thecovertcode, Author at The Covert Code

Anna Covert, Keynote Speaker at 2025 AAF AdWest Conference

By thecovertcode|2025-10-01T22:25:30+00:00September 25th, 2025|In The Media, Press Releases|

Leadership in Paradise: Collaboration, Education & Impact Will Feature Digital Marketer

Honolulu, HI, UNITED STATES, September 26, 2025. Renowned digital marketing expert, author, and entrepreneur Anna Covert will deliver a keynote address on Friday, October 3, 2025, at the American Advertising Federation (AAF) Western Region AdWest Conference to be held at the Elks Lodge, 616.

As the founder of Covert Communication, the largest digital marketing firm in Hawaii, Covert brings over two decades of experience helping organizations navigate and innovate in the fast-changing world of online advertising.

At the AdWest Conference, Forbes author and Amazon #1 best-selling digital marketing strategist Anna Covert will reveal “Mastering the Art of Digital Advertising”—her breakthrough framework for dominating digital marketing. With practical insights and proven strategies, Anna will show attendees how to maximize marketing budgets, target the right audiences, and drive real, measurable results—while also protecting clients from ad fraud and wasted spend.

Following her presentation, Anna will host an interactive Q&A with the audience. This keynote sets the stage for a deeper dive into The Covert Code methodology in a breakout session immediately following lunch.

“Digital fraud is costing businesses billions each year—and most don’t even know it’s happening,” said Anna Covert. “At AdWest, I’ll be revealing what to watch for and, more importantly, how to fight back with knowledge and the right tools.”

Drawing on her work with both Fortune 500 companies and small businesses, Covert’s mission is clear: to uplift the advertising industry and protect organizations and consumers from deceptive practices across search, display, and programmatic advertising.

Covert is the author of the Forbes Books title The Covert Code – Mastering the Art of Digital Marketing, which achieved #1 rankings on Amazon in several categories. Her second book, The Solar Coaster, The Solar Industry’s Ultimate Playbook, addresses the rapidly evolving solar industry.

Beyond her writing, Covert leads multiple ventures, including Reactium.io, an open-source web platform supported by contributors from Microsoft, IBM, and Apple. She also hosts The Covert Code Podcast with over 35,000 monthly subscribers and The Solar Coaster Podcast, where she interviews leading voices in business, marketing, and technology.

To learn more about Anna Covert’s work or to inquire about future speaking engagements, visit annacovert.com.

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Franni Segal has run the Measurement function at Quantcast for the past 4 years. During that time, she has improved upon proven methodologies for measurement that allow for real-time optimizations in both upper and performance media tactics. Prior to joining Quantcast, Franni had worked in measurement for over 25 years on the client, agency, publisher, and vendor sides. She also ran a successful survey research company called FanData Analytics.

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Episode 81 – Jay R. Young

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Discover the evolving landscape of energy investing with Jay R. Young, founder & CEO of King Operating Corporation and Amazon #1 bestselling author of “The Upside of Oil and Gas Investing,” on this episode of The Covert Code Podcast.

Meet Jay Young

Jay R. Young, founder of King Operating Corporation, holds a BBA from Angelo State University and brings over three decades of leadership in finance and the oil and gas industry, with past roles at Texakoma Financial, Dillon Gage, and World Market Equities. A member of Tiger 21 since 2011 and former minority owner of the World Series Champion Texas Rangers, he is also the Amazon #1 best-selling author of The Upside of Oil and Gas Investing (Forbes Books). Beyond business, Jay serves on the executive board of Scouting America, contributes to the North Central Texas Chapter of the Alzheimer’s Association, and sits on the board of Nancy Lieberman Charities, while remaining active in his church and other philanthropic efforts—reflecting his commitment to both entrepreneurial innovation and community impact.

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Episode 80 – Gina Gennette

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Meet Gina Gennette

Gina Gennette – CEO – Gina is the driving force behind implementing innovative consumer Rebate, Referral and Review programs as well as Channel Sales Incentives to exceed Best Payment Solutions clients’ sales goals. Gina has over 20 years of experience in issuing prepaid MasterCard and Visa Reward Cards to support corporate clients’ incentive and reward payments. Best Payment Solutions was Gina’s vision: to support corporate clients with best-in-class staff and prepaid partners while offering innovative solutions to help drive down client costs and offer programs and services that meet and exceed their expectations.

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Episode 79 – Jimi Gibson

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This week on The Covert Code Podcast, we’re talking “Storytelling That Converts” with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency—an Inc. 5000 winner seven years running with over 1,000 active clients.

Meet Jimi Gibson

Jimi Gibson is VP of Brand Communication at Thrive Internet Marketing Agency, a full-service agency with over 1,000 active clients. Thrive has made the Inc. 5000 list seven years running by helping businesses grow through honest, results-driven marketing. A TEDx speaker and Forbes writer, Jimi blends strategy, creativity, and real-world experience to help brands connect and thrive in a digital-first world.

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Episode 78 – Brenda Darden Wilkerson

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Meet Brenda Darden Wilkerson

Brenda Darden Wilkerson is a nationally recognized thought leader and changemaker in technology and education, championