Interstate Gas Act, which was passed, I believe, in 1939, that allowed the gas and oil companies to move their product, mostly from Texas to the coasts to the big cities. And they passed that to say, we're going to bury all of these gas and oil pipelines. You see it in the 48 states. I imagine you see some of it in Hawaii as well. See that little sign that says buried gas pipeline? Please don't dig here. Well, there are 2.5 million miles of buried gas and oil pipelines across the United States. Imagine if those two foot wide steel pipes were all six feet above the ground, crisscrossing neighborhoods and communities, people would have a fit. But because they're underground. Out of sight, out of mind. What we are proposing with the super grid is less than 40,000 miles of buried cable. About that big around. That's all that would run. That's all. Yeah.

[00:30:25] Anna Covert: Oh, and that's incredible that it can move so much. Yeah. I love your analogy of, like, a phone call. We can direct it where we needs to go. And that is really

[00:30:33] Mike Nelson: special. Yeah. Alternating current, which is what has our lights on right now is very good at short distances. And, uh, for stepping it up and down because you can take up to, you know, 500V and down to 120V for home usage, etc.. Uh, direct current can just slam a whole lot of power, but you can send it anywhere you want. Alternating current only runs from high voltage to low voltage, so it always goes downhill no matter where you want it to go. If we had, uh, sunshine at, say, $0.10 a kilowatt hour in California and Arizona and you wanted to ship it to cloudy, cold Chicago where they're trying to run on coal or fuel oil or whatever. Uh, it's very easy with the direct current super grid to say, go, and it's there in a millisecond.

[00:31:27] Anna Covert: It's amazing, actually. Yeah. Hello. Can you send us some solar energy? Yeah, we'll get it right there. It's incredible. I mean, even then in the fossil fuels, I mean, I'm back to that like that. They're still going to be part of it. They can still send they can be part of the super grid to somebody.

[00:31:45] Mike Nelson: They think about electricity. It's not stick to how it's created. It doesn't matter if it's a gas turbine, a nuclear power plant, a coal fired power plant, geothermal, wind, solar. The electrons don't care. We're talking about building the grid that will more efficiently and safely move it and dependably move it all across the country.

[00:32:08] Anna Covert: Do you think that everyone would want to be on board for this? I think eventually everybody's going to be on board for it because it is. Once people understand what we're talking about and you say, well, how much will it cost? It'll be paid for like a toll road. So if you have a $0.02 per kilowatt hour toll to use the super grid and you have ten cent solar energy that you can send. That means your solar energy costs $0.12, which is way better than spending $1 for your nuclear energy or your gas turbine energy. One of the problems we have with these data centers and the they want to use gas turbines, that's a jet engine on the ground. Oh, okay. And it's burning jet fuel. Uh, and they're very complex. I mean, they're wonderfully engineered pieces of machinery, but they're very complicated right now. Uh, GE Ivanovo, which is one of the jet turbine manufacturers, is talking about. Well, we can get you your jet turbine in 2032. That's a long time away. We can build a a thousand acre solar farm in 12 to 18 months. They can't build a nuclear power plant in 12 to 18 years. And we're talking about six years of a backlog for jet turbine engines. So, um, the combination. Of of a utility scale solar. The big solar farms that I'm placing investors in front of in California are home solar, like you and I both have on our houses. Um, wind power, geothermal. Maybe we'll get some, uh, thing going with, uh, fusion energy. I don't know if. I don't think I'll live long enough to see it, but, uh, the fact of the matter is, if we have the ability to move the electricity around all across the country, we can solve the problem we face. And I'll put the, um, one note of urgency. China is already doing this, and, uh, they don't have the same political system. And so if somebody says, hey, I don't want to see that power line in front of my land, they don't really have much of a means of stopping it. But again, if you put it underground, you get way less of the NIMBYism. We know that one. I don't know if you've heard of banana.

[00:34:30] Mike Nelson: Banana is an acronym for build absolutely nothing anywhere near anything. Mhm mhm. And there's a lot of that out there. I don't. Transmission lines are ugly. There's no doubt about it. Nobody wants to see them crisscrossing their land or their neighborhood. But if you put it underground you won't see it. And there's advantages to doing it from severe weather and the other issues that we talked about.

[00:34:54] Anna Covert: Absolutely. I mean, I live in a beautiful diamond head and all the lines have been buried on my mountain. Before this, I lived a couple hills over and all the lines were exposed, and every time there was a storm, we would see them. Tipped over and fires were started. And I mean, it's everyone is used to that. I mean when seen those, those experiences. So I think that it does. It does should seem easy to communicate this value. What do we think the government needs to do. I mean, are they going to have to issue tax credits because this is going to be privately funded? What do we think that the government needs to do to expedite this?

[00:35:33] Mike Nelson: Well, first, I think it has to get in front of all of our leaders from the local level to the state level to the national level, to say, what do you think about the super grid? And most likely they'll say, I don't know what you're talking about. And that's where our group, the American Energy Initiative net and you'll have all the links and all that. We're trying to get the word out. That's why having our discussions between Chip and Sandy and myself with you is so great. We just need to get the word out there that this is something that needs to be done. This should be a national priority. For all the reasons I've already stated national security, the cost of energy, the availability of energy, the environmental issues, weather, safety issues. There's so many positives on both sides of the aisle.

[00:36:17] Anna Covert: And I think this is a positive, This is a huge economic impact. There's going to be jobs created from these wires. It's going to incentivize farmers. It's going to change lives all across

[00:36:29] Mike Nelson: America, all across America. Think of that, that if we have the transmission available, if we have this highway for electricity, that a farmer or rancher can just say, you know, nobody's making me do this, but if I can make $50,000 an acre growing electricity, that would really help myself and my family. But you got to have the route. You've got to have the ability to move it. And that's what we really need to get done. So I'm not going to run for office. But, you know, young people, uh, get the get educated on the need for the super grid. And we have town hall meetings and we have meetings with any of the politicians. Ask them, tell me about what your thoughts are on the super grid. Tell me why you think we can get it done. And they'll learn. Because if more people start asking about it, suddenly it becomes a priority.

[00:37:23] Anna Covert: Yeah. And I think that what it brought up for me is something even really. The town hall idea. If someone decides to and invest in solar, or there's people who will come in and lease your land, even small farmers, and put the panels on there and you can still generate income. But what does that do? Not just for your family, but for the entire community, because now there's more taxes that are going to be invested. That's it could be a big solar farm could equate to a new ambulance for a small community. It could help the school system. It can help so many other facets of a small community that's going under and getting all this revenue now and all these taxes. It's a it's a game changer, right. And I will come back to. It's all recyclable. I mean, every bit of that solar panel can be torn down and reused, just like battery storage. That can all be gone down to its basic elements and rebuilt. And you know what? If you have ten acres of solar panels and the panels wear out in 20 years, the next generation of those solar panels is going to be so much more efficient and produce so much more electricity. You know, it's, uh, it's eight minutes away, and that's the beauty of it. I. I'm almost 70 years old. I've been studying climate and weather for my whole life. And, uh, sometimes you get a little depressed about things because, you know, there's a lot of bad things going on. But the fact that solar has gotten to be so inexpensive and battery storage is coming on so fast in California, they didn't have any of the brownouts during this past hot summer. Same thing in Texas, because the battery storage has changed the entire electricity equation, and the battery storage is getting better and better. They're building now in the Antelope Valley north of Los Angeles, right by Edwards Air Force Base, a um, advanced compressed air storage system. If you want to look it up, look up hydro store. No E on the N, just STOR and they'll, during the sunny afternoon, use that sunlight energy to compress air down underground in a cavern. And then at night they will release that compressed air to spin turbines to generate electricity. We can have electricity that will last 12 to 24 hours. There are some other companies out there that are working with ion air batteries, essentially the rust cycle to create electricity, electricity and then produce electricity and iron and air are certainly not rare. And they're talking about possibly having storage for 3 to 4 days. So all of this, you know, what happens if it's cloudy kind of thing doesn't really play it. Just to give you an idea, a visual, uh, just the size of the Texas Panhandle. If we had that much solar across the United States, just that much to cover the Texas Panhandle, we could electrify the entire country for the year 2050. Speaker 2 [00.40.33] Now, we do not, at the American Energy Initiative, advocate paving the Panhandle with panels, because the folks in Lubbock and Amarillo might not like that that. Well, and if it gets cloudy in the Texas Panhandle for a couple of days, that might not be a great thing. But if you distribute that all across the country, just that amount of size, 20,000

[00:40:54] Anna Covert: acres.

[00:40:56] Mike Nelson: All across. Uh, we could power the country.

[00:41:01] Anna Covert: We've got to do it. We've got to know

[00:41:04] Mike Nelson: we're gonna do it well. And it takes leadership. And, uh, uh, ask that of your elected officials. And, uh, you know, we've got a big one coming up in a few weeks. There'll be another big one coming up in a couple of years. And, uh, we just need to change the change the vision. We need the leadership, uh, because it takes that to get it started. And then let American ingenuity do what it's always done.

[00:41:33] Anna Covert: And I really think, I know you've done a lot of work with education as well, and this is part of it. And I think that the children really they are it's their life that they're they're the ones who are going to inherit this earth. And yes, they can be bitter that, you know, what are their ancestors do or didn't do. But I think when your child comes to you and says that they want to live or that you know what, what are you doing, mommy or daddy? To help make sure that I have a life. That's the stuff that you you the tear jerking. Right. And so the more we can educate our children on what it is and how they can impact and that they do have a voice, I think the easier is going to be to educate everyone else.

[00:42:13] Mike Nelson: Uh, Ana, there is a great environmental writer and, you know, Bill McKibben, and he has a fabulous book out right now that I read, uh, maybe about six months ago, maybe a year called Here Comes the Sun. And in that book, it really describes the fact that for the first time since we identified the environmental crisis, and that goes back to the 70s and 80s, when James Hansen testified before Congress, but for the first time, because of low cost solar energy, the answer is right there in our hands. And all we have to do is be able to move that energy around. And the answer for that is build the super grid.

[00:42:54] Anna Covert: That's it. We all got. I'll put a bumper sticker on my car. Thank you so much for being here, Mike. So how can people get Ahold of you and learn

[00:43:01] Mike Nelson: more? Okay. Um, American Energy initiative.net. Spell it all out. Um, my website is very simple. W x is the abbreviation for weather and mine is Nelson W, and it has all of my videos from my TV career and a whole bunch of other stuff. And if you want to reach me to learn more about what you can do as far as investing in land ahead of solar development, uh, that's just Nelson w x at gmail.com.

[00:43:31] Anna Covert: Great. And we will be including all of these links and more into this episode. And if you are listening right now and not watching on YouTube or another video streaming solution you can go to on a covert comm or the covert code com and within the episode will be a full transcription, as well as all the links that we're talking about today. Thanks so much for being here, Mike. And to all my listeners, if you have not done so, please subscribe to this channel. We just reached 270,000 subscribers on YouTube, and that is because of you and your Aloha. So if you love this content as much as I know you do, please share it with your friends and family so I can get more great guests like Mike to come on and share their passion and wisdom to help you succeed on and offline. I can't wait to see you next week in the pixels. Aloha!

Comments Off on Episode 137 – Mike Nelson

Episode 136 – Eric Rosso

By |2026-10-28T21:57:46+00:00October 22nd, 2026|In-Person, Podcasts|

The Power of Breathwork: Healing, Release & Transformation with Eric Rosso

The Covert Code Podcast | Episode 136 | Hosted by Anna Covert

What if one of the most accessible ways to slow down, reflect, and reconnect with yourself was something you already do thousands of times every day? In this episode of The Covert Code Podcast, Anna Covert speaks with Eric Rosso, founder of Breathwork with Eric and co-owner of Yoga Room Hawaii, about the possibilities and personal experiences associated with conscious breathing.

For Anna, this conversation is personal. After attending Eric’s class with friends, she began practicing a guided 20-minute session on her own. Each experience felt different. Some brought up unexpected childhood memories; others left her feeling energized, emotional, or reflective. The episode explores why Eric is passionate about the practice and what listeners can learn from slowing down.

From Brown University to Breathwork in Hawaii

Eric’s journey did not begin in the wellness industry. A Brown University graduate and former football player, he remained active through cycling and eventually yoga. When a fitness assessment revealed that flexibility was his weak spot, he tried hot yoga and fell in love with it. He began teaching in 2012 and became one of the owners of Yoga Room Hawaii in 2020.

A retreat in Costa Rica in 2021 introduced him to intensive guided breathwork. Eric describes that experience as a turning point. He returned to Hawaii, pursued certification, and began facilitating classes. During the interview, he says he has guided more than 5,000 participants since 2021. His work has expanded from Oahu to other islands and international sessions.

What Is Conscious Breathwork?

Breathwork is a broad term for intentionally changing or observing breathing patterns. Eric distinguishes between slower, calming practices and more activating guided sessions that involve different breathing rhythms, music, and inward attention. His classes may incorporate headphones, eye coverings, guided prompts, and time for reflection.

One of the episode’s practical discussions is breathing mechanics. Eric encourages listeners to notice the movement of the abdomen and chest and explains why he often emphasizes a relaxed, slower breath during yoga. Different breathing techniques can produce different sensations, and there is no single practice that is appropriate for everyone.

Breathing, Stress, and the Nervous System

Eric and Anna discuss the familiar feeling of being stuck in fight-or-flight mode: the racing thoughts, tense body, and difficulty slowing down. Eric describes his interest in the autonomic nervous system, the difference between activating and calming practices, and the idea of moving toward a more restful state.

He also discusses brain-wave states and the default mode network as part of his explanation of breathwork. These are his interpretations during the conversation; the episode does not establish that a particular breathwork technique reliably turns off a specific brain network or treats a medical condition.

What emerges is a simpler lesson: taking a moment to notice and regulate breathing may help people interrupt an automatic stress response and respond more deliberately. That idea fits with the broader conversations on The Covert Code about navigating a fast-moving world with greater intention.

Anna Covert’s Personal Experience: When Memories Surface

One of the most compelling moments comes when Anna describes what happened during her own breathwork sessions. As Eric guided participants to notice whatever arose, Anna found herself thinking about experiences from childhood: struggling with dyslexia, being teased, and feeling different from other children. She also recalls physical challenges and the messages she absorbed about her own body while growing up.

She explains that the experiences were meaningful because they prompted her to reconsider memories she had not thought about in years. Eric frames this as an opportunity to approach old experiences with curiosity and courage.

These experiences are personal accounts, not proof that breathwork retrieves accurate buried memories or independently resolves trauma. For anyone with a trauma history, an appropriately qualified mental health professional can help determine what approaches are suitable.

Letting Go, Surrender, and Emotional Regulation

As the conversation unfolds, Anna and Eric move beyond technique and into the way people handle difficult emotions. They talk about trying to control outcomes, carrying old patterns into adulthood, and learning to pause before reacting.

Eric shares an idea that resonates throughout the interview: be the slowest person in the room. He describes moving with intention, noticing physical sensations, and allowing a little more space between an event and a reaction. Anna connects that lesson to her own efforts to surrender what she cannot control.

In other episodes of the podcast, Anna has explored how habits, beliefs, and technology shape everyday decisions. Here, the focus shifts inward: what happens when we give ourselves permission to stop pushing for a moment?

Health, Happiness, and Love: Three Wishes That Matter

Eric describes a reflection exercise from his breathwork workbook. Imagine you are granted three wishes, but you cannot ask for money, superpowers, or additional wishes. What would you choose?

He shares a story suggesting that answers often revolve around three themes: health, happiness, and love. The conversation becomes a reminder that people may pursue very different careers, ambitions, and lifestyles while hoping to experience many of the same fundamental things.

For listeners, it is a useful journaling prompt: What are your three wishes, and does the way you spend your time reflect them?

Three Grounding Breaths: A Practice from the Episode

Near the end of the interview, Eric guides Anna through three intentional breaths. Seated safely, he invites her to exhale comfortably, breathe in through the nose, pause briefly, and release the breath through the mouth. They repeat the sequence three times. Anna notices a sense of relaxation afterward.

This is one example of a gentle grounding exercise discussed in the episode. Avoid forcing breaths, prolonged breath holds, or intensive breathing. Stop if you feel lightheaded or uncomfortable, and never practice techniques that may alter awareness while driving, swimming, or operating equipment.

Finding Balance in an Always-On Digital World

Anna and Eric also consider how phones, scrolling, and digital media affect attention. Both recognize that technology can be useful, even essential, but the constant stream of information can leave little room for stillness.

Their conversation is not about abandoning the internet. It is about choosing how to engage with it. The ability to step away, notice the body, and reconnect with the present moment may be especially valuable when work and personal life feel nonstop.

Explore Breathwork with Eric Rosso

Eric offers classes and private sessions in Hawaii and has facilitated events elsewhere. To learn more about his approach and current offerings, visit Breathwork with Eric. You can also follow @breathworkwitheric on Instagram or explore Yoga Room Hawaii.

Listen to Episode 136 and explore more interviews in The Covert Code podcast archive.

Listen on Your Favorite Platform

Editorial note: This interview discusses personal wellness experiences and interpretations of scientific research. It is not medical advice, and breathwork is not a substitute for professional mental health or medical care.

The Covert Code Podcast | Episode 136

The Power of Breathwork: Healing, Release & Transformation

Host: Anna Covert | Guest: Eric Rosso, Breathwork with Eric

Edited-format automated transcript. Speaker identification and transcription accuracy should be checked against the recording before publishing. This text reflects speakers’ experiences and claims, not independently established medical findings.

[00:00:03] Anna Covert: Aloha. My name is Anna Covert, and I'm coming to you for my battleship here on the beautiful island of Oahu. This week on the Covert Code. The topic is the power of Breathwork. Healing, release and transformation. My very special guest is Eric Rosso, founder of breathwork with Eric, owner of Yoga Room Hawaii and a Brown University graduate.

[00:00:26] Anna Covert: Since 2021, Eric has helped thousands explore the power of breathwork and what it means for release renewal and to find a deeper connection within. Clearly to be talking about what makes breathwork so powerful and what actually happens in your brain and body during a session, as well as how becoming more conscious of breathing can help us in our daily lives. Thank you for being here, Eric. Thanks for having

[00:00:51] Anna Covert: me. So give us a little CliffsNotes version of the Eric story and how you how you got into breathwork. And I know you, you know, your yoga studio is incredible. And you have so many classes every day. Tell us a little bit about

[00:01:03] Eric Rosso: that. Well, I got it. And let me start off with Brown University. I was always an athlete. I played football, and then I stayed active, and I was a spin cycle instructor at the Honolulu club. Oh, yes. And then yoga came in. I mean, I remember. Honolulu club did this thing where they did three things. They they wanted to check your your cardiovascular, your strength and your flexibility. And they came back and said, Eric, your cardiovascular is good, your strength is good, but your flexibility sucks. So you start doing some stretching. So obviously yoga and I did the hot yoga and I just fell in love with it. And then I started teaching in 2012. In 2020, um, myself and four other partners, we bought the yoga room. Uh, it's doing extremely well. It's a wonderful, beautiful community of yeah, it's really good. And then in 2021, I went down to Costa Rica and I went to a place called arrhythmia, and I did an ayahuasca ceremony. Wow. It was a one week. Have you done that? No,

[00:02:13] Anna Covert: I haven't. I've done other hallucinogens, I'm sure. Um, it was four nights of, uh, ayahuasca. Three nights of breathwork. Wow. And the breathwork just knocked me out of the park. It's just. What's going on? I've never experienced anything like this. And I said, well, I own a yoga studio back in Hawaii. So I came back to Hawaii, I got certified, and then I started facilitating breathwork classes in 2021. I've done, uh, you know, helped over 5000, you know, participants and, uh, since 2021. And it's just doing well. I mean, it's amazing how much people don't know about it. Um, I started a yoga magazine called Hawaii Yoga magazine back in 20 1615, and I was the publisher.

[00:03:06] Eric Rosso: I would come up with all of the articles and, you know, from anything that had to do with yoga and Hawaii and just pranayama breathing to how to stretch before you get on a plane, how to stretch before you go surf, things like that. Um, nothing came across my table, uh, my desk about breathwork or activation breathwork? Yeah. And it's just taken off.

[00:03:33] Anna Covert: Wow. That's amazing. You know, I had never heard about breathwork either, and it was it was very fortuitous because I had another guest on the podcast and, uh, he's a business coach, and he mentioned breathwork and sent me a link. And that same day I went to a new doctor's appointment for I needed some blood work, and my PCP had retired. And one of those and I sat down in the waiting room and I picked up a Pacific Edge magazine, and I started flipping through. And the first thing I see is your ad for breathwork. And I'm like, oh my gosh, I this is this. Now the second time, the one day that I've heard

[00:04:05] Eric Rosso: breathwork synchronicity, I need

[00:04:07] Anna Covert: exactly synchronicity. I need to look into it. So we went to your class, September, uh, me and a group of people, and I found it to be profound, I really did, and since then, I've done your 20 minute YouTube by myself, and every single time I've done it has been different. I mean, amazing, all of them. But just the it's so incredible how much you can get and how different each one can be. So tell us what's going on in the body when this is all happening.

[00:04:34] Eric Rosso: Yeah. And explain it every single time I do a breathwork class, I try to explain the science behind it. I'm a science guy. I was a chemistry major at Brown, and I just love the whole science behind it. So in a nutshell, um, there's a scientific phrase called the default mode network, and it's in the prefrontal cortex to the anterior cortex. It's this mohawk. And when we do breathwork. This goes to sleep. Now, this is on every waking hour of your day. So that's prefrontal cortex. Uh, is the conductor of the orchestra. It is designed to protect you. It is your ego. It is things that make you bring logic. So when we do breathwork, this goes to sleep. But there's other parts of your brain, and your other parts of your brain end up talking to each other. And this is when you're going into the subconscious. So some people have said that the breathwork is tapping into the DMT of your body. You know that we all have DMT. Yes. And the active ingredient in ayahuasca and is is DMT. And it's you know, and I remember going to James Nestor's retreat and he was saying it's not the DMT, it's this going to sleep. So that that I know is confirmed. And I've been saying this for five years and I'm like, thank you for confirming that this is what it was, because there are some things on the internet that says DMT, breathwork and all that kind of stuff. And it's it's not.

[00:05:59] Anna Covert: Yeah. I mean, and that wouldn't be me when I went to Joe Dispenza, we talk about DMT and the pineal gland and the cerebrospinal fluid and squeezing it up and then shooting, shooting it through the back of the ventricle. And then it it creates it hits those little, little hairs and that creates the EMT. And and I did I hallucinated. So I know that that's true. I didn't feel any of that when I did the breathwork. I felt it more like in my full body. I had a hard time with the just getting a full belly breath. Okay. I feel like so, you know, I'm like, oh, is it even working? I mean, because it was like, we, we, we demonstrate for us. So just regular breathing. Yeah. And I think just what's the proper biomechanics of just breathing. And this is what I got at James Nestor. We started this out. And because most people are paradoxical breathers are not breathing correctly. So as you breathe in through your nose, you should be breathing through your nose all the time, except for when we do breathwork or when we're working out. You know, you're breathing through your mouth, but your belly expands on the inhale.

[00:07:02] Eric Rosso: And contracts on the exhale. That's just the proper biomechanics. And Nestor talks about how many people are mouth breathers. And if you walk down the street and you look at people, you can see who the mouth breathers,

[00:07:15] Anna Covert: chest breathing, maybe like, well, is that the same thing?

[00:07:17] Eric Rosso: Sure. I mean, well, the belly breath, that's what's that's the proper biomechanics. So when things start to go up, you see a lot of people, especially when they're under anxiety and stress their chest right. In a panic attack. It's here.

[00:07:35] Anna Covert: When you when you have a panic attack, you can't get the inhale thin. You can't breathe in, but you can get all the air out. Okay. And that's all right up here. So what we're trying to do is to try to slow the breath down and breathe through the belly.

[00:07:52] Eric Rosso: We breathe about 14 breaths to 15 breaths per minute, unconsciously since the day that you were born. Okay. So when we go, when we're in this stress mode, it can jump to 20 to 25 breaths

[00:08:05] Anna Covert: that feel like hyperventilate. It's not really hyperventilate. It's just like you're stressed out, you're breathing faster. Mhm. When you're angry, it jumps to 40 breaths per minute. Wow. Right.

[00:08:15] Eric Rosso: So. When we can consciously breathe, we can bring that breath slower than 14 breaths per minute. Sure. Okay. And if you ever taken my Yin class, my yin class is very breath oriented, but it's a deactivation breathwork. It's to slow the breath down. We go to what I call been calling for years. The heart cohesion. Breath of six breaths per minute. And that's five seconds on your inhale, five seconds on your exhale. And this slow breath. And when I went to Nestor, he was talking about how the, the Taoist, the Buddhists. And when they do. Even in religion, when you do prayer, everything goes down to this six breaths per minute. And it's happened in so many different secs.

[00:09:01] Anna Covert: I mean, even out of body exercises and whatnot. I mean, they bring you even lower, right? You know, I mean, there's there's evidence that we can even breathe less. I mean, some people can.

[00:09:13] Eric Rosso: Christopher Barataria yeah, the father of modern yoga used to go down to the, you know, flea market. And that's how he used to get students. He would able to slow his breath down to the point you can't even feel his pulse. So you have the ability to do that. Like you can act like, okay, I can't feel his pulse. He must be dead. But we have the power in our breath to be able to do all of that, which is crazy. It

[00:09:36] Anna Covert: is. Yeah, it is. So this heart cohesion breath is just a great way to get into what we call the parasympathetic. And that's when I, when we went to Joe Dispenza because you been right I have, I have it was wonderful. He talks about the beta mind you know, the the beta brain. If I put electrodes in an EEG machine, there's low beta media medium beta and high beta. So high beta is fight or flight. And we live in a time where we're always in. So many of us are in a fight or flight. And when we're in that fight or flight mode in beta.

[00:10:11] Eric Rosso: What happens is the corticosteroid comes. The cortisol comes into our system. Adrenaline comes into our system. And that's what creates this fight or flight, this run, fight or flight mode. So when we have this, we're in this run, hide or fight. The body is saying to do run, hide or fight not to eat. That's why so many people have gut problems because the body is saying run, hide or fight. This is not a time to eat. It's why people have a hard time sleeping at night because there's so

[00:10:39] Anna Covert: many people. That's like the number one thing. I'm very lucky that I have no problem sleeping at all. It's great. I go to bed like 730. I can't wait to go to bed. Right? But yeah, I know that's a pretty common

[00:10:50] Eric Rosso: one, but it's because. And I'm not saying this is the reason, but it's one of the reasons why people can't sleep at night. The mind is is going too fast and you're in this stress mode. You're in this high beta brain activity. And so the body is saying, run, hide or fight. This is not a time to sleep, right? Okay. And it's also a time when, you know, a lot of people have a hard time when you're in their run. How to fight. You want to control things, so you try to grip tighter. And what you want to try to do is how do you get out of beta. And there's. There's multiple different levels, but there's alpha and theta and delta. Delta is sleep. So every night when you go to bed you go from beta. Alpha theta delta. When you wake up in the morning you go from delta, theta, alpha beta. But this alpha and theta state is just a wonderful place to be. And that's the parasympathetic that is the rest and digest. And that's what you wanted. That's what you're going to get through meditation, through yoga, walks in the park, dancing. You get into this nice little in- breath work, of course, into the alpha and theta. And that's the creative state. And that is a wonderful place to be. So if you can get into Alpha and Theta, you're not in fight or flight anymore. Get out of beta. And that's what all Doctor Joe is all about. Once you do that, what happens? You slow down the breath. You're in a relaxed state and it's a beautiful place to be. That's the time to have those nice conversations with your partner. That's the time to be creative, about thinking about what you can do to change your life. It's almost like

[00:12:27] Anna Covert: that flow state, right? It's the flow state. And that part where the manifestation of those big hot words now is how to manifest your dreams. And really, you can't if you're not the radio receiver with that pure signal. And so that was part of some of the breathwork we did together.

[00:12:42] Eric Rosso: That's right. So tell me about how did you I never asked you because you never spoke after. I was

[00:12:47] Anna Covert: so amazed with what had happened. But I think, you know, I've actually been in the when we did it during your one hour. It was incredible. But I think, um, there was so much going on around that I've had more powerful experiences along. You know, and, uh, and even the last time I just did it, I'm completely by myself in the house. Like there wasn't anyone else here. My daughter wasn't here, and no one else was here. And I think that was probably the best. Just because no distractions of. Are you, you know, who's around you. And if you if you're, you know how loud you're going to be and and and whatnot. But I have I mean each one was powerful. And what I've found is just the feeling in my body afterward is there's no, no way to match that high. There just really isn't. Yeah, there's there's no nothing you can take to, I mean, in the energy flowing through the body. So what I've been doing is my Doctor Joe meditation, which is I do an hour and a half every morning. And then I did it beautiful. And so it was incredible. But the first, the first or second time, I think both times I kind of went back to my childhood. And I when you're asking us to go toward that, when you take that deep breath in and then you're going toward whatever pops into your mind. I was seeing things in my childhood and, you know, I had a really I feel like a great life, but I was dyslexic or I'm still dyslexic. So when I was raised, I was the one who couldn't read out loud in school. And I was the overweight kid. So I was teased a lot and I cried a lot when I was a kid. But now that I'm the way that I am, I think I buried a lot of that, you know, and didn't didn't think that it really maybe had left as much of an imprint as it did or, you know, so that was that was a big one when I, we did it at the class

[00:14:27] Eric Rosso: kind of it was. And what's good about that is all of us have trauma. You can come from the most, you know, affluent household and still have trauma because your parents worked all the time and you were abandoned. You know, there's traumas in so many different areas of of how you grow up. And the question is, is that we a lot of the times we put it in a backpack and we take it into our adult life. Yeah. And we don't realize how much that affects us. Right. So the first thing in, in, you know, all these guys like Joe, you know, Bessel van Niekerk and you know, you know, Chase Hughes, they all talk about the same things, but they, they lay it out in a different way. So you can, you can, you can digest it better. But a lot of that stuff that you're dealing with when you are seven years old and younger goes into your adult life. And a lot of people don't realize that. Yeah. And until you look at it, sit with it. You know, this guy named doctor K says, if I have a glass of water and I peed in it. And I have a glass of water with me in it. No amount of sweetener will be able to take that po. Mm. You know. And how do you got to get rid of it? Or maybe live above it and be able to work around it? And you know, Doctor Joe, you know, all of these, you know, great. You know, podcasts that you hear on online, including yours. Uh, can help you, you know, uh, try to dissolve that. And there's no magic wand that someone can put over your head and say and get rid of it. And you have to find something that works for you. Yeah. And breathwork is just one modality to do. It was so easy to do. And then and then the next time I did it, I went back and saw like, a thing with my father. You know, he was a great guy, but he was a hypochondriac. And and we didn't have that great relationship when I was younger. I got better when I was older. And then the last time I did it, just two days ago, I went back to, you know, I have a fake hip I got when I was a hip replacement. Hip replacement? Yeah, I'm bionic right now for one hip. Beautiful. But when I was 16, I was running and had the top of my hip hop off. And before that, even going back further, I had fallen off a bridge when I was younger and all these different health things I started, I they popped up because when I was young I had they put these casts on my feet for like six weeks because they didn't know why I had this pain in my feet. Wow. Finally I went down to a to Denver to pathology pathologist. Except for the doctor, but

[00:16:48] Anna Covert: podiatry podiatrist. Thank you. And what they learned is that I actually had extra bones in my feet. So I had two extra bones, and they were rubbing. Whenever I would grow, it would rub against my Achilles heel. Wow. So that's what the pain was. And but they didn't know. So they made me wear these casts and and I saw that. And it made me think that my entire life I had been told that I was, you know, you know, I had minor scoliosis and I had these problems and, and that I, that the solution was outside of myself. And that's what I realized, that there is no solution outside. It's not. But that's why I had to go through it so that now I could find that I am the solution.

[00:17:22] Eric Rosso: Like this. But here's the thing. What breathwork did is made you remember. Yeah. And it was kind of blocked. Yeah. Right. And you know. Bessel van Kirk says, you know, the opposite of trauma is not just remembering, but being able to remember this stuff in a safe environment. And I think that is once you start to go on. Aha. These are one of these aha moments. These golden nuggets come up and you go, oh I didn't realize that. Like I've had so many people come up and said, well, I thought I was safe, you know, because one of the questions that I asked in my class, like, who made you feel safe when you were seven years old and younger and at first people going, oh, I had a lot of people. And then they realized that, you know what? My mother wasn't didn't make me feel safe. I thought it was my mother or my this. Nobody made me feel safe. Wow. And that that obviously is the seed that starts this journey. And it takes courage to be able to look at those things.

[00:18:16] Anna Covert: Absolutely. I mean, and talk about I think something that's really profound for me is this concept of the animal shaking off trauma. Tell us about

[00:18:22] Eric Rosso: that. So this is you can actually find this on on a YouTube channel where they're they're chasing a polar bear. And what animals do is when they have trauma, they will about after the trauma has hit the especially dogs. And a lot of people say it does Eric. It doesn't happen after 15 minutes. It happens right away. But when you traumatize a dog or an animal, it'll shake. It'll do a yeah, it'll shake. You've probably seen it. Or even if

[00:18:52] Anna Covert: you just wash the dog, it'll shake. It's like, ah, I don't get it. Just. And it gets rid of all the trauma. Yeah. We as human beings, we don't do that. What do we do? We hold it in our whole body and our energy and our body and our spirit, and we walk around with that. We don't realize that. And I always say that on a bigger scale, when we have trauma, the first thing that we have when we have a trauma, we don't want to look at it. We want to we want to disassociate from that. And I call it a brick. And we put a brick right here. And we said, no, it doesn't. You know, we don't want to look at it. It's not here. And then other traumas hit. And throughout our lifetime, we end up building a wall around us that we think is protecting us. And really, it's really stopping us from going to our higher self because these things are going to come out and they're going to come out in stressful times. They're going to come out in our relationships. It's going to come out in a way. We do our business. It's going to come out. Is that how you talk to yourself? You know? I mean, I always say in my yoga class, if someone came up to you and started talking the way you talk to yourself, would you hit him or would you hug him?

[00:19:55] Eric Rosso: You know, so these things are going to come out and some I know I and they repeat. I mean and so I practice Kabbalah. So like you know it's going to keep coming up until you transform it. Mhm. Right. Just a reminder. And you don't even realize why. And people are always asking oh why do these things always happen to me. Well that's it's a reflection. Right. And this is the easiest way to see inside. Exactly.

[00:20:16] Anna Covert: Yeah. Exactly. I mean, and it feels so good. They, you know, it's it's it's it's it's liberating, you know, to be able to free yourself from that. You know, they said one of the, one of the biggest, uh, things that people say on their deathbed is that I wish I was able to live this life of that I really wanted. I've always been too confined by what's the exterior world expects of me. And I have this one guy that came to my class a couple of times. He would get so angry. Wow. And, um, he and I, you know, I pulled him aside, took him, took him out, took a cup of coffee and said, why? Why are you so angry? He says, I was always told not to be gay,

[00:20:59] Eric Rosso: and I've. I never got married. I never found love. I haven't found love. And he's in. You know, he's in his late 70s. And. Wow. Yeah. And he says, I'm never gonna find it. I go never, it's never too late. You know, there's always time. You can find it. But it's good that you recognize and you're angry about this. And now you can actually be free. Yes. And to me, that's liberating once you know. But, you know, he never found love. And that's what he says. I want to find love. And of course, we all want to find love.

[00:21:29] Anna Covert: Yeah. I mean, and then. Absolutely. I mean, that's one of the number one things, right? You had that little journal and your workbook and tell us about your workbook and how you came up the column. Oh,

[00:21:39] Eric Rosso: no, it's you know, it's just one of those things where, um, I put little different things in there. And you need you need something. Write down your your journey in your breathwork journey. I think it's very important. It's the same thing is when you leave a notebook beside your bed so you can remember your dreams. So you write that thing that

[00:21:58] Anna Covert: only works if you can read your handwriting. Exactly. I have an app that I.

[00:22:01] Eric Rosso: That's what I'm saying. That's great.

[00:22:03] Anna Covert: I tried reading and I'm like, what is this? This is hieroglyphics, you

[00:22:06] Eric Rosso: know? Yeah, exactly, exactly. It's good to have it if you can just talk it out. But sometimes you're in a daze, too. You don't really know what's going on. Um, but in that, I just have a couple of things in there. And one of the things I got from, um, this lady by the name of Angela Kumar, and it was a Ted talk. So I did not burn this at all. But I thought it was so interesting is that this shaman from South America was saying, when you come down to see me, I'll grant you three wishes. And if you have a friend that can come down and see me, have your friend give you the three wishes, and you come down, the three come down and tell me those three wishes, and I'll make it come true for you. And this, uh, Angelou was an attorney for Google, and it went viral. And she brought down thousands upon thousands of three wishes to the shaman. Wow. So whether it came true or not, now, these three wishes, there's a caveat to it. You can't ask for money. You can't ask to be a superhero. You can't be flying around the world and all that kind of stuff. You can't say, I want to be able to fly and you can't ask for more wishes. So what are the three wishes? And and whatever they are, think about it right now. What are the three wishes that you would ask for? If you can't ask for money, you can't be a superhero and you can't ask for more wishes. And she said it was amazing. She laid them out all these thousands upon thousands of three wishes about a year later, and she noticed that there was a pattern that they were not only the same, but in this exact same order. Wow. And the first one was.

[00:23:41] Anna Covert: Health.

[00:23:42] Eric Rosso: You can't do anything without good health, right? And that is so true. So true. You know, I mean, think about the last time you got a cold.

[00:23:50] Anna Covert: When or when I couldn't. When I couldn't walk because, like, you know, even even a couple blocks or even up my stairs without being in tears. And then you realize how grateful

[00:23:59] Eric Rosso: you are. Grateful? Yes. But the first thing you do when you get a cold is you call in for work. You don't go to work. You start eating right. You start sleeping. You start doing things that are going to help you get better. Yes, you do that one thing, which is great. Um, so health and health for the people, health for the people that you love around you. The second one was happiness, but nobody really just said happy. They were saying things like, want to travel more? I want to spend time with my kids. I want to do more work. I have a new project.

[00:24:29] Anna Covert: My purpose is

[00:24:30] Eric Rosso: exactly, you know, the you know what? What's your passion? Mhm. And the third one was love but not love for your mother or your love for your pet. It's romantic love. Yeah. And it's so true. We're all wired in the same way as human beings health, happiness and love. But we all move in different directions to try to achieve that.

[00:24:54] Anna Covert: It's true. Yeah. It's true. I mean, and that's kind of what we're moving toward right now anyway. This age of love. Right. Love is one of the unique things about being a human.

[00:25:05] Eric Rosso: It's powerful. Yeah. Yeah, I love it. It

[00:25:07] Anna Covert: is. So what else inspires you?

[00:25:10] Eric Rosso: Uh, about the breathwork? Yeah. It doesn't. No. It's great. Oh, and just in general. Well, breathwork has been, you know, I had an advertising agency for 30 years. I retired that in late 2023 and just been concentrating on yoga and breathwork and just really enjoying this time. And I just love every single time I do the breathwork and you hear what people say, because every experience is different. As you can see, you just said, I've done it so many different times and so many different things come up. And I always say, the reason why that is, is because you're going to go to your strongest hold, so there's something in your life, and there may be something different in your life that's coming up subconsciously. A week from now, three weeks from now. And that's what you're going to. That's what these are, the things that are going to be bubbling out. Yeah. And I shared one story about I did a private breath for a class and, and this person came in and said, oh, something's happened at work. You know, she was an attorney. I need to do a breathwork session on, on on something that's happening where I need to get clarity. And she ended up sobbing and crying. And afterwards she says, I can only think about my parents. My parents are going through this, this, this and this and this. But that's what really was the strongest hold and that came up. So you want whatever is going to be coming up to come up. And then of course, what ends up happening is something happens when this ego goes away. You get clarity, you get aha moments, you get something that is just these nuggets that just come.

[00:26:44] Anna Covert: I mean, I was like the other day, I was like, I was shaking for like a 30 minutes after. I was like, I couldn't even hold a coffee cup.

[00:26:50] Eric Rosso: Is that amazing?

[00:26:52] Anna Covert: My daughter was like, oh, I touched her because I'm gonna get her in the field of energy of mine. And she's like, oh, I don't like it.

[00:26:58] Eric Rosso: It's funny. Yeah, yeah. No it's great. Yeah. I mean, breathwork is great. I mean, I wish and still it's still brand new to so many different people. Nobody realized that the power of the breath that we can consciously breathe, like we're doing right now. But once we put attention to that breath, then we're consciously breathing and we can control it. It's part of the autonomic nervous system. Whereas like when you eat, your body is going to digest it no matter what you don't you don't have to tell it to digest. But the breath is different. You can control it. Yes. You know, it's we're breathing. And then all of a sudden when we. Not. When we can control that breath. We can slow it down. We can speed it up. We can do a lot of different things. It is very interesting. I mean, especially with like the pineal gland breathing and the, you know, just all the different types of breathing. And then it is really a vehicle of consciousness. Is it. It's amazing.

[00:27:53] Anna Covert: It is amazing. It is the dawn.

[00:27:55] Eric Rosso: It is. Yeah it is. And I do believe that there's so much more that we're going to find out about what's happening. And, and, you know, I don't tell anybody to do psychedelics. I mean, I did the ayahuasca, but the ayahuasca is a plant that's in South America. Do you know anything about it? I mean, I know about it. I I've

[00:28:13] Anna Covert: never I've always been a little afraid of it, you know, just it's purging the. Yeah, it sounds intense. Like, I mean, I'm like, mushrooms are one of my ones that I've, I've tried, you know, tried it and love because it's, you know, from the earth and, and you know, nothing has I mean, they came and kill a rat with them. They took like, £5 of mushrooms to kill a rat. And it's always been profound for me. And the connection that I felt to the earth and the pattern. No. It's awesome.

[00:28:37] Eric Rosso: Yeah. And and I and I say, you know, it takes courage to try all these different modalities. And I just said, you know, the thing about breathwork is that you don't have to ingest anything. It's just your breath so you can come out of it any

[00:28:51] Anna Covert: time. I mean, it's true, even with Doctor Joe, I mean, I didn't we didn't drink or anything for I think 40 days before I wanted to be like completely pure. And I had never been hired my entire life. I was I couldn't even believe when I was laying there and I was doing this, you know, electric body meditation. And I kept like having these micro blackouts. And it was incredible. Right. But I was if I had been intoxicated, I would have been afraid. Yeah. Because it was that intense. You know, I'm like, who knew that you didn't even need to take anything to feel this? Our body. Whatever

[00:29:23] Eric Rosso: you don't, you don't realize that the power of the breath. And it really is. And the thing is, is that when I went down to see James Nestor, this has been going on. The tumor breathing. The tumor breathing is very similar to Wim Hof. Wim Hof took a little bit. I mean, Wim Hof is different, but it's kind of the same thing. It's it's the it's this burning of the fire inside.

[00:29:46] Anna Covert: So there was a so, you know, the one that you do is just the one, one breath in and then out. And then there's another one that I, one of my friends was, I had heard was like the two breaths. So what is the what is the difference there? Why did you pick the one you pick? There's there's so many different ways of activation breathwork. You know, you can breathe through your nose and out through your nose and still have a very strong, you know, sense of, of clarity and all that kind of stuff after the breathwork, you know. Mine is designed to oxygenate your body quickly and get you into that, that zone. And that's why I do it with my mouth open. With your mouth open. Yeah, but there's so many different ways. And there's no one right way or wrong way. You just got to find one that works for you. It's that simple. But yeah, there is the double breath, like so. Basically you just swallowed a balloon and as you breathe in, the belly expands. Okay. It goes up the chest and then it just there's nothing to the exhales. There's nothing to the exhale. So Stan Lovecraft is the guy that created this hollow tropic breathwork. That was it was called

[00:30:52] Eric Rosso: Hollow Tropic. Hollow Tropic. Okay. And he would be having his students do it for 2 to 3 hours. Wow. Yeah,

[00:31:00] Anna Covert: I did go really fast. I mean, like your we said the one was going to be one hour or whatever, and it was, oh, we're

[00:31:05] Eric Rosso: gonna we're gonna do it for 40 minutes. 40 minutes. It felt like. But it goes it went like super fast. But I started adding in all of these different, uh, modalities that I've learned throughout the ages of when I went to do more breathwork and started to really immerse myself into it. I do the headsets. Yeah, and the headsets get you to go deeper. You have your eye blind's on. Also designed to turn the lens back inward. I have mouthpieces to help you breathe if you want to use them. I had worked

[00:31:34] Anna Covert: out with the mouthpiece myself, but but I did. I did like the. That's one thing when I was doing by myself that I noticed. So I had the speaker and it was too far away the first few times I did it, and I was breathing so hard that I couldn't hear the hear

[00:31:46] Eric Rosso: your my voice, your

[00:31:48] Anna Covert: voice. And this time I stuck the speaker, like right behind my head. And that was good because I liked to listen to the guided,

[00:31:54] Eric Rosso: the guided, the guided, the guided meditation breathwork. Yeah. No. It's good. Very powerful, you know, and and like, sometimes people turn off what I say. Sometimes people really tune in to what I say. Uh, every time is different, you know? And like, I've done a breath for a class on letting go. I've done a breath for a class on abundance. I mean, there's so many different, you know, things that you can say when you're in that state to help you. Get better at what you want to do. Like abundance. You know, think about when you're a child. What's the first? What's the first time in your life that you that you knew about money? You know, a lot of people said, oh, when I did a lemonade stand. Mhm. Some people say, I used to hear my parents yell all the time about money and the fact that they didn't have it. So that can actually turn into something in the future. The feeling of lack, the feeling of of having everything that you wanted. I mean, there's a lot of things that can go on in terms of abundance and also about letting go, you know, how many people do you know have a hard time loosening that grip of just sometimes when you just loosen the grip, things just fall into place. Sometimes

[00:33:03] Anna Covert: surrender isn't that that's kind of the when the new keywords of the day, right? When we watch podcasts and whatnot. Just to surrender. And I found that that's been the case for me too. I was someone who was trying to control things, right? You know, and and when you realize that you really can't control anything. I mean, you can control your your what you feel, but that's the only thing that you can control.

[00:33:24] Eric Rosso: You control yourself and how you handle it, and the emotional regulation that comes along with that. And always being able to say, okay, how do I handle the situation? You know, I love this guy named Chase Hughes. You'll find them online and he talks about, um, be the slowest person in the room. I love that. You know, and and I'm really adapted to it, you know, for, you know, to try to do it because something happens when you move intentionally. Pick up the glass. What are you doing? How are you doing? What are you feeling when you feel the coldness of the glass in your in your fingertips? It changes your whole system and also from the outside if people see you moving slowly. A lot of times people see a lot of anxiety when people move fast, right? So they also see a difference in you as well.

[00:34:16] Anna Covert: It's also the same thing with the public speaking. I remember I had someone tell me once I think about politicians, they want you to hang on every word they say. I was like.

[00:34:30] Eric Rosso: Yeah. Yeah, totally. Yeah. And

[00:34:33] Anna Covert: then you're you're really captivated. Mhm. Yeah. That's like Sadhguru too is like say less. It's

[00:34:40] Eric Rosso: you know he's great I love him. Yeah I love him. Yeah.

[00:34:42] Anna Covert: Have you done a silent retreat.

[00:34:45] Eric Rosso: Oh that's a good one. That is on my bucket list. Yeah me too. And I'm so scared. Yeah, I'll do one to not. Well, first of all, uh, the silent retreat is a ten day. No talking. That's

[00:35:01] Anna Covert: ten days. Is pretty long. I thought there was Arthur.

[00:35:03] Eric Rosso: Well, you know, the organizations that put these on, you have to do the ten days first, and then you can do the three day weekend thing, but they want you to do the ten day first. Wow. And it's free. Really? Yeah.

[00:35:16] Anna Covert: That that is a big commitment though.

[00:35:18] Eric Rosso: It's it's a big one. And it's it's something that it's not not the fact that I'm scared of of what's going to come up. It's more of the fact that I just love being around people. Yeah. You know, I'm an extrovert. I like, I like, I mean, terribly, you know, entertaining. But but I think it'll be good for me if I ever did one. I've

[00:35:38] Anna Covert: been also thinking. So. Yeah, I didn't realize that you had to do it quite that long. I was more interested in like a, you know, five day or a three

[00:35:44] Eric Rosso: day. Three days. No, exactly. But then I looked into it and they said, you got to do the ten first. Oh,

[00:35:49] Anna Covert: wow. And how about the complete dark retreat?

[00:35:52] Eric Rosso: The vipassana is the sound. It's called. That's what vipassana is. The silent retreat. The dark retreat? Yeah. I haven't thought about that one, but I heard

[00:36:01] Anna Covert: previously. Like. Incredible.

[00:36:04] Eric Rosso: Going into a cave and just being in down there. I

[00:36:06] Anna Covert: don't even know how you how that actually happens. I mean, how what how do you find food? And

[00:36:11] Eric Rosso: in this it's just the circadian rhythm of being able to know what day is and what night. I have no idea.

[00:36:16] Anna Covert: But people are like seeing angels and all kinds of things that are, you know, just come from me in the complete darkness. I'm

[00:36:22] Eric Rosso: not I'm not ready to do that one yet, but I definitely want to do the

[00:36:25] Anna Covert: you don't need to do that. You can just do meditation and you can see plenty of things. You know, that's what I've been realizing. Yeah.

[00:36:30] Eric Rosso: Is it's fine to find something that, you know, again, it all comes back to courage and courage to be able to say, I just, you know, sometimes I keep on seeing the same patterns, things saying, I keep coming up, I keep on, you know, something, something. And there's there's trauma, there's negativity, there's something that's just not right. And having the courage to find out. And there's a lot of different vehicles out there. And again, breathwork is just one of them and

[00:36:58] Anna Covert: so easy and affordable.

[00:37:01] Eric Rosso: Right. It is it is. You don't have to do

[00:37:02] Anna Covert: much. And I'm going to be posting a 20 minute YouTube video, the one that I've been doing, uh, now once a week. I've done it since our great or since our class. And, um, it's it's really powerful. So try it out and let us know what you're thinking about. And so for you, you do this once a month, this breathwork class, you're going to increase it or try different ones.

[00:37:23] Eric Rosso: I have you know, being retired is nice isn't it? Oh yeah. So you get to do what you want to do. I have a lot of other different little projects coming up. It's something that's going to be happening pretty soon, but I will do some stuff at the park. I really like being on the earth. On the aina, feeling the aina when you're doing the breathwork. So, you know, I've been I haven't done one this this year yet, but I will. Exciting. But I go to all the other neighbor islands. I just got back from Germany. I've been to Guam. I've been to a lot of different places doing breathwork. So it's taking me abroad, which is wonderful. That's

[00:38:01] Anna Covert: amazing. Amazing. So what else can you tell people who are listening right now about, you know, just their their in their car or what are some tips on how to kind of regulate their breath, work at work and do out the day. So I think the basic thing is people are feeling stressed. We live in a in a world where we're going really fast and I wouldn't recommend it doing it in the car. It's not right. But, um, Andrew Huberman said this in his podcast. The quickest way to the parasympathetic is these three breaths. And I do these three breaths. I've been doing it way before. Andrew I heard it on Andrew Human's class. The quickest way to ground down. And I do this before every one of my yoga classes. Okay. I get them to sit up and I want to do it with me. Yeah, sure. Okay, so it's three breaths. All right. Okay. So. Doctor Joe Dispenza. Where you place your attention is where you place your energy. So place your attention. Read it, your root chakra and we're going to ground down. So exhale all the air out of your lungs. Breathe in through your nose.

[00:39:10] Eric Rosso: Expand your lungs. Now fill up all the air in your lungs. Hold it at the top and pause. Take another sip of air. Whole. Exhale through the mouth. Let it all go. All the air comes out of your lungs. Let's do that again. Breathe in through your nose.

[00:39:29] Anna Covert: Hold it at the top. All the air. Take another sip of air and hold. Exhale. Let it all go.

[00:39:38] Eric Rosso: Last one. Biggest breath of the day. Breathe in through your nose.

[00:39:43] Anna Covert: Hold it at the top and pause. Take another sip of air. Inhale. Exhale. Let it all go.

[00:39:58] Eric Rosso: Open up your eyes. It's the quickest way.

[00:40:03] Anna Covert: Yeah, I can feel this. The tension, like, kind of going down through my

[00:40:06] Eric Rosso: hands. You know, I mean, just slowing the breath down. You think about people that smoke cigarettes. A lot of people smoke cigarettes because, you know, especially, like, oh, I need a cigarette because they're stressed out. But think about the breathing. It's breathwork. Oh, wow. Oh, yeah. How many times do people have saying, oh, you're chanting like, take. Take deep breaths. Take deep breaths. It's always been there, right?

[00:40:32] Anna Covert: It has always been there. And even some of the you know, you know, when I used to have trouble sleeping a couple of years ago and there's a heavy sink. I don't know if you've done any binaural beats. Mhm. And that is really very, very very powerful as well. And Monroe Robert Monroe, he's got one where it's deep relaxation and it starts off with breathing. And it's like you breathe in and you open your eyes and you hold. And then you breathe out and you, you close your eyes and then you breathe normally and you do it and it's very relaxing. Yeah.

[00:41:03] Eric Rosso: Yeah. I mean, you think about the, the, the military, you know, the, the Navy Seal is doing the box breathing. You know, the four, four, four, four. There's the the four eight, you know, you know, the 4 to 8 and then two to in. There's so many different types of ways to just. The whole purpose is to get into the parasympathetic. To get into that rest and digest. To get into that calm, relaxed state. Because when you are in a calm, relaxed state, you can think better, you can make better decisions. Uh, you're ready to move. You're ready. It's just so many great things to do that. But we just live in this time where we're just constantly scrolling, we're under the stress, and we need to find the opposite. Yeah. So I always say that, you know, my yoga studio is going to be around for a long time. Um, when the pendulum, you know how the pendulum works. So if you bring the pendulum way up this way, we're in a, we're in a society that we're under a lot of stress. When you let that pendulum go, it'll go just as far as the other side. Yes. You know, things like what you're doing right now. Paramedic. Very appealing. So just giving people information is something that's going to take that pendulum to the other side. And it's something that is needed if we're stuck constantly doing with this technology, we need to come back to being human.

[00:42:22] Anna Covert: Yes, I think that we're seeing a huge movement toward not being on social media. I mean, I, I used to scroll a couple times during the day, and now I just post because I want to be able to see my own posts later, but it can become very, very addictive. And what is it that little adrenaline kind of or dopamine? Dopamine addiction. But it's stressful almost when you don't do it and you start to look at and you're like, oh my God. Like, you know, like, this is a lot of content, you

[00:42:52] Eric Rosso: know? You know, it's funny when you go back to when in the 1920s when radio came out, I remember hearing the parents because their kids were running to the radio and just listening to the stories of The Lone Ranger or something like that. Parents were saying, this is going to ruin our kids, and then TV comes in there. This is going to ruin our kids. Then the internet comes in. It's going to I mean, these are things that we have to learn to live with. Yes. They're not going to go away. No. So. How can you make it a positive experience? Because there's some stuff on the internet. All my all my algorithms are really about

[00:43:25] Anna Covert: helping a digital marketing expert. So I mean, without the internet, I wouldn't have a

[00:43:29] Eric Rosso: job. Exactly. And same with the same with my online. You know, with the Instagram, it's like it's if there are some good things to it. Yes. You know, and so once you're able to learn how to use it correctly, it can be beneficial and not try to be on it as long as you

[00:43:43] Anna Covert: get in a good way. A lot of people are stressed out about what content they're receiving, but that's because of what you've looked at in the past a great way. And I tell my clients to do this as well is just delete your app from your phone, and then when you redownload it, all your content is still there, but then it resets the cookies. So then you have a new chance and then know that whatever you hover like, comment or scroll or watch, that then becomes what you're going to see more of. So a lot of people see the news all the time. I see things like this great content about aliens and whatever it is, right? You know, and and so I it's enjoyable.

[00:44:20] Eric Rosso: Very good. Yeah.

[00:44:22] Anna Covert: So what's next for you? Are you you have a book in mind or anything else? I have

[00:44:25] Eric Rosso: a, I have a project that I'm working on that's going to be unveiled soon. I'm not ready to unveil it just yet, but it's coming. It's around the corner. And, uh, just other stuff. I love to travel. I just like I said, I just got back from, uh, Germany to Hamburg. I did a breathwork there, and then I vacationed in London. I never been to London before. It was wonderful. Yeah. So my girlfriend and I, we we did that and we did Paris, and we had a great time. Wonderful. I want to go and do it again.

[00:44:53] Anna Covert: Great. Well, thanks so much for joining us. So how can people learn more about you?

[00:44:57] Eric Rosso: Um, breathwork with Eric. Com is my website, and, uh, I do a monthly breathwork session at the yoga room. I have other stuff that I pop up. I go to the neighbor islands. Um, and I can. I've gone other places if you want me to come and do a breath for a class. Uh, in a session in the town that you're from. You know, we can set that up, and we can coordinate that, and we can fill the room.

[00:45:24] Anna Covert: Great. Yeah, well, we're going to put all those links into the content here. And if you're listening and not watching this on YouTube, uh, you can go to Onex or the code. Com and find this episode, and there will be all the links there available for you when you're not driving. And to all my listeners, thank you so much for being here today. If you have not yet subscribed to the channel, please do so. We've just reached over 270,000 subscribers on YouTube, and that's extending to almost 300,000 with all the channels. And that's because of you and your Aloha. So like this content. Subscribe and share it with your friends and family so that I can get more great guests like Eric to share their wisdom and passion with us to help you succeed on and offline. I can't wait to see you next week in the pixels. Aloha.

[00:46:11] Eric Rosso: Mahalo,

[00:46:12] Anna Covert: Mahalo.

Comments Off on Episode 136 – Eric Rosso

Episode 135 – Raj Ananthanpillai

By |2026-10-28T23:38:13+00:00October 15th, 2026|Podcasts|

The Trust Crisis: How Big Tech Stole Your Identity—and the New Model That Takes It Back

Featuring Raj Ananthanpillai | Founder & CEO of Trua | Forbes Books Bestselling Author

Hosted by Anna Covert

How many companies have your Social Security number, driver’s license, date of birth, or other sensitive personal information sitting in a database somewhere?

Now consider how many of those organizations actually need to retain that information—and what happens when their systems are compromised.

In Episode 135 of The Covert Code Podcast, host Anna Covert welcomes Raj Ananthanpillai, Founder and CEO of Trua, serial entrepreneur, investor, inventor, and author of the Forbes Books bestseller The Trust Crisis: How Big Tech Stole Your Identity—and the New Model That Takes It Back.

Raj believes the way we establish trust online is fundamentally flawed. Businesses repeatedly collect sensitive information, consumers have limited control over where that information goes, and cybercriminals have countless opportunities to exploit the system.

His proposed solution is a different approach to identity verification: prove who you are without repeatedly surrendering the personal information that makes you vulnerable.

The Equifax Breach That Changed Everything

For Raj, the 2017 Equifax data breach was a defining moment. Sensitive information belonging to more than 140 million people was exposed, illustrating the extraordinary consequences of a security failure at a company holding enormous amounts of personal data.

What concerned him most was not simply the breach itself, but the identity verification infrastructure that made such a breach so damaging.

Organizations routinely request personal information, store copies in their systems, and then invest significant resources in protecting those databases. Every additional collection of sensitive information creates another potential target.

Raj describes these concentrated stores of information as attractive targets for cybercriminals.

His central question is simple: Why do businesses need to collect all this information if their real objective is merely to verify something about a person?

How Big Tech Turned Personal Information Into a Business Asset

The internet was initially built around information sharing among researchers and academic institutions. As commercial platforms expanded, a new business model emerged: consumers received free digital services in exchange for their personal information.

Over time, data collection became embedded in nearly every digital interaction.

Email addresses, phone numbers, browsing behavior, purchase histories, location information, and increasingly sensitive identifiers became part of an enormous data economy.

Raj argues that consumers were never fully prepared for how extensively their information could be collected, combined, analyzed, and monetized.

Anna approaches this conversation from her experience in digital advertising, where collecting large volumes of data has historically been considered a competitive advantage.

But more information does not necessarily create better marketing—or better customer relationships.

In a related conversation on what website data is really telling businesses, Anna and analytics expert Philippa Gamse explore why meaningful insights matter more than simply accumulating additional information.

The lesson applies equally to privacy: businesses should understand why they are collecting information, how it will be used, and whether they need it in the first place.

Why Social Security Numbers Are a Dangerous Identity Standard

One of the most revealing parts of the interview concerns the widespread use of Social Security numbers as identity credentials.

Social Security numbers were not originally designed to serve as universal proof of identity. Nevertheless, they became embedded in banking, employment, credit reporting, and numerous other verification processes.

Raj emphasizes the difference between information that can be changed and information that generally cannot.

If an email address is compromised, you can create another. If a password is exposed, you can reset it.

But your birth date and Social Security number are not easily replaceable.

Once this information is exposed, criminals may attempt to exploit it repeatedly, creating risks that can persist long after the original breach.

Rather than continuing to rely on sensitive personal identifiers as verification tools, Raj believes we need a new digital trust infrastructure.

Introducing the Trust Bureau: A Different Way to Verify Identity

Raj’s proposed model draws inspiration from identity verification systems he helped develop, including foundational work associated with TSA PreCheck.

In that environment, travelers complete a verification process and receive a credential that can be reused rather than undergoing the same comprehensive screening at every interaction.

Raj wants to bring a similar principle to commercial identity verification.

How the Proposed Trust Bureau Would Work

  1. Verify your identity: An individual completes an initial identity verification process.
  2. Receive a digital credential: The individual receives a reusable trust credential associated with their verified identity.
  3. Control what gets shared: When an organization requests verification, the individual authorizes specific information to be checked.
  4. Generate a trust token: A transaction-specific token enables the organization to request the appropriate verification.
  5. Receive confirmation: A neutral Trust Bureau provides the required verification results without unnecessarily disclosing underlying sensitive personal information.

Imagine applying for a job where an employer needs to verify your identity and eligibility.

Instead of submitting multiple identity documents to another company database, you could authorize the employer to receive confirmation of the relevant facts.

The employer gets the information needed to make a decision, while the applicant retains greater control over sensitive personal details.

Raj calls this a new trust layer for the digital economy.

Importantly, the Trust Bureau is Raj’s proposed model for broader adoption—not an identity system that every business already uses.

Giving Consumers Control Over Their Own Information

Another important element of Raj’s approach is allowing individuals to review and verify their own information.

Today, inaccurate background records, outdated addresses, name changes, and information incorrectly attributed to another person can create serious complications.

Someone might be denied employment or experience financial difficulties because an existing database contains inaccurate information.

Raj explains that his proposed system would allow individuals to review relevant information before receiving a credential and periodically update their records.

Anna raises practical questions about name changes, moving between states, and the difficulty of correcting outdated information held by multiple organizations.

The larger principle is that individuals should play an active role in verifying information about themselves rather than relying entirely on disconnected databases.

AI Agents Are Creating an Entirely New Identity Problem

Artificial intelligence adds another layer of urgency to the trust crisis.

AI assistants are evolving from tools that answer questions into agents capable of conducting transactions, making purchases, and taking actions on behalf of users.

Raj raises an important distinction: a system may be able to validate a transaction or an AI agent’s instructions without necessarily establishing whether the human behind that agent has been properly verified.

Who is accountable when an AI agent acts on behalf of an individual?

And how do businesses know whether the person authorizing that agent is legitimate?

These questions matter for financial services, digital commerce, employment, and other industries where verification and accountability are essential.

Anna has explored similar concerns in previous episodes. In Episode 129 with Tamara Laine, the conversation examines AI-powered lending, responsible data access, and why sensitive information should not automatically be exposed to AI systems.

Both conversations reinforce a critical principle: AI systems need clearly defined permissions, trusted information, and human accountability.

Protecting Children’s Identities in a Digital World

Children are particularly vulnerable to certain forms of identity theft because fraudulent activity may go unnoticed until they are older.

Anna asks Raj how his proposed credential system could address children’s identity protection as online services face increasing age-verification requirements.

Raj argues that online platforms should be able to establish whether a user meets an age requirement without collecting unnecessary personal information.

For example, a service that needs to determine whether someone is old enough to access a particular feature may not need that person’s complete identity documentation.

Verifying eligibility without collecting additional sensitive information could help reduce privacy risks.

However, implementing such systems would also require careful consideration of accessibility, accuracy, appropriate safeguards, and differing legal requirements.

What the Trust Crisis Means for Digital Marketers

One of the most interesting aspects of the interview is the connection between digital identity and responsible marketing.

Anna emphasizes that effective marketing should be based on relevance, permission, and a genuine understanding of consumer needs.

Businesses do not need unrestricted access to highly sensitive identity information to develop successful advertising campaigns.

Instead, companies should prioritize meaningful first-party relationships, consent, and accurate information that customers have chosen to share.

Anna and Raj discuss how outdated third-party data can create unnecessary costs and inefficiencies.

A person who was interested in a product last month may no longer be shopping for it today. Continuing to market based on outdated signals wastes resources and may undermine customer trust.

The conversation also connects to an earlier episode with Chip Higgins, where Anna discusses the importance of evaluating technology vendors, understanding data collection practices, and protecting businesses from privacy and compliance risks.

Responsible digital growth is not about collecting everything possible. It’s about collecting what is necessary, obtaining appropriate consent, and using information thoughtfully.

Could a Trust Bureau Reduce Business Costs?

Raj believes a more efficient verification model could eventually help businesses reduce spending associated with identity checks, background screening, data storage, cybersecurity, and compliance.

Instead of every organization maintaining its own extensive verification infrastructure, businesses could obtain the necessary confirmation through a trusted system.

That could potentially simplify onboarding and reduce the amount of sensitive information organizations are responsible for protecting.

However, these potential benefits would depend on real-world implementation, security, reliability, adoption, and regulatory acceptance.

Raj’s vision is not to eliminate legitimate business verification. It is to make that verification more efficient while reducing unnecessary exposure of personal information.

Why Raj Wrote The Trust Crisis

Raj explains that The Trust Crisis is his third book and reflects his longstanding interest in developing solutions to complex technological problems.

His goal is to encourage a broader conversation about the limitations of existing identity systems and the possibilities of a more consumer-controlled approach.

He also shares that he is directing the proceeds from his book toward the Identity Theft Resource Center, a nonprofit organization that provides education and assistance to victims of identity theft.

The book is both an examination of how digital identity became so vulnerable and a proposal for changing the way society establishes trust online.

Explore The Trust Crisis and purchase the book here.

The Future of Digital Trust Starts With Collecting Less

For decades, organizations have approached digital identity by asking what information they need to collect to establish trust.

Raj believes the more important question is how organizations can establish trust without unnecessarily collecting sensitive personal information.

As artificial intelligence accelerates and digital transactions become increasingly automated, this distinction will become even more important.

Consumers need practical ways to protect their identities. Businesses need dependable verification systems. And regulators need approaches that address real risks rather than simply adding more paperwork.

The Trust Bureau model offers one possible direction for that future.

Whether it becomes a widely adopted standard remains to be seen, but the underlying challenge is undeniable: our digital economy needs better ways to establish trust.

Perhaps the future of digital identity isn’t about sharing more information. It’s about proving what matters while revealing less.

Watch or Listen to Episode 135 of The Covert Code

Join Anna Covert and Raj Ananthanpillai for this discussion about Big Tech, personal privacy, identity theft, artificial intelligence, and the future of digital trust.

Explore additional conversations in the The Covert Code podcast archive.

Connect With Raj Ananthanpillai

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About The Covert Code: Hosted by Anna Covert, author of The Covert Code, the podcast explores digital marketing, technology, business, privacy, and innovation through conversations with entrepreneurs, authors, and industry leaders.

Discover The Covert Code and subscribe for more conversations about the ideas shaping how we succeed on and offline.

THE COVERT CODE PODCAST | EPISODE 135

Trust Crisis: How Big Tech Stole Your Identity—and the New Model That Takes It Back

Guest: Raj Ananthanpillai, Founder & CEO of Trua

Transcript adapted from the supplied automated transcription. Speaker labels are assigned based on context; automated transcription errors and unclear passages may remain. Review against the recording before publication.

Full Episode Transcript

[00:00:03] Anna Covert

Aloha. My name is Anna Covert, and I'm coming to you from my battleship here in the beautiful island of Oahu. This week on the Cobra code, the topic is the truss crisis, how Big Tech stole your identity, and the new model that takes it back. My very special guest is Raj and Nathan Penny, founder of true. He's a serial entrepreneur, investor, inventor, and a leading authority on digital trust, privacy and security. He's also the author the Forbes Books bestselling author of The Trust Crisis How Big Tech Stole Your Identity, and The New Model That Takes It Back. Throughout his career, he has developed critical identity verification, risk management, and screening technologies used by the federal government, fortune 500 companies, and national security programs, including one of my favorites, TSA PreCheck. Today, Raj is going to explain how Big tech gain control of our personal information. Why are digital identity security protocols today are failing us, and how we can finally get control back over our online identities? Thanks so much for being here today, Raj. This is, of course, as my listeners know, one of my most passionate topics is privacy and security. So I'm really excited to have you here. Thank you Anna. Thanks for having me on your podcast and your beautiful Hawaii. Thank you. So

[00:01:28] Raj Ananthanpillai

you should have done this in person. Oh,

[00:01:29] Anna Covert

that would have been put out any time. And we'll do another breakout. Okay. So to get started, we like to begin with a little CliffsNotes version. Tell us, how did you get yourself into securities and and where you are today that you think is important before we begin geeking out together?

[00:01:46] Raj Ananthanpillai

Um, yeah. I mean, you know, one of the major turning points for me about this whole trust crisis issue was the 2017 data breach that happened, uh, with Equifax. So 140 plus million people, really, really personal information got exposed because of a flaw in their system, and then they never bothered to patch it, and then they got a slap on the wrist, maybe some fines, but their stock and their value and their company is flourishing still. So. And that's when I said it's predominantly I think they are not the only culprits in this. It's the entire, uh, what I call the big tech, right. So and I started researching that, you know, I said, having developed the, uh, foundational work for TSA PreCheck, which is only after nine, 11 attacks. Uh, you know, people are standing in long lines to go to the security. And one of the things we said, hey, how about if we give them a speed pass, you know, we'll screen them first. We get all of their information, and then we'll do it on an ongoing basis, but we'll give them like a token now. But in that case we call it non traveler number or DNS. And then they can just use that to go through any airport any airline and so on and so forth. So and I was thinking about this breach and. This whole TSA concept. Um, you know, the company that I did that with, you know, I sold that back in 2017. I had a non- compete for a while, and then this thing happened and I said, you know, okay, I was biting my tongue. I said, okay, I got to get going and see if I can bring a similar, uh, solution to the marketplace in the in the commercial world where you get your credential once and use that for, uh, verifications, because we all go through identity verification from a variety of use cases, and we tend to give out your personal information over and over again for every application, whether it's a gym membership or banking or, you know, uh, anything else, any other club membership or, or, uh, you know, or if you want to get childcare or those kinds of stuff, everybody is asking for your personal information and they all collect that, store it and then verify it and then say, okay, I need this. And then a portion of them use it for nefarious purposes like marketing you micro targeting and so on and so forth using your personal information. And the other half, they sleep at the switchboard and they get hacked. Right. So and then that is the reason I call them honey parts. That is across all of our ecosystem. And I said we got to solve that problem. And being a solution ist at heart. I said I got to figure out how to do this. And then on my journey here.

[00:04:45] Anna Covert

Wow. That's that's amazing. Did you. Were you also involved in Global Entry?

[00:04:51] Raj Ananthanpillai

Well, Global Entry takes the cues from TSA PreCheck architecture. So, uh, Global Entry is basically doing the exact same thing. The only difference is TSA PreCheck is by TSA, uh, in our infamous bureaucracy. And Global Entry is by CBP. And they don't want to talk to each other. And I when we were developing this, uh, TSA PreCheck, it used to be called registered travelers, just so you know, originally. And then they came up with a marketing terminology and they said, hey, you know, why don't you reuse some of the architecture and technology? But what are you done? I think it had to go way above my pay grade in terms of all of those things. And by the way, we did that as a, as a, as a company, not as a government employee. Just so you know. Because we had the technology, they came to us and said, hey, can you build this? So the IP was always with us.

[00:05:47] Anna Covert

Excellent. So before we dive really deep for those who are not as familiar. Can you walk us through some of the you know, there's a lot of different information that's collected and stored, but we both know that depending on where you live, like if you're in Europe, there's, you know, General Data Protection Act. And if you're in California there's different regulations and they really break down the data into different key milestones. So what is personal information. And, you know, give it a little overview of of the what kind of situation we're in before we

[00:06:15] Raj Ananthanpillai

dive. So I mean today all of the information is out there right. And I'll tell you about how we got here in a minute. Yeah. So the the data that I'm most concerned about that actually affects your life. Okay. Email. You can change it. Right. Okay. Okay. I'm going to dump that email. Go to a different email. Right. Address. You can have a P.O. box or do something else. And that's gone right. So some of those peripheral data people use it for marketing and other purposes. I'm less concerned about that. I'm most concerned about your intimate data that it does not. Uh, you don't have the opportunity to change it unless there's, you know, hell freezes over, like Social Security, your date of birth, your, you know, uh, driver's license or a passport number and passport number. You can get it, but it's a hassle. But somebody else may have it. They could still potentially do harm. Right. So those are the kinds of stuff that I. We were focused on. And the way we came about is when the digital transformation started happening in, you know, mid 90s to late 2000 and early 2000. Right. So what was the big, big, uh, marketing push by all of the, uh, digital, uh, companies? And hey, download this is for free, download this app, download this app. It's free. Just give me your email. Give me this, give me this, give me this. So they were collecting something for free, uh, collecting from you, but they're giving you something for free. So we all got into this comfort zone where we started getting things for free in exchange for giving our own personal information. But you always, you know, the consumers always did not have the, uh, foresight that. Oh, they're going to use it for other purposes, right. So data science took over and then, you know, all of those micro targeting, micro, uh, you know, uh, info influencing and so on and so forth. If you think about it, we never knew about all of those things. And in the early days, if you see all of the digital platforms, the way they were measured by Wall Street and investors was number of eyeballs. So the more number of eyeballs their stock price was going through the roof. And how do you get more eyeballs? Give something for free that doesn't cost you anything. Men are very minimal, and that's exactly how they are doing this. And why don't you establish that little bit of relationship with a certain app or something? Then you begin to trust and then they start offering other products, and then you start giving out additional information and then guess what? That's when it starts proliferating. Right? And then that became a de facto standard for everybody to verify. You use your personal information like social data. But if you go back to the history of Social Security and Social Security number, it was never, ever designed for identity verification. In fact, the triggering point for me was in 2017 that Equifax breach happened in the congressional testimony. One, I forget who it was, but somebody asked, where do you guys need Social Security number? And they said, that's how we identify people. And I said, Holy mackerel. So I said, that was never designed for that. But everybody assumed that's the de facto standard it was designed for wages, taxes and and government benefits. Those are the only three things, if you think about it. But some of that, uh, you know, uh, proliferated into our society as a de facto, uh, uh, identifier. Right. And then they said, okay, Social Security is getting too much. And then, okay, we'll pair that with the date of birth so that there's no confusion. And then we'll pair that with one other attribute. And they're now the recent, uh, five plus years. They started pairing that with your phone number. Mhm. Right now you're getting all kinds of junk on your phone text messages and everything. Right. So they're collecting more and more and in the hopes that they can zoom in on the individual. Yes. There is a lot of fraud. So I said there has to be a solution. I'm running out of things to give you guys. I said there has to be a solution. And that's when I said, let's bring the same TSA PreCheck concept to the commercial work and figure out how to do that. And that's where we are, this concept. Yeah.

