Forbes author and digital strategist to speak on modern marketing mastery

Honolulu, HI—October 10, 2024—Digital marketing strategist and Forbes author Anna Covert will take the stage at Quantcast’s upcoming Breakfast Byte event on October 17 from 9:00 to 11:00 AM in the Farnsworth Room at The Beekman Hotel in New York City.

The educational networking session will spotlight Covert’s newest book, The Covert Code: Mastering the Art of Digital Marketing, and explore what truly separates high-performing digital marketers from the rest.

During her presentation, Covert will guide attendees through the mindset, strategy, and infrastructure required to compete in today’s rapidly evolving digital environment. Instead of talking about surface-level strategies, she will talk about the deeper questions that business owners and marketing leaders need to ask themselves in order to grow their businesses in a way that is both scalable and long-lasting.

Inside The Covert Code

Drawing from more than 20 years of hands-on industry experience, Covert distills lessons learned while working with major brands such as SunPower and Panasonic into a practical framework for navigating the digital marketplace.

The book provides:

  • Strategic guidance on selecting and managing marketing partners

  • Insights into building efficient, high-performing campaigns

  • Tools for maximizing return on marketing investment

  • Clear warnings about common industry pitfalls

Each chapter builds toward a structured roadmap for establishing a durable digital presence—one that balances ambition with accountability.

Real-world case studies from Covert Communication further demonstrate how companies across industries have implemented these strategies to generate measurable results.

Beyond the Book: Ongoing Thought Leadership

In addition to the book, Covert contributes regularly to Forbes with monthly articles addressing emerging digital trends. Recent topics include:

  • Are We Approaching the End of the Data Age?

  • FOMO and AI: Do You Have Fear of Missing Out?

Her thought leadership also extends to The Covert Code Podcast, where she interviews founders, marketers, and industry leaders—often with a special emphasis on the solar sector. The podcast blends practical education with energetic, candid conversation, offering both inspiration and tactical insight.

A Mission to Simplify Digital Complexity

“My goal has always been to help business leaders make confident decisions in an increasingly complex digital landscape,” Covert shared. “Marketing platforms will continue to evolve—but clarity, discipline, and strategic thinking remain timeless.”