thecovertcode, Author at The Covert Code

Episode 46 – Featured Guest Danaya Wilson

By thecovertcode|2025-01-16T19:40:26+00:00January 10th, 2025|Author, Podcasts|

In Episode 46 of The Covert Code Podcast, we’re joined by Danaya Wilson, CEO of BetterCertify and an author with a mission to empower. Dive into a conversation about how individuals can become catalysts for change in any sphere of life.Danaya discusses the principles of user empowerment and how it can lead to broader societal transformation. This episode is a treasure trove of wisdom for anyone interested in understanding how to encourage and enable change in their community, industry, or personal life. Get ready to be inspired to take action and make a real difference.

Meet Danaya Wilson

Danaya Wilson is the award-winning cofounder and CEO of BetterCertify, a compliance solutions provider based out of Denver, Colorado. Recognized as a “40 Under 40” honoree, Danaya is renowned for her innovative approaches to digital instructional design and regulatory training. As a visionary leader and educator, she is dedicated to empowering the next generation of future female leaders. With a passion for ethical leadership and social reform, she has become a sought-after speaker at industry events and serves on the boards of the Environmental Information Association and the Colorado Environmental Professionals Association. She holds a master’s in organizational leadership and a bachelor’s in business marketing. Her work continues to inspire and drive meaningful change in both the regulatory training space and the broader professional community.

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Episode 45 – Featured Guest My Hoang Nguyen

By thecovertcode|2025-01-16T19:46:44+00:00January 2nd, 2025|Podcasts|

In Episode 45 of The Covert Code Podcast, we delve into “Boosting Corporate Wellbeing Through Dance” with My Hoang Nguyen.My shares how dance can transform corporate culture, improve wellbeing, and foster stronger team dynamics.

Meet My Hoang Nguyen

My Hoang Nguyen is the founder of The Confidance, a movement-focused platform designed to empower individuals to connect with themselves and others through dance. With a mission to build confidence, foster creativity, and inspire self-expression, My brings her passion for dance and personal growth to create transformative experiences for her clients. Drawing on her background in movement and community building, she has helped countless individuals unlock their potential, improve their wellbeing, and embrace the joy of self-discovery. Through The Confidance, My combines artistry and empowerment to make dance an accessible and life-enhancing tool for everyone.

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Episode 44 – Featured Guest Stephanie Thoma

By thecovertcode|2025-01-16T19:53:03+00:00December 26th, 2024|Author, Podcasts|

In Episode 44 of The Covert Code Podcast, we explore “Embracing Authenticity & Confidence in Networking” with Stephanie Thoma, community engagement consultant and Forbes-featured author.

Meet Stephanie Thoma

Stephanie Thoma is a leadership coach dedicated to helping ambitious professionals and entrepreneurs elevate their confidence and clarity to achieve and exceed their life goals. As a first-generation college graduate from the University of California, Santa Barbara, Stephanie’s journey from corporate roles in the natural food and tech industries to leadership coaching was fueled by her desire to redefine success and inspire others to do the same. Drawing on her own experiences of personal growth and self-discovery, Stephanie empowers her clients to rise into leadership, build meaningful relationships, and create the communities they’ve always envisioned, all while pursuing their unique purpose with confidence and authenticity.

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Episode 43 – Featured Guest Chaz Tedesco

By thecovertcode|2025-01-16T19:25:36+00:00December 20th, 2024|Podcasts|

This week on The Covert Code Podcast, we dive into “Maximizing Sales Performance Through Technology & Data Strategies” with Chaz Tedesco, COO of Call Tools.

Meet Chaz Tedesco

Chaz Tedesco is a seasoned leader in lead generation and systems implementation, with over a decade of experience driving transformative growth for organizations. He played a pivotal role in scaling one of the nation’s largest privately held solar companies from $3 million to $500 million in annual revenue within just four years by leveraging cutting-edge technology, automation, and multi-channel outreach. A firm believer in the power of data, Chaz specializes in using analytics and KPIs to optimize business operations and elevate performance. With a proven track record of success, he brings invaluable insights on scaling, efficiency, and business growth to every conversation.

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Episode 42 – Featured Guest Kathy Quinn Votaw

By thecovertcode|2025-01-16T19:25:37+00:00December 13th, 2024|Podcasts|

This week on The Covert Code Podcast, we discuss “Dare to Care in the Workplace” with Kathleen Quinn Votaw, CEO of TalenTrust and Forbes Books author of Dare to Care in the Workplace.

Meet Kathleen Quinn Votaw

Kathleen Quinn Votaw is the CEO of TalenTrust, a leading firm specializing in workforce strategies and company culture transformation. A sought-after speaker and Forbes Books author of Dare to Care in the Workplace, Kathleen is renowned for her innovative HR strategies that foster people-centered, inclusive workplaces. Her expertise has been featured in prominent outlets such as Inc., Fox, NBC, CBS, and Fast Company. With a career dedicated to helping organizations value and motivate their employees, Kathleen has become a recognized leader in creating cultures that drive both personal and professional success.

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Episode 41 – Featured Guest Neil Twa

By thecovertcode|2025-01-16T19:25:37+00:00December 6th, 2024|Podcasts|

Want to take your e-commerce brand to the next level? This week on The Covert Code, we’re joined by Neil Twa, an 8-figure Amazon seller and CEO of Voltage Holdings.

Meet Neil Twa

Neil Twa is the CEO and Co-Founder of Voltage Holdings, a company specializing in launching, scaling, consulting, and acquiring e-commerce brands with a focus on Amazon FBA and multi-channel strategies. With over 15 years of experience selling private label products and more than 17 years building businesses both online and offline, Neil has become a leading figure in the e-commerce space. Since leaving his senior role at IBM, Neil has launched 5+ personal brands, generated tens of millions in revenue as an 8-figure seller, and helped over 1,000 businesses grow through consulting, coaching, and mentoring. His expertise in e-commerce growth strategies has made him a trusted advisor for entrepreneurs looking to achieve scalable success.