[00:10:39] Anna Covert

So so look, if. Keep going. So tell me, you know.

[00:10:43] Raj Ananthanpillai

What is it? So. So I mean, like, this is a this is a transformational stuff because I'm not trying to patch. You know, yes, I can come up with a new solution or a new product to patch the existing vulnerability or this or that. And I went back to my drawing board and said, we have to fundamentally alter this because, you know, every, every major, uh, things goes through certain, uh, evolution, uh, throughout our history, right, compared to industrial revolution and this and that, if you think about it, 20, 30 years things. So in the last 20 plus years or 25 years, we have evolved into this whole digital, um, uh, ecosystem. And then the last couple of three years, AI sort of infiltrated into that, and now it's going through thousand times faster, whether it's data breaches or faking you or faking your identity, all of those things are exponentially increasing. I said the best way to do it is you get your trust credential wants, just like you would do in a in a TSA PreCheck concert. You verify, you know, it's a it's not a transaction. It's a one one time input, your information one time verification, and then you get a what we call a trust token number, similar to a known traveler number. Now this trust token number sort of becomes your alias. Meaning every time somebody says, hey, I need to verify you, I need information. And I need you. There's my token number. And how do they verify? I said, okay, what is the analogue in the current industry? Credit bureaus. So the people who check your credit report or credit a viability is they submit your Social Security to credit bureaus. And then the credit bureau says, yep, this person's credit report is your credit score is. And then you make a decision. And the same concept, we said, okay, when you give a trust token number to a relying party, somebody wants to verify you. They should be able to go to a neutral trust bureau. In this case I call it, instead of a credit bureau. They'll go to a trust bureau and then say, hey, I have this token number. Tell me about this. And some of the things that we have learned over the years is not to do right, share much information. So in this case, the Trust Bureau is going to give you the answers that you're looking for. So in case if I'm looking for is this person ID been verified and what document did you use. Did you use the driver's license or um, passport. Right. I need to know all of that. And as the facial being compared, you know, not a fake one. So is the liveness detection there, right? And then does this person have any criminal history or bankruptcy judgment whatever that I'm interested in? I will be asking that. And the bureau will just respond to those questions. Not giving any of your PII, just say yes, yeah, yes or no. The peer never leaves your premise and they all get the necessary answers. That's all most of them were interested in to begin with, but they didn't have the means to do it. Now, this whole infrastructure, the new trust layer I call it, is the way to do in the future.

[00:14:01] Anna Covert

Wow, that is genius. And being someone who specializes in digital advertising. So we've always been the ones that you kind of mentioned it that had been called the abusers or, you know, like I compare it to a chipmunk or a hamster. We like to hoard data and it's like, oh, it's all ours. But, you know, it's really not usable. It's my point that, yeah, it's so degradation and so watered down third party data, even third party data, it's not relevant. Like we should be looking at zero party or first data, zero consent data. Right. That they give it to you now and they take it away. But this is um, very, very, very interesting.

[00:14:33] Raj Ananthanpillai

And remember I said I'm not very particularly interested in some of these other data like emails and, you know, addresses or affiliations, but they're all sort of, uh, you know, not next to impossible to expunge that, but your whole purpose of, you know, your whole livelihood could be affected. Bank bank balances could be wiped out. You know, damage could be done on your knee. Crime could be committed in your name. People are committing suicide when they have identity theft, right? Because they've lost everything they have. So that is where I'm most interested in your intimate, personal, personally identifiable information.

[00:15:09] Anna Covert

And so, you know, there's a there's been a lot of things over the past ten years, but we've both seen where some of these apps and they might be even reputable apps like, you know, the Nike running app or their flow app for women to track menstrual cycles, how that data has been used in ways that were potentially very damaging to an individual, like they were picked up or, you know, in crime, this one was like they committed a crime because they were running in that neighborhood. Turns out they didn't. But by the time they had to prove that they weren't a person, their whole life was destroyed. So how can we how can we take it down once we have this layer? How can we enforce it so that everyone has to comply and that they cannot, you know, manipulate and control people with this

[00:15:49] Raj Ananthanpillai

data? Yeah, because this requires society to change. My goal is actually, truly, truly that. Because if I came up with a rocket science solution, it'll be very difficult to explain. Whereas this, you know, the credit bureaus and the great check has been in our ecosystem for the last 30, 40 years. So people understand that TSA PreCheck, majority of the people understand that. And I'm bringing those two together, those concepts together into this new digital and AI work. So it's going to take some time. Right. So you have to see the market with various digital platforms and say, hey, don't ask for it. It's in your head. Think about it. Right. I'm just using this as an example. Like Caricom for example, wants to verify you as a provider or you or I, uh, of care services before they get you on to their platform. So you have to submit all kinds of information. They do a background check or identity check or whatnot, and they're collecting it and keeping it on their on their thing. Why they don't need that. You are a care provider. All that they need is for paying your wages, whatever this. But they don't need all of the other information. Right. And so in this case we say I want to be a child care provider. Okay. Fill out this form and give me all this information now. I'm going to give you my trust token number. All that they have to do is, uh, you know, paying the trust token number against the trust bureau that says, okay, what is this person? Yep. This person. Excellent. About 18 can work. No child living well. And and yes, I've verified the facial and all the necessary attributes. No criminal records. So. Okay. Come on. On board. That should be there. So you can, uh, onboard much faster and you're generating revenue. And the people are also generating, uh, income. Right. So onboarding becomes faster because and I don't have as a platform get that platform. I don't have to invest in all of that infrastructure anymore.

[00:17:46] Anna Covert

Right. That's what I was thinking about. I'd like to do it and scan it and

[00:17:50] Raj Ananthanpillai

yes, protocols. All that goes away. But what about, you know, like the idea of the subject, right. Request form right in Europe? Like, what if now I want I got married and I want to change my name and there's all these right now it's all paperwork, right? We've all been through it, but maybe you haven't been through it, but most lots of ladies, right?

[00:18:06] Anna Covert

Yeah, right. And then, you know. So. And or what if they get the name wrong or you know what? If something needs to be updated. So what's the protocol? Yeah.

[00:18:13] Raj Ananthanpillai

Go ahead. Tell me that. Beautiful. That's a great question. I don't know if somebody planted that. And I'm just kidding. So the biggest thing that remember I said we have Taking some of these problems in the current process and address them. One of the biggest problems is wrongful attribution of data to individual family records and other data are really dirty. What we do is we have a patent around. It is you as a consumer gets to verify the data first. When you apply for a trust credential, like applying for TSA PreCheck, then you apply and then we will show you exactly what's there. You have to you have the option to fix it. Hey, this is what a lot of people have issues with junior, senior or married name in a maiden name, all kinds of stuff. You can fix all of that right up front. And then only your issued the trust credential and your trust open up. That means your data is verified. Imagine the downstream savings in compliance and litigation. A lot of if you see the litigation, the class action lawsuit today is because of wrongful attribution. Right of the data. You got the wrong person or you have even if there's one little issue, they got the wrong person and then they denied employment or denied something. Whatever it is. Remember, Equifax again had a problem because the the Fico score was wrong for about like 5 million people and they paid big, big fines. This was about 2 or 3 years ago. And it just came out that, you know, many of them were denied mortgages because the store was wrong. Yeah, because they had the wrong attribution. So these. This is the problem that is plaguing the current infrastructure. And he said, okay, if you got to solve that in our approach. So you as a first party and we call it first party verification of their data. So that means you truly have the data. And then again, if I'm asking for your information, you just don't give me anything and everything you say, okay? You just say, what is the purpose? What am I doing? Oh, I need you to verify just your identity and your background and your criminal record. I want to make sure you're not going to report that you as an individual. So in your app, you get that digital wallet. You because you have all the attributes. You just only slide the one that you want to share. It generates a dynamic, uh, a trust token number. And you share that token number and you can decide how long that token is valid as well you as an individual. And that way it says, okay, I'm going to give you 24 hours to do my verification. And then boom. And in this case you don't need 24 hours because that number comes to a what I call a system in the platform. And the platform automatically bounces it off against the trust bureau. And the trust bureau says, yep. Verify all the answers they get. So it's high speed almost. Instead of collecting, storing, guarding and then buying cyber insurance on it. Think about all the stuff. So I write in that book. I say if this comes to a steady state, a state for Nirvana state five, ten years from now, right? This could substantially add to GDP, in my opinion, because today we are spending enormous amount of money on insurance and unnecessary insurance data breaches, big, big loss of compliance, all of those things because it's working on this current inefficient infrastructure. So we can collect all of that.

[00:21:40] Anna Covert

Even even tax collection I mean, we spend every dollar we collect. We spend $1.50.

[00:21:45] Raj Ananthanpillai

Yep, yep. Oh, that's that's another one because

[00:21:47] Anna Covert

of this verification. Right.

[00:21:49] Raj Ananthanpillai

Yes. Maybe it does. In fact, I wrote an op ed in the Washington Times. So I forget one of those things about this, you know, stamp. I call it snap Out of it, which is basically the snapshot that is going around everywhere in the government benefits. And that is big, big chunk. Uh, you know, it's three, $400 billion a year of fraud. And because people are not genuine, people are not getting it all the fraudsters are getting it because they don't check the identity nor their background before their, uh, brand. A government

[00:22:25] Anna Covert

benefits. Really. So

[00:22:27] Raj Ananthanpillai

yes, that's a it's a huge problem. That's a huge problem I know that I've never done that works. So it's almost necessity. That alone has done at least $100 billion of fraud, which is basically the you have to verify their all of their identity and the background they have. They cannot be criminalized. And then, um, you know, income verification, all of those things. Let's assume. So we focus only on objective stuff so they don't even verify that you can just apply using somebody else's, uh, data. And then because everything is done remote, think about it. Since Covid nobody wants coming to the office. So back in those days you have to go to your local county office and show in person. Even then, people are looking the other way sometimes, but now it is quadruple fraud. And you said, okay, I'm not going to verify any of these things much. So and then they are doing the legacy way. All the verification is all the legacy, because I believe that continuous verification is the key for, uh, the next generation of problems that we are facing, whether it's AI or digital, uh, advanced digital technologies, because that's a big deal. And then you talk about their spending when it comes to fraud and fraud detection. They're spending $1.50 to go after a dollar of, uh, fraud. I said, that's very inefficient. And I'll be happy to send you that offer. Uh, yeah. It talks about. Yeah, it talks about some of those major issues. Uh, anyway, so that is the fundamental, uh, architecture. Let the consumers verify what's out there. For their own information. It's their data, actually. Right. But if I. Hey, this is not me. This is my son who got drunk and got a ticket. Uh, you know, whatever it is. And so that is that is very common. Or, uh, you know, uh, John Smith or, you know, John Smith, uh, one John Smith, two giants with three kind of stuff. Right? There's lots and lots of those kinds of stuff. And this gives a clean, uh, opportunity for individual to verify their own data, all their data, and verify their own things. They cannot change any of the background if you got to take it or if you have a code record, you cannot change anything unless you get it wrong. So we have multiple sources to verify that. And then once it is done. Yeah okay. Finally you agree to it and then boom you are granted the credential that goes with you. Again the credential is bound to you and not to any device, although it resides in your device, but it's bound to you as an individual.

[00:25:02] Anna Covert

And so would this be. How did we get to roll this out? Is it going to be a federal program with a mandate so that people share information? Because what about different cross lines like if you move? You know, I'm originally from Colorado. It was hard to get like a parking ticket. You know, will we be able to get the data out now in Hawaii? And I need something from another state. How are we going to mandate that? We like the subject. I request that it's my data. I demand it to be updated, purged, adjusted, corrected. You know, we don't have those rights in America. Not.

[00:25:31] Raj Ananthanpillai

Yes. No no, no. You do have actually meaning. Meaning let's say you move or somebody gets married and name changes all of those things, right? So every six months it's configurable. But every six months or so you have to recertify all your data, you know, especially your biographic data. And if there are any changes you make those changes. Right. And then we verify that if you do a change of address or something, there is something that shows that you have changed. Yeah,

[00:26:07] Anna Covert

I mean, I got married and divorced. I kept my name. But now when I even look up, you know, like permit data, I still see my old name from, you know, 15 years ago. So no one's being forced to update it, right? Like.

[00:26:19] Raj Ananthanpillai

Yeah. Yeah, yeah, that is so that's what I'm saying. I cannot fix the past. Oh, okay. I'm trying to fix the future. Okay, that's back in the future. My my singular goal is to speed up the transactions, provide highly assurance of those transactions, and not share PII in the ether. Those are my three major things, right? But especially with this AI thing, it's going to get worse, especially. I just wrote a piece in the Forbes about, uh, you know, Atlantic Commerce and why that's going to give us all a headache in terms of what happens.

[00:26:53] Anna Covert

So those are what agenda commerce is.

[00:26:55] Raj Ananthanpillai

Yeah. Adjective commerce is basically all of the AI, is creating what I call your, um, um, your personal assistant, right? It's basically a AI based personal assistant that can execute on your behalf. But the problem with that is environment. Uh, all the big companies visa, Mastercard, American Express, uh, they were all worried about the merchants not accepting. Let's assume you create a, uh, agent, and then you say, hey, you're interested in, uh, just making this a pair of shoes that you've been wanting. And anytime you go find it, you're authorized to buy it, right? So if the. That means you have the agent, but unfortunately, the agent is operating on its own at this point, it could do damage to you. I could buy ten shoes or ten pairs. Right. And so what? Visa, Mastercard American said. Hey, we will assure you of the intent of the purchaser. I said, okay, intent is one thing because they are focusing on the asset itself. How about the human behind the agent? Are you sure that the agent, the human behind the agent is an authorized purchaser? Just an example. If I am on a sanctions watchlist and sanction individual, I'm on a watch list that government has put me on and I cannot do business X, Y, z. I cannot do banking and whatever it is so I can create an agent now and start doing business. How is that going to happen? Oh, because these big companies are assuring that the agent is valid. But are they assuring that the agent behind the human behind the agent is a valid individual, meaning, you know, without any issues?

[00:28:49] Anna Covert

So like I told you that they they're they're setting up people, so they're setting up like a they make a name, they make a Facebook page for them, they make an email.

[00:28:58] Raj Ananthanpillai

They, they it's a big

[00:29:00] Anna Covert

number, right. So there's some it's been. Yeah. Okay. But the I always say you have to have a human bound to that because otherwise it's the exact same conversation that I in front of written an op ed. It's probably come out in some publication pretty soon. Is this whole AI discussion that happened over the last one week, like Herman Bloom of AI. And I said, that's because you guys are not accountable. You want, you know, it's easy for you to be accountable if you take accountability, right? You can the agent doesn't do anything on its own unless you trigger it. I always say the models are designed by individuals and the models are used by individuals as long as the individuals. For example, there's this whole hugging face thing that happened. That's the whole thing that trigger. So OpenAI actually instigated that hugging face hacking. So they said, oh, wait a minute. Hugging face started doing on its own. No, it did not do on its own. You were a human, was involved in instigating that or triggering that so people you know are hiding behind that. So if you think about, you know, I say if you go to a chemical lab and you mix two deadly compounds, you cannot blow up the whole block with that. People know what are the limitations of this or this compound and that compound. And then individuals, when you check out the compound, you have to check out with your name. I'm sure you are in the chemistry lab or someplace. You have to put your name and the supervisor has to approve it. And then you mix those compounds right. And there's a okay. These compounds, it's the exact same concept. And I say okay, if I hit somebody with a baseball bat I cannot blame the bat

[00:30:43] Raj Ananthanpillai

I, I held the bat I, I'm the one who hit somebody. So I should be the one accountable. So it's the exact same thing in the AI world in all of these worlds. So the human behind this is very, very important. I agree with you. I think the interesting part is that that's not the part that a lot of them are focusing on, is that that the AI tried to hide the way that impact. And I'm like, guys, the same thing. It's like, what's the point? It still did that because it was told to act in this way and

[00:31:10] Anna Covert

yes, the handcuffs on it, and then it decided to do it another way. And it didn't. It wanted to still prove that you were right and so try to delete it. Steps like so. That's what it is. It still started with the human. Yep. Ultimately it's a human accountability because people by the well. So if that is the case that every other industry should get reprieve from that urge, I don't have to buy liability insurance because I have protection, right? No. You buy your liability insurance, you will be responsible once you have liability, uh, consequences of your product, right? Think about all of our even toys. They have liability products, right? You have to test it. And just to make sure that. Yeah, you know, anything, anything. So you cannot sell anything. It's exactly the same concept with the AI is no different. So one of the things I tell people is, yeah, some of these early, uh, big tech going back to my big tech's screwing you. There's these big tech. They want to create a monopoly so that the future competitors are shut out of this whole ecosystem. So, hey, I got this. That's exactly what happened to Google and Microsoft. Think about it. How many people have an alternative to Microsoft? Okay, maybe MacBook. That's it. There's no other,

[00:32:22] Raj Ananthanpillai

uh, there's no other desktop involved. And most people don't know how to use MacBook. Unfortunately, the corporate world search MacBook, so they have a monopoly.

[00:32:32] Anna Covert

They. Yeah, I mean they do. And it's it makes me think immediately it's a little bit different. But about the cookie deprecation you know you know Google we're we are preparing for it on our side with, you know advertising for years that they're going to, you know, stop allowing these cookies and and really then at the end they're like, you know what. Now we're going to keep them because Google wants them right. And yeah same thing.

[00:32:53] Raj Ananthanpillai

So and GDPR should love this approach because A it gives remember all of these regulations. Uh, you know when we built the system infrastructure I said I want to make sure the regulators are okay. So we went to the regulators like CFPB and FTC. And they all love this approach. Wow. You're giving the consumers finally some authority of their own data. Yeah yeah yeah. Because it's their data. They should keep it. They should be able to do all of those kinds of stuff. They should they cannot change the court records. Right. But you own your data birth. You own your I mean yeah, obviously government issued it and all of that. But it's your data, so you should be able to control it. Uh, what you cannot control is the court records and your consequences. If you commit a crime, then that is recorded in the court and that you cannot change.

[00:33:42] Anna Covert

So let's talk about. So it makes me think immediately I had, you know, a hip replacement recently or two years ago and I and the, the hospital called and I had had a baby there ten years before, and they started asking me questions, and it was just because of my network of privacy that I really had a stop moment when they asked me, am I still Caucasian? And I was like, wait a minute. First of all, you know,

[00:34:04] Raj Ananthanpillai

and I and I none of your business. Well, Speaker 2 [00.34.07] but why are they. Why does that matter? For my care. What? My hip replacement. Right. They asked me, you know, what do I and I the same thing. Am I divorced? Am I? What is my marital status? That also doesn't matter for my hip replacement. So it made me stop and say, listen, I'm not answering these questions. I'm only answering questions that are relevant to my hip replacement. But I think that we're just, as a society, have been trained to respect authority and whatever they ask. And it may not even be a real authority, but some of them we deem authority. Maybe go get a facial. They're asking you about your medications and your history and where's that being stored. So this you know, overall we have to get all better about saying no. But how about that? You know, like in employment they're collecting things like perhaps ethnicity and race and gender profiles and preferences. Is that something that's going to be collected and used.

[00:34:56] Raj Ananthanpillai

So that is always an option of people don't seem to read because we are sort of the new generation. And the new generation is headline driven. Right. And they are also compliant. Right. So you ask the right question, why do you need that information? Not many people do that. I do that. My kids go nuts with it, dad. Come on. Just. I said, no, I'm not going to give that information. It's the same thing. Recently. What happened? I mean, I really loved the idea of giving out my driver's license for somebody to make a car and, you know, for my car or whatever it is. They want a copy. I said, no, I don't want to give. Well, I can provide you services. I need to have a copy of it in my file. Why? Because they don't have an option to do it otherwise. So I said okay. And then my, uh, you know, my wife said, listen, don't argue with the messenger. They're just doing the following. The procedure, whatever they were told the front desk first. Right. And then guess what happened three, two weeks ago. The ID scan 153 million driver's license in the United States got hacked. Your driver's license and my driver's license is probably out there. Think about that. Has name, date of birth, your current address or recent address, I should say. And your driver's license number. Look at the amount of damage that is going to be added up about it. I mean, that is exactly my point. You don't need to give that data. You don't need everybody to store it. Mm. I mean, you know, everybody's collecting, storing it and that's what it is. So you have your credential, you control it in your phone, in your digital wallet. They get the answers they want and that's it. And so but that was one of the reasons why I took this approach is okay, I you know, I cannot shut out the businesses from conducting business because I'm in the business. Everybody's in the business. They need to succeed as well. So I can't be one. So this solution that I came up with is a win win, right? So those who want other types of marketing data, they can get it. I'm not I'm talking about the most intimate data and they need to be controlled. You know I can't put the genie back in the bottle. But going forward I said, okay, you don't have to give this. I'm providing you an alternative method to do identity verification or identity screening or KYC or any of those kinds of

[00:37:13] Anna Covert

stuff. And really, that's not data that marketers want anyway. I know I'm not there anything on that, right? I mean, I'm looking at, you know, other things, but not that. So I think that, yes, I'll agree that this is good for everyone. Yeah. That's that's that's exactly what I focus because I don't want to shout out the thing, but, you know, I, I said that early on in my thing, which is marketing data is of least concern to me. It's the personally identifiable information. Right. So that is that is where we want to focus on so that as a society, we start becoming slicker because this is a win win. I don't have to collect all that information when I'm operating a big digital platform, like a dating site, for example. Right. And they are not using any of that. And they're using. Okay, give me your driver's license, fax me or send us a PDF and we'll do all of the that's all,

[00:38:02] Raj Ananthanpillai

you know, terrible

[00:38:03] Anna Covert

approach. I mean it's okay. Yeah. Yeah, yeah. So they should say, okay, what is your thing? Give me your token number. It's just a bunch of numbers. It's only valid for that particular transaction. They verify it. Yeah. Come on and board. And then you want additional screening okay. This person is not a murderer or this or that. You can easily do that because in the same profile you just keep sliding. It's called selective disclosure or selective verification. Yeah I think the same

[00:38:29] Raj Ananthanpillai

thing with high speed phone number. You can

[00:38:31] Anna Covert

pick what information you you share if it's your birthday or.

[00:38:34] Raj Ananthanpillai

Yeah yeah yeah yeah yeah. In the in the. Yeah. Contact information

[00:38:37] Anna Covert

about something that I think about a lot because I know there's a lot of fraud with children because you know, their, their Social Security numbers are taken because no one notices until they're ready to use it for maybe their first passport that they need, or some future thing that they're required to have. So when? What is the protocol to help protect the kids? I mean, are they going to have this number right away or what? What are your thoughts? So here's the thing. Right. Yeah. Here's a date for your child. Social security number should never be anywhere because nobody should ask. But what happened was, in the recent past, some of these, uh, adult content sites. Right. Whether it's gaming, gambling or other. Otherwise, uh, people are trying to go there. They are collecting, they're trying to verify your identity, and they are giving their Social Security number or whatever it is and other things. And that is the worst way to do it. Yet another generation of people's PII, personally identifiable information is going to get exposed. And it's called age verification. Right. So everybody wants to verify that you're over 16 or 18 or 21, depending on what the application is. And I said do the opposite. In fact, I just wrote another big article about it is do the opposite. If they are truly interested in getting on this side and they have to be over 60. Right. So 16 is when most states issue a driver's license or some form of government issued ID. You need to have that. If you don't, don't admit them to your site. Right. So let's assume you have a driver's license and it's over 16. So we can verify that we can verify your age. We can verify your official liveness detection, all of those things and anything else you want to verify. That's fine. And then boom, you're done. So to get on these adult content sites or adult sites like gaming, gambling, whatever it is, and you don't ask them for any information now kids information. Hey, do you have a trust token? If you don't have it, go get it. So these platforms are not burdened with all of that thing. They need to be in business, and the regulators are coming and bringing down their recent meta settlement of over 18, $19 billion. I don't know. You're following that whole, uh, settlement for, uh, children's age and other things. So that's a that's going to come and bite all of these people, right? Because it's, uh, the, the, the, the statutes and regulations across states are a morass. Everybody is doing something different. It's going to be a big morass. Somebody is going to collect. Somebody is going to dispose. And then, as you said, children's information is going to be out in the public domain. And you don't want that. You don't want that. You tell them to go. You can only get the, uh, trust credential. If if you're 16 and older or

[00:41:32] Raj Ananthanpillai

if you have a are you proposing

[00:41:34] Anna Covert

a government agency or is a

[00:41:35] Raj Ananthanpillai

private entity? This is all private. This is all private. I anti-government. Yeah. I, I, I want to make sure that I'm. No, no because they have never done anything. You know, they have come up with some things that they paved the way, but they're not necessarily good at, uh, you know, this. So this just like the credit bureaus, there should be a trust bureau. It should be neutral trust bureau that way. Nobody has a thing. So you just bounce off of that. That's the best solution in the AI age. That's the most important thing. Wow. So that's very interesting. So I know that this has been amazing. How did you always want to write a book? That's my question for you. People always ask no, you know why you wrote the

[00:42:16] Anna Covert

book. But did you? There was this always a passion of yours to be an author?

[00:42:20] Raj Ananthanpillai

Uh, I've written two other books in the past. Wow. Yeah. So this is my third book. Uh, the other two were 30 plus years ago. Um, and all of my books have been, uh, solution oriented. Okay. We solved a very complex problem when I was at AT&T. We've done some of communicating. If you take a text messaging and email messaging for granted today. So we did the work on text messaging early on before it is called text messaging. So and I wanted to sort of talk about how that was done and show them the solution. So. So Tony, it's been 20 years. And I was literally talking about this whole solution for the trust Bureau and trust concepts. I said, how do I have a national conversation? Because and one of the reasons why I am donating every dollar of this book to a nonprofit, which is called Identity Theft Resource Center, they actually help identity theft victims. They also do education programs. So I got to know them a little better and then say, know what, I don't need any dollar of this. Go straight to that. All of the proceeds. So but my desire to write this book is. Make you aware of people because a lot of people don't know how this happened, how they did it. Big tech, uh, steal your personal identity because it's not by accident. It's over time. They've done it because that's the way they want to do so. The entire thing about that entire internet, when they dropped it, it was for researchers and academics. So there was a trust amongst themselves, right? And said, hey, you know, I'm sending you to so-and-so, professor, this or that. Yeah, it was there. And then they when they opened it up for the general public, that's when all hell broke loose. So but it was and they did not address what I call the trust layer at that time. They said, okay, let it open right. And let WW w this happened, right, a world wide web. And then we got the first Netscape browser and then boom, you can start using it. So if you go back to one of the reasons I actually before I finished writing this book, I actually went to Switzerland for the CERN laboratory. That's where the researchers had all kinds of data. They developed the technology for sharing the data with the whole world. And they they are different means of doing it. And then WW w uh, was first, uh, invented for just worldwide back. Okay. Okay. How do you share that data? And then somebody came up with a cutesy, uh, user interface called Netscape, which is the browser. And the rest is history, I'm sure. Right. So if you think about it, it was always based on trust relationship, but it was opened up every time Dick and Harry was part of it and hacking it and doing this. So we lost that opportunity to have this trust layer. We never verified who is on the other end back. We knew who's on the other end because it's professor So-and-so, a researcher. So and so we knew. Exactly. But in the whole, uh, in the, in the, in the internet world, we didn't have that. So my desire was, you know, say, okay, how do you address this problem? Have this trust layer. It's it's retrofitting it, right with that. You know, we built the whole house with a shaky foundation. So this is the way to supplement that shaky foundation a little bit. And it's going to get worse with the AI. Everybody is going to have AI, this AI that it's going to go through the roof. The best way to do is you can attach a big file with AI transaction. The best way to do it is having this token number attached to all of your AI transactions. It's easy. Look at you go by. You're kind of

[00:46:16] Anna Covert

doing it with the coin of wallet or, you know, like. Yeah. Where, you know,

[00:46:20] Raj Ananthanpillai

you're looking at tokenization.

[00:46:22] Anna Covert

Yeah. Right. Yeah.

[00:46:23] Raj Ananthanpillai

And you're hearing, God

[00:46:25] Anna Covert

forbid you don't lose your code because you're never going to get it back. Right. Oh

[00:46:29] Raj Ananthanpillai

my God. No no no no no. The code is dynamically generated is not the same for the rest of your life. So you generate a token for a specific transaction. It lives only for that. Right. It's

[00:46:41] Anna Covert

like logging in like or like you know it with your code. They give

[00:46:44] Raj Ananthanpillai

you, like, no, these weird

[00:46:45] Anna Covert

passwords if you ever need to. Yeah yeah

[00:46:47] Raj Ananthanpillai

yeah yeah yeah. I'm not talking about again. Right. Yeah. Yeah. I'm. Yeah, that's about my pig. Right. So I focus on the transactions assurance. Right. So this whole tokenization movement is coming along now. Everybody wants to tokenize every financial transaction. That's great. And how do you verify the the human behind it. You can verify the intent. But how do you verify the human right. Is it a legit transaction or is it to bad actors. Right. So this whole trust token part of the transaction is just very, very important.

[00:47:21] Anna Covert

So is there going to be. So what I'm thinking of two parts. You brought up this concept of the World Wide Web. So are there any other. Companies out there in Europe or in other parts in Asia that are kind of doing something similar that we can, you know, perhaps even create some kind of global privacy network with, uh, that you're looking toward or, you know, is this kind of the first of anyone? Yeah.

[00:47:45] Raj Ananthanpillai

This is unique. We've got like 7 or 8 patents so far onto this, and I got five more pending. So this is unique. So the Europeans, you know, I, I hate to burst anybody's bubble. Europeans are good at regulating. They don't come up with anything now. Yeah I'm going to regulate it and come up with all kinds of standards on our, you know, regulating like they're never just I like to know when was the last time they had any big innovation. Right. So it's always the US leading the effort. We will be leading the effort again. I am trying to minimize all those regulations, because I've taken all the intent of those regulations and codified it into this approach. A and consumerism, the consumer is part of the process. Consumer gets to verify their data. Consumer gets to hold their data. That is the biggest, um, uh, regulatory, uh, thing, right? If you go to CFPB or FTC or even GDPR, 1000 pages is just devoted to those kinds of issues. I took that off the table and say, okay, let's solve that problem, because those things are done after the fact. In this approach, we are doing it as part of the process.

[00:48:57] Anna Covert

So is there anything that could stop us from getting here? Like, do we think that there's some bad actors? We know there are bad actors, but is there anyone who would want to stop this progress from happening? Um, I can't. I mean, the existing vendors, maybe because it's I'm going against them and say, okay, there's a lot of vendors that provide points of solutions, right? So they've spent billions in the last 10 or 15 years. But. Everything should you know. This is such a no brainer. And a easy adoption for consumers. I am hoping that the consumer will go by this once the consumers are in charge, once the consumers are in there, and they should be able to very easily adapt to this. So my goal is to

[00:49:48] Raj Ananthanpillai

not to, uh, tee off too much. Uh, uh, of the big tech per se are the consumers, and it's a happy medium for both.

[00:49:57] Anna Covert

So we're going ground, going ground. We're going to ground up. So it's going to

[00:50:01] Raj Ananthanpillai

be like it's a it's a

[00:50:02] Anna Covert

push instead of push market.

[00:50:04] Raj Ananthanpillai

It's it's a it's a cold market. You know

[00:50:06] Anna Covert

like they're gonna pull it down and then the, the the

[00:50:09] Raj Ananthanpillai

the pulling it down. Yeah. Yeah. I mean you know pulling it down, they have no case on it because I have a sort of, uh, regulatory blessing, so to speak. Oh, if you're involving consumers, you have a happy camper in us. That's all they say. That's okay. My goal is to reduce the number of regulations and that way. And because here's what happens, right. So when they when there is a problem just like what they're trying to do. They are. And there's a problem. What do they do? Oh, we want people to regulate. And what do the regulators do? They work with lobbies. And what do the tech companies do? They hire lobbyists and say, go write these regulations on my behalf. They got a bunch of lawyers writing, so they write a 13 page, two point font. Terms of service. How many people read that? No. Zero? No. Yeah. So when you have zero people reading it. But the regulator is satisfied. Oh, I'm protecting the consumers. And the big company is saying big tech saying, oh yeah, I've satisfied the regulatory environment. It's a cahoots there. It's a circular discussion amongst themselves and they are in cahoots with it. Nobody wants to point that out and say, hey, how is that solving any problem? 13 page font. That's one of the reasons why we have in our company. I told my lawyers when we said, hey, what about terms of service? It asks me one page and it has to be at least ten point font. And preferably I like to have bullets as opposed to three paragraphs. Uh, you know, a thousand word paragraphs, right? Nobody reads it. And that's exactly what is happening in the air. Right. So over time it is win win win across both the government. And I have a whole chapter about regulatory environment. Uh, you know, the federal government, I mean the regulatory bodies should be very happy with this business. They should be happy they are able to conduct the business and consumers should be happy. They get to hold on to their thing. And my dream is five, ten years from now, you talk about monetizing your data so I can give permission to various entities about my data. Go feel free to market to me because I am interested in those pair of shoes. I am interested in those suits. Yep, I'm asking you. So that way there's no liability issues. There's no insurance issues. Everybody is. You know, I know I'm probably a happy talk here, but that is easy to achieve. And

[00:52:26] Anna Covert

I think this is where we have to go there because of the waste. I mean, like I, I'm a big proponent of I don't want to market to someone who doesn't want my product. Right. Yeah. So I'm always telling my clients like, listen, it's like dating. If they're dating someone else, like, we're not, they're not, we're not interested. Let's look, you know, it's risky for your domain. It's it's, you know, it's risky for your text messaging. It costs

[00:52:46] Raj Ananthanpillai

money to hold costs money.

[00:52:48] Anna Covert

Yeah. So why are we doing it? You know, it should be just as easy for you to grant to opt in as to opt out. And, like, universal compliance is something that I'm a big proponent of.

[00:52:56] Raj Ananthanpillai

Think about that. Cost per acquisition. They measured all this epi. Think about it. That should go down. It should be literally a couple of bucks, right? I mean, we can really, really trust the signals and say that, yes, someone's in-market now and now it's out of market because that's the point of those data. It's so old and decayed that, yeah, I went to a ski trip last week and I cared about goggles, but now I don't. And now I'm home. Yeah, yeah,

[00:53:19] Anna Covert

let's let's speed up the process. I think it's it's wonderful. Congratulations. Yeah,

[00:53:24] Raj Ananthanpillai

yeah. Thank you, thank you. Yeah yeah yeah I mean, you know, again this is the this is the, this this IL has been plaguing our society and there's only exacerbated with this whole AI revolution. So we gotta solve this problem now. Otherwise we're going to build this whole AI ecosystem with that big, big gaping hole in it. Yes.

[00:53:46] Anna Covert

Wow. Well, I hope we can make it. What do you think? What are your thoughts? Are we going to make it in time? I think we would make it. I you know, I am determined to do it. I mean, this is my fourth venture. This is hopefully my last venture. Big one. I want to really solve this problem in our society because, you know, I this is something that has been plaguing me for a long time. And I lay out the case and nobody wants to dispute it. So good so far. I've talked to so many people, analysts and Wall Street analysts, industry analysts and. Oh, wow wow wow. Because it is going to be little against the grain because they have been thinking, you know, when you talk to analysts, they know the ecosystem. These are the players in your space identity your background. This is no no no don't compare me to any of them. This is a whole new model.

[00:54:33] Raj Ananthanpillai

Yeah, right. So the gravitation is

[00:54:35] Anna Covert

like a light block or something like that. Hasn't thought of this, you know. I mean,

[00:54:39] Raj Ananthanpillai

yeah, yeah. So life blog would be a good. Yeah, they should probably, uh, because there's not very many companies that are focused on consumers. Think about it. Right. Other than pushing you, scaling you to a data breach. Because

[00:54:55] Anna Covert

then that's the thing I get like alerts for like lock in and be like, oh, you're on the dark web. And I'm like, well and okay. And so, so yeah. So there's a usually I can tell you what's in the document. You mail a name, right? Email a name. I don't care about it. I also get the same thing. I've been a lifelong member for almost 15 years now. Yeah. So. But the problem is. So whatever you say, what is their biggest selling point? Data breaches. Right. So five, ten years from now there should be very minimal data breach. It's only residual stuff because going forward nobody nothing to steal. There's no PII floating right. So it may affect their business in the long run. Uh, same thing with some of these people who are providing point solutions for identity verification or document verification. I said, that's it. That's fine. But this is a holistic thing. And then it's turning into a little token that you can carry in your digital wallet. And it generates random numbers any time for a transaction. So it's um, I said, I mean, let's say let me,

[00:55:58] Raj Ananthanpillai

let's say it'll be I'm not so mean and mean and so they can there's there's still business is there for them to, you know, people could steal their or steal someone's phone and, you know, I mean yeah, yeah, there's

[00:56:08] Anna Covert

still things that could happen. So I think it's not

[00:56:10] Raj Ananthanpillai

um. No. So one other thing that he thought about all of those things. Right. You know, I, I can never guarantee 100% reduction, but I can say majority of the fraud be gone because the token and the credential is not tied to your form, it is tied to you as an individual. So you take it with you wherever you go until you go to the grade now, not you. But you know, I don't run out

[00:56:32] Anna Covert

of time, but I've heard about, um, facial recognition. Right. And and how it's better for some races than others.

[00:56:40] Raj Ananthanpillai

What is not true? Is that not true? I mean, not terrible Speaker 2 [00.56.43] things. And, um, and I mean, I, I didn't have any thought about it or not.

[00:56:47] Raj Ananthanpillai

I yeah, I mean,

[00:56:49] Anna Covert

how easy it is to fake it, you know? In your opinion,

[00:56:52] Raj Ananthanpillai

no. So what we do is we do liveness detection. If you just use a face. Yes. So this whole, uh, you know, uh, North Korean, uh, recruitment scandal. I'm sure you heard of that. There could be another dish. That's a big scandal that's plaguing all the HRP. It's just not true. Koreans are infiltrating into, uh, jobs and, uh, applying for jobs. So there is a lot of, uh, thing that happens. So you're saying, hey, move your face. Do you do this? Blink. So we have that facial likeness detection that's very important for us. So live this detection does not discriminate against anybody. Right. So, uh, yeah. Not like trying

[00:57:33] Anna Covert

not to make sense. But then when you take a picture like, you know, security camera captures a photo and then they're trying to find that person, it's not as good as we think it is, right?

[00:57:40] Raj Ananthanpillai

I mean, yeah, yeah, that that that could be. Yeah. Of course, the private sector may not have all that technology, but a government does have that technology. Very government does that? Yeah. I mean, that's that is that our business? You know, we're not into, uh, stopping you from, uh, committing fraud, committing a speed speeding violation or any of those things. Uh, because that's that's not my business, right? Yes. That's, uh, hopefully it'll be a good citizen and do all the right things. Uh, but, you know, our focus is minimizing your, uh, data breaches and also, you know, speed up the onboarding for all the businesses quickly. Today, they're spending billions in building their own infrastructure. Takes time. Three weeks to bring somebody on,

[00:58:25] Anna Covert

right? No, I think I think it's it's really something we need and it's very, very important. So yeah to coming and sharing this with the guests. So how can people learn more about you and purchase your

[00:58:36] Raj Ananthanpillai

book. Yeah. So you can go to uh ww w uh.com or you can go to Amazon uh, in advance and know everybody has that. It's, uh, I think it's number one in like six or 8 or 10 categories. Now that I just got a report last week. Uh, so my my goal again is to say if you buy a book, it's for a noble cause as well. You're helping a non-profit. Uh, I don't get any of it. So it'll be it'll it'll be a great read. More importantly, actually,

[00:59:09] Anna Covert

we're going to put all of the links for everyone who's listening into the channel here on YouTube or on our website, so that you can learn more about the non-profit and purchase Roger's book. And thank you so much for being here. And to all my listeners, if you have not done so already, please subscribe to this channel. We just reached over 250,000 subscribers on YouTube, and that is because of you and your Aloha. So please share this content with your friends, family, business acquaintances so I can get more great guests like Raj to come on and share their wisdom and passion with us. And I cannot wait to see you next week in the pixels as I interview another industry expert and topics to help you succeed on and offline. Aloha.

Comments Off on Episode 135 – Raj Ananthanpillai

Episode 134 – Dr. Alexander “Sandy” MacDonald

By |2026-09-26T00:43:40+00:00October 8th, 2026|Podcasts|

The U.S. SuperGrid: Powering America’s Clean Energy Future Featuring Dr. Alexander “Sandy” MacDonald on The Covert Code Podcast with Anna Covert

We spend a lot of time talking about the future of technology. Artificial intelligence, electric vehicles, automation, and the next generation of connected devices are changing how we live and work. But there is something underneath all of these innovations that doesn’t always get the attention it deserves: electricity.

Our electrical infrastructure was developed for a very different economy. As demand changes and renewable generation expands, the question is no longer simply how much electricity we can produce. It is also how we move that electricity from where it is generated to where people and businesses need it.

My guest this week on The Covert Code Podcast is Dr. Alexander “Sandy” MacDonald, an award-winning atmospheric scientist, former director of NOAA’s Earth System Research Laboratory, and CEO of American SuperGrid, LLC.

Sandy has spent decades studying weather, climate, and the complex systems that influence our planet. Today, he is applying that experience to an ambitious vision for America’s electrical infrastructure: an underground, nationwide High Voltage Direct Current SuperGrid.

Our conversation explores how the proposed system could work, why Sandy believes a national electricity market matters, and what it could mean for renewable energy, businesses, and the resilience of our communities.

From Weather Forecasting to America’s Energy Future

Sandy’s interest in science began during his childhood on the high plains of Montana, where he developed a fascination with thunderstorms and weather. He went on to earn his PhD from the University of Utah and began a career in meteorology that included more than four decades of federal service.

His work at NOAA involved weather forecasting, radar and satellite systems, advanced computer modeling, and eventually the broader study of climate.

That combination of meteorology, computing, and climate science became central to his later energy research. Weather determines when and where wind and solar electricity can be produced. Understanding weather patterns across an entire continent is therefore essential when designing an electricity system that relies heavily on renewable generation.

Science On a Sphere: Helping People See the Planet Differently

Before discussing the SuperGrid, Sandy shares the story behind one of his inventions: NOAA’s Science On a Sphere.

The idea began with a simple experiment using a beach ball and video projectors. Sandy wanted to find a way for people to see weather and climate as truly global systems rather than disconnected images on flat maps.

That early experiment eventually developed into an educational visualization system displaying planetary data on a large animated globe. Today, Science On a Sphere is used in museums, science centers, and educational institutions to help visitors understand atmospheric storms, ocean temperatures, climate, and other Earth systems.

It’s a fascinating example of how visualization can make complicated scientific information easier to understand. And it connects directly to Sandy’s approach to energy: to solve a large-scale problem, we first need to understand how the entire system works.

What Is the U.S. SuperGrid?

Imagine an Interstate Highway System, but instead of moving vehicles and goods across the country, it moves electricity.

That is how Sandy describes the basic concept behind the U.S. SuperGrid.

His proposal involves building a nationwide network of underground High Voltage Direct Current, or HVDC, transmission lines. The system would form a mesh across the continental United States, allowing electricity to move between distant regions through multiple interconnected routes.

Importantly, this would not require eliminating the existing alternating current grid. Sandy describes a hybrid system in which the HVDC SuperGrid handles large-scale, long-distance electricity transmission while existing AC infrastructure continues to deliver electricity to regional utilities, businesses, and homes.

The concept is based in part on research Sandy and his colleagues published in Nature Climate Change in 2016, examining how a national transmission network could support much greater use of wind and solar electricity.

Learn more about the proposal through the North American Supergrid initiative.

Why Geography Matters for Renewable Energy

One of the most interesting parts of our conversation is Sandy’s explanation of the relationship between geography and electricity demand.

America’s population and major commercial centers are concentrated in certain regions, but some of the country’s greatest wind and solar resources are located elsewhere.

The Great Plains, for example, offer significant renewable energy potential. Yet producing electricity in a region with abundant wind or sunshine doesn’t automatically mean it can be delivered economically to distant cities.

That is where transmission becomes critical.

Sandy explains that a nationwide network could connect geographically diverse renewable resources. When wind generation is strong in one part of the country and solar generation is strong in another, electricity could move across the network to help meet demand elsewhere.

His research uses detailed weather information to examine how those differences can complement one another across a much larger geographic area.

Creating a National Electricity Market

Beyond the engineering, Sandy sees a substantial economic opportunity in a national electricity market.

He compares electricity to other products that can be manufactured in one state and sold throughout the country using transportation infrastructure.

Electricity, however, is constrained by the capacity and structure of the transmission network.

A national HVDC system could potentially allow a wind developer in the Great Plains, a solar producer in the Southwest, or another electricity generator to reach customers across a much wider market.

That could change how energy projects are developed and how different regions participate in the electricity economy.

It also raises interesting questions about the future of utilities, independent energy producers, and distributed generation.

What Happens to Existing Utilities?

One of my questions for Sandy was what a national SuperGrid would mean for existing utility companies.

His answer is that the current system would still have an important role.

He compares the relationship to interstate highways and local roads. The interstate system makes long-distance transportation possible, but local streets remain essential for reaching individual destinations.

In the same way, a national HVDC network could provide long-distance transmission while existing regional and local infrastructure continues to serve individual communities.

Utilities would still need to maintain and upgrade their networks, and new converter stations would connect the two systems.

Why Build the SuperGrid Underground?

Putting a major transmission network underground is a central part of Sandy’s proposal.

He discusses the possibility of using existing interstate highway rights-of-way to create underground transmission corridors. This could reduce the need for additional overhead towers along some routes and potentially help address certain land-use concerns.

But Sandy’s interest in underground infrastructure goes beyond aesthetics.

As a meteorologist, he has spent his career studying the kinds of weather events that can damage exposed infrastructure. Hurricanes, ice storms, tornadoes, and other severe weather can interrupt electricity service, sometimes for extended periods.

Underground transmission would not eliminate every risk, but Sandy argues that a more interconnected, protected network could improve the resilience of the broader system.

Grid Resilience Is About More Than Keeping the Lights On

Electricity is fundamental to nearly every part of modern life.

When power is interrupted, the consequences can extend well beyond lighting and air conditioning. Water systems, transportation, communications, healthcare, and food distribution all depend on reliable electricity.

During our conversation, Sandy discusses major historical outages, including the 2021 Texas winter storm, as examples of the consequences of infrastructure failures.

His proposal is not simply to build additional transmission capacity. He wants to examine how the entire electrical system could be made more resilient through interconnected routes, protected infrastructure, backup equipment, and upgrades to existing networks.

Artificial Intelligence Adds Another Dimension

We also discuss artificial intelligence and its relationship to electricity infrastructure.

AI offers significant opportunities for science, forecasting, productivity, and technological development. At the same time, it creates new demands on the infrastructure supporting data centers and advanced computing.

Sandy raises another concern: as society becomes increasingly dependent on digital systems, protecting critical infrastructure against cyber threats and other disruptions becomes more important.

For him, the future energy system needs to be designed with both capacity and security in mind.

Preparing for Extreme Weather and Solar Storms

One of the most thought-provoking parts of our conversation concerns risks that many people rarely consider.

In addition to hurricanes and severe winter weather, Sandy discusses geomagnetic storms caused by solar activity.

He references the Carrington Event of 1859 and explains why large solar disturbances deserve consideration when planning critical electrical infrastructure.

Importantly, he acknowledges that putting transmission lines underground would not, by itself, protect the entire system from every electromagnetic disturbance.

Resilience requires a more comprehensive approach, including appropriately protected equipment, backup transformers, and upgrades across both new and existing infrastructure.

Can the U.S. Make the Transition?

Developing a nationwide SuperGrid would involve far more than engineering.

Land access, permitting, financing, utility coordination, regulatory decisions, and the practical challenges of building infrastructure across multiple states would all need to be addressed.

Sandy believes the technical foundations already exist. His broader argument is that large-scale transmission infrastructure deserves serious consideration alongside new electricity generation.

He also discusses the potential role of other technologies, including energy storage, nuclear energy, and geothermal power, within a changing electricity system.

The Opportunity to Build for Future Generations

One of the themes I appreciated most about our conversation was Sandy’s perspective on long-term thinking.

Previous generations built the transportation and energy systems that made modern economic development possible. The infrastructure decisions being considered today will likewise influence the opportunities available to future generations.

Whether a nationwide SuperGrid is built exactly as Sandy envisions or through a different combination of transmission technologies, the questions he raises are important.

How do we move electricity more effectively? How do we connect renewable resources with demand? How do we strengthen infrastructure against severe weather and other disruptions? And how do we prepare for a future in which electricity supports an even greater share of economic activity?

These are questions that extend far beyond the energy industry.

Watch my full conversation with Dr. Alexander “Sandy” MacDonald on The Covert Code Podcast.

Additional Resources

The U.S. SuperGrid: Powering America’s Clean Energy Future

The Covert Code Podcast | Episode 134
Host: Anna Covert
Guest: Dr. Alexander “Sandy” MacDonald

Transcript edited lightly for readability. Obvious transcription errors in names and technical terminology have been corrected. Statements and estimates are those of the speakers.

Full Episode Transcript

Anna Covert [00:00:00]:
Aloha. My name is Anna Covert, and I'm coming to you from my battleship here on the beautiful island of Oahu.

This week on The Covert Code, the topic is the U.S. SuperGrid: Powering America's Clean Energy Future.

My very special guest is Dr. Alexander “Sandy” MacDonald, an award-winning atmospheric scientist, former director of NOAA's Earth System Research Laboratory, and CEO of American SuperGrid, LLC.

After 40 years of federal service, Sandy turned his attention to helping address one of America's most urgent needs: transforming our aging electrical grid into a modern, nationwide energy network.

For the last 15 years, he has championed the concept of a SuperGrid capable of delivering clean power nationwide, increasing energy security, improving reliability and helping the concept of net zero become a real possibility.

Today, we'll be discussing not only how America's future depends on how we create power, but also how we deliver it effectively and efficiently from the places where it's being generated to the people and communities who need it most.

Thank you so much for being here today, Sandy.

Dr. Alexander “Sandy” MacDonald [00:01:13]:
Okay. Well, thank you for having me on.

Anna Covert [00:01:16]:
So, to begin, you're a fascinating man. Will you give us a little CliffsNotes version of your story before we dive into the SuperGrid?

Dr. Alexander “Sandy” MacDonald [00:01:26]:
Okay, well, I was one of those kids who was on the high Montana plains, loving weather and watching thunderstorms. I got really excited about weather when I was a child.

I got into my dream job, which was being in the field of meteorology. I got my PhD from the University of Utah and joined the National Weather Service. I spent probably about seven years working for the National Weather Service.

Then I got into the research part of NOAA. Again, my interest was always making weather forecasts better. We worked to build some of the best radar and satellite information systems.

I got interested in modeling, forecasting and the computers needed to do it.

Later in my career, I became head of all of the laboratories and cooperative institutes as the deputy for laboratories. That got me into climate.

The big thing I got out of getting into climate was that we're in trouble. We don't have much time. We can't just transform the United States. We have to transform the whole world.

So I did a seven-year study to ask: How could we build a system that would solve the climate crisis?

I think we found out how that is, and that's what I'm going to talk about.

NOAA's Science On a Sphere

Anna Covert [00:03:05]:
Wow. Tell me a little bit about one of your projects. I know you took one of your science projects on tour, and students were learning about it. Can you share a little bit about your Earth project?

Dr. Alexander “Sandy” MacDonald [00:03:17]:
Okay. Somewhere along the line, I got interested in how we show the world what's happening with both weather and climate.

Weather is global, and climate is global.

There was a time when I was working for Vice President Gore, and we talked a little bit about how people could understand climate. We both agreed that you've got to be able to show it really nicely.

One day, I set up a beach ball in my garage. This was in the early '90s. I put up some video projectors, and it looked pretty nice. You could see the weather moving on the beach ball and so on.

I was head of a laboratory where we needed to display climate and weather forecasts.

Working with my lab and with good support from NOAA, we built NOAA's Science On a Sphere, which is a six-foot sphere.

It's in approximately 300 museums worldwide. It's teaching people about weather and climate, and it's been seen by over 1.1 billion people since my invention.

I invented it, and I never got anything for it other than the idea that people are learning about weather and climate over the whole globe.

Anna Covert [00:04:39]:
Wow, that is amazing. And you used it with—and that's also one of the key ways we're predicting what could happen. Is that the case?

Dr. Alexander “Sandy” MacDonald [00:04:48]:
Yeah. I think weather and climate are truly global.

You have air over you that was in China only about three days before, in Hawaii, and another day and it's over the mainland.

What we have to realize is that we have to think of weather and climate, the solutions, the understanding and the forecasts as a truly global part of our science.

A Global Energy Revolution

Anna Covert [00:05:22]:
So really, you're talking about a global energy revolution.

Tell us, what do you think this energy revolution is going to be, and why? How are we going to make it happen?

Dr. Alexander “Sandy” MacDonald [00:05:33]:
Okay, so we have a big problem.

The amount of carbon dioxide going into the air is now about 40 billion tons, and we can't keep doing that.

The thing I say about it is that the Industrial Revolution built the world we have, and it's a great world. We've made great advances. That was the right thing. We used coal and ultimately oil and natural gas.

However, now we have a great opportunity to have a much better system. It's already available. Almost nobody understands it.

That's why I put effort, starting in 2005, into asking whether we could build a net-zero, decarbonized society and have it cost less, be more reliable and be better—and not just work in rich countries.

A lot of people say, well, let's build all these nuclear plants. But if we were going to build enough nuclear plants for Africa by 2050, that's 12,000 nuclear plants.

I'm kind of in favor of nuclear, and I think there are some exciting things happening, like small modular reactors.

But we're really out of time, and we do have something that works.

Right now, we're about 80% fossil fuels in the U.S., and close to that globally. We need to flip that so that we're 80% wind and solar by 2050.

If nuclear can come along faster, I'm all for it. If some of these new fusion ideas work, I'm all for it.

The big thing is that we can't keep putting 40 billion tons of carbon dioxide into the air for much longer.

Anna Covert [00:07:31]:
Do you think we even have until 2050?

Dr. Alexander “Sandy” MacDonald [00:07:35]:
I think we do.

I did a lot of research over the last 20 years on how you could flip the global economy, and it's really hard.

Somebody said it's like trying to turn an aircraft carrier around on a dime. You can't turn it fast enough.

The estimate I came up with is that the very fastest we could flip the global economy—not just the U.S., not just China, but all the countries, including countries that are just coming into technological advancement in Africa and South America—is about 40 years.

We need to be able to flip all of them, stop using fossil fuels and build this new economy mainly based on wind and solar.

Going from 80% fossil fuels to 80% wind and solar by the 2060s is what I feel will work.

Forty years to turn this big energy economy around.

My background is really more in climate science. What I love is that if we could do that, starting now—and we have to start soon—if we can do that by the 2060s, we're really going to save our planet for thousands of years into the future.

The converse is what's scary. If we can't do it, our children and a thousand generations are going to live on a really hot and hostile planet unless we act now.

Anna Covert [00:09:17]:
Yeah, I think it's really that we get to do it. It's our opportunity and our privilege.

Here in Hawaii, we call it kuleana. It's our responsibility and our honor to be able to do this.

Instead of saying that we have to do it, if we can all start to say that we get to be the ones to do this and how special that is, I think that changes the conversation.

Comments Off on Episode 134 – Dr. Alexander “Sandy” MacDonald

Episode 133 – Henk Rogers

By |2026-10-06T02:40:41+00:00October 1st, 2026|Author, Podcasts|

Beyond Tetris: Henk Rogers on Clean Energy, Innovation, and the Future of Humanity

What do Tetris, renewable energy, battery storage, and space exploration have in common? Henk Rogers.

When I sat down with Henk for Episode 133 of The Covert Code, I knew we had a lot to talk about. Most people know him as the entrepreneur who helped bring Tetris to the world. But here in Hawaii, we also know him for his work advancing renewable energy and for his belief that our islands can demonstrate what’s possible for the rest of the planet.

What interested me most about our conversation was how his different ventures connect. From developing new battery technologies to simulating life on Mars, Henk keeps returning to a central question: How can we create systems that allow people to live more sustainably?

The Moment That Changed Everything

In 2005, Henk experienced a serious medical emergency while playing tennis. He survived a complete blockage of a major coronary artery and found himself reconsidering what he wanted to accomplish with the rest of his life.

He had already achieved considerable success in the gaming industry. His children were grown, and he had recently sold his company. But he felt there was still important work to do.

While recovering, he began identifying the issues that would trouble him most if he never did anything about them.

One of those issues appeared in a newspaper article about the potential loss of the world’s coral reefs. Learning about ocean acidification and the role of carbon dioxide emissions gave him his first major mission: ending the use of carbon-based fuels.

He decided to begin in Hawaii.

How Hawaii Became a Renewable Energy Pioneer

Henk founded Blue Planet Foundation with an ambitious objective: help Hawaii transition to 100% renewable energy.

His original approach involved raising public awareness through a major concert. But he eventually concluded that awareness alone wasn’t enough. He wanted to create lasting change.

His organization shifted toward practical action, public engagement, and legislation.

One of the most memorable stories from our conversation was how Blue Planet Foundation involved children in the effort. Young people helped exchange approximately 300,000 light bulbs, creating opportunities for conversations with adults about energy efficiency and the future.

The organization also produced a book of children’s drawings asking Hawaii’s leaders to commit to renewable energy.

In 2015, Hawaii became the first U.S. state to establish a statutory target of 100% renewable electricity by 2045.

For Henk, Hawaii is more than a place to test renewable technologies. It’s a demonstration of what an island community can accomplish when energy security, economics, and environmental priorities align.

Why Energy Storage Is Essential

Generating renewable electricity is only part of the challenge. We also need reliable ways to store and deliver it when the sun isn’t shining or the wind isn’t blowing.

Henk’s work with Blue Planet Energy grew out of his effort to take his ranch on Hawaii Island off the electrical grid.

He wanted an energy storage solution that could support renewable electricity without introducing unnecessary environmental problems.

That search led him toward lithium iron phosphate batteries and, more recently, two technologies he discussed during our interview: sodium batteries and supercapacitors.

The Potential of Sodium Batteries

Sodium-based batteries offer an alternative to conventional lithium-ion battery chemistries. Sodium is widely available, and Henk believes the technology could eventually offer meaningful cost advantages.

He also discussed the potential for certain sodium battery designs to operate across a wide temperature range, reducing the energy required for heating and cooling.

These are important considerations for an energy system that will increasingly depend on distributed storage.

Supercapacitors and Peak Demand

Supercapacitors serve a different purpose from conventional batteries.

While batteries are useful for storing electricity over longer periods, supercapacitors can absorb and release energy very quickly. That makes them interesting for managing brief spikes in electricity demand.

Henk explained how this combination could help homes, hotels, commercial buildings, and even data centers manage their electricity requirements.

Rather than designing every part of an electrical system around the highest possible momentary demand, storage technologies can help smooth those peaks.

Hydrogen and Long-Term Energy Storage

One of the challenges of relying on solar and wind is preparing for extended periods of unfavorable weather.

At his ranch, Henk has explored using excess solar electricity to produce hydrogen through electrolysis. That hydrogen can be stored and later used in a fuel cell to generate electricity when needed.

He also sees opportunities for hydrogen in transportation, particularly for applications where battery weight and charging requirements present challenges.

Hydrogen production, storage, and transportation still involve technical and economic trade-offs. Nevertheless, Henk views it as one potential component of a broader renewable energy system.

Virtual Power Plants: Connecting Energy at the Local Level

As someone who has solar panels and battery storage at home, I was particularly interested in our discussion about virtual power plants.

A virtual power plant connects distributed resources, such as home batteries, so they can collectively support the electricity grid.

Instead of relying exclusively on large centralized facilities, utilities can use energy already stored near the customers who need it.

Henk explained that this approach could help reduce peak demand and potentially defer some distribution infrastructure upgrades.

For Hawaii, where electricity costs and energy independence remain important concerns, distributed energy storage is a particularly relevant opportunity.

Taking Hawaii’s Energy Experience Around the World

Henk’s ambitions don’t stop at Hawaii’s shores.

Through Blue Planet Alliance, he is working with island communities and other jurisdictions interested in pursuing renewable energy transitions.

During our conversation, he described bringing delegations to Hawaii that include representatives from government, utilities, regulatory agencies, and local communities.

They learn about Hawaii’s experience, visit renewable energy projects, and develop plans they can adapt for their own jurisdictions.

Henk said the program had welcomed representatives from 52 jurisdictions and helped establish international agreements and renewable energy legislation.

The underlying concept is straightforward: communities can learn from one another rather than starting from scratch.

What Space Exploration Can Teach Us About Sustainability

Our conversation eventually moved beyond Earth.

Henk has been involved in space exploration initiatives, including HI-SEAS, the Hawaii Space Exploration Analog and Simulation facility on Hawaii Island.

The facility has hosted simulated Mars missions in which small crews live in an isolated habitat, use simulated spacesuits, and experience delayed communications with the outside world.

These missions explore the practical and psychological challenges of living far from Earth.

But Henk also sees a connection to sustainability here at home.

Human settlements on the Moon or Mars would have to make extremely efficient use of limited resources. Water, energy, food, and manufactured materials would need to be conserved, reused, and recycled.

Those same principles can help us rethink how we live on Earth.

The Action App: Turning Awareness Into Action

Near the end of our conversation, Henk introduced a project that brings him back to his roots in game design.

His Action App is designed to encourage people to take practical steps toward environmental and social goals.

The idea is to begin with small activities, such as switching off an unnecessary light or picking up litter. As participants complete actions, they progress through levels and receive more substantial challenges.

Henk described plans to use artificial intelligence to suggest activities based on each person’s interests and previous participation.

He also envisions allowing users to create actions that other people can complete, encouraging participation beyond an individual’s immediate circle.

At the time of our interview, the app was in its final testing stage. Henk emphasized that he wanted to complete quality assurance before launching it.

Artificial Intelligence, Innovation, and Responsibility

We also discussed the opportunities and risks associated with artificial intelligence.

Henk sees enormous potential for AI to support scientific discovery and help address complex global challenges. At the same time, he raised concerns about the misuse of increasingly powerful technology.

His perspective reflects a theme that runs through much of his work: technological advancement needs to be accompanied by careful consideration of its consequences.

We ended up discussing everything from his grandchildren and environmental education to the possibility of creating a meditative version of Tetris.

It’s an interesting idea from someone whose career began with a game that has already captured the attention of generations.

What’s Next for Henk Rogers?

Henk’s story is a reminder that a successful first chapter doesn’t have to define the rest of your life.

After Tetris, he could have retired. Instead, he built organizations and launched initiatives spanning renewable energy, entrepreneurship, battery storage, international collaboration and space exploration.

What stayed with me after our conversation was his distinction between hope and determination. Henk isn’t simply waiting for a better future. He’s continuing to develop projects intended to help create one.

Watch or listen to the complete conversation on The Covert Code, and explore more conversations about technology, business and innovation.

To learn more about my work and upcoming episodes, visit AnnaCovert.com.

Beyond Tetris: Henk Rogers' Vision for the Future, Beyond Earth and Beyond

The Covert Code | Episode 133
Host: Anna Covert
Guest: Henk Rogers

Transcript lightly edited for readability from the automated recording. Some unclear passages and speaker changes should be checked against the video before publication.

Full Episode Transcript

Anna Covert [00:00:00]:
Aloha. My name is Anna Covert. And this week on The Covert Code, the topic is Beyond Tetris: Henk Rogers' Vision for the Future, Beyond Earth and Beyond.

My special guest is the amazing Henk Rogers, a pioneering entrepreneur, global visionary, and co-founder of The Tetris Company.

After helping Tetris become one of the most recognized games in the world, Henk turned his attention to another challenge: helping the future of our planet.

He founded Blue Planet Foundation, which helped lead the movement that helped Hawaii become the first state in the country to, by law, commit to generating 100% electricity through renewable energy by 2045.

He founded Blue Planet Energy, helping advance more sustainable battery storage technology.

Then he turned his attention to even more ways to help Hawaii by co-founding Blue Startups, a Hawaii-based accelerator that helps entrepreneurs and Hawaii's economy diversify as well as compete globally.

But he wasn't done there, and his work even extended beyond that through the Pacific International Space Center for Exploration Systems, as well as the International MoonBase Alliance, which helps us understand and explore how humans can be sustainable off-planet, while providing more opportunities to bring science, business and aerospace right here to Hawaii.

Today we're here to talk about this amazing journey beyond Tetris and how what Henk's been doing in entrepreneurship, clean energy, technology and innovation is making Hawaii become a prototype and opportunity for others globally.

Thanks so much for being here today.

Henk Rogers [00:02:00]:
Thank you for having me.

Anna Covert [00:02:01]:
So, to begin, you have such an incredible story. Tell me, what was the biggest moment that made you decide?

A lot of people would be done after Tetris. And I know you have other experience in multiple games. You have a movie about you, a book about you. When did you decide to shift toward this renewable, clean energy goal?

Henk Rogers [00:02:21]:
So it was 2005, and I had a 100% blockage of the widowmaker. That's the largest artery in your heart.

I was playing tennis at Waialae Country Club that day. I didn't feel good. They called an ambulance. They said, "We're going to take you in for observation."

Halfway to the hospital, the siren went on, and so I knew something was going wrong.

I had just sold my company a month earlier. And the first thing I thought was, "You've got to be kidding me. I haven't spent any of the money yet."

But the second thing I said was, "No, I am not going. I still have stuff to do."

And so in the recovery room—I have two stents, by the way—I started thinking.

Ninety-five percent of the people who have a 100% blockage of the widowmaker die. So I'm the lucky 5%. I survived. So I must have a reason for surviving.

I'm thinking, what did I mean by "stuff"?

I'd already made enough money so my wife didn't need me anymore. My kids were out of college, so they didn't need me anymore. I was kind of done with the normal stuff.

And then I started thinking: What is it that's going to upset me if I don't do something about it by the actual end of my life?

So I decided to find my missions in life.

The first mission came to me in the back of a newspaper in Hawaii. It said, "Oh, by the way, we're going to kill all the coral in the world by the end of the century."

What's causing that? Ocean acidification.

What's causing that? Carbon dioxide.

What's causing that? We are.

So mission number one is to end the use of carbon-based fuel.

I decided I'm going to start in Hawaii. I'm going to do this in Hawaii first. Then I'm going to do it for the rest of the world.

Anna Covert [00:04:03]:
Was it the Star-Advertiser or PBN? What paper was this article in?

Henk Rogers [00:04:07]:
It was the Star, because it was in the back of the newspaper by the obituaries. It wasn't front-page news.

It should be. We're going to kill all the coral in the world. That should be front-page news. What the hell is going on? Why are we doing this?

But no, it was just like a "by the way."

And so I realized that people aren't really thinking about this. Even people in Hawaii, where coral is such an important part of everything.

Islands in the Pacific are made out of coral. Coral has been around for hundreds and hundreds of millions of years, and 25% of the life in the ocean depends on coral.

So we cannot just callously let all the coral in the world die.

Anna Covert [00:04:49]:
That was so interesting during COVID, when we had this kind of deep breath for the world, how fast some of the coral came back. It really is one of the most resilient things around.

Henk Rogers [00:05:00]:
It is and it isn't.

If we have the bleaching effects, if that happens two years in a row, then the coral has real trouble coming back.

And then we have development, like we have in Hawaii. We add nutrients to the ocean when we do wastewater treatment. We add silt to the reef when we're doing development.

And that's where we've lost a lot of the bay. It doesn't come back unless we give it a chance.

Anna Covert [00:05:32]:
Yeah. So, living here in Hawaii, I'm not from here, but I've been here longer than anywhere else. Twenty-two years.

And while Hawaii is a wonderful place, it's not a fast place, right? Things take time. They go slower, at least in my experience, than being in New York or other places like that.

So this is a huge deal that you were able to get Hawaii to agree to this renewable goal. How did you do it?

Henk Rogers [00:05:58]:
When I got started, I had no idea what I was doing. All I knew was that I wanted to do it.

We went through a year of trying to figure out how to get the public interested in it.

We were going to do a concert with Paul McCartney on Magic Island, and I spent some money getting started on that.

Then Al Gore did his concerts all around the world. And I came to the realization that it was very nice and there was awareness, but after the concert was over, that was it.

People just went back to their lives and said, "Well, that was a nice concert."

So we decided to pivot at that point and become an action-oriented organization.

We figured out what we could do to actually achieve 100% renewable energy in Hawaii, and we decided to go for legislation.

It took us another five or six years to figure that part out. Finally, we did. We now know how to talk to the politicians in Hawaii.

We didn't just talk to the politicians, because when we talked to them, they said, "Why are you talking to me about this? I've got a lot of problems bigger than your problem."

Okay, fine. Talk to the people.

The people were saying, "Why are you talking to me about this? We've got a lot of other problems. I've got to make a living here."

So we decided to reach out to the children because it's their future that we're trashing.

This is what's going to happen if the adults in the world don't do something.

So we got the children on our side.

We had children go door to door and exchange 300,000 light bulbs, for example, thereby having a conversation between a child and an adult about the future and about saving money.

Because LEDs are about ten times more efficient than incandescent light bulbs.

We made bouquets of incandescent light bulbs and had the children give them to the politicians.

And we created a book.

The magic trick is that politicians are not allowed to receive a gift worth more than $25. So our book was $24.95, and it was a book of children's drawings asking, "Please give us 100% renewable by 2040."

I made the book a little bigger than the other books so it would stick out. And it's hardcover, so you can't throw it out.

You would see that book on every politician's bookshelf, and it was enough to get their attention.

We prevailed.

Anna Covert [00:08:52]:
That's amazing.

I have solar on my house, of course. When I get my bill from HECO and open it up, and it says negative $650 and "Do not pay this bill," you know the feeling.

I think it's what people don't realize.

And I came up with one of my concepts for business called the "shoulda, woulda, coulda" card.

If you meet with someone and you're trying to sell them solar, and they say no, you're shocked.

I started selling solar because my advertising agency was affected when we shut down the island—the whole state.

I couldn't believe it. Here we have a family, generations living there. They have this big bill. We had such low interest rates, and they just wouldn't agree.

Finally, after the second visit, I broke down and said, "I don't understand. What is it that's keeping you?"

They said, "Well, what do we do 25 years from now?"

I'm like, "Well, you'll be dead."

Of course, that wasn't the right thing to say. It wasn't my finest moment.

But on the way back home, I had a realization.

It's because of temporal discounting, one of the behavioral science concepts that helps explain why people don't save for retirement. They'd rather spend the money now than save it.

What if, instead of telling someone they could save $150, I said, "What if I gave you a Visa gift card for $200 a month? Would that change your life?"

Well, yeah.

It's different from presenting this large number that they can't understand.

Yet even now, we only have, what, 30% of Hawaii that's renewable? Which is a big deal.

Henk Rogers [00:10:30]:
As a state, we're at 40% renewable energy, which is really great. It means that we're on track.

Kauai is our poster child for how this is going to happen. Many days they're already at 100% renewable.

That's just with solar.

Can you imagine the rainiest place in the world getting its electricity from solar?

We have all of the information. We know how to do this. There's no question there. We just have to do it.

Anna Covert [00:11:03]:
What do you think is standing in the way? Are there any obstacles? Do you think we're going to achieve our goal?

Henk Rogers [00:11:08]:
We are going to achieve our goal.

It's funny because I was on a panel quite some time ago, and I said, "We're going to go 100% renewable energy by 2045."

The guy sitting next to me said, "I'm a professor at the university. This is what I study. There is no way we can go 100% by 2045."

So I took the mic back and said, "Well, I'm not as smart as this guy, so I'm going to do it anyway."

That's really the attitude we need to have.

We have to do this. There are no two ways about it. We're going to run out of fossil fuels. We have to stop climate change.

This is an existential threat, especially for islands.

If we melt Greenland, we're talking about a 30-foot rise in sea level. If you add Antarctica to that, that's a 90-foot rise in sea level.

It's much cheaper for us to fix climate change than it is to move all the cities that are within 90 feet of sea level inland somewhere.

Think of all the people who live in those coastal areas. They're all going to have to move. Where are they going to move?

Those are called migrants. We're going to have a migrant problem of biblical proportions if we don't do something about it.

We have the technology. We know how to make energy using renewable resources. We just have to do it.

There's enough money in the world. There's enough technology in the world. What's missing is willpower.

We need to sprinkle that willpower around.

At the end of the day, you can do the calculation. These are probably old numbers, but they're still numbers.

The utility spends $0.24 per kilowatt-hour for oil, and it costs them $0.08 per kilowatt-hour for wind and solar. If you add batteries, it's up to $0.12.

That is half the cost, and you're not importing anything.

If something geopolitical happens in the world and, for some reason, tankers can't get through the Strait of Hormuz, they're not going to come here. They're going to go to other places.

Islands are going to be the last place they come.

We need to have energy independence. I think this is a huge thing, and islands are waking up to this right now.

We're at the whim of the fossil fuel industry, and we can't be.

Once you have renewable energy in place, your rates are never going to go up. If anything, they're going to go down.

Every time a tanker shows up on our shore, we are taking a chance because tankers do run aground and cause ecological disasters.

If a tanker runs aground in Hawaii, you can forget your tourist industry. That is the most important industry we have.

We roll those dice every single time.

Henk Rogers [00:14:35]:
Definitely. With oil, that's it. It's over. I don't know how many years it takes to recover from something like that.

Anna Covert [00:14:44]:
All I can think of is the commercial with the soap and the little bird.