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The Covert Code Resources Are Now FREE!

By thecovertcode|2025-01-16T19:25:37+00:00December 2nd, 2024|Press Releases|

This Cyber Monday, The Covert Code is taking an unprecedented step to empower online business owners. Recognizing the surge in digital shopping and the demands it places on entrepreneurs, The Covert Code has transformed its exclusive ‘Book Resources’ section—previously available only to book buyers—into a completely free, subscription-free resource center for all.

“As online shopping reaches record highs, it is crucial for business owners to have the tools and knowledge to thrive in this competitive landscape,” stated Anna Covert, founder of The Covert Code and author of The Covert Code: Mastering the Art of Digital Marketing, an Amazon best seller published by Forbes books. “This Cyber Monday, we’re giving back by sharing the resources that were once exclusive to our book readers. It’s our way of showing that we care about the health and success of all business owners navigating the digital world.”

The new Free Resources section includes:
– Actionable guides on digital marketing strategies.
– Exclusive templates for social media campaigns.
– Insights on SEO, email marketing, and audience engagement.
– Tools and checklists to optimize online sales and improve customer retention.

Available immediately, the Free Resources section is designed to provide practical solutions to common challenges faced by business owners without any barriers to access.

“Our mission has always been to empower businesses online,” Covert added. “This Cyber Monday initiative is more than just an offer—it’s a commitment to helping entrepreneurs succeed, whether they’re just starting out or scaling their ventures.”

Visit The Covert Code Free Resources to explore the newly available materials.

About Anna Covert & The Covert Code
Over the past twenty years, Anna Covert has become recognized in the industry as an authority in digital advertising and is known for her unwavering business ethics. A powerhouse, Covert has worked with hundreds of companies worldwide in a wide range of industries. In alignment with her deep knowledge of the digital world, Anna recently completed a book titled The Covert Code: Mastering the Art of Digital Marketing, published by Forbes Books, and has become a Forbes contributor.

As an extension of the book, The Covert Code has become a leading resource hub for digital marketing insights. With a focus on empowering businesses through actionable strategies and expert guidance, The Covert Code continues to set the standard for innovation in online success.

Expanding the message of the book even further, Anna produces a podcast that features case studies, best practices, and more for businesses of all types. The Covert Code podcasts feature clients and high-level marketers and are energetic and entertaining while also being learning experiences.

Passionate about spreading the word on best practices in online and digital marketing, she is available for speaking engagements on topics related to digital marketing and enterprise technology consulting services.

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Episode 40 – Featured Guest Kris Rudeegraap

By thecovertcode|2025-01-16T19:25:37+00:00December 2nd, 2024|Podcasts|

This week on The Covert Code, we’re excited to host Kris Rudeegraap, Co-CEO of Sendoso, the leader in personalized gifting and direct mail solutions.

Meet Kevin Sullivan

Kris Rudeegraap is the Co-CEO of Sendoso, the leading platform for direct mail and personalized gifting solutions. With a vision to transform how businesses engage with clients, Kris co-founded Sendoso to empower companies with creative tools that drive meaningful connections and measurable results. Under his leadership, Sendoso has emerged as the preferred choice for businesses seeking to differentiate themselves through thoughtful gifting and impactful direct mail strategies. Known for his innovative approach to relationship marketing, Kris has helped countless organizations nurture relationships, boost engagement, and achieve success in a competitive market.

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Episode 39 – Featured Guest Alex Knight

By thecovertcode|2025-01-16T19:25:38+00:00November 21st, 2024|Podcasts|

This week on The Covert Code Podcast, we explore “The Art of Authentic Advocacy” with Alex Knight, Chief Revenue Officer for Snoball, the platform transforming word-of-mouth marketing.

Meet Alex Knight

Alex Knight is the Chief Revenue Officer (CRO) of Snoball, a platform revolutionizing word-of-mouth marketing by turning customers into powerful advocates. At the heart of Snoball’s ambassador program is Alex’s innovative leadership, blending his passion for relationship-building with his dedication to excellence. As the mastermind behind this initiative, Alex’s personal touch is evident in every aspect of the program, from strategic planning to execution. With years of experience driving growth and building authentic connections, Alex has a proven track record of helping businesses leverage customer advocacy to unlock actionable revenue. Known for his ability to inspire teams and clients alike, Alex is a leader committed to transforming how businesses think about marketing and growth in today’s fast-paced digital landscape.

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Episode 38 – Featured Guest Callie Teegardin

By thecovertcode|2025-01-16T19:25:38+00:00November 15th, 2024|Podcasts|

This week we interview Callie Teegardin. From corporate sales success to guiding a global network of consultants, Callie has built her career around the power of gratitude and authentic connections.

Meet Callie Teegardin

Callie Teegardin, originally from small-town Indiana, developed a passion for travel on her first trip to Europe in high school. She earned a Bachelor of Science in Business from the University of Notre Dame in 1997, where she also served as a manager for the Fighting Irish Football team. After 12 successful years in corporate sales in Houston, Callie’s desire for freedom led her to launch her own business in 2006. In 2009, she joined Promptings, powered by SendOutCards, as a Gratitude Consultant, embracing Relationship Marketing and the philosophy that “Fortune is in the Follow-Up.” Recognized as Consultant of the Year in 2020, Callie now serves as Senior Advisor of Field Sales, guiding a global network across seven countries. She is committed to assisting others in creating meaningful and fulfilling lives that strike a balance between career success, relationships, and personal growth.

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