Henk Rogers [00:14:48]:
Yeah, the birds.

Anna Covert [00:14:56]:
Wow. So tell me about your battery technology. You're on the cutting edge of this technology.

Blue Planet Energy and the Future of Battery Storage

Henk Rogers [00:15:07]:
So I wasn't going to get into another business after sort of retiring from the computer game business. And I certainly wasn't going to get into a business that involved inventory, because I was in the game cartridge business, and that included inventory.

If your game didn't sell through, you were stuck with the inventory. And that's basically scrap at that point.

But the utilities were saying, "We can't go 100%."

And I said, "What do you mean you can't go 100%?"

So I decided to take my ranch on the Big Island off-grid.

We searched for a battery. We wanted a battery that wasn't going to be another disaster.

I had a longstanding relationship with Sony because I was in the game business, and they came up with something called lithium iron phosphate.

Now, in your phone and in my Tesla, there is a chemistry called NMC. That's nickel manganese cobalt.

That's the reason you can't put certain batteries inside your suitcase when you get on a plane. They can catch on fire.

And it's not fire. It's fireworks. Once it goes, it continues going until it's completely used up. That's the way fireworks work.

With NMC, there are bad actors. There's cobalt coming out of a war zone with child mining, and there's lithium coming out of Bolivia, et cetera.

Now they're talking about scraping manganese nodules off the bottom of the ocean because they want manganese.

So we need to get rid of all of that.

Lithium iron phosphate was a big step in the right direction.

We were the first ones with lithium batteries in the U.S. We did my ranch. We did this house.

Then other people started asking, "Can you do this for me? Can you do this for me?"

And so I ended up backing into the battery business.

After being in it for about ten years, the patent ran out.

The Chinese, who had ignored the patent within China all this time anyway, were able to send their cheap batteries into the U.S. market in a huge tsunami.

So I said, "Okay, I'm done."

But then I met some people who said, "We want to get into the battery business."

And I said, "Oh no, I'm getting out of the battery business."

"No, no, we want to get into the battery business."

Okay, let's see what's out there.

I took a look around, and we found two technologies that are very promising.

One is sodium. It's salt. It's a sodium battery.

It works just like a lithium battery, except there's no lithium involved. It's just salt.

Sodium Batteries: An Alternative to Lithium

Anna Covert [00:18:00]:
In Sweden, there's some stuff...

Henk Rogers [00:18:01]:
There's a couple of other things that are good about the salt battery.

The sodium battery works from minus 40 degrees Celsius to plus 65.

So that temperature range means you don't need to heat them or cool them.

That's something amazing. That's a waste of energy.

I remember when I first got my first Tesla Roadster. Underneath that little hood in the front, it's got a little space, and it's got an air conditioner up there.

I said, "You know what? I'm never going to use the air conditioner. Can we take it out and use it for something else?"

And he said, "No, the air conditioner is not for you. It's for the batteries."

So I said, "Okay, I got it."

Cooling batteries is a waste of energy.

With sodium batteries, there's nothing mined. It's salt, which is basically everywhere.

Every desalination plant has a mountain of salt waiting for something to happen with it.

So sodium-based batteries are projected to be, I don't know, 30% cheaper than lithium batteries.

They're going to be cheaper.

Anna Covert [00:19:16]:
They live a long life, right? How long do they last?

Supercapacitors and Managing Peak Electricity Demand

Henk Rogers [00:19:18]:
So anytime you have a quote-unquote battery, you have a chemical reaction.

The chemical reaction goes one way when you put electricity in, and it goes the other way when the electricity comes out.

Ions move back and forth across some membrane or something like that.

Every time that happens, the chemistry changes ever so slightly.

They last, I don't know, six or eight thousand cycles for any kind of battery.

That's always going to be a limiting factor when you have a chemical reaction.

The other battery, which is not actually a battery, that we're working on is a supercapacitor.

With a supercapacitor, there's no chemical reaction in it. It's basically electrons in and electrons out.

Traditionally, what supercapacitors are used for is when you need a burst of electricity.

You feed it a bunch of electricity, and boom, it lets go a lot.

When you're starting up a machine, turning on a microwave or anytime you're starting something up, there's a surge of electricity.

Anna Covert [00:20:39]:
Jumping a car?

Henk Rogers [00:20:41]:
Okay, it's a similar thing. Maybe like jumping a car.

When you pay for electricity, you don't just pay for the total amount of electricity that you use. You pay for the peak power that you use.

That peak demand.

When everybody comes home from work and turns on the air conditioner, that's a peak power consumption that happens early in the evening.

What we need to do is get rid of that peak.

The supercapacitor can handle the peak, and the battery can handle the long-term storage.

That's really the direction we're going in.

We have a battery that's sodium, which is cheap, and then we have the supercapacitor, which handles the peaks.

Anna Covert [00:21:32]:
Like those utility-scale systems that can manage that kind of demand?

Henk Rogers [00:21:37]:
Similar. It just handles the peak.

That's not only a problem for us as homeowners. It's also a problem for data centers.

Anna Covert [00:21:48]:
Any commercial company, right?

Henk Rogers [00:21:49]:
You will have times when there's peak demand.

That's why the utility will keep what is called a spinning reserve going.

That means they have some oil or gas turbine, and it's going just in case there's a peak, so that it's ready because they can't turn it on quickly.

They keep it going, wasting all that energy for nothing. It's basically doing nothing. It's just there in case you have a surge.

By adding all the supercapacitors, now we're handling the surge, and they can handle it instantly.

Anna Covert [00:22:33]:
It's interesting. A lot of people think, like Costco, you go and buy more of something and you get a better rate.

But it's completely opposite with power. The more you use, the higher your charges.

Anna Covert [00:22:46]:
That's why a lot of commercial companies, especially on the mainland, look at that peak.

They look at it over 14-day increments, and then that peak gets charged, sometimes $15 a kilowatt.

Henk Rogers [00:22:58]:
They charge a standby charge.

Any hotel is paying for the amount of electricity, but they're also paying for the maximum electricity they could possibly need because that may someday happen.

The infrastructure, meaning the wires and everything, needs to be built for that moment in time when it's going to use peak power.

It's like when the hotel is completely full, there's a convention, every air conditioner is on at the same time, blah, blah, blah.

We have to prepare for those moments.

If you have local storage, if the hotel has storage, or the house has storage, or the business or the utility has storage, then those peaks can be taken care of.

How Long Can Batteries Store Energy?

Anna Covert [00:23:46]:
But salt batteries, because I think one of the other problems is capacity, right?

I've heard that on a commercial level they can hold energy for a really long period of time. Is that correct? I've heard up to 50 years.

Henk Rogers [00:23:59]:
No, no, no.

For holding a charge, I think every chemical battery is sort of the same.

We're not talking about something that's going to hold the charge for that long.

You don't need to hold the charge for that long.

If it's solar, you need to hold the charge from sunny day to sunny day, at nighttime.

Or if it's wind, you have to be able to hold it during the quiet period when there's no wind.

That's not months. It's days.

Anna Covert:
And places like Alaska, though? I remember we had 45 days of rain.

If we're going to be resilient, how can we prepare? How long can a battery hold anything?

Henk Rogers:
So I live this at my ranch. I have an idea.

What we have at the ranch is enough solar so that it works on a cloudy day.

It's almost never that we don't get enough solar, but there is sometimes a week.

For those situations, you have to have a backup power source.

That backup power source could be diesel. It could be your existing fossil fuel infrastructure.

But in the case of the ranch, we thought about this.

On a cloudy day, we have enough energy. But on a sunny day, we have all kinds of extra energy.

This is a problem in Europe. There's so much solar that on sunny days they have too much electricity.

It goes into the grid, and they pay people to take their electricity on those days.

You can buy electricity when it's cheap and sell it when it's expensive.

That's a battery thing. That's a daily cycle.

Hydrogen as Long-Term Energy Storage

Henk Rogers [continued]:
But what we figured out at the ranch was: What do we do with the excess energy?

We don't have machinery or something like that at the ranch.

What do you do with the excess energy on a sunny day?

We make hydrogen.

Hydrogen is something you use simple electrolysis to make.

You break up water into hydrogen and oxygen. You keep the hydrogen.

That hydrogen you can store for a long time.

That is the long-term storage.

When you need it, you can use the hydrogen in a fuel cell to make electricity to charge your battery.

Now hydrogen has another benefit.

If we're talking about electricity, 50% of the fossil fuel that we bring into Hawaii goes to make electricity.

Twenty-five percent is jet fuel. Twenty-five percent is ground transportation.

So that ground transportation, if we all switch to electric cars, which is very nice, means we need to improve our electric infrastructure to be able to handle it.

Because each time you add a car, it's like you're adding another house.

We have electric cars. It's like we have three houses here worth of electricity.

Sedans are fine with batteries, but trucks and buses, if you fill them up with batteries, you're spending all your energy moving batteries.

So the future of trucks and buses is hydrogen.

Because it doesn't weigh so much, and you can refuel it quickly.

Trucks and buses need to be hydrogen going forward.

We should be using all the excess energy that we make from wind and solar to make hydrogen, then use the hydrogen as a backup fuel and as fuel for trucks and buses.

Virtual Power Plants and Hawaii's Solar Future

Anna Covert [00:27:52]:
One of the big things that people are dealing with, and it's happened here already, is net metering.

I'm lucky that I was net metered because I got solar in 2012.

Then in 2015, we ended net metering, and it's rolling across the country. Other places are no longer net metered, and now it's becoming a reason why people are not deciding to go solar.

I think now with storage, we still see a big benefit.

But is there some other infrastructure Hawaii needs to be able to allow more people to get solar and send it back to the grid so that we can create hydrogen?

How will we get this power somewhere to create this hydrogen?

Henk Rogers [00:28:25]:
Well, the hydrogen, I think, is grid-scale.

It's not something that we're going to have at every house. You don't need it for your house.

The future for the utility is virtual power plants.

A virtual power plant is that you put batteries in the home, and then when the demand is low, you charge the batteries.

When the demand is high, you use those batteries for whatever you need them for, to run the air conditioning.

By having batteries in every home, basically what happens is you've got energy at the end of the line.

That means you don't have to make new lines or upgrade your distribution to get to those outlying areas.

Every time you send an electron across a long distance, you're losing something.

If the electricity is already there in the form of a battery, you're being way more efficient.

I think Michael Dell's son just started a business in Texas where he's doing exactly that.

Anna Covert [00:29:34]:
New Jersey, too. The utility companies are starting to do virtual power plants. California signed legislation that they're going to start.

I think we're even ahead.

I got my batteries with the eco rebate program when we sunset our coal-burning facility.

But it's a little different because they just draw from my Powerwalls between 6:00 and 8:00 p.m. They bring them both down to 80%.

Is that going to happen? Because we had a swell program here for a while, and that didn't really do much.

There are all different kinds of things that we do and things that we don't see.

The problem for Oahu is that there's not enough resources on this island. Well, they say not enough space to put enough solar and wind to run the island.

But we have the Big Island, and there's also geothermal, right?

Geothermal Energy and Lessons from Iceland

Henk Rogers [00:30:34]:
The Big Island is huge.

It's got all the wind. It's got all the solar. And it's got geothermal.

We just have to find a way.

Anna Covert [00:30:47]:
I was just in Iceland this summer for the first time, and it was so impressive.

I couldn't believe it.

John Pitre, who I work with, was telling me that we have the exact same structure. We could do that here.

Henk Rogers [00:31:00]:
Oh, yeah.

Iceland, when they decided to go 100%, they didn't go 100%. They went 300%.

What happened was that they ended up having the cheapest electricity in Europe.

So they brought energy-hog industries into Iceland.

Their biggest industry is smelting aluminum, which is about as much of an energy-hog industry as you can get.

They import bauxite from Africa, the raw material, and they supply Europe with aluminum.

An island in the middle.

Anna Covert [00:31:37]:
They said their biggest thing was fisheries.

But their geothermal not only provides 25% of all the electricity they need, plus additional power, it also provides all the hot water and all the heat for Reykjavik.

That's the biggest city, and I think about half the people live in Reykjavik.

It's magnificent, their whole system.

They don't have to spend any energy heating anything.

It's visionary.

I was there also this summer.

Henk Rogers [00:32:16]:
I was there for the eclipse.

Unfortunately, we didn't get to see it. It was cloudy.

Anna Covert [00:32:20]:
Their weather! We saw the fjords, and it was glorious.

So Hawaii was the first prototype, but now you're not done. You're helping other places.

Taking Hawaii's Renewable Energy Model Around the World

Henk Rogers [00:32:32]:
Well, that's how Hawaii was first. Two years after we passed the law in Hawaii, California passed the same law: 100% by 2045.

Somebody asked them, "Why did you choose 2045?"

By the way, 2045 was a negotiation. We wanted 2040. The politicians were ready to give us 2050, and we settled for 2045.

California said, "Wait, 2045, isn't that the date?"

Well, it turns out to be a pretty good date because it's the 100th anniversary of the United Nations. My son pointed that out to me.

What better time to fix climate change than 2045?

Right now, we're in the SDGs, the Sustainable Development Goals, that last from 2015 to 2030.

Then from 2030 to 2045, we have another 15 years.

I want them to be called the Regenerative Development Goals.

It's where we've put back everything that we've stolen from nature and fixed everything that we've broken.

We can totally do it. There is enough money, and the benefit is going to be unbelievable.

There's so much money to be made in renewable energy. There's so much money to be made in replacing all of the infrastructure that we have now, which is going to have to be replaced anyway.

Anna Covert [00:33:53]:
It's been the greatest transfer of wealth that ever occurred in humankind, right? Transferring to renewable energy.

Henk Rogers [00:33:59]:
Yeah. I wish it was a transfer of wealth, but that may or may not happen because the oil companies, or the fossil fuel companies, are in the energy business.

They're probably going to be the ones that move over to the renewable energy business, which is fine.

Let them be in a different business.

Let them not go the way of Kodak.

They invented digital photography and then said, "No, we're in the film business."

And so where does that leave them now?

Anna Covert [00:34:36]:
That's what your book is about. If it doesn't work the way you're doing it, you have to change your direction.

Henk Rogers [00:34:40]:
Yeah, yeah.

Anna Covert [00:34:41]:
So how are we going to get the rest of the world behind this?

Blue Planet Alliance and International Collaboration

Henk Rogers [00:34:45]:
So we did California, and today 19 other states have our law.

They're going to go 100% by 2040, 2045 or 2050.

That's in a country where Washington has kind of gone weird on this whole topic, and we're still making this progress.

But to continue making bigger progress, we decided to move outside the 50 United States.

What we do is bring jurisdictions, islands and countries to Hawaii.

We show them what we did, then send them back home to do what we did in Hawaii.

So far, we've brought 52 jurisdictions.

When we bring in a jurisdiction, we bring four people: one from the government, one from the utility, one from the regulatory agency and one from the community.

And one of them has to be a woman, or we don't pay.

Our board of Blue Planet Alliance is always going to be a majority of women because I believe men got us into this, and men are not going to get us out.

This is not a time for testosterone-laden risk-taking. This is a time for, "Go clean your room. Don't come back until you're done."

That's a mother's way of getting something done.

There's no magic bullet here. This is just straight up: do it more and more and more until we're done with it.

That's the only way I can think about it.

Anna Covert [00:36:20]:
One step at a time.

Henk Rogers [00:36:22]:
One step at a time.

We've brought in 52 jurisdictions so far. We do it every six months, every May and October.

We have about 50 people in town.

They get to meet everybody who was part of the before, when it seemed impossible, and the after, when of course we're doing this in Hawaii.

We do that for two days.

Then one day we take them around the island and show them all the renewable energy projects.

Then we sequester them for one day.

"Okay, now you guys make a plan. How are you going to achieve this back home?"

On the last day, they present their plan to everybody else at the conference.

The result of this is that we've now signed 19 agreements with heads of state.

The agreement says that we agree to work together to achieve 100% renewable energy in your jurisdiction.

We've also passed six laws outside Hawaii.

The head-of-state agreement is nice, but you can get another head of state who is influenced by the fossil fuel industry and says, "Oh no, there's no such thing as climate change."

Where have I heard that before?

So we want to pass a law. Once you pass a law, it's much more difficult for people to backtrack.

What Space Exploration Can Teach Us About Sustainability

Anna Covert [00:37:49]:
Wow. So what do you think? I know we talk about AI and the data centers, and now there's an even greater need for power.

You really have your eye out in space, out there in the great unknown.

How is the learning that you're doing in space going to help us with our climate problems?

Henk Rogers [00:38:07]:
Just look at the history of space.

We wouldn't have fuel cells or solar panels if it wasn't for space.

These are just low-Earth-orbit things that we had to figure out.

When we go to space, we are in an unbelievably harsh environment.

The technologies that we have to create to survive in those harsh conditions, like the Moon, where there's a vacuum and radiation, can be used back here.

Here, we're protected from radiation by our atmosphere, and we have a magnetic field around the Earth.

Even the people who are floating above the atmosphere in the International Space Station are protected from charged particles by Earth's magnetic field.

The Moon and Mars have no magnetic field, so radiation and charged particles just hit.

If we can learn how to survive under those conditions, we can use all that technology back here.

It costs money to be the first.

That research to build the first solar panel or the first fuel cell has to be government money, because that's the only place where you have enough money.

Industry won't.

Anna Covert [00:39:35]:
They have plenty. They can contribute more than they already do.

I know that's a topic, right?

No, I agree. So what are you working on in space? Is there something exciting happening?

HI-SEAS and Simulating Life on Mars

Henk Rogers [continued]:
Frankly speaking, I'm so busy with the new battery business and moving the alliance along, meaning getting more islands and countries on board, that that's where I spend 99% of my energy.

I have a facility on the Big Island where we study living on other planets called HI-SEAS, the Hawaii Space Exploration Analog and Simulation.

We did five years of missions with NASA, Mars missions.

Four months, four months, eight months, 12 months and eight months.

A mission means six people stay in a 1,200-square-foot dome.

They go outside, and they have to wear a spacesuit.

If they communicate with the outside world, we delay that signal 20 minutes each way to simulate Mars.

When Mars is closest to Earth, it's four minutes away. When it's on the other side of the Sun, it's 26 minutes away.

So it spends a lot of time more than 20 minutes away.

NASA said, "Okay, 20-minute delay."

It means you're not having a conversation.

Try texting. It doesn't work.

You text something, and you get back something 40 minutes later.

That's not a text. That's an email.

The same thing with video mail or audio mail. You're sending something with the cadence of email.

That's how we're going to have to live with people who are living on Mars, if we get there.

The minimum mission to Mars is 22 months.

It's eight months to go, then six months to wait while Earth comes around, and then another eight months to come back.

Twenty-two months.

Six people, and they think six people is the right number. Apparently NASA has figured that out.

They're going to have to get along for 22 months.

Eight months is weightless. Then you land on Mars.

When we send somebody up to the International Space Station for eight months and they come back, they have to be rehabilitated.

But now you're landing on Mars, so you have to do stuff to survive for six months before you get another eight months to come back.

This is not for the fainthearted.

But we have to focus on this planet.

All the things that we have to do to live on another planet are things we can learn from.

By the way, in history, no colony has ever survived that depended on resupply from the home country.

If you didn't learn how to live off the land, your colony disappeared.

That's what happened.

If we're going to live on the Moon and Mars, we're going to have to learn how to live off the land.

If we can live off the land on the Moon and Mars, we can live off the land here.

At a million dollars a kilo, we are not going to send any garbage to the Moon.

Everything that we send up there will be reused somehow, or 3D-printed into new stuff, or whatever.

There will be no such thing as garbage because it's too valuable.

That is something we need to learn here, because we create waste.

By the way, here's an interesting factoid.

If you add up all the weight of all the humans in the world, it is equal to all the weight of all the ants in the world.

Anna Covert:
Really?

Henk Rogers [00:43:29]:
The same mass, the same weight of humankind.

And we create mountains of waste.

Ants do not create any waste. They consume waste.

Anna Covert [00:43:43]:
Wow. That's incredible.

Henk Rogers [00:43:45]:
We should just learn something from ants. They're much more successful than we are.

Anna Covert [00:43:52]:
They really are.

If every employee was like an ant, we would be able to solve problems real quick.

Henk Rogers [00:43:58]:
Real quick.

From Tetris to the Action App

Anna Covert [00:44:00]:
So we talk a lot about awareness, and we get these contracts and states to agree, and countries to agree.

What is it going to take?

If we think about Tetris and how it became this global phenomenon, it was getting into people's hands, like you're doing with the children.

What are some of your ideas on how we can expedite this awareness globally?

Henk Rogers [00:44:22]:
So I'm a game designer.

I go to conferences where we talk about how to solve climate change, and somebody always comes up with the bright idea, "Let's gamify this."

Then everybody looks at me, the game designer.

Do you have any idea how hard it is to get somebody to play a game that is 100% pure fun?

Now you're asking me to make a game that's going to teach you something.

No, that's too hard.

Then I started thinking about it. I said, "Wait a minute. I shouldn't give up so easily."

So I thought about this, and I've actually created a game.

You can call it a game, but MileagePlus is a game. It's a gamification of empty seats.

There were so many people with miles that when United Airlines went bankrupt, everybody knew people would still be loyal to this airline, even though it went into bankruptcy and came back out.

Because of mileage.

You could say it's gamification, but people don't think about it that way.

Okay, so here's my app.

It's called the Action App.

Basically, we give you a list of things to do, and in the beginning they're very easy.

Turn off a light switch in a room where there are no people.

Pick up a piece of rubbish and put it in the rubbish bin.

Those are small actions.

You do a bunch of those, then you go up a level.

This is called role-playing.

Now you're level two.

At level two, we give you bigger things to do.

Instead of one minute, now it takes ten minutes to do an action.

You do a whole bunch of those and go up a level again.

Now we're doing bigger things.

The AI is watching and predicting what you're most likely to do next.

It's Amazon shopping AI. It's old AI.

They know what you want. They can predict what you're going to find next.

So it's basically giving you things that you actually want to do.

At the end of that, you will have done things in a direction.

Because this is the other thing that happens to me.

I give a speech, and at the end of my speech, people come up to me and say, "Well, so what can I do?"

My answer is, "I don't know what you can do. You have to figure out what you can do and do that."

You have to figure out what it is that turns you on and go do something about that.

So the AI helps you find out what you're really interested in doing.

If you do something 20 times, it becomes a habit.

I've got a strange habit now of picking up pieces of rubbish everywhere.

Like in the elevator or in the public bathroom, I take my leftover tissue and pick up the bits and pieces.

It's a small thing, but if everybody did it, it would make a huge difference.

We can keep track of what people are doing.

Right now, we're talking to the Scouts.

They used to be the Boy Scouts. Now it's just the Scouts.

There's a huge number of Scouts in the world, I think something like 20 million, with more in other countries than in this country.

They all have to do good deeds.

Hello!

If you give them the deeds and track the deeds, that's when you know they're ready to get a merit badge or whatever it is.

Now there are two ways you can make points in the game.

One is that you do the actions that are in the game.

But you can make more points if you create an action and other people do that action.

When other people do the action, you also get points.

So instead of creating a post on Instagram where you get likes, you create an action in the Action App where you get actions.

If a million people pick up a piece of rubbish and put it in the rubbish bin, we can do the calculation.

How much good did that do?

Connecting the Action App to Global Organizations

Anna Covert [00:48:31]:
That geotagging stuff, where people were going? It's kind of similar.

Henk Rogers [continued]:
Yeah.

We're talking to the United Nations about doing it for the Sustainable Development Goals.

We've specifically created SDG-related actions.

We're talking to the Scouts. We're talking to Rotary.

We're basically going to give the app to any NGO, any nonprofit that has a good mission, to help them track what their members do.

The Sierra Club sends me an email, I don't know, once a week or so, saying, "Please, can you write your congressman?"

I've never done this.

I'm just too busy to write a letter to my congressman.

If they asked me to do something else, I'd be more likely to do that instead.

But they don't know that I never did it because they have no way of tracking.

So they just blast email after email after email.

I don't know what percentage of those emails actually result in an interaction.

Henk Rogers [00:49:36]:
It's not many.

If they knew what I was likely to do, they could ask me to do that.

I'll show up on Saturday for a protest or something else.

Anna Covert [00:49:49]:
Put a bumper sticker on your car.

Henk Rogers [00:49:51]:
Yeah. You can be creative.

Put a bumper sticker on your car.

Okay, you just created an action.

Anna Covert [00:49:57]:
And you're going to be level two before you know it. You'll be an overachiever.

Henk Rogers [00:50:01]:
There you go.

So we're about to release this. We're in the final testing.

It's exciting. It's a way for us to get everybody to do something.

Now, what good is going up a level?

My idea is that on Monday, the level fives can buy tickets to a concert or a sports event.

On Tuesday, the level fours. On Wednesday, the next level.

So the more you've done, the more good you've done, the quicker you get to buy tickets.

You get to sit in the front.

We're sorting everybody in the stadium from those who've done the most to those who've done the least.

Then there's the pressure of trying to get down there to get the seats in the front.

We can do that with many different things.

It's a way for us to sort people by how many good things they've done.

Anna Covert [00:50:52]:
For businesses, there's the environmental, social and governance score, right? But this is for people.

Bringing the Action App to Universities

Henk Rogers [00:50:56]:
Yeah, we could do it for universities.

I remember I was in Korea, and I was meeting with the president of a university. She said, "I have 25,000 girls, and I keep them for four years. And all I do in those four years is teach them how to make the world worse, because I'm teaching them how to make the world the way it is, and the world is getting worse."

"Everything that we learn in school right now is about how to make the world worse. What should I do?"

I said, "Well, sustainability should be a requirement. They should all have to study sustainability in order to graduate."

And so I'm thinking they could use the Action App to do things that have to do with sustainability and thereby get a grade.

Anna Covert [00:51:46]:
Great idea.

Henk Rogers [00:51:47]:
So, yeah.

Anna Covert [00:51:48]:
How exciting. And you're launching it soon?

Henk Rogers [00:51:49]:
Launching it soon, yeah.

I don't launch something until we've let it go through quality assurance and we don't get back any new bugs. That kind of thing.

That's the game business.

Anna Covert [00:52:04]:
It's called being a lazy developer. That means you don't ever want to have to fix a bug.

Henk Rogers [00:52:07]:
Well, that's a little bit aggressive.

When I used to be in the cartridge business, like a Nintendo cartridge, once you master up, you're in production. You have 200,000 or whatever cartridges in production.

You can't change anything anymore.

Anna Covert [00:52:25]:
Mine still work. I still have my Super Nintendo, and mine's still working.

All you can do is blow on them, and then you stick them in.

Henk Rogers [00:52:31]:
We had to test the crap out of those cartridges before finally going to final.

Because if the game comes out with a bug, inventory. Dead inventory.

Anna Covert [00:52:48]:
That's exciting.

So what else? What else are you working on that you're excited about?

How about AI? I know people are talking a lot more about it. What are your thoughts?

Artificial Intelligence: Opportunities and Risks

Henk Rogers [00:52:48]:
There are a lot of people who are nervous about AI.

Historically, there have been a lot of things that we've had to be nervous about, like TNT.

Alfred Nobel created TNT. It was great for blowing up mountains and getting at minerals, but it was also great at blowing up people.

But we're still here. The population is still increasing despite the fact that most people have access to explosives now.

The AI problem is going to be when ordinary people are going to be able to do extraordinary things.

Like if we get to the point where anybody can build an atom bomb.

Henk Rogers [00:53:51]:
Atom bombs are going to be built.

You don't want to have all knowledge in the hands of all people all the time.

Even if you have a perfect society, like, I don't know, where are the happiest people in the world? Sweden, Norway, Denmark?

You still, every once in a while, have some guy with a gun who goes crazy.

What made him do that? Who knows?

Humans are not exactly predictable.

AI has the danger of being able to do that kind of stuff, but it also has the ability to do things that we can't do now, like solve cancer or fix climate change and all these things.

We need to use AI for what it's good at, for doing good things in the world.

There's too much inequality in the world, but that's another topic.

If everybody in the world was middle class, just think of how big the economy would be if we didn't have poor people.

Instead, what we have is a couple of people who are so rich that they don't know what to do with the money.

That inequality needs to be balanced in the world.

I guess that was the French Revolution.

Henk's Determination to Make a Difference

Anna Covert [00:55:24]:
Well, big things are going to happen.

Thank you so much for being here.

How do people learn more about what you're doing? I know we talked about your book and whatnot.

Henk Rogers [00:55:32]:
Blue Planet Alliance, Blue Planet Foundation. They're all there.

I have my own website. Follow me on Instagram.

I always forget to say that, but the more people follow me, the more people will understand what I'm trying to accomplish.

And we are going to prevail.

By the way, there is no question. People ask me if I have hope.

My answer is no, I do not have hope. I have determination, because we are going to fix everything.

Inspiring the Next Generation

Anna Covert [00:56:18]:
So you have ten grandchildren, right?

Henk Rogers [00:56:20]:
I have ten grandchildren, yeah.

Anna Covert [00:56:21]:
So they must be cheering. How are they helping your mission?

Henk Rogers [00:56:27]:
Oh!

Anna Covert [00:56:28]:
Cute.

Henk Rogers [00:56:31]:
Wow, I love it. Woo!

Blue Planet Alliance. Renewable energy. Please use less gas. CO2. Icebergs are melting.

Oh, what is this? Let me see this.

We can do 100% renewable energy. Yes, we can!

Right here, right here.

So he's already helping me by making his classmates aware of this situation.

Anna Covert [00:57:03]:
That's so cool.

One of my favorite tools back in the SunPower days was that they had this coloring book, and they sent it to all the installers so we could bring it with us when we were going to sell solar.

The kids could play with this.

It was so cool because when I would come back, it wasn't very many times, but I had kids really asking about how they could be champions and superheroes to help Mom and Dad on their quest.

Henk Rogers [continued]:
I think the big thing that children need to do is convince their parents.

When we started putting messages on cigarette packages saying, "This stuff's going to kill you," did that stop people from smoking?

No. It was when they advertised to the children, and the children asked their parents to stop smoking because they didn't want their parents to die.

That is when people stopped smoking.

I remember when I was driving my car, and this was before I wore seatbelts. In the old days, who wore seatbelts?

There was a commercial on the radio.

"My name is Johnny. I'm 12 years old. Last year, my parents died in a car accident, and they told me that if they'd been wearing their seatbelts, they would have survived."

Henk Rogers [00:58:26]:
"I live with my grandparents. When you die, who are your children going to live with?"

Anna Covert [00:58:33]:
Wow. I got chills when you said that.

Henk Rogers [00:58:37]:
I said, "I've got to chill out."

That was crazy. When you die, just the thought of that.

It's like, okay, click, click. I wore my seatbelt.

Anna Covert [00:58:45]:
Remember driving in the car with your grandparents? When you hit the brake, they would put their hand out.

Henk Rogers [00:58:50]:
Yeah, yeah, like that, because they didn't have that.

That is so not going to save you from going through the windshield. There's no way.

I was in Korea, and a politician asked me, "So what should I do?"

I said, "You should tell your children the truth and then ask them what you should do."

Because the answer is so simple.

We are changing the climate, and it's caused by carbon dioxide, and it's caused by us burning fossil fuel.

Okay, we'll stop doing that.

Henk Rogers' Four Missions

Anna Covert [00:59:25]:
One of the things I'm really passionate about is stopping war, right?

Because the industrial war complex, and in America our war machine, in one day we create more emissions than 150 countries do in an entire year.

In one day of the American war machine.

Henk Rogers [00:59:46]:
Wow. The military-industrial complex.

Anna Covert:
Yes. Eisenhower called it that. Thank you.

Henk Rogers:
So my four missions are: end the use of carbon-based fuel; end war, which I'm very bad at; make a backup of life by going to other planets; and find out how the universe ends and do something about it.

That last one, I think, is there to make the other ones seem small.

Because in the scope of things, everything we do on this planet is minute.

Anna Covert [01:00:14]:
But it all impacts everything.

We know now with quantum physics that what we do here does impact the rest of the universe.

Henk Rogers [01:00:21]:
We don't know yet. We don't know yet.

There's a lot of things we don't know yet.

Could Tetris Become a Form of Meditation?

Anna Covert [01:00:27]:
Yeah. Interesting.

Do you meditate?

Henk Rogers [01:00:30]:
I'm not a meditator. I'm a sleeper.

Anna Covert [01:00:35]:
I wanted to get into meditation, but...

Henk Rogers [01:00:42]:
Trying every once in a while.

Anna Covert [01:00:45]:
Yeah. We've got a lot going on.

Henk Rogers [01:00:46]:
Well, transcendental meditation became popular, TM, when I was in high school.

I couldn't afford it back then, and then I never got around to it.

Anna Covert [01:01:01]:
We love it.

I'm big into it. I wasn't always, but in the last two years I've gotten really into meditation.

One is this free app, 100% free, from Sadhguru.

That's transcendental meditation. That's just like a seven-minute, 12-minute, 21-minute.

And that's gamification. As a game developer, you'd really appreciate the app in general.

But then we were doing Dr. Joe Dispenza, and it's really incredible what you can experience when you go in.

Henk Rogers [01:01:27]:
I think that playing certain computer games will take you into a meditative state, and I think Tetris is one of them.

I'm going to create a version of Tetris which is like Tetris meditation.

Basically, five minutes in the morning, five minutes at night.

Anna Covert [01:01:56]:
Listen to some affirmations?

Henk Rogers:
No, because my understanding of meditation is that you try to think about nothing.

You think of something and you say, "Okay, get rid of that."

You think of something else. Get rid of that.

Until you're not thinking about anything.

We achieve that with Tetris in a couple of minutes.

Henk Rogers [01:02:16]:
You're not thinking about anything while you're playing Tetris.

You're not thinking about, "Oh my gosh, I'm going to be late for work."

You just think about nothing except that.

And Tetris itself is...

Anna Covert [01:02:28]:
Meditative.

Henk Rogers [01:02:30]:
It's really nothing.

You're not building anything. Well, you're doing something, but it's not like life, right?

There's no stress that you're building up, like, "I've got to do something or I won't be able to eat tomorrow."

Anna Covert:
It's true.

Closing Remarks

Anna Covert [01:02:52]:
Well, thank you so much for being here.

And to all of my subscribers, we just reached 250,000 subscribers on YouTube, and it's because of you and your aloha.

So continue to subscribe. If you have not yet subscribed here on YouTube or on any of your favorite channels—Spotify, Apple, Amazon, iHeart—I cannot wait to see you next week in the pixels as I interview another industry expert and topic so you succeed on and offline.

Aloha.

Henk Rogers [01:03:19]:
Aloha.

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Episode 132 – Chip Comins

By |2026-09-25T22:13:01+00:00September 24th, 2026|Podcasts|

Can America Power the AI Revolution? The Energy Crisis Behind Our Technology Boom

Artificial intelligence may feel digital, but the infrastructure powering it is decidedly physical.

Every AI query, model, and data center ultimately depends on electricity. And as artificial intelligence expands alongside electric vehicles, battery storage, and the broader electrification of the economy, one question is becoming increasingly difficult to ignore:

Can America’s electrical infrastructure actually keep up?

On this episode of The Covert Code Podcast, Anna Covert sits down with renewable energy leader Chip Comins to explore the energy challenge behind the technology boom.

Comins is the founder, chairman, and CEO of the American Renewable Energy Institute (AREI), the founder of AREDAY, and Chairman of the American Energy Initiative‘s HVDC SuperGrid effort.

AI Has a Physical Infrastructure Problem

The AI revolution isn’t happening somewhere in an invisible cloud.

It is happening inside enormous physical data centers filled with computing equipment that requires electricity, cooling, and supporting infrastructure.

At the same time, America’s demand for electricity is being influenced by much more than AI. Electric vehicles, battery systems, connected devices, industrial electrification, and other technologies are changing how electricity is generated, transmitted, and consumed.

For Comins, that makes the energy conversation inseparable from the technology conversation.

If the United States wants to remain competitive in artificial intelligence and advanced technology, it must also consider whether the infrastructure underneath those industries is prepared for dramatically different patterns of electricity demand.

What Is an HVDC SuperGrid?

At the center of the conversation is a technology known as High Voltage Direct Current, or HVDC.

America’s traditional transmission infrastructure primarily relies on high-voltage alternating current. Comins argues that HVDC offers an important advantage when electricity needs to move efficiently across very long distances.

His vision is ambitious: create an underground, coast-to-coast, and border-to-border HVDC mesh network across the continental United States.

You can explore the HVDC SuperGrid initiative here.

The key word is overlay.

Comins isn’t proposing that America rip out its entire existing electrical system and begin again. Instead, the HVDC network could operate alongside existing infrastructure, connecting into regional systems through upgraded substations and other points in the grid.

Moving Energy From Where It Is Generated to Where It Is Needed

One of the biggest challenges with renewable energy isn’t simply producing electricity. It’s getting that electricity where it is needed, when it is needed.

A region may have enormous solar resources while demand is hundreds or thousands of miles away. Another region may produce significant wind power but lack sufficient transmission infrastructure to move that electricity to another market.

A more interconnected transmission network could help address that mismatch.

During the episode, Comins illustrates the concept by imagining renewable electricity moving between distant regions of the United States rather than remaining constrained by today’s transmission boundaries.

America Doesn’t Really Have One Grid

Another important part of the discussion is the structure of America’s existing electrical system.

Comins explains that the continental United States is broadly divided among the Eastern Interconnection, Western Interconnection, and the Texas grid.

These systems do not operate as one seamless national electricity network.

That becomes increasingly important when electricity demand is growing in one location while abundant generation may exist somewhere else.

The proposed SuperGrid is intended to create another layer of connectivity capable of moving electricity across greater distances.

Why Put the SuperGrid Underground?

Transmission isn’t only an engineering challenge. It is also a land-use, permitting, and public-acceptance challenge.

Large overhead transmission projects can face significant opposition from communities that don’t want major power lines crossing their property or changing landscapes.

Comins argues that burying an HVDC system could help address some of those concerns while potentially improving resilience.

The conversation explores using existing transportation corridors—including interstate highways and railroad rights-of-way—to create energy corridors rather than requiring entirely new routes across the country.

Underground infrastructure also introduces a broader discussion around resilience, extreme weather, and security.

The Data Center Challenge Isn’t Just Electricity

AI data centers create another infrastructure challenge: cooling.

Large computing facilities can require substantial cooling resources, making water availability part of the conversation in some regions.

That’s especially significant in parts of the western United States already facing water constraints.

Where data centers are built, how they are powered, and how they are cooled may therefore become increasingly interconnected decisions.

Could Existing Infrastructure Become the Foundation?

One of the most interesting ideas in Comins’ proposal is using infrastructure corridors America already has.

The interstate highway system stretches across the country. Rail corridors connect major regions and commercial centers.

Rather than creating every right-of-way from scratch, Comins believes those corridors could potentially play a role in a national transmission buildout.

That doesn’t make the regulatory process simple. Federal agencies, states, utilities, transportation departments, infrastructure companies, and private landowners could all become part of the equation.

But it reframes the challenge.

The question becomes less about whether America has corridors connecting the country and more about how those corridors might be used differently in the future.

A $2 Trillion Infrastructure Vision

Comins estimates that building the nationwide system he envisions could cost approximately $2 trillion.

He describes the concept as a public-private undertaking in which existing utilities and infrastructure operators would continue playing significant roles rather than creating an entirely separate electricity ecosystem.

The broader American Energy Initiative presents the SuperGrid as part of a modernization strategy designed to support a national electricity market and growing energy demand.

Renewable Energy Is Also an Economics Conversation

For Comins, renewable energy isn’t simply an environmental issue.

It is an economic and competitiveness issue.

If AI, manufacturing, and other advanced industries increasingly depend on massive quantities of electricity, then the availability, reliability, and cost of that electricity could influence where those industries grow.

That makes energy infrastructure part of America’s broader technology strategy.

The future of AI may therefore depend as much on transmission lines, substations, and generation capacity as it does on chips, algorithms, and software.

What Hawaii Can Teach the Rest of the Country

The conversation becomes particularly relevant from Anna’s home in Hawaii.

Hawaii has established a goal of reaching 100% renewable electricity by 2045 and has become an important testing ground for solar, batteries, and distributed energy.

Anna shares her own experience participating in a battery program in which stored residential energy can support the broader grid during periods of demand.

It demonstrates a larger shift in how we think about electricity.

A home with solar panels and batteries isn’t necessarily only a consumer anymore. Distributed energy resources can potentially become part of a larger, coordinated electricity system.

From Virtual Power Plants to a National SuperGrid

Virtual power plants offer an interesting parallel to the national concept discussed in the episode.

Thousands of individual batteries, solar systems, or other distributed resources can be coordinated to behave more like a larger power resource.

Comins’ SuperGrid concept tackles a different scale of the same fundamental challenge:

How do we connect energy resources to demand more intelligently?

One happens at the distributed level. The other happens through massive transmission infrastructure.

Both demonstrate why the future grid may look very different from the centralized, one-directional electricity system of the past.

Energy, AI, and America’s Next Infrastructure Era

The scale of the proposal is enormous.

So are the forces driving the conversation.

AI is growing. Data centers are expanding. Transportation is becoming increasingly electrified. Homes and businesses are adding batteries. Renewable generation continues to develop. Electricity is becoming more deeply embedded in nearly every part of modern life.

That means the infrastructure underneath all of it matters.

America spent previous generations constructing railroads, highways, telecommunications networks, and the electrical grid.

The question now is whether another major infrastructure transformation is beginning.

Technology Alone Isn’t Enough

Comins has spent decades not only working in renewable energy but also using storytelling to communicate environmental and energy issues.

His film work includes serving as an associate producer of Racing Extinction, and he has produced and directed documentary content for educational and broadcast audiences.

That experience shapes another important theme of the episode: infrastructure transformation requires public understanding.

Technology may provide possible solutions, but people still need to understand why change is necessary and what those solutions could mean for their lives.

Optimism—and Execution

Despite the scale of the challenges, Comins remains optimistic.

The technologies already exist.

Renewable generation exists.

HVDC transmission exists.

Battery technology exists.

What remains is the far more complicated challenge of bringing technology, capital, infrastructure, policy, and public support together at sufficient scale.

And as artificial intelligence accelerates electricity demand, the timeline for answering those questions may be getting shorter.

Connect With Chip Comins

American Energy Initiative:
https://americanenergyinitiative.net/

American Renewable Energy Institute / AREDAY:
https://areday.net/

HVDC SuperGrid:
https://areday.net/hvdc-supergrid/

LinkedIn:
https://www.linkedin.com/in/chipcomins

American Spirit Productions:
https://americanspiritproductions.com/

Watch The Full Episode

Watch the complete conversation with Chip Comins on The Covert Code Podcast and subscribe for more conversations exploring technology, business, innovation and the forces shaping our future.

Can America Power the AI Revolution? The Energy Crisis Behind Our Technology Boom

The Covert Code Podcast | Episode 132

Host: Anna Covert
Guest: Chip Comins

This transcript has been edited for readability, with obvious transcription errors in names and technical terminology corrected. Statements and estimates are those of the speakers.

Episode Transcript

Anna Covert [00:00:16]:
Aloha. My name is Anna Covert, and I'm coming to you from my battleship here on the beautiful island of Oahu. This week on The Covert Code, the topic is: Can America power the AI revolution? The energy crisis behind the technology boom.

My very special guest is Chip Comins, a renewable energy leader, filmmaker and producer. Chip is the founder, chairman and CEO of the American Renewable Energy Institute, founder of AREDAY, and chairman of the American Energy Initiative's HVDC SuperGrid effort.

For decades, Chip has worked to bring leaders together from energy, science, business, technology and media to advance practical solutions for our changing world. His work connects renewable energy innovation, public engagement and storytelling.

Today, we'll be discussing how AI is reshaping America's energy needs and what a SuperGrid of the future might look like. Thanks so much for being here today, Chip.

Chip Comins [00:01:26]:
Thanks for having me on.

Anna Covert [00:01:28]:
So, to begin, we'd love to start off with a CliffsNotes version of the Chip story. What do you think are the most important facts we should know about your journey to where you are today?

Chip Comins [00:01:40]:
Great. Well, thank you very much. I would like to start with the year that I moved to Aspen, Colorado, to pursue my skiing dreams. That was in 1982.

That journey has taken me, in the beautiful town of Aspen, through many twists and turns to the founding of the AREDAY Summit, American Renewable Energy Day, in 2004, and the subsequent founding of the American Renewable Energy Institute in 2011.

But before that, I became a filmmaker. It was in my work making films that I learned the importance and significance of renewable energy and why that's important for our world.

One thing leads to the next. We had a beautiful summit that went from 2004 through 2019, 16 consecutive summits that attracted the likes of Ted Turner five times, but also T. Boone Pickens five times.

The last time Ted came, he brought Jimmy Carter and Rosalynn Carter. I was able to host President Carter in 2014.

We have a cross-sector dialogue and a cross-section of attendees, including James Cameron, when he had produced the movie Avatar, and other notables from Hollywood like Val Kilmer and Daryl Hannah.

We also had many governors, senators, congresspeople, experts in their fields, CEOs and captains of industry representing solar, wind, biofuels and energy efficiency.

It expanded from there to talking about Earth systems, atmospheric systems, ocean systems, food, shared watersheds, regenerative agriculture—pretty much the entire gamut when we talk about sustaining our world and creating a place where we can all live and breathe.

What Is an HVDC SuperGrid?

Anna Covert [00:03:56]:
That's amazing. What an incredible roster.

Before we dive into some of the really nerdy things that we all love, can you share with people who are listening and don't know what the SuperGrid is? Tell us what HVDC stands for and what it means to the regular consumer.

Chip Comins [00:04:14]:
Of course. The SuperGrid is based on high-voltage direct current, not alternating current.

The reason I have the map of the Earth behind me—you see those lights? Those are cities that are lit up at night by the grid.

The global grid is largely an aboveground high-voltage alternating current grid that has provided electricity for our homes and businesses for 100 years.

But now that the human population is exceeding eight billion, and with the invention of AI and the data centers, our needs for electricity have grown enormously.

We need to go to a much more efficient and effective way of moving our electricity. High-voltage direct current is able to go long distances with great efficiency.

With the AC system, you can only get up to about 400 miles. What we're promoting in the United States is a coast-to-coast, border-to-border, underground HVDC mesh grid in the continental United States.

It's very important to understand that it's a mesh grid.

If we were to build that along the interstate highway systems, rail corridors, river bottoms and coastlines, we could send electricity in both directions—not at the same time, but in both directions.

We could take wind from Maine and move it to San Diego. Or we could take solar from Arizona and move it to Minnesota, and we could do it at the speed of light in real time.

The last thing I want to say is that we have to solve the issue of NIMBYism, which has been a great obstacle to the expansion of the U.S. grid system.

NIMBY stands for "not in my backyard." Nobody wants to see these high-tension power lines, and they don't want them going over their homes because of perceived health effects. We also don't like the fact that we can see them. They're an eyesore.

If we bury the grid and solve that problem, that opens up the opportunity.

I also like to remind your listeners that the grid in the United States comes in three sections. There's the Eastern grid, the Western grid and the Texas grid, also known as ERCOT.

These grids don't necessarily communicate with one another very well. Some have a very high percentage of renewable energy, like Texas. About 30% of its energy comes from wind, along with a smaller amount of solar and battery storage.

I'll stop there. I think that's a pretty decent overview.

Anna Covert [00:07:16]:
It is. I think one thing people really need to understand is how much power is lost when we transmit electricity today.

You said it can go 500 miles. Well, by the time it gets to the end of that wire, to its destination, we lose 60% of the power.

It's not just an eyesore, fire hazards and the environment. It's also very inefficient, which I think is one of the biggest problems we're experiencing today.

We're looking at a model. Is this the same thing that they did in Korea?

Chip Comins [00:07:51]:
They're using high-voltage direct current in other countries. China is the leader by far, but they're not burying it. They're moving it from Inner Mongolia down to Beijing.

They have large runs of a thousand miles, and they know the benefits of changing from an AC to a DC system.

At the end of the day, whoever has the cheapest energy is going to rule the roost. It will be the leader on planet Earth.

Right now, we are playing second fiddle, third or fourth down the line.

The SuperGrid concept and the HVDC concept are very well known throughout Europe. But remember, it's very complicated in Europe. There are more than 30 countries, and they don't all have the same system.

Think of what it would be like if all 50 of our states had their own separate systems and weren't connected, instead of just three: Eastern, Western and Texas. It would be much more difficult.

Still, the difficulties are enormous, and we can solve them with this system that we're promoting, based on my colleague Sandy MacDonald's work that he created at NOAA.

We can get into that a little bit later.

Who Would Own and Finance the SuperGrid?

Anna Covert [00:09:07]:
One of the things I think is also very interesting is that people don't really understand that, in a lot of places like here in Hawaii, the utility company is really the only monopoly.

You can decide where you want cable, but you cannot decide where your power comes from. In places like Texas, you can.

That's because of the upfront investment in the technology that we're now kind of grandfathered into.

When we look at places like Texas, where it's more open and you could throw a shoe and hit a utility company, what would be the ownership structure of this SuperGrid?

Who would own it? And what would happen to independent power companies?

Chip Comins [00:09:53]:
The ownership structure we're promoting is a national grid that is paid for by the consumer. We don't want the taxpayer to pay for it.

We want the grid to be managed by those who already manage the grid system. We don't need to reinvent the wheel here. We just need to make smarter use of our technology.

How would we go about funding it? Obviously, this is a true public-private partnership.

Most of the railroad corridors are owned by private railroad interests. The interstate highway system goes through the 48 lower states here in the continental United States, and each state Department of Transportation would have to be part of that.

It's expensive to do the entire nation as we're envisioning it. It would be somewhere in the neighborhood of $2 trillion, with a T.

But that's not a lot of money when you look at our national debt and our annual GDP, which is $40 trillion. We have the ability, as the world's largest economy, to do this, and it would pay for itself within the first couple of years.

Anna Covert [00:11:22]:
I would imagine the first thing would be kind of like straight across. You're creating the grid, and then you're going to rely on local substations and other infrastructure to carry it into homes, correct?

Hopefully, they're now going through the process of updating their equipment and burying wires and things like that.

They would become the power center, and we would still use the same infrastructure we have now to disseminate electricity.

Chip Comins [00:11:49]:
We're promoting an overlay. We're not talking about replacing the preexisting grid. We're talking about working with it and then integrating through reconfiguring the upgrades at the substations and so forth.

It does get into some great engineering complications, but suffice it to say that we have the technology. We know how to do this.

The computer models have indicated that, were we to do this on the planet, we would actually decrease our carbon throughput by 40%.

That's a whole other conversation. But the reality is that how we produce energy—coal, oil, gas, nuclear, hydro, solar, wind and geothermal—is creating the problem we're experiencing with these massive floods, droughts and wildfires sweeping across the planet.

We need to connect the dots and tell the truth about why it's happening and how we can stop it and, in fact, reverse it.

Virtual Power Plants and Renewable Energy

Anna Covert [00:12:54]:
Absolutely. I think this is a concept that's becoming more common.

We're already seeing markets like New Jersey and California starting to talk about virtual power plants, where someone who has solar and a battery can opt in.

I have that here in Hawaii to help offset the state's reliance on coal.

A few years ago, we shut down the coal facility, and I was part of a battery rebate program where the state paid me to get my Powerwall.

Now, every night, I allow them to draw from my Powerwalls to help offset the grid.

Community solar, virtual power plants and using distributed resources are becoming more common.

This is a bigger example of that—someone in Arizona could help someone in New York.

Chip Comins [00:13:47]:
Absolutely. The fact of the matter is that we're energy agnostic. This grid will take energy from any source.

But we feel that Wall Street needs to lead this change forward, and that goes to the lowest cost of power.

The reality is that solar and wind are the lowest-cost sources of energy.

The numbers are approximately two cents per kilowatt-hour for solar and wind, four cents for natural gas, eight cents for coal and fifteen cents for nuclear.

With those numbers, it doesn't take a financial genius to figure out the way to go here.

What's going to lift everybody's ship will be the buildout of utility-scale renewable energy, primarily solar.

AI, Data Centers and Growing Electricity Demand

Anna Covert [00:14:55]:
One thing I think we have to discuss is demand charges.

If you use more power or you use power during peak times, you get a charge.

Let's talk about these data centers in your new model. A data center is going to use a lot more power than a homeowner would.

How is it going to work so that everyone can get a fair share of power? Is there a plan for that in place?

Chip Comins [00:15:26]:
Quite frankly, right now, as you know, it's the Wild West. There aren't any plans in place.

They're putting up thousands of data centers as quickly as they can get communities to let them.

There's quite a bit of resistance because of what you're saying. There's no way to get the power or the water.

Don't forget, these CPUs have to be cooled with fresh water, and water is in very short supply, especially here in the West and the Colorado River drainage.

We just had to cut 20% in Arizona, Nevada and California because it did not snow adequately in the Colorado Rockies last winter.

We're really experiencing massive effects of this 20-year drought that we're in right now.

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The Covert Code Podcast Reaches 250,000 Subscribers

By |2026-09-25T22:24:55+00:00September 21st, 2026|Press Releases|

I have some pretty exciting news to share: The Covert Code Podcast has officially reached 250,000 subscribers.

A quarter of a million people. Even writing that feels a little surreal.

When I started The Covert Code Podcast, the idea was really pretty simple. I wanted another way to continue the conversations I had started in The Covert Code: Mastering the Art of Digital Marketing, while creating a place where I could talk to smart, interesting people about the things happening around us in real time. Digital marketing was naturally where we started, but anyone who has been listening for a while knows that my curiosity rarely stays in one lane.

The podcast has grown right along with that curiosity. We have talked about artificial intelligence, entrepreneurship, leadership, publishing, technology, renewable energy, branding, human behavior, business growth, and what it means to build something meaningful in a world that seems to change faster every year. Some of my favorite episodes have been the ones where we started with one topic and ended up somewhere completely unexpected because a guest said something that made me stop and ask another question.

That is probably the part of podcasting I love most. I get to learn.

250,000 People Chose to Be Part of the Conversation

There are a lot of numbers we measure in the digital world. Impressions. Clicks. Views. Followers. Engagement. Conversion rates. I have spent most of my career looking at numbers like these, so I understand better than most that a metric without context does not mean very much.

But this number feels different.

Reaching 250,000 subscribers means 250,000 people made a conscious decision that they wanted to hear another conversation. They wanted to meet another guest, learn about another idea, or come back and see what we were going to talk about next. That is what makes this milestone so meaningful to me.

Some of you have been watching since the early episodes. Others found us through one particular guest or topic. Some came through the book, some through social media, and some probably clicked on an episode because YouTube decided it was something you needed to see that day. However you found us, I am incredibly grateful that you stayed.

The Show Has Grown, But the Goal Has Stayed the Same

I never wanted The Covert Code to become a podcast where people came on, gave the same polished answers they had given a hundred times before, and left. I want to understand how people think. I want to know why they made a decision, what changed their mind, where they failed, what they learned, and what they believe is coming next.

That means we have been able to go much deeper than marketing. The conversations in our podcast library now stretch across industries and ideas, but there is a common thread running through almost all of them: people trying to build, create, solve, improve, or understand something.

I think we need more of those conversations.

Technology is changing incredibly quickly. AI is altering how we work and how information is created and discovered. Our energy systems are being pushed by new demands. Businesses are figuring out how to stay human while automating more of what they do. Leaders are trying to build trust in an environment where people have access to more information than ever before.

There are no shortage of questions to ask, which is good news for me because I have no shortage of questions.

I Have Learned Something From Every Guest

One of the greatest privileges of hosting this show has been getting to sit down with people I genuinely want to learn from. Founders, CEOs, authors, coaches, technologists, energy leaders, entrepreneurs, and people who have spent decades becoming very good at something have trusted me with their stories and their time.

I do my homework before every episode, but I also try very hard to listen during the interview rather than simply work my way down a list of questions. Sometimes the best part of an episode comes from something I never planned to ask.

To every guest who has joined me: thank you. Thank you for being willing to share what you know, but also for being willing to talk about what did not work. Those honest parts of the conversation are often where the most valuable lessons are hiding.

Consistency Really Does Compound

One of the things I have been talking about a lot lately is authority and how it is built. We have explored that even more deeply through the conversations and resources surrounding the show, because I believe authority today is less about telling people you are an expert and more about giving them enough access to your thinking that they can decide for themselves.

A podcast is a perfect example of that. One episode probably will not change everything. But one episode becomes ten. Ten become fifty. Fifty become one hundred. Suddenly you have created an entire library of conversations, insights, and ideas that did not exist before.

That is how I think about this milestone. 250,000 did not happen in one day. It happened one Friday, one guest, one episode, and one subscriber at a time.

For anyone trying to build something of their own, I hope that is a useful reminder. Keep creating things that matter. Keep learning. Keep improving. Keep showing up. The results do not always happen on the timeline we want, but consistency has a funny way of compounding when you give it enough time.

Thank You for Helping Us Reach 250,000

To everyone who has watched an episode, shared one with a friend, left a comment, recommended a guest, or hit the subscribe button: thank you. You are the reason we get to keep doing this.

And if you are new here, welcome. You can explore the latest conversations on The Covert Code Podcast, browse our growing episode library, or check out the free resource hub for more tools and information you can actually use.

I am going to enjoy this milestone for a minute because 250,000 is absolutely worth celebrating. But then we are getting back to work. There are a lot more people I want to talk to, a lot more ideas I want to explore, and a lot more questions I want to ask.

Thank you for being along for the ride.

250,000 subscribers and counting.

May the Code be with you.

Aloha,
Anna

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Episode 131 – Brett Baughman

By |2026-09-22T03:46:58+00:00September 17th, 2026|Podcasts|

Breaking Through the Invisible Ceiling: What’s Really Holding You Back with Brett Baughman

Featuring Brett Baughman, Executive Coach, Peak-Performance Strategist and Human Behavioral Expert

Success creates opportunities.

But success can also create limitations.

The strategies that got you here worked. Your instincts were right. Your decisions produced results. Eventually, though, something changes.

You keep doing what has always worked—and suddenly it isn’t working anymore.

That’s what Brett Baughman calls the Invisible Ceiling.

In this episode of The Covert Code Podcast, Anna Covert sits down with Brett to explore limiting beliefs, Neuro-Linguistic Programming, leadership, artificial intelligence, delegation, balance, breathwork and the internal patterns that can quietly prevent high performers from reaching their next level.

What Is the Invisible Ceiling?

Most of Brett’s clients aren’t struggling because they don’t know how to succeed.

They’re already successful.

They’re executives, entrepreneurs and high performers who have built careers, teams and businesses.

The challenge appears when they reach a level where the strategies that got them there stop producing the same results.

Sometimes the ceiling comes from fear.

Sometimes it comes from limiting beliefs or stories inherited from childhood.

But Brett points out that success itself can create a ceiling.

Become good enough at something and eventually people stop questioning you. You’re the boss. You’re the expert. Everyone assumes you know the answer.

Without outside perspectives challenging your assumptions, confidence can slowly become rigidity.

And rigidity can become a ceiling.

Brett explores this idea further in his article The Invisible Ceiling: Why Your Success Is Limiting Your Next Level.

How NLP Can Help Reveal Hidden Patterns

Brett’s journey into human behavior began long before he called himself a coach.

As a young actor and musician, he became fascinated by why people behaved the way they did. Later, while building sales teams and managing businesses, that fascination evolved into studying psychology and eventually Neuro-Linguistic Programming, or NLP.

NLP gave Brett a framework for examining how thoughts, internal images, language and learned behaviors influence the actions we take.

Instead of simply asking what is wrong, Brett looks for the process underneath the behavior.

Where does the thought begin?

What picture appears in your mind?

What do you tell yourself?

What emotion follows?

And what behavior does that produce?

Once the process becomes visible, it can become easier to challenge.

The Stories We Inherit Can Become Our Reality

Consider money.

If you grew up repeatedly hearing that money is difficult to earn, there is never enough, or successful people must struggle, those ideas can quietly become part of your internal narrative.

Eventually you aren’t consciously deciding to believe them.

They’re simply there.

The same thing can happen with relationships, leadership, self-worth and success.

Breaking through a ceiling often begins by identifying which beliefs are actually yours—and which ones you’ve simply been carrying for years.

Your Business Problem May Actually Be a Leadership Problem

When something stops working, leaders frequently respond by doing more.

More meetings.

More marketing.

More technology.

More products.

More involvement.

Brett recommends stepping back first.

Ask three questions:

  1. What’s the plan?
  2. What am I delegating?
  3. Have I properly trained the people responsible?

Many executives unknowingly become the bottleneck inside their own organization.

Every decision runs through them.

They don’t trust anyone else to perform certain responsibilities correctly, so they keep taking the work back.

The result is frustration for the leader and limited development for the team.

AI Can Become Another Yes-Man

The conversation takes an especially interesting turn when Anna and Brett discuss artificial intelligence.

AI can be an extraordinary collaborator.

It can also become an echo chamber.

If you continually ask an AI system questions from your existing perspective, it can reinforce the assumptions you already hold.

Brett intentionally instructs AI not to simply agree with him.

He wants options rather than commands.

He wants research rather than authorship.

He wants AI to help expand his ideas—not replace his own thinking.

It’s an important distinction as businesses race to incorporate AI into nearly every part of their operations.

Don’t Automate a Mess

Brett sees another problem emerging as organizations adopt AI.

Companies feel pressure to automate simply because everyone else is automating.

But technology layered over a broken process doesn’t necessarily fix the process.

Before adding another platform, system or AI tool, leaders should examine what’s already happening.

Is the marketing working?

Are the right people in the right positions?

Are product lines profitable?

Are inefficient processes consuming resources?

Sometimes the fastest way to grow isn’t adding something.

It’s removing something.

Efficiency Begins With Subtraction

We’re conditioned to associate growth with more.

More revenue requires more products.

More success requires more hours.

More scale requires more people.

Brett frequently starts somewhere else:

What can we eliminate?

Where is time being wasted?

Where is energy disappearing?

Which responsibilities shouldn’t be yours anymore?

Removing noise can create room for the work that actually moves the business forward.

Who Are You Without Your Business?

Entrepreneurs often ask:

Who is the business without me?

Brett flips the question:

Who are you without the business?

That’s a much harder question.

When identity becomes completely intertwined with a company, every problem inside the organization becomes personal.

Leaders become reactive.

They micromanage.

They stop seeing possibilities beyond the immediate problem.

Stepping outside that identity creates room to think about something bigger: purpose, impact and legacy.

Presence Is a Performance Strategy

High performers are often physically present while mentally somewhere else.

They’re at work thinking about home.

Then they’re home thinking about work.

The result is that they’re never completely present for either.

Brett compares it to an Olympic athlete standing at the starting line thinking about Christmas gifts.

Peak performance requires presence.

Whether you’re leading a meeting, making a major decision or spending time with your family, your ability to fully inhabit that moment changes the quality of the experience.

A Simple Breathwork Reset

One of Brett’s primary tools for returning to the present is breathwork.

He recommends starting with something incredibly simple:

Inhale for four seconds. Hold for two. Exhale for six.

Repeat the process for a few minutes.

Brett also encourages clients to schedule check-ins throughout the day.

When the reminder goes off, stop.

Breathe.

Then ask yourself:

How did I intend to show up today?

Am I still operating that way?

Am I actually working on what matters?

That tiny interruption can break hours of reactive behavior.

Learn more about Brett’s transformational breathwork work through BreathHouse.

Make a List of Everything You Do

Brett offers another exercise leaders can try immediately.

Write down every responsibility you perform during a typical week.

Then identify the things you genuinely enjoy and do exceptionally well.

Look carefully at everything left over.

Why are you still doing those things?

Could they be delegated?

Could someone else be trained?

Are you holding onto them because you don’t trust someone else to do them correctly?

Your invisible ceiling may be hiding inside that list.

Stop Building Your Future One Step Ahead

Brett shares the story of a successful real estate investor who continued setting goals incrementally.

She would reach one level and then decide on the next.

Brett challenged her to stop thinking one step ahead.

Instead, imagine you’ve already achieved everything you currently want.

Now ask:

What does that future version of you want next?

What challenges that person?

What scares them?

What excites them?

That perspective allowed his client to envision a much larger operation. According to Brett, she subsequently expanded nationally and tripled her business within roughly a year.

Success Without Fulfillment Is Another Ceiling

Some of Brett’s clients have achieved extraordinary financial success and still arrive at coaching deeply unhappy.

They hit the metrics.

They built the company.

They made the money.

Something is still missing.

For Brett, one of the answers is service.

Helping another person changes your focus.

It doesn’t necessarily require writing a large check.

Mentor someone.

Volunteer.

Listen to someone who needs an ear.

Support a cause you genuinely care about.

Contribution can reconnect success with meaning.

The Goal Isn’t Simply More Success

Breaking through an invisible ceiling isn’t necessarily about making more money or building a larger company.

Sometimes the breakthrough is realizing that the definition of success itself needs to change.

What are you building?

Why are you building it?

Who are you becoming in the process?

And what kind of impact will remain when you’re finished?

Those questions move the conversation beyond performance and into purpose.

About Brett Baughman

Brett Baughman is an executive coach, peak-performance strategist and strategic advisor whose work combines leadership development, emotional intelligence, advanced communication, NLP, transformational psychology and human optimization.

Connect with Brett on LinkedIn and Instagram, or explore his Executive Coaching programs.

Brett is also co-author of Strategies for Success, a collaborative collection featuring strategies from prominent personal-development and business leaders.

Watch the Full Episode

Watch the full conversation on The Covert Code Podcast and discover how to recognize your own invisible ceilings, challenge limiting patterns and create more space for performance, purpose and fulfillment.

Learn more about host Anna Covert, explore Covert Communication, and discover more conversations at TheCovertCode.com.

Breaking Through the Invisible Ceiling: What's Really Holding You Back

The Covert Code Podcast

Host: Anna Covert

Guest: Brett Baughman


Anna Covert [00:00:03]:

Aloha. My name is Anna Covert, and I'm coming to you from my battleship here on the beautiful island of Oahu.

This week on The Covert Code, the topic is breaking through invisible ceilings.

My very special guest is Brett Baughman, an award-winning executive coach, peak-performance strategist, and human behavioral expert who has spent nearly three decades helping high-powered executives and entrepreneurs identify hidden patterns limiting their potential, expand their capacity for success, and create greater value, impact, and a legacy that extends far beyond their accomplishments.

Brett has contributed to Forbes and co-authored Strategies for Success alongside Jack Canfield, and helps leaders identify the unconscious beliefs and behaviors—or what we call the invisible ceiling—that may be holding them back from their next level.

Thanks so much for being here today, Brett.

We like to begin The Covert Code with a little CliffsNotes version of the Brett story. You're a very interesting man. Tell us how you got to where you are today.

Brett Baughman [00:01:13]:

Awesome. You know, it's funny, this is my least favorite part because I always talk about myself. I'm like, let's get to the stuff where I'm helping people.

So I'm going to try to chop this super-long story into something that's valuable for everybody.

I will say this first because this is always an important part of my story. For me, one of the most important things was my upbringing.

My parents are incredible. They're my best friends to this day. I was very blessed to have two parents who taught me early to have a voice, to be confident, and to discuss things when they happen. Rather than shying away, we communicated.

Long story short, when I was a kid, that led me into doing things that were artistic. I started acting, doing music, and performing. All these things are extremely creative and focused, and I thought that was the direction I wanted to go.

What I didn't realize until later in life was that the reason I was so interested in those things was the psychology.

When I got cast in a role, I got a script and I got to dissect why somebody did what they did, where they were coming from, and how it affected other people.

So I started really young understanding that when you do something, there is collateral damage or there is an impact—a ripple effect.

I took that into my life thinking I was going to go into the arts and entertainment. But the whole time, I kept studying psychology and really liking the mind and what was happening there.

Then I got into my early twenties. Like anybody, you're not necessarily in your career yet, but you're trying to get there. I was going out and getting jobs, and I got really good at managing people.

I was building sales teams. I was managing companies in insurance, mortgage, and real estate, and I started building a lot of call centers.

As I went through the process, I was getting a lot of success. There would be these big waves where results would go up, and then I would leave and they would dip.

I'd be hired for a consulting gig for a month or two. Results would go up, then they'd go back down.

I wasn't feeling the same level of fulfillment. I thought, something's missing.

So I started researching what I could do differently and how I could duplicate myself.

I literally thought, how do I leave myself there when I leave the job? Something's happening and part of me isn't staying.

That's when I found NLP—Neuro-Linguistic Programming.

I originally went to a seven-week training here in Las Vegas in the early 2000s thinking I was going to become a better salesperson and a better trainer.

After the first day or two, I thought, oh my God, my mind just blew open.

This isn't about the product. It's about the person and the potential.

I started understanding things I used to do naturally that I could now organize and teach to other people. I also started understanding the blind spots we have in ourselves.

I've been doing this for about 27 years now, so it's evolved a lot.

It shifted from, "Let me show you how to sell stuff," to, "Let me show you the person behind what you're selling. Let me teach you how to become the best version of yourself, understand why you're doing this, and understand how that impacts somebody else."

For me, like you, a huge thing is impact. It changed from just doing a job well to making a lasting impact.

That's led me through a lot of refinements and beautiful growth and evolution in my business.

Anna Covert [00:04:01]:

Wow. That's exciting.

Talk to us a little bit more about NLP. Tell us all about that.

Brett Baughman [00:04:13]:

The easiest way I like to explain it is that psychology is incredible. Psychology is the basis of everything, right? It's understanding the structure of our behavior and thinking.

But it can sometimes feel limiting in the sense that you may sit down with somebody, receive a diagnosis, and then feel like you've been put into a box.

With NLP, the shift is more like laser therapy. Instead of simply identifying something, you're working on radically shifting behaviors and thinking.

We're tapping into how you work at an operating level and making adjustments.

You start to organize your thinking and behavior into a process rather than simply focusing on how something feels.

When something happens, where does it start?

Somebody said something. I got a feeling. I put a negative picture in my mind. Then I started saying something to myself.

You can dissect that process.

No matter what someone is dealing with—business, health, internal or external—you can sit down and start identifying where in the process things are going wrong and make adjustments.

That's why I think of NLP as a laser version of that process.

You're reinforcing empowerment rather than putting yourself in a box.

You're never "that thing." You're presenting those symptoms in that situation.

Anna Covert [00:05:23]:

Right. So it's kind of like when people have memories from childhood around finance, love, or whatever it is.

That word has a picture in their mind that they keep bringing up, and you're really reprogramming that picture.

Brett Baughman [00:05:37]:

Exactly.

Maybe Mom and Dad struggled their whole lives around money and always said, "You're never going to have enough. The world's so difficult."

That becomes your story. It becomes your narrative.

So we have to go in there and change those anchors.

We have to give you the possibility where we don't say, "You're a person who always struggles with this."

You're struggling right now based on X, Y, and Z.

If you change X, Y, and Z, the struggle can change.

Anna Covert [00:05:57]:

Or one of those limiting beliefs that you have to struggle to succeed.

Brett Baughman [00:06:00]:

Exactly.

Anna Covert [00:06:02]:

When you went through this learning, what did you see or find in yourself that was limiting?

Brett Baughman [00:06:08]:

A couple of things.

The first thing was that I didn't understand how to organize what I was doing.

I could do something well, but if you asked me how I did it, I'd basically say, "Get out of the way and let me show you."

I couldn't articulate it.

So one of my limitations was my ability to articulate and communicate what I was thinking.

I learned how to take things you feel and turn those into things you can say and do so that you can unpack the process for someone else.

A lot of times people come to me highly stressed or overwhelmed. They're trying to figure out what to do, but they don't understand their own strategy.

Sometimes they need to stop trying to think through it. They need to get into their body and move through it.

You learn different ways of accessing a problem. Otherwise, we're incredibly linear, and that's not really how we work.

Another big thing I learned was that I could duplicate what I was doing and turn it into something I could teach someone else through an exact process, step by step.

Anna Covert [00:07:03]:

What are some steps people listening right now can use today to identify limiting patterns they might have?

Brett Baughman [00:07:13]:

There's something I talk about called the Invisible Ceiling.

Most of the clients I work with are high-performing executives. They don't come to me because they don't know what they're doing in business. They're extremely successful.

But they've reached a point where one of two things has happened.

Either they've hit their ceiling and they're saying, "This is as much knowledge as I have because I got myself here, and I don't know what else is going to take me somewhere else. There's nobody to mentor me past this."

Or they've reached a place where they're stuck, and they keep trying what worked before—but it doesn't work anymore.

They either stay there or they start to decline because of the stress.

The Invisible Ceiling is a mixture of a couple of things.

It's the negative stories of the past. It's the narratives, limiting beliefs, and fears that create a framework.

But here's something people don't always consider:

Your success can also be a limitation.

Not in a negative way. But we become so good at something that we stop pushing the boundaries.

We stop stretching.

We stop questioning.

You become the boss, so everybody becomes a yes-man to you.

Nobody questions you anymore. You don't have that outside counsel saying, "Hey, maybe there needs to be another way to do this. Let's be flexible."

Rigidity becomes your own ceiling.

You're no longer being pushed because you believe you already know the answer.

One really simple way to look at your whole life is this:

If you're feeling frustrated in an area of your life, or you're repeating a process and not getting the results, you've probably hit a ceiling.

Step back and ask:

What's my plan?

What strategy am I applying right now, and why?

Maybe you're doing something because the sales team isn't doing what they need to do. Maybe the marketing team isn't performing, so you're doing it for them.

You need to understand the plan and why you're executing it.

Then ask:

Am I delegating?

Are you hiring people? Are you bringing people in and entrusting them with responsibilities, or are you micromanaging?

Then:

Are you training them well?

It's this three-pronged approach.

Sometimes we haven't trained people well, so we don't delegate. Then we're frustrated because we're doing everything ourselves.

We tell ourselves, "Nobody can do it like me. I can't find the right people."

It becomes this cycle and ultimately a lack of trust.

When you're doing what you should actually be doing, you find a different drive and passion.

You manage and lead people differently. You do it from empowerment and opportunity rather than feeling like you're the only person who can get it right.

Anna Covert [00:10:02]:

Definitely.

I think that's common. It's almost like playing a game where if you don't pass a level, you have to repeat it.

And now with AI, I think in some ways it can become even worse because you get this echo chamber.

Whatever you tell it, it's like, "You're right. One hundred percent."

Then you're like, "Well, I'm not sure I'm right."

And it says, "You're right that you're not right."

It can become hard to get an objective opinion.

Brett Baughman [00:10:28]:

Yeah. There's too much reinforcement.

I recently spoke to a group and was teaching them how to create prompts that establish healthy boundaries with AI—to train it so it's an advisor to you and doesn't become a yes-man or yes-woman reinforcing your existing beliefs.

Anna Covert [00:10:43]:

What prompts are you using right now?

Brett Baughman [00:10:46]:

My first one is basically: Don't be a yes-man.

I tell it to be harsh and objective with me. Be brutally honest.

That's number one.

Number two, when you advise me, don't tell me what to do. Give me options.

Say, "Here are some options I see for flexibility."

Another thing is that I need it to be a collaborator.

I'm not looking for it to tell me what I'm looking for. I'm looking for actual data that can reinforce what I'm already doing.

I don't want a new idea coming in that came entirely from AI and wasn't mine.

I want it to give me ways to expand ideas that are already mine—back them up with research and data.

I don't want it to become the author.

I tell it:

You're not the author. You're my researcher.

Only respond with the things I ask you to within the framework I've given you.

I take it down very granularly.

I also want a 30,000-foot overview until I tell it to go deeper.

Give me an idea and leave it alone.

I don't want you feeding my brain a bunch of seeds I don't need.

If I say, "That's interesting. Let's go deeper," then we'll go deeper.

Otherwise, you can ask a question and suddenly it gives you three pages. It takes over your mind without you realizing it.

It's like somebody saying, "Here's a piece of paper. Draw a picture," and then handing you five crayons.

You may not want to use four of those crayons, but now they're in your mind.

You start thinking those are the only five crayons available.

But is there another box of crayons somewhere?

AI can start limiting our thinking into the framework of what we think and what it thinks, instead of asking whether there's something outside of that framework.

Anna Covert [00:12:25]:

That's really good advice.

One of the things I'm teaching my clients is that you really have to train it.

It's like Pandora.

If you want to listen to jazz and suddenly it sneaks in a song with a little country twang, if you don't tell it no, before you know it you've got a country station.

The same thing happens with AI.

You have to train it.

And if you're really going to use it, I think you should give it access to your own body of knowledge where appropriate.

I'm lucky because I have almost three decades of content, resources, articles, books, videos, and things I've written.

Have it learn your voice and your brand.

If we're talking about something I've discussed before, I don't necessarily want a generic AI opinion. Remind me how I've spoken about that subject previously.

Bring back my own knowledge so I can reuse and build upon it.

Otherwise, you get this generic AI language.

There are certain words and phrases you start seeing everywhere, and you realize that's AI lingo.

I want to use my voice.

Anna Covert [00:13:59]:

You've been in this business for a long time. How have you seen patterns changing recently?

There must be an acceleration based on AI and just consciousness in general.

What are you experiencing?

Brett Baughman [00:14:14]:

The biggest thing I notice is that people are jumping into automation very quickly.

A lot of companies feel like they have to race to be part of AI.

They're jumping in and using tools that aren't necessarily working correctly or that they haven't properly planned for.

I see companies taking a dip they didn't realize would happen because they're trying to get ahead.

Maybe you don't need to adopt everything so quickly.

Another part of it is that we're watching divisions, departments, and jobs change or disappear.

I work with a lot of wealth advisors, for example. There are things at the base level they don't necessarily need people to do anymore.

You can use a bot or AI to help plan the initial part of a financial plan or provide enough knowledge that certain beginning-level tasks change.

I'm seeing challenges in entry-level positions across accounting, law, wealth management, mortgages, real estate, and other professional careers.

There's a huge shift happening.

But I will say this: people ask, "These jobs are going away. What are we supposed to do? AI is stealing the jobs."

I've been doing this a long time, and if you're good at your job and make your role valuable, you're giving yourself a much stronger position.

You've got to show up.

If somebody isn't following through, isn't doing the job well, or repeatedly forgets what needs to be done, increasingly there may be an AI tool that can perform part of that task quickly.

That's what I see changing.

Anna Covert [00:16:33]:

It's true.

And for everyone listening, another thing to be on the absolute lookout for is what tools you're inserting into your workflow.

I specialize in security and compliance, and marketers tend to be a little more flexible around what data we can keep and how we use it.

But think carefully about your customer.

If you're putting some AI tool on top of your CRM, where is that tool from?

Who has access to your customers' data?

Think carefully before making those jumps.

Brett Baughman [00:17:15]:

Right. Like anything, read the fine print. Know what you're doing.

Anna Covert [00:17:20]:

Exactly.

What other trends are you seeing in the workforce?

Some other guests I've had on have talked about the job market and how there aren't as many opportunities.

Even for executives and high-level people, the hiring process can extend dramatically.

How are you helping motivate people through these challenging times—even when they're qualified—to keep focused?

Brett Baughman [00:18:13]:

I'll come at this from a different direction.

I've been doing this long enough that one of the things I'm good at is pattern recognition—looking at behaviors, loops, and limiting beliefs people have, consciously or unconsciously.

Most people want to do more.

"I want to grow the company."

"I want to scale the company."

"I want to learn something more."

Add more. Do more. Do more.

The number one problem is that you need to become more efficient.

The first thing you should do is cut things out.

What's not working?

Where are you wasting time?

Where is energy going that isn't serving you?

There is so much advancement and growth available by reducing the noise.

That's the first thing.

I'm helping people reduce noise.

They'll say, "Let's add an entire AI system."

And I'll say, "Wait a minute. Your marketing isn't working. You've got a couple people on the team who aren't getting their jobs done, and some product lines are messy."

Let's clean house first.

Then you're nimble and you understand what you should actually be using.

You're not just putting another blanket over a big mess.

Efficiency is the first thing we look at.

The next thing is that most executives and leaders tend to take everything on themselves.

They become the bottleneck.

The entire company becomes identified by them.

Everything has to run through them. They make every decision. They're controlling everything.

One thing I teach my clients is to ask:

Who are you without the business?

A lot of people ask, "Who is the business without me?"

They're trying to build a business they can eventually step out of. They want to manage it, be the CEO or founder, or eventually exit.

But instead of only asking who the business is without you, start thinking:

Who am I without the business?

Then you start looking at the business differently.

You start looking at other opportunities and expanding your thinking.

Who are you?

What do you want to do?

What's the legacy you want to leave?

How does the business impact the world?

How are you taking your resources and becoming a better person?

How are you using that to empower or serve other people?

It sounds contrary when your business is struggling.

But whenever you're going through something difficult, help someone else.

I'm a very faithful person, so for me, I know God is doing that for me. Whatever you want to call it, the process works the same.

When you're having a bad day or something is going wrong, help someone else.

Suddenly you feel better. You shift your mindset. You're a different version of yourself.

If there's distress in the business, step back and find out who you want to be.

Maybe you've lost yourself in the business.

You're worried. You're micromanaging. You're pushing harder into the problem.

Set it aside for a moment and come back to who you're supposed to be.

What's missing right now?

The problems may be coming from decisions at the top and unconscious patterns being repeated.

We have to step back, figure out who you need to be, and steer the ship differently.

Then start taking actions that change how you show up.

Serve others.

Leave a legacy.

Make an impact.

Train people.

Delegate.

Start seeing other people rise.

When they rise, they lift the ship with you.

They bring new ideas. They empower you. They allow you to step back.

When you only push harder into the problem, the problem becomes more constricted.

Anna Covert [00:21:52]:

Absolutely.

We talked a little bit off-camera before, but I'm a big Dr. Joe Dispenza lover. I've been to his events, and I meditate to Dr. Joe for about an hour and a half every morning.

One of the things I'm really attracted to is this idea that if you're always thinking about your predicted future or the known past, you're stuck within what you already know.

If you can't see past what you know, you're being very reactive.

Reactive behavior doesn't leave much room for faith or trust in the unknown.

Brett Baughman [00:22:35]:

One hundred percent.

The biggest challenges I see people struggling with, especially as they take on more responsibility, are balance and presence.

They're incredibly powerful.

Balance means being able to balance your life. I still have a personal life, plus I'm working.

Any skill can become a problem when it doesn't have a counterbalance.

If you're very disciplined but take it too far, you can become rigid.

If you're extremely focused, you can become controlling.

You need balance.

Then there's presence.

People are doing things, but they're not really there.

I have executives who are busy working all day. They get home with their kids or family and they're still thinking about work.

Then the next day they're doing an email or looking at their phone and thinking about something else.

You're never going to be the best version of yourself or get the best results unless you're there.

It's like an Olympic runner standing on the starting line thinking about Christmas gifts.

You're not there.

The best athletes in the world know how to stay in that moment and in that flow state.

When you come into that presence and flow state, you have greater access to the resources of your mind.

You're more aligned and connected, and you're able to make decisions.

You have that moment to set your intention and create your path.

Without that, you're reacting or worrying all the time, like a tennis ball going back and forth.

Anna Covert [00:24:04]:

Exactly.

And recognizing when you're reactive is a skill in itself because it can happen very quickly.

You can stop and recognize, wow, this is triggering me.

Then look at it as an opportunity to transform.

What are some things you're telling your clients to do to create that balance?

What techniques can people listening use today?

Brett Baughman [00:24:38]:

I'll give you two really simple ones that people can use right now, and they apply to what we're talking about with the Invisible Ceiling.

The first is breathwork.

I do breathwork all the time.

When we encounter a business problem, we immediately think, "Let's get in there. Let's work the numbers. Let's add a new line. Let's make a new service."

We immediately go to the brain.

But not every problem is going to be solved by thinking harder about it.

Most people live with some level of stress or anxiety, which means you're not always doing your best thinking.

I get my clients doing breathwork consistently.

We wake up in the morning, say a prayer, create intentionality and focus, and go into breathwork.

A really simple pattern is:

Inhale for four seconds. Hold for two. Exhale through the mouth for six.

That helps regulate your body and bring you back toward homeostasis.

You're hitting a reset button.

Now you're here.

Now you can make the decision instead of making it as the person who woke up cranky, tired, nervous, or stressed.

I recommend two to three minutes minimum just to bring your presence back.

Then you can say, "Okay, I'm back in control of the ship. I'm going to choose my direction."

I also have clients set alarms on their phones.

Depending on the person's stress level, every three or four hours an alarm says, "Check in."

No matter what you're doing, stop.

Step away.

Breathe for a minute.

Then ask:

"My goal today was to show up as this person and accomplish this goal. Am I still on that course?"

It's incredibly simple.

But it's a pattern interrupt.

It says, "Hold on. It's been four hours. Are you doing what you should be doing? How are you acting right now?"

That's a big one.

The other exercise relates directly to the Invisible Ceiling.

Make a list of all the responsibilities you have during a typical week.

Write down everything.

Marketing. Monday morning meetings. Sales. Sessions. Whatever you're responsible for.

Then take a green marker or pen and circle the things you want to do and the things you do really well.

Look at everything that isn't circled.

Why don't you like those responsibilities?

Why are you still doing them?

Are they frustrating you?

Are you not seeing the results you want?

Those are the things you should examine.

Many should potentially be delegated or handed to someone you've properly trained.

If you're not doing that, you may discover that you have a lack of trust, don't have a plan, haven't trained somebody, or are holding onto control.

You'll quickly realize how many things you're doing that you shouldn't be doing.

You've created a ceiling around yourself:

"That has to include me."

"I have to do this."

"I can't trust someone else."

"They can't get it right."

"I can't find somebody."

We tell ourselves these stories.

Once you identify them and ask why you're still doing those things, you can take action and begin creating more time for the responsibilities where you provide the greatest value.

Anna Covert [00:28:08]:

Right. I like that book, Who Not How. That's a great book.

And breathing is so underrated.

Have you ever used the Miracle of Mind app from Sadhguru?

Brett Baughman [00:28:25]:

I know him, but no, I haven't used it.

Anna Covert [00:28:26]:

It's a completely free app. It's beautiful. I'm a techie, so I love it.

There are seven-minute, 12-minute, 14-minute, 18-minute, and 21-minute options.

People say, "I don't have time to meditate."

They hear that I do an hour and a half and say, "I don't have time for that."

Listen, everyone has time for something.

Brett Baughman [00:28:52]:

You have to choose.

Do you have time to deal with problems and be stressed all day?

Or do you have time to do maybe ten minutes of this and have your day go radically differently?

Anna Covert [00:29:02]:

Absolutely.

Sometimes in the middle of the day, I'll take a little meditation snack and do seven minutes.

You can feel so much energy from that breath you're talking about.

Brett Baughman [00:29:10]:

It brings you back to the present. It's so powerful.

Anna Covert [00:29:13]:

So wonderful.

Let's talk a little bit about your book.

I know it's been out for a while and was co-authored.

I'm going to ask you the same thing everyone always asks me: Why did you take the time?

Did you always want to write a book? What was your motivation behind the book?

Brett Baughman:

A couple of things.

I've always been interested in writing a book.

I actually have another book in my brain that will come out in the future. I've been working on it for a long time. That's going to be just me and more of my manifesto.

When I really started coaching, I had been doing training since the early 2000s.

I was still a guy working at companies and getting hired to come in and do sales training. I saw myself as a sales trainer.

After that NLP training, I got a couple of mentors, including Tad James and Kelly Campbell.

They told me, "You're a coach. You should be a coach. Put your hat on, go out, and go after the things you want. Don't wait for people to come to you. Go drive the shift."

One of the things that originally held me back was thinking I didn't have all the tools I needed.

If I went to speak on a stage, I thought, "I don't have a book."

I was early in my career.

Kelly told me, "It's okay. You're going to get there. Slow down. Take your time."

But I started thinking about how I could create something I could author and use as a tool.

I decided to create a collection.

I thought, I'm going to go to some of the people who inspired me—some of my favorite authors—and ask if they'll collaborate on a book with me so I can learn from them, speak with them, and share that momentum.

Within about a week, I had 25 authors agree to participate.

Jack Canfield. Mark Victor Hansen. Dr. Ivan Misner. Kelly Campbell. Marie Diamond from The Secret.

It was this powerhouse group of incredible people.

We put the book together, and it became a great tool.

I used to tour around and speak, and the book helped give me access to people and places when I needed that early in my career.

It got me through doors.

I met people I probably never would have met otherwise.

I remember going to New York for dinner once and somebody came over to the table and said, "Hey, I have your book on my coffee table."

I thought, this is crazy.

That was very early for me.

I ended up meeting a client who is still a longtime friend.

The book planted seeds and helped me expand my reach and impact.

Anna Covert [00:31:38]:

That's nice.

What's one success story you can share—without using the person's name—about a limiting belief you helped someone identify and how it transformed their career?

Brett Baughman [00:31:50]:

I had a woman working with me who's very successful in real estate. She's a major real estate investor in both commercial and residential real estate.

We had been working together for about a year and a half, scaling her company and teams.

But she had a limiting belief around how much time and energy she could invest based on what she'd seen and experienced before.

She kept building a model that was successful and duplicating it.

I asked her, "What's your ideal end goal?"

She had been looking one step ahead.

"I want to do this next."

Then she'd accomplish it and say, "Now I want to do this next."

I told her, "This is excellent because you're succeeding at the steps. But let's look at the big picture."

I have a trademarked process called The Ideal You.

Let's go way beyond today.

Imagine you have everything you've ever wanted—every goal and dream in your career, health, and relationships.

What does that person look like?

Go there in your mind.

Now tell me:

What is that person dreaming about?

What's scaring them?

What's challenging them?

What's stretching them?

Let's start building that.

It got her outside of short-term thinking.

I asked, "What's the biggest thing you want if you remove the fear?"

She realized how big she actually wanted to scale.

I asked, "So why aren't we doing it now?"

She said, "Well, I've always done it like this."

I said, "Yes, but everything you've done has shown momentum and growth. It has scaled and scaled. What says we can't scale from five to 50 instead of one to two?"

So we started scaling.

She expanded her operation across the country and roughly tripled within a year.

It was one of those examples where the limiting belief was simply not thinking big enough.

But you need the vision and the plan.

Most people think:

"I'm in a problem. How do I get out?"

Instead ask:

What's my ideal, and how do I engineer myself to become the person who accomplishes that?

Anna Covert [00:33:54]:

I think small thinking is one of the biggest limiting beliefs.

"Why me?"

"I don't deserve it."

Low self-worth.

Those can be huge.

Brett Baughman [00:34:01]:

We tend to think only about what we already know can happen.

I've seen somebody do this, so I believe I can do this.

But we don't always think something bigger or totally different can happen.

It's like what I said earlier about the five crayons.

These are five options, but there may be a lot of other options.

Small thinking keeps us inside what we know instead of what we don't know that we don't know.

Anna Covert [00:34:34]:

Exactly.

Limiting beliefs really are limiting.

What else would you like to share with us about how we can improve our lives?

Brett Baughman [00:34:54]:

A big thing for me is that I love what I do.

I'm so blessed.

What I do is genuinely my passion. It doesn't really feel like a job or career to me because I get to help people every day.

In my work, I'm not interested in simply scaling businesses and making money.

It has to make an impact in the world.

It has to change the person, change their life, and create more fulfillment.

Through the thousands of people I've worked with, I've realized that what really matters is your fulfillment in life.

I have people who come in making $20 or $30 million a year who are incredibly unhappy.

They have everything you'd ever want on paper, and they're not happy.

One of the biggest game changers I've learned—the life hack that can give you joy right now, keep you aligned and present, and help you enter that flow state—is learning to serve.

Most people don't get out and serve.

Help people every day.

It doesn't have to be big.

It doesn't always have to be financial.

You can be an ear for somebody.

You can do a Bible study at your church.

You can show up and help an organization like the Boys & Girls Club.

Just get out and help.

I work with people who run businesses and make tremendous amounts of money who would never think of doing this.

Then suddenly they go out and serve, and it touches them.

It changes who they are.

They have new creative ideas.

They become a different person.

They're inspired in a new way that's not financial—but it can bring financial benefits too.

I had one client who was incredibly successful financially.

He kept telling me, "Brett, I just feel unfulfilled. Something's missing in my life."

He was hitting every metric he could in business, but personally he wasn't being challenged or fulfilled.

We kept asking, "What's the legacy you're leaving?"

We spent months trying to figure out what he should do.

Finally I said, "Don't force it. Just start spending more time doing things you actually love."

Most of the time we're so busy we don't do the things we love.

I love hiking. I love tennis. I love breathwork, yoga, and wellness.

When I go do those things, I continue to meet people. I continue to grow. Doors continue to open.

This client loved skiing.

He went skiing and one day saw a nonprofit bringing children with disabilities onto the mountain and teaching them to ski.

He started talking to them and learned they also take kids mountain biking, surfing, and doing other activities.

He said, "This is what I want to do."

He went and did the thing he loved, and that opened the door.

Now he's pouring himself into that work.

And it's brought joy back into his other business.

It's changed everything.

That may have been one of the best business strategies he's implemented in years—and you never would have arrived at it by simply asking, "How do I grow my business?"

Anna Covert [00:37:43]:

That's really true. I couldn't agree more.

Thanks so much for being here today.

How can people get ahold of you and learn more about what you're doing?

Brett Baughman:

The easiest way is to go to my website, just my name: BrettBaughman.com.

If you search me, fortunately and unfortunately, you'll find me everywhere.

You can find me on Instagram and LinkedIn.

And something we mentioned a few minutes ago that I'll send to you so you can put it in the show notes: I have a free hour-long breathwork journey that I share with people.

I've used it with thousands of veterans dealing with PTSD, anxiety, and depression, and I've seen people have really powerful experiences with it.

Sharing that is such a joy for me.

I'd love to share that with everybody.

Anna Covert [00:38:35]:

I would love to do one. That sounds right up my alley.

I'll tell you really quickly: when I was at Dr. Joe's event, we did something called Electric Body.

We were on the ground, and I couldn't believe the experience I was having simply from breathing.

It was amazing.

Brett Baughman [00:39:02]:

It's remarkable.

Breathwork can be an incredibly powerful gateway into experiences and states you may not have imagined.

Anna Covert [00:39:08]:

Thank you so much for being here.

And to all my listeners, if you have not yet subscribed to the channel, please do so.

We just reached 250,000 subscribers, which is incredible, and it's because of you and your aloha.

Please share this content with your friends and family so I can continue bringing great guests like Brett onto the show to share their passion and wisdom with us.

I will see you next week in the pixels.

Aloha!


Anna Covert [00:39:30]:

I hope you enjoyed this episode of The Covert Code Podcast.

If you're loving the insights we share here, don't forget to follow us on your favorite podcast platform and leave a review.

Your support helps us reach more digital innovators like you.

Share this episode with your friends and colleagues on social media and help spread the word.

And if you're in the solar space or simply curious about where clean energy is headed, follow my other podcast, The Solar Coaster.

The show digs into the real stories, trends, and challenges of the solar industry with bold conversations and powerful takeaways you won't hear anywhere else.

Follow The Solar Coaster so you don't miss a single episode.

Thanks for tuning in.

See you in the pixels.

Aloha.

Comments Off on Episode 131 – Brett Baughman

Episode 130 – Jaclyn Strominger

By |2026-09-12T00:20:23+00:00September 10th, 2026|Podcasts|

Why Your Relationships Are Your Greatest Business Asset with Jaclyn Strominger

Featuring Jaclyn Strominger, Success Strategist, creator of the Relationship Capital Formula and LEAP Framework, co-author of Charting True North, and host of Unstoppable Success

Most business owners know networking matters.

They attend events, collect business cards, add people on LinkedIn, and exchange introductions.

Then Monday arrives.

The business cards sit on a desk, the LinkedIn connections disappear into a feed, and the people they spent hours meeting slowly become names they barely remember.

Jaclyn Strominger believes that is where most networking goes wrong.

In Episode 130 of The Covert Code Podcast, Anna Covert sits down with Jaclyn to discuss why relationships may be one of the most valuable assets in business—but only when we take intentional action to build them.

Relationships Built Jaclyn’s Businesses

Jaclyn spent years building businesses through relationships.

Connecting people came naturally to her.

If someone needed a person, resource, or introduction, she was often the person they called.

Then her life changed.

After realizing she was living largely on autopilot, Jaclyn and her family made a dramatic decision: leave Massachusetts and move across the country to Reno, Nevada.

She arrived knowing almost nobody.

For someone whose business had largely been built through relationships, that presented an enormous question:

How do you rebuild a network from zero?

Two days after moving into her new home, while the moving truck was late and she was still settling in, Jaclyn attended an event with approximately 25 women.

And she started connecting.

Her business began growing quickly.

People who had lived in Reno their entire lives started telling her that she seemed to know more people than they did.

That’s when Jaclyn realized the thing she did naturally could actually be taught.

The Relationship Capital Formula

Jaclyn eventually developed a simple formula:

Relationship Capital = People × Action.

The number of people you know creates potential.

Action creates value.

You could have thousands of LinkedIn connections.

But how many people do you genuinely know?

How many relationships have you intentionally nurtured?

How many people would answer your call?

How many people immediately think of you when an opportunity appears?

The difference between a contact list and relationship capital is what you do after the connection is made.

Your Network Expands Faster Than You Think

The mathematics behind relationships becomes powerful very quickly.

Every person in your network has their own network.

One new relationship can potentially create introductions to hundreds of other people.

Then those people know other people.

This doesn’t mean treating every conversation as a pathway to a sale.

In fact, Jaclyn argues for almost the opposite approach.

Build the relationship first.

The opportunity may come later.

Connect. Engage. Offer.

Jaclyn breaks relationship-building into three practical behaviors:

Connect.

Engage.

Offer.

Connect with the person.

Actually engage with what they are saying.

Then look for something useful you can offer.

That offer may have nothing to do with purchasing your service.

It might be an introduction, article, book, resource, invitation, or piece of information related to something they mentioned.

This requires one of the most underrated skills in business:

Listening.

Stop Thinking About What You’re Going to Say Next

Many people don’t truly listen during networking conversations.

They’re preparing their own response.

Waiting to introduce themselves.

Looking for the moment when they can explain what they sell.

Jaclyn recommends deliberately slowing down.

Listen to what the other person is telling you.

Remember their name.

Notice what they need.

Then ask yourself:

Is there something useful I can offer this person?

That change transforms networking from a transaction into a relationship.

You can hear more of Jaclyn’s approach to relationships, leadership, and business momentum on her Unstoppable Success Podcast.

The Follow-Up Is Part of the Event

One of Jaclyn’s most practical lessons is something nearly every business owner can implement immediately.

If you spend two hours attending an event, be prepared to spend meaningful time following up afterward.

The event wasn’t the entire investment.

The follow-up is part of the investment.

Jaclyn sees too many people spend hours networking only to leave the cards sitting on their desks.

No personalized email.

No LinkedIn message.

No introduction.

No second conversation.

Nothing.

If you don’t follow up, much of the time and money you spent attending the event disappears.

Use More Than One Channel

People are busy.

Emails land in spam.

LinkedIn messages disappear.

Texts get forgotten.

A lack of response doesn’t automatically mean someone doesn’t want to connect.

Jaclyn recommends trying two appropriate touchpoints.

Perhaps email first and LinkedIn second.

Or email and a phone message.

If the person still doesn’t respond, don’t immediately assume rejection.

You can politely tell them you’ll follow up again at a specific future date.

Put it on your calendar or into your CRM.

Then actually do what you said you would do.

Relationship Building Needs a System

Networking often fails because it relies entirely on memory.

That doesn’t scale.

If relationships matter to your business, track them.

Use a CRM.

Use calendar reminders.

Create notes.

Document what you discussed.

Keep track of what you promised.

Technology can help support that process, but the relationship itself still needs to remain human.

Give People an Easy Way to Say No

There is another side to persistence.

Not everyone wants to build a relationship with you.

That’s okay.

Jaclyn recommends providing an easy and respectful way for someone to opt out.

You can simply tell them that if staying in touch isn’t useful, they can let you know.

That takes pressure out of the conversation.

Your job isn’t to win every person.

Your job is to intentionally build the relationships that make sense.

Stop Treating Networking Like Immediate Lead Generation

One of the easiest mistakes to make is evaluating every new person by one question:

Can they buy from me?

Jaclyn encourages business owners to take that thinking out of the first interaction.

The person standing in front of you may never become a customer.

But they may eventually introduce you to your largest customer.

They may become a partner, friend, podcast guest, resource, referral source, or advisor.

Or they may remember your expertise three years later when exactly the right opportunity appears.

Play the Long Game

Anna shares that some of her own business comes from people she hasn’t spoken with for years.

Something happens.

A person encounters a problem.

And suddenly they remember the person who can solve it.

That’s relationship capital.

You don’t always know when the investment will pay off.

Sometimes the opportunity arrives years later.

Networking Still Needs an ROI

Relationship-building is the long game.

That doesn’t mean every networking activity deserves unlimited time.

Jaclyn recommends looking closely at where you’re spending your energy.

Which events consistently produce meaningful conversations?

Where are the people you actually want to meet?

Which communities align with your goals?

Which groups have you attended repeatedly without building meaningful relationships?

Anna compares it to fishing.

If you’ve been fishing in the same cove and there aren’t any fish, eventually you need to move the boat.

Being consistent doesn’t mean continuing an activity that isn’t working.

Your Energy Enters the Room Before Your Pitch

Relationship Capital also connects directly with Jaclyn’s LEAP Framework.

LEAP stands for:

  • Leveraging Communication
  • Energy
  • Action
  • Performance

Communication includes what you say to other people—but also what you say to yourself.

Energy is how you show up.

Action is the plan you create.

Performance is the process of measuring, monitoring, and adjusting what you are doing.

People Can Feel Desperation

Jaclyn makes an important point about energy.

If you walk into every room thinking, “I need to make a sale,” people can feel it.

If you’re worried constantly about whether someone likes you, people may feel that insecurity too.

The strongest relationship-building begins when you stop approaching every interaction from scarcity.

Show up curious.

Listen.

Be useful.

Then let the relationship develop naturally.

Measure, Monitor, and Adjust

The final part of LEAP is Performance.

Jaclyn describes this as:

Measure. Monitor. Adjust.

You need to know whether the actions you’re taking are actually moving you toward the outcome you want.

This is relevant to networking, sales, marketing, and leadership.

It also reflects a recurring theme throughout The Covert Code Podcast: strong relationships and strong businesses are intentionally built, measured, and continually improved.

Your Vision and Mission Shouldn’t Live in a Notebook

Companies frequently go through elaborate exercises to create a mission, vision, and values.

Then they file the document away.

Three years later, the company has evolved.

The people have changed.

The customers have changed.

The market has changed.

But nobody has revisited the original strategy.

Jaclyn recommends periodically returning to those fundamentals.

Are they still true?

Are they still aligned with the organization you’re becoming?

Are the people you’ve hired aligned with those values?

Your People Create Your Culture

Company culture isn’t simply what leadership writes on the wall.

Culture emerges through the people inside the organization.

If leaders bring in people who consistently conflict with the company’s values, the culture changes.

Conversely, a smaller team of highly aligned people can often accomplish extraordinary things because trust, energy, and purpose work together.

Sometimes Good Leadership Means Letting People Grow Away From You

Alignment doesn’t mean everyone stays forever.

People evolve.

Companies evolve.

Sometimes someone who was perfect for the organization five years ago needs something different today.

That isn’t always a failure.

Jaclyn argues that great leaders should sometimes celebrate when someone they’ve developed becomes capable of moving on to something bigger.

If the relationship was built properly, that former employee can remain part of your Relationship Capital for years.

Your Relationships Are an Asset—If You Treat Them Like One

Your contacts aren’t Relationship Capital simply because their information exists in your phone.

The value comes from action.

Listen.

Follow up.

Offer something.

Make introductions.

Remember what people tell you.

Do what you say you’re going to do.

Stay in touch.

Know when to keep investing.

Know when to move on.

And recognize that the person who cannot help your business today may become one of the most important relationships in your career five years from now.

That’s why relationships aren’t simply part of business.

They can become one of the most valuable assets you build.

About Jaclyn Strominger

Jaclyn Strominger is a Success Strategist, creator of the LEAP Framework and Relationship Capital Formula, co-author of Charting True North, and host of Unstoppable Success.

Learn more at JaclynStrominger.com.

Connect with Jaclyn on LinkedIn, Instagram, and Facebook.

Listen to Unstoppable Success.

Learn more about Charting True North.

Watch the Full Episode

Watch Episode 130 of The Covert Code Podcast featuring Jaclyn Strominger and discover how to turn your existing network into authentic relationships, opportunities, and long-term Relationship Capital.

Why Your Relationships Are Your Greatest Business Asset

The Covert Code Podcast | Episode 130

Host: Anna Covert

Guest: Jaclyn Strominger

Creator: Relationship Capital Formula and LEAP Framework

Book: Charting True North

Podcast: Unstoppable Success


Anna Covert [00:00:03]:

Aloha. My name is Anna Covert, and this week on The Covert Code, the topic is Why Your Relationships Are Your Greatest Business Asset.

My very special guest is Jaclyn Strominger, founder of Leap To Your Success, speaker, co-author of Charting True North, host of the Unstoppable Success podcast, and creator of the Relationship Capital Formula and LEAP Framework.

For over 30 years, she's worked with leaders, entrepreneurs and high performers to help them create relationships that build influence, unlock opportunities and create long-lasting success.

Thanks so much for being here today, Jaclyn.

Jaclyn Strominger [00:00:42]:

I'm so glad to be here with you, Anna. It's such a pleasure.

Anna Covert [00:00:48]:

Thank you.

We like to begin with the CliffsNotes version.

Tell us the Jaclyn story. How did you get from where you were to where you are right now?

Jaclyn Strominger [00:00:58]:

Oh my God. CliffsNotes.

I have a couple of different stories, but the one that really solidifies where I'm sitting right now also explains how I ended up in Reno, Nevada.

I'm an East Coast girl.

Back in 2018, I was living in Massachusetts. I have two children. One is now in college, and one is literally about to go to college.

I grew up in Massachusetts, went from Massachusetts to Pittsburgh, Pittsburgh to New York City, New York City back to Massachusetts.

I was doing what we all do. I was driving my kids to school and living life.

Then one day I was listening to Katy Perry's song Roar, and I realized I wasn't roaring anymore.

I thought: Where am I going? What am I doing? I'm on freaking autopilot.

Something needed to shift.

I went home and wrote out my vision and mission.

My husband came home, and I told him we basically had to make a choice.

We were two ships passing in the night.

He was working in Boston. I was working outside Boston. We'd come home and just exist.

I didn't feel like that was what I wanted for our family.

Something had to give.

We started talking about moving.

Then while my husband was attending a conference, he asked, "What do you think about Reno, Nevada?"

I said, "Honey, Google."

I looked it up.

It said it was an up-and-coming area, great outdoors, near Lake Tahoe.

For everyone who doesn't know, Reno is nowhere near Las Vegas. It's approximately an eight-hour drive.

We came out around Memorial Day weekend.

My husband is a physician, so he was meeting with doctors.

We ended up finding a house.

On August 1, we rolled out of Massachusetts.

It happened incredibly fast.

Then I realized:

I had built businesses because I knew people.

And now I knew nobody.

If you count my realtor and the person who did my mortgage, I knew two people.

I had always been the person people called when they needed a connection.

"Do you know someone?"

I always knew somebody.

I realized I needed to take that natural skill and put it intentionally into action.

The moving truck was late.

I took a cold shower because I discovered we didn't have hot water.

And two days after moving into Reno, I went to an event with approximately 25 women.

And we took off.

Eventually, people who had lived in Reno their entire lives started telling me, "Jaclyn, you know more people than I do."

That's when I realized I needed to teach people how to build relationships.

My business took off.

That's really how I ended up in Reno and how I ended up doing what I'm doing now.

Anna Covert [00:07:03]:

That's such a great story.

I went to Bentley University in Waltham, Massachusetts, so I love Boston.

My Boston story is that we didn't have smartphones when I was there. We had MapQuest.

I'm dyslexic, so if you missed one turn, forget it.

I got a car my second year and ended up stuck in a rotary because nobody would let me out.

I was crying after about ten minutes.

A police officer noticed me, helped me out and said, "Sweetheart, if you're going to drive in Boston, you have to buck up."

I said, "Yes, sir."

Then I became a crazy Boston driver.

When I got to Hawaii, that backfired because people don't drive like that here.

But I love your story because relationship-building really is a skill that can be learned.

You also have this great podcast, and I'm excited to be on yours sometime.

Why did you decide to write the book?

You co-authored it. Did you always want to write a book?

Jaclyn Strominger [00:08:43]:

It actually goes back to relationships.

I started appearing on podcasts because being on a podcast itself is a skill.

As a success strategist, I was helping people become what I call the CEO of you.

Leadership starts there.

I appeared on different podcasts talking about leadership and eventually met Damian Andrews.

I stay in contact with a lot of people after being a guest on their podcasts.

Damian and I continued talking.

Then he saw something I posted after I started my podcast.

He said, "I think we need to start a mastermind."

I said, "I think you're right."

We tried promoting it through LinkedIn and social media, and eventually I thought, this is more pain than I want to deal with.

But we kept meeting on Zoom and having these amazing conversations.

Eventually we asked:

What if we wrote a workbook together about leadership?

We started looking at the leadership books that were already out there, and there wasn't really one structured the way we were thinking about it.

So through building this relationship, the opportunity came for the two of us to co-author a book.

We wanted to give people a framework for beginning to lead themselves through what we call authentistic leadership.

The book has several sections.

It begins with understanding yourself as an authentic leader.

There's emotional intelligence.

Who are you?

Be the CEO of you before you can be the CEO of anything else.

There are exercises around emotional intelligence and authenticity.

Then there are approximately 30 or 40 journal prompts using words such as fear, laughter, calm and other emotions.

What comes into your mind when you see that word?

What meaning have you attached to it?

Then the final portion is 30 days of reflection.

Each day, you reflect on how you showed up as a leader — whether you're leading yourself, a team or a company.

Every one of us is a leader because we have to lead ourselves first.

It's a way to close out each day so you can start tomorrow fresh.

We're also developing more around the book, including what we're calling Pathfinder and a licensing program where people can use the book within masterminds and become Pathfinder guides.

Anna Covert [00:14:31]:

That's very exciting.

Now tell me about your Relationship Capital Formula.

That's not actually in the book, right?

Jaclyn Strominger [00:14:41]:

No. That's not in the book.

It's particularly important today because we have so much social media.

The Relationship Capital Formula is:

RC = P × A.

Relationship Capital equals People times Action.

Then you can take that to the nth degree because of all the people the people you know also know.

You and I respectively know hundreds of people.

If you look at LinkedIn, I have thousands of connections.

Do I know all of them personally?

No.

But they're connections.

The key is that every one of those people has their own network.

So I meet you.

What's my action?

Maybe I invite you to something.

Maybe I introduce you to someone.

But I have to do something.

Relationship Capital is the people you know times an action.

It isn't simply shaking someone's hand.

And it's definitely not immediately unloading everything you sell onto someone.

Anna Covert:

Pitch slapping.

Jaclyn Strominger:

Exactly.

Don't do that in person either.

Think about the compounding effect.

You meet someone.

You have an action.

Then that person introduces you to six more people.

Each of those people knows hundreds of people.

The network expands incredibly quickly.

That's why building that initial relationship is so important.

The action is:

Connect. Engage. Offer.

What is the action?

That's really the heart of the Relationship Capital Formula.

Anna Covert [00:18:12]:

I still love paper business cards.

I've tried digital ones twice, but I can't remember the person once their information goes straight into my phone.

With a physical card, I remember it.

Then I can find the person on LinkedIn, follow up or send the information to my assistant.

Jaclyn Strominger [00:18:41]:

I love a memorable card.

My card has a QR code, but it also has texture.

Invest in a good card.

Another thing I tell people is to create a way to capture what you discussed with someone.

Your phone can be useful for taking notes immediately afterward.

Then you can potentially use technology or AI to parse those notes into follow-up actions.

The key thing is creating the follow-up.

I see so many people go to an event, spend two hours there and then do nothing.

The stack of cards sits on the desk.

Part of the Relationship Capital Formula is creating the action plan.

If you spend two hours at an event, be prepared to spend meaningful time on the follow-up.

You have to get the ROI from the time you invested.

Anna Covert [00:20:48]:

And a generic email sent to everyone at the event doesn't feel authentic.

Jaclyn Strominger [00:20:52]:

Exactly.

On my website, I have free workbooks.

Someone can message me and say they want the networking workbook.

It's a simple workbook with steps for knowing who you're reaching out to and how you're going to follow up.

I also have a deeper seven-day Relationship Capital Challenge.

It's free.

The reason I call it a challenge is because I want people to seriously examine where they're spending their time.

When I moved to Reno and didn't know anyone, I started attending all these different networking events.

Eventually, I had to stop and ask:

Which of these are actually worth my time?

That's part of the challenge.

Look at where you're spending time and what the ROI actually is.

If you're not getting an ROI, don't just keep attending because someone told you it takes years.

Anna Covert [00:22:56]:

It's like fishing.

If you're in the boat and you keep fishing in the same cove and there aren't any fish, eventually you have to move the boat.

Jaclyn Strominger:

Exactly.

You have to go somewhere else.

Anna Covert [00:23:34]:

I also think about what you can offer someone that doesn't immediately feel salesy.

My book has been one of the best business cards I could have.

People don't tend to throw books away.

Maybe it's the book. Maybe it's your podcast. What is the thing you can offer?

Jaclyn Strominger [00:24:07]:

That's the offer part of Connect, Engage, Offer.

You and I could be talking at an event.

You might mention something related to Forbes.

I could realize I know someone who might benefit from that.

So I offer to make an introduction.

You're offering a human to a human.

But that requires listening.

Actually listen to what someone is saying.

Remember their name.

Don't spend the conversation thinking about what you're going to say next.

Take it in.

Pause.

Think:

Is there something I might be able to offer this person?

Maybe it's a book.

Maybe it's an article.

You can follow up and say, "It was great meeting you. Based on our conversation, I thought you might enjoy this article."

Then perhaps the relationship moves to coffee or a Zoom call.

It's a process.

The place people get hung up is saying, "She's not the right client. I don't have anything to sell her."

Take selling out of it.

Maybe you simply connected and want to build the relationship.

Every relationship can potentially lead to an opportunity.

Anna Covert [00:26:25]:

Absolutely.

I get business from people I haven't heard from in years.

Suddenly someone has a problem with fraud and thinks of me.

Or they need help with a website.

Find what you can genuinely add value around and become a resource.

Jaclyn Strominger [00:26:55]:

When you become that resource for somebody, it changes the entire dynamic.

We get so caught up in needing to make a sale.

Of course we all need sales.

But think long-term.

Walk into a local store.

See what they need.

I have a client building a vegan bakery business.

I walked into a coffee shop and noticed they had baked goods from another bakery.

I asked whether they might be interested in vegan cinnamon buns, vegan donuts or other vegan products.

They initially said they already had a bakery relationship.

I said, "I'm sure you do. But I bet they're not giving you those vegan products your customers might want."

They went and got the name of the person my client should contact.

It didn't take much.

It's a contact game.

I passed the opportunity to my client.

Anna Covert [00:29:02]:

It also feels good to share what you're passionate about.

I do nonprofit work and love teaching people about website design and digital strategy even if there's no business opportunity attached.

Jaclyn Strominger [00:29:26]:

Exactly.

Building relationships is the long game.

I have business relationships and friendships I've had for years.

It doesn't matter how much time has passed.

I can pick up the phone and say, "I'm looking for somebody who needs X, Y or Z. Do you know anyone?"

Anna Covert [00:30:08]:

Now someone goes to the networking event.

They listen.

They remember names.

They follow up.

Then they don't hear anything.

How do they maintain momentum without becoming annoying?

And how do they know when to stop?

Jaclyn Strominger [00:30:41]:

Think in twos.

If I meet you today, I send a follow-up.

Use two methods.

Email and social.

Email and text.

Whatever is appropriate.

Track what you're doing.

Write it down.

Use your CRM.

Find some way to know what you've done.

Maybe the person didn't receive the email.

Maybe it went into spam.

Two days later, reach out through another appropriate channel and simply say:

"I wanted to make sure you received the message I sent."

If another couple of days pass and you still don't hear back, acknowledge that everyone is busy.

Tell them you're going to put them on your call list for next month.

Pick a date.

Put it on your calendar.

Then make sure you actually reach out on that date.

You can also give them an out:

"If you aren't interested in staying connected, please let me know. No harm, no foul."

Make it easy.

You can even make it lighthearted.

The point is to remain consistent without making it weird.

Anna Covert [00:34:01]:

That's the important part.

It's business.

You need commitment and consistency.

Jaclyn Strominger [00:34:16]:

Exactly.

Remember that it's your business.

If you've decided that building relationships is an important part of your business, then building the relationships is your responsibility.

Not everyone you meet will have the same intention.

But if your intention is to build relationships, you need to take the action.

Don't get so caught up wondering whether you're saying the perfect thing or whether they like you.

If they don't respond, don't immediately get into your head.

You're the one making the connection.

You're the one building the relationship.

Anna Covert [00:35:23]:

You can't win them all.

You move on.

It's like sampling at Costco. You're not going to love every snack. Keep going until you find one you like.

Jaclyn Strominger:

Exactly.

Some will. Some won't. So what?

It gets easier the more you do it.

Anna Covert [00:35:54]:

Let's talk about the LEAP Framework.

Jaclyn Strominger:

The Relationship Capital Formula is part of a larger system of creating an intentional action plan.

LEAP came out of the experience I had when I made that huge move across the country.

I realized how many of us become stuck on the hamster wheel.

We keep driving in circles.

LEAP stands for:

Leveraging Communication.

Energy.

Action.

Performance.

Leveraging Communication is both the communication you have with yourself and what you communicate to other people.

It's your vision.

Your mission.

Your strengths.

You need clarity around how you communicate who you are to yourself and to the world.

Then comes Energy.

How are you showing up?

How do you show up every day?

How are you showing up for yourself?

When you walk into the office, are you excited?

Are you worried about what people think of you?

How are you coming across?

Energy matters enormously.

We've all heard in sales that someone can hear your smile through the phone.

If you're not smiling, don't make the call yet.

Stand up.

Reset.

If you're walking into a room thinking, "I need a sale, I need a sale, I need a sale," people can feel that energy.

I went through a period where I was feeling desperate because I was going through the motions.

When I fixed that, it felt like the world opened back up.

Then the A is Action.

We've clarified our communication.

We know our vision and mission.

We've looked at our energy.

Now what's the actual plan?

What steps are we taking to reach that vision?

Finally, Performance.

I describe Performance as:

Measure. Monitor. Adjust.

Look at how things are actually performing.

People talk about 30-, 60- and 90-day plans and 90-day sprints.

The important part is actually measuring what happened.

If you keep fishing in the same cove and there aren't any fish, stop wondering why you aren't eating.

Move the boat.

Measure what you're doing.

Monitor it.

Adjust.

If you aren't measuring something today, put a mechanism in place so you can.

That's where the LEAP Framework came from.

It applies to personal life and business life.

And you need to revisit it.

People write a vision and mission, put it in a notebook and never look at it again.

But people change.

Businesses change.

Anna Covert [00:41:59]:

That's something I've learned doing branding.

We'll go through the brand exercise with a company, and then three years fly by.

It's still the same company, but it's not really the same company anymore.

Now I like to do an annual pulse check.

This is what we said we wanted to be.

Is that still who we are?

Is that still who we want to become?

Jaclyn Strominger [00:42:11]:

Exactly.

It matters tremendously from a leadership standpoint.

People evolve.

Companies evolve.

Companies may be created by a founder, but the culture becomes shaped by the people the company hires.

Those hiring decisions need to connect back to your values, your vision and your mission.

If you hire the wrong people, you're going to feel it.

Anna Covert [00:42:43]:

That's absolutely true.

People don't all need to be identical, but there needs to be an alignment of values and energy.

One person who is completely misaligned can create dissonance throughout an organization.

Jaclyn Strominger:

Exactly.

And sometimes alignment changes.

People change.

Companies change.

Sometimes the people who were perfect for the business at one stage aren't the right people several years later.

That doesn't necessarily mean something bad happened.

It may simply be growth.

Great leaders also need to recognize when the people they've developed are ready to grow and move on.

If you've helped someone become capable of doing something bigger, celebrate that.

Pat yourself on the back.

You've helped elevate that person.

And if you've done the relationship part well, that person may remain one of the strongest relationships you have for the rest of your career.

Anna Covert [00:46:01]:

Absolutely.

This has been such a great conversation.

How can people connect with you?

Jaclyn Strominger:

The best place is my website.

You can also find me on LinkedIn.

I'm probably more active on LinkedIn than on any of the other social platforms.

Anna Covert:

We'll include all of Jaclyn's links below.

Thank you so much for being here.

And to all of my listeners, if you have not yet subscribed to this channel, please do so.

We've reached more than 220,000 subscribers, and it's overwhelming. It's because of you and your aloha.

Please share this content with people you think will benefit from it so I can continue bringing great guests like Jaclyn onto the show to share their wisdom.

I cannot wait to see you next week in the pixels.

Aloha.


I hope you enjoyed this episode of The Covert Code Podcast.

If you're loving the insights we share here, follow us on your favorite podcast platform and leave a review.

Your support helps us reach more digital innovators like you.

Share this episode with your friends and colleagues on social media and help spread the word.

If you're in the solar industry or simply curious about where clean energy is headed, follow Anna Covert's other podcast, The Solar Coaster.

The show explores the real stories, trends and challenges shaping the solar industry through bold conversations and practical takeaways.

Follow The Solar Coaster so you don't miss an episode.

Thanks for tuning in.

See you in the pixels. Aloha.

Comments Off on Episode 130 – Jaclyn Strominger

Episode 129 – Tamara Laine

By |2026-10-28T23:51:03+00:00September 4th, 2026|Podcasts|

AI Is Changing Lending. But Can We Trust It?

Featuring Tamara Laine, Founder and CEO of MPWR

Artificial intelligence can analyze enormous amounts of information faster than any human underwriter.

But should it decide whether you qualify for a mortgage?

Should an AI determine whether an entrepreneur receives access to capital?

And what happens when an algorithm misunderstands someone’s financial life?

Those questions are becoming increasingly important as AI moves deeper into banking and financial services.

In this episode of The Covert Code Podcast, Anna Covert sits down with Tamara Laine, founder and CEO of MPWR, to discuss the future of AI-powered lending, financial inclusion, privacy, regulation, and why human judgment still matters when technology begins influencing consequential financial decisions.

Traditional Credit Was Built for a Different Economy

One of the fundamental problems Tamara wants to solve is surprisingly simple:

The workforce changed.

Credit models largely didn’t.

Traditional lending systems were designed around a borrower with relatively predictable employment, often represented by a W-2 salary and conventional credit history.

Today’s economy looks very different.

People freelance.

They own businesses.

They work multiple jobs.

They drive for gig platforms.

They create digital content.

They work as fractional executives.

They may generate considerable income without receiving a traditional paycheck every two weeks.

Yet unconventional income can still look like risk when evaluated by systems designed for another era.

A Credit Score Is Only a Moment in Time

Traditional credit reports provide valuable information.

But they also provide a snapshot.

Tamara argues that someone’s financial credibility can be difficult to understand from a single moment.

A borrower could have experienced fraud.

A divorce.

A temporary layoff.

A medical expense.

A period of business investment.

Any of those events can affect the financial picture at the precise moment the report is pulled.

MPWR’s approach is to bring together a larger set of trusted data points to help lenders see patterns and trends rather than relying exclusively on a static snapshot.

Is someone’s financial position improving?

Declining?

Stable?

What does the broader financial behavior indicate?

The goal is a more complete picture.

AI Can Help Prepare the Decision Without Making It

One of the most important distinctions in Tamara’s approach is what MPWR does not ask AI to do.

It doesn’t independently make the final underwriting decision.

That boundary matters.

AI is excellent at many analytical and organizational tasks.

It can process information quickly.

It can identify missing data.

It can assemble information for human review.

It can help reduce repetitive manual work.

But AI models can still hallucinate, misunderstand information, and produce unreliable outputs.

The consequence of a mistake becomes much more significant when the decision affects someone’s ability to buy a home or obtain financing.

Tamara summarizes the philosophy simply:

AI prepares. Humans decide.

The Human-in-the-Loop Model Matters

We’ve discussed the importance of human oversight frequently on The Covert Code Podcast.

AI can dramatically increase what a capable professional can accomplish.

But that doesn’t eliminate the need for expertise.

In fact, it may make expertise more important.

A knowledgeable professional can recognize when something looks wrong.

They can challenge an assumption.

They can ask a better question.

They can determine whether the technology has overlooked important context.

Someone without that expertise may simply accept the result.

That becomes especially dangerous in regulated industries.

Not Every Piece of Data Belongs Inside AI

Financial systems handle some of the most sensitive personal information businesses can possess.

That doesn’t mean every piece of that information should be given to an AI model.

Tamara explains that MPWR deliberately separates extremely sensitive information, including Social Security numbers, from the AI layer.

The broader principle is important for every business deploying AI:

Does the AI actually need access to this information?

More data isn’t automatically better.

If information creates unnecessary risk without contributing meaningfully to the task, there may be no reason for the model to see it.

Build AI Around Permission, Not Unlimited Access

MPWR also limits what individual agents can access.

Instead of giving one AI agent every available piece of information and allowing it to operate freely, agents are restricted to particular information and responsibilities.

This is conceptually similar to the principle of least privilege in cybersecurity.

A person or system should have access to what it needs to perform the job—and not necessarily everything else.

Tamara uses email as a practical example.

An AI assistant doesn’t necessarily need complete access to every message, attachment, and contact in someone’s inbox.

A separate workflow could forward specific items to the agent when action is required.

That creates a boundary.

Boundaries matter when AI systems become increasingly capable of taking action rather than merely generating text.

Trusted Data Becomes More Important as AI Gets Better

An AI system is only as useful as the information feeding it.

Tamara describes MPWR’s agents as an orchestration layer that can bring together trusted third-party data used within the lending process.

The agent doesn’t simply search the internet for an answer.

It operates within defined information environments.

That helps reduce one of the most familiar problems with generative AI: hallucination.

If the information isn’t present, the system should not invent an answer simply because the user asked for one.

That sounds obvious.

Anyone who has spent significant time using generative AI knows it isn’t always how general-purpose models behave.

Regulation Can Actually Encourage Innovation

Technology companies often portray regulation as the enemy of innovation.

Tamara sees another side.

Investors dislike uncertainty.

Early-stage investors may be evaluating what a company and its market will look like five or ten years in the future.

If nobody knows what AI regulations will ultimately permit, prohibit, or require, that uncertainty itself becomes a risk.

Clear standards can provide companies and investors with a framework for building responsibly.

In financial services, many data-protection requirements already exist.

The challenge is evolving those frameworks as new AI capabilities create new risks.

Should Businesses Collect the Data Simply Because They Can?

Anna raises another issue that extends well beyond financial services.

Businesses have become accustomed to collecting enormous quantities of customer information.

Marketers especially love data.

But availability doesn’t automatically create necessity.

Businesses should ask:

  • Why are we collecting this information?
  • How does it improve the customer experience?
  • Where is it stored?
  • Who can access it?
  • Which vendors receive it?
  • Can the customer correct it?
  • Can it be deleted?
  • What happens if the vendor experiences a breach?
  • Does AI truly need access to it?

The cheapest data breach to resolve is the one involving information you never needed to store in the first place.

AI Is a Junior Analyst, Not the CEO

One analogy from the conversation is especially useful.

Think of AI like a junior analyst.

A junior analyst can do tremendous work.

They can research.

Organize.

Compare.

Draft.

Calculate.

Summarize.

But someone experienced still needs to review the work.

And the training doesn’t stop simply because the analyst produced one good result.

AI similarly requires feedback, correction, and continuing guidance.

Ignoring that feedback loop is one of the easiest ways to turn a powerful productivity tool into a source of bad information.

The Bigger Risk May Be What AI Does to Human Thinking

Tamara spent part of her career as a journalist.

Writing, research, and critical thinking were skills she developed through years of practice.

Now AI can generate an editorial, research a topic, or summarize information in seconds.

That’s incredibly useful.

But Tamara raises an uncomfortable question:

What happens to those skills if we stop practicing them?

She intentionally continues writing without AI at times, including writing by hand, specifically to preserve abilities that technology could otherwise begin replacing through convenience.

What Happens to the Next Generation?

The concern becomes even larger for children who may never develop the original skill before technology begins performing it for them.

Previous generations had to research.

Find sources.

Compare them.

Determine which information was credible.

Students increasingly receive an answer immediately.

The question isn’t whether AI should disappear from education.

It won’t.

The challenge is teaching students to interrogate the answer.

Where did this information come from?

Is the citation real?

Is the source trustworthy?

What perspective is missing?

What assumptions did the system make?

Those may become some of the most important literacy skills of the next generation.

AI Should Expand Education, Not Shrink It

The conversation explores an interesting tension.

AI can tailor learning experiences to an individual student.

A lesson could potentially be presented visually, verbally, interactively, or through a completely customized experience.

That could make education dramatically more accessible.

But personalization has a downside if it only gives people more of what they already know they like.

Part of education is exposure.

We discover interests because somebody shows us something we didn’t know existed.

If an eight-year-old designed every dinner, they might choose macaroni and cheese every night.

The role of a parent is partly to put something unfamiliar on the table.

Education works the same way.

The New Economy Requires New Financial Infrastructure

MPWR’s larger mission reflects a change that’s already happening throughout the economy.

The traditional career path isn’t disappearing entirely.

But it’s no longer the only model.

A professional may have several clients.

An entrepreneur may run multiple businesses.

A creator may have six different revenue streams.

A senior executive may serve several companies fractionally.

Those people can have excellent earning power while appearing unusual to systems built around a single employer and traditional salary.

Financial infrastructure needs to understand that reality without abandoning responsible risk management.

What Is a Fractional Executive?

Tamara also explains a professional model that’s rapidly becoming more common.

A fractional executive is an experienced C-suite leader who operates as part of a company but isn’t necessarily employed there forty hours per week.

A company may have a fractional CMO, CFO, COO or another specialized executive working ten or fifteen hours each week.

Unlike a consultant who may primarily advise or complete a defined project, a fractional executive generally assumes ongoing responsibility for strategy, execution and outcomes.

This can give small and midsize organizations access to experienced leadership without the cost or need for another full-time executive.

What The Frac?

Tamara and fellow fractional executive Nicole Zeno turned that experience into their own show, What The Frac?.

The podcast began as a way to explain fractional leadership and has grown into broader conversations about marketing, technology, business growth, entrepreneurship and the changing C-suite.

It’s also another example of something Tamara clearly values: education.

Whether through investigative journalism, fintech, speaking or podcasting, much of her work involves making complicated ideas easier for people to understand.

What Does Success Look Like for MPWR?

MPWR’s goals aren’t simply about deploying more AI.

Tamara describes the company’s key performance indicators around three major outcomes:

  • Increase customer acquisition
  • Reduce risk and write-offs
  • Reduce manual underwriting work

The company is targeting major reductions in repetitive manual activity so underwriting can happen faster while humans continue making the consequential decisions.

That distinction may ultimately determine whether AI becomes a trusted part of regulated finance.

The Future of AI Depends on Trust

There are countless exciting things AI can do.

That’s no longer the difficult question.

The harder questions are:

What should it do?

What information should it see?

What decisions should remain with people?

Who is accountable when something goes wrong?

And can we reconstruct exactly how a consequential outcome was reached?

The companies that answer those questions thoughtfully may ultimately be more successful than the companies racing to automate everything first.

Because efficiency creates adoption.

But trust creates longevity.

Watch the Full Episode

Watch the full conversation with Tamara Laine on The Covert Code Podcast.

Connect with Tamara Laine on LinkedIn.

Learn more about MPWR and its approach to policy-bound AI for regulated lending.

And follow Tamara and Nicole Zeno on What The Frac?.

AI Is Changing Lending. But Can We Trust It?

The Covert Code Podcast

Host: Anna Covert

Guest: Tamara Laine

Founder & CEO: MPWR


Anna Covert [00:00:04]:

Aloha. My name is Anna Covert, and I'm coming to you from my battleship here on the beautiful island of Oahu.

This week on The Covert Code, the topic is AI Is Changing Lending. But Can We Trust It?

My very special guest is Tamara Laine, Founder & CEO of MPWR, a fractional C-suite executive, Emmy Award-winning journalist, business strategist, and co-host of What The Frac?

Tamara works at the intersection of AI, finance, communication and growth, helping organizations meet the needs of today with data-driven strategy, technology transformation and emerging technologies.

Today we're going to discuss how AI is transforming lending, why trust and accountability are more important than ever, and what responsible innovation looks like in the age of AI.

Thanks so much for being here today.

Tamara Laine [00:00:59]:

I'm so happy to be here. Thank you for having me.

Anna Covert [00:01:01]:

To begin, you have such a wide array of things you do.

Give us the CliffsNotes version of the Tamara story. How did you get from where you were to where you're sitting right here in this chair?

Tamara Laine [00:01:13]:

I'll do it as fast as I can.

I started my career in documentaries and moved into investigative journalism.

That's where I really got to dig into things like political corruption, and technology became part of that.

While I was reporting, one of the things I was working on involved founders and impact companies.

Then I started doing a story on ethical AI, and that's where I collided with AI.

After I left the news, I helped build a startup.

After leaving that, I decided I wanted to create a company that made a very big impact on people's lives.

That's how I came to MPWR.

Anna Covert [00:02:07]:

Tell us: What does MPWR do?

Tamara Laine [00:02:10]:

MPWR is an ecosystem for underwriting.

We create policy-bound agents for highly regulated tasks, starting with underwriting.

Our agents are action-oriented. They do the work.

They create the underwriting packages to give to underwriters.

We're strategically keeping humans in the loop while letting AI do the busy work.

Anna Covert [00:02:33]:

That could probably sound scary to some people, but there's a lot of opportunity here.

This is ultimately designed to benefit consumers too, right?

Tamara Laine [00:02:43]:

One hundred percent.

The impetus for MPWR started with seeing friends of mine getting denied loans.

I personally had trouble accessing a credit card.

I met a massage therapist who couldn't get a loan simply because she had nontraditional, inconsistent income and didn't have a W-2.

As I really looked at this problem systemically, I saw this bubbling problem of a new economy emerging in the U.S. and globally.

There are new types of borrowers.

Gig workers.

Creators.

Gen Z.

Thin-file borrowers.

Expats and newly arrived people.

A huge percentage of the U.S. workforce is now nontraditional, meaning they don't have a traditional W-2 or may have more than one job.

In traditional credit, that can look like a red flag.

But now we understand that this is simply the new consumer and the new workforce.

So how are we going to handle this large population in the financial sector?

At the same time, financial institutions are asking how to reach borrowers they don't completely understand.

I saw that as a great opportunity not only to be more inclusive, but to bring this new economy into the financial system.

Anna Covert [00:04:15]:

That makes a lot of sense.

We have so many small businesses and solo businesses now.

Something similar happened to me during COVID when I wanted to refinance my home.

It was incredibly difficult because I didn't have a traditional W-2, even though I had assets and a successful business.

Here in Hawaii, everything had changed during COVID, and the process took almost a year.

Tamara Laine [00:04:56]:

Exactly. Case in point.

My mission is helping people who are traditionally left out of the system enter the system.

But it also affects people you wouldn't necessarily expect.

I talked to someone recently whose parents were retired and couldn't buy a house because they didn't have a W-2.

They had assets.

But assets didn't translate properly when they were trying to get a mortgage.

It's fascinating how many different circumstances can make it difficult to get a good loan.

It could be an excellent founder or a retired couple.

Anna Covert [00:05:39]:

What about people who have been victims of fraud?

They may have corrected the problem, but some evidence can remain on their records.

What is your AI looking for?

What factors help create a more level playing field?

Tamara Laine [00:06:01]:

We bring hundreds of data points into our underwriting packages.

What that does is create a more dynamic picture of the person.

When your credit report is pulled today, it's essentially a point in time.

Instead of only a point in time, we're trying to create a picture of trends.

Someone could be trending up.

They could be trending down.

They could be flat.

But you're seeing a better picture of who that person is rather than a static moment.

That moment might happen right after fraud.

Right after a divorce.

Right after being laid off.

There is so much that can happen that doesn't necessarily represent the full picture of someone's financial credibility.

Anna Covert [00:06:49]:

That makes a lot of sense.

Who is your primary target audience?

Tamara Laine [00:06:57]:

We're B2B.

We sell to financial institutions, and then the financial institutions leverage our product to reach their audiences.

Anna Covert [00:07:07]:

Privacy and protection are major topics I talk about frequently.

What types of safety protocols are important here?

As we talk about ethical AI, how do you give the technology what it needs while maintaining some distance from risky or highly sensitive personal information?

Tamara Laine [00:07:32]:

One of the good things about operating in a highly regulated industry is that a lot of rules already exist around data privacy and financial information and how it passes between providers.

We're connected with third-party vendors for data, and it's a very long process.

There are policies between us and our vendors to ensure the data is safe, secure, stored correctly and not being misused.

We're fortunate in the sense that data privacy in financial services isn't a completely new frontier.

Financial information already has to be protected.

We make very deliberate choices about what AI touches and what it doesn't.

There are things you can automate while keeping certain data separated from the AI systems.

We've put a lot of time and diligence into creating that.

Anna Covert [00:08:51]:

What's an example of information you're intentionally excluding?

Tamara Laine [00:08:55]:

Social Security numbers.

Obvious information that's incredibly sensitive doesn't get touched by AI.

It's in a completely different system and passes through in different ways.

There are key elements we intentionally keep away from the AI systems.

There are already rules around this.

I'm sure as we go further, we'll discover things we haven't thought of yet.

But I believe regulation around this is important.

Anna Covert [00:09:31]:

I definitely agree.

I'm half Swedish and spend time in Sweden every year.

It's interesting watching what's happening in Europe and how they've led the charge around consumer protection.

California has been one of the closest examples here in the United States.

Data mapping becomes extremely important.

What data are we storing?

Can we correct it?

Can we modify it?

Can we purge it?

We're still at the beginning of what these policies are going to need to become.

Tamara Laine [00:10:21]:

That's something we follow closely because we're talking with customers in the EU.

We're following the EU AI policies coming out now.

Some people are very against regulation.

From my standpoint as a startup founder, regulation can be good because investors hate uncertainty.

If investors can understand what's coming next, they have more comfort investing significant capital into emerging technology over a five- or ten-year horizon.

I lean toward the idea that uncertainty can kill innovation.

Anna Covert [00:11:19]:

I agree with that.

I also think we need to question what we collect.

I'm in marketing and run an advertising agency, and marketers are known for hoarding data.

We're like chipmunks—we want all of it.

But is that the right decision for your business?

Should you collect this data?

Should you use it?

Is it valuable?

Is it risky?

From your perspective, how are people potentially using AI incorrectly or in ways that create unnecessary risk?

Tamara Laine [00:12:00]:

The elephant in the room is that we do not use AI for decisioning in underwriting.

That is risky.

It's considered one of the riskiest areas by EU standards.

AI isn't there yet.

We use a deterministic decisioning model that can uphold the policies, regulations and frameworks.

AI still makes mistakes.

Anna Covert [00:12:40]:

The hallucinations.

Tamara Laine [00:12:43]:

Exactly.

AI is good at some things.

AI should not be used for other things.

When we start trusting it to independently make decisions, that's where I become nervous.

You can trust it to do tasks.

You can use it for analysis.

That's where we focus in our company.

Trust in AI is about putting AI in its lane where it's really good and understanding where the human needs to remain in the loop.

Anna Covert [00:13:32]:

One thing I'm seeing is that people forget there's a feedback loop with AI.

They get the result and maybe it's not correct, but they never teach the technology what the right answer should have been.

The ongoing nurturing and training of these systems is paramount.

I was working with AI today on a document, going back and forth with it as a thought partner and comparing different platforms.

At one point I said, "Wait. You told me I needed to do this, but then when you built the document, you didn't do it."

And it essentially responded, "Oops. You're right. Good catch."

This was an important document.

That's why experts in the loop are so important.

Tamara Laine [00:14:24]:

Exactly.

The underlying value in our company is humans in the loop.

AI is amazing.

It really is transformative technology, and I'm thrilled to be on the cutting edge of it.

But humans still decide.

Anna Covert [00:14:54]:

I sometimes make the analogy of Santa and the elves.

The elves can build things, but they don't necessarily know what should be made.

Otherwise everybody might still be getting wooden horses.

We should be guiding what AI is doing.

Tamara Laine [00:15:12]:

I say it's like a junior analyst.

You have to train it and retrain it.

It's never really done.

Anna Covert [00:15:21]:

I'm interested in your perspective as a journalist.

I'm a writer and have written several books.

For a while I resisted AI because I like writing.

I like conceptualizing.

I like having my fingers on the keyboard.

I like the whole process.

Now that I'm using AI more, I wonder whether people lose some of those deeper conversations with themselves.

How are you thinking about AI and writing?

Tamara Laine [00:16:02]:

I was recently a keynote speaker at a conference and someone asked whether I was afraid AI would dull my expertise.

I think it's a genuine concern.

I used to write editorials in hours.

Now I sometimes think, I need to re-hone that skill.

I'm putting time aside to do that.

I'll turn off my computer and write by hand.

I want to make sure the skills I worked so hard to gain don't dull.

I think it's good for my memory too.

I'm particularly concerned about the next generation.

The expertise you and I have is something we fought hard for.

I believe AI can make lower-performing people significantly better.

But you may never reach excellence if you allow it to do all of your work and all of your critical thinking.

I think about that a lot.

How are we going to raise the next generation of leaders without making them dependent on AI?

Anna Covert [00:17:44]:

Absolutely.

My daughter just started seventh grade, and it's a really interesting time.

I have clients with older children, and one thing I hear consistently is that younger people sometimes don't have the same ability to research.

We learned it because we had to go to the library and really dig.

They don't always understand how to discern between good sourcing and weak sourcing.

I think AI could compound that.

Tamara Laine [00:18:30]:

That's a problem I've seen with interns over the last couple of years.

I'll ask for something and receive something that looks straight out of Google or ChatGPT.

It doesn't look questioned.

It doesn't look parsed through.

It looks like the first pass of whatever the search engine produced.

When I use these tools, I see a fact and ask for the source.

Where is the citation?

Give me the link.

I go to it.

I find it.

I read the article.

Then I come back.

Quite often the citations are fake or don't exist anymore.

It's easy to fabricate a website.

So we need to ask: What site is this from?

Is it credible?

Anna Covert [00:19:40]:

That brings us right back to what we trust AI with and what we don't.

What data points are you feeding into your platform to create a story that can then be reviewed by a human?

Tamara Laine [00:19:57]:

We're using third-party trusted data from legitimate sources.

You can think about our agents as an orchestration layer.

They're pulling everything together and doing some of the analytical work.

The system can identify that a data point is missing and determine whether it should pull additional approved information.

It creates the underwriting package.

One reason our agents are more trusted is that they can only operate within defined buckets of information.

If they're trying to pull something that's not there, they don't have an answer for it.

They don't make it up.

We've strategically orchestrated the underlying layer of agents so none of them have all the information at once.

One agent can't simply go rogue with everything because it doesn't have everything.

Anna Covert [00:21:22]:

So you're providing specific information and restricting what each agent can cross-reference.

Tamara Laine [00:21:34]:

Exactly.

That's the way I think systems should be constructed.

I've heard people talk about AI agents inside email inboxes.

I use an email agent that I adore.

It's called Day by Day AI.

It's inside my email, but it can't send emails.

Other people take a different approach.

They create a dedicated email account for an agent and only forward the messages that agent needs to act on.

That way the agent doesn't have access to everything.

It creates a clear firewall.

The broader purpose is preventing one agent from having access to everything.

When you're setting these systems up yourself, that's particularly important.

Enterprise systems are generally designed with more safeguards, but the thinking remains the same.

Anna Covert [00:22:56]:

That level of access can still scare me.

What I like to do now is type an email quickly and then copy it into AI and say, "Edit this."

Then I copy it back.

That saves me hours of formatting and rereading.

But we still know how to write our own email if the technology disappears tomorrow.

My concern is the kids who grow up with someone—or something—doing every step for them.

Where does the critical thinking go?

Tamara Laine [00:23:44]:

My daughter is eight.

You'll hear me say in my house several times a day, "Type, don't talk. Type, don't talk."

She grabs my phone and immediately uses voice-to-text or voice search.

These are all little things that add up.

I was asked about this at a conference and said it's a huge societal question.

It's not something I can answer.

The education system needs to grapple with it right now.

Universities need to grapple with it.

I think AI leaders need to be part of the conversation.

It's something I'm thinking about, but I don't have an answer yet because I'm watching it from both sides.

Anna Covert [00:24:42]:

I work with people in education who are looking at ways AI can curate content.

Instead of every student receiving the same textbook experience, AI could potentially present the same information differently depending on how someone learns.

There's also a shift from what people used to call "just in case" education—we learned lots of things just in case we needed them—to more "just in time" education, where information becomes available when we need it.

But how do you know what you're interested in if you're never exposed to it?

Tamara Laine [00:25:34]:

Exactly.

Think about how well you knew what you liked before college.

Part of the point of education is exposure.

Different cultures.

Different genres.

Different languages.

Different concepts.

If I allowed my daughter to tell me what she wanted to eat every day, she'd probably have macaroni and cheese and chicken nuggets forever.

We have to introduce her to other things so she can discover whether she likes them.

Anna Covert [00:26:15]:

That's where AI could be exciting too.

If you suddenly want to learn about ancient Egypt, for example, you could ask it to build a learning experience immediately.

You can quickly explore almost anything.

Tamara Laine [00:26:40]:

That's cool.

There are some skills, though, like writing, where I think the physical act matters.

There are studies about cursive and the relationship between handwriting, the brain and memory.

That's one of the reasons I still try to write even though my penmanship isn't great anymore.

Anna Covert [00:27:11]:

That's really interesting.

Tell us about your podcast.

I love the name What The Frac?

Tamara Laine [00:27:31]:

I met my co-host before I started MPWR.

We were both fractional executives.

One of our pet peeves was being called consultants.

Anna Covert [00:27:44]:

Explain what a fractional executive is for people who don't know.

Tamara Laine [00:27:46]:

A fractional executive is basically a C-suite executive in your company who isn't full time.

They act as your C-suite executive.

They're embedded in the company but don't necessarily have to be a full-time employee.

They may work with multiple companies.

It's more cost-effective and sometimes more time-effective, especially for small and midsize companies that don't need someone full time.

Even larger companies may need a specialized executive for ten hours a week to plan strategy, implement it and monitor things.

The main difference between a consultant and a fractional executive is that a consultant often comes on for a specific project with a particular outcome.

A fractional executive is doing the work, overseeing the strategy and taking responsibility for deliverables and outcomes.

They're simply not there forty hours a week.

Anna Covert [00:29:12]:

That's interesting.

Tamara Laine [00:29:12]:

It was fun.

We were calling ourselves fractional executives before the term became as popular as it is now.

Everyone was constantly asking us, "What is a fractional executive?"

We thought, let's have a podcast.

Let's teach business growth from a fractional executive perspective and bring fractional leaders onto the show.

We started doing it, and it's been really fun.

We've had great conversations, and the show has continued growing.

Anna Covert [00:30:17]:

It's similar to what happens with my advertising agency.

Clients sometimes treat us almost like an internal marketing department.

They ask, "Can you just be our marketing director?"

Anything else you're working on that you want to talk about?

Tamara Laine [00:30:35]:

MPWR is basically my whole life these days, which I'm thrilled about.

We're launching with our pilot customers.

We're in due diligence with several additional customers.

We're developing the rest of our agents.

We have several now, but we want to build the full suite.

We're hard at work on that.

I'm very passionate about it, and it's starting to grow.

I'm thrilled I had the chance to come on and chat with you.

And I'll reiterate that trust in AI is incredibly important.

Anna Covert [00:31:10]:

It is.

Things are moving so quickly.

Another thing that worries me is how people are being targeted with data, especially based on their financial position.

There can be predatory targeting on the other end of this.

This sounds like what I call one of the "good bots."

What are you ultimately going to look at to determine whether MPWR is successful?

Do you have internal goals?

Tamara Laine [00:31:59]:

Our KPIs include increasing acquisition and decreasing risk, including decreasing write-offs, while also removing manual work.

We're targeting roughly an 80% reduction in manual work so underwriting can happen faster.

Those are the KPIs we're monitoring against.

Anna Covert [00:32:24]:

Excellent.

How can people get ahold of you if they want to learn more?

Tamara Laine [00:32:30]:

Find me on LinkedIn.

I'm a little behind on my LinkedIn DMs right now, but come find me and chat with me.

I'd love to hear from you.

Anna Covert [00:32:37]:

We'll put all of the links below.

And to all of my listeners, thank you so much for joining me.

If you have not done so already, please subscribe to this channel.

We just hit more than 220,000 subscribers on YouTube, and it's because of you and your aloha.

If you love this content, share it with your friends and family so I can continue bringing great guests like Tamara here to share their wisdom with us.

I cannot wait to see you next week in the pixels.

Aloha.


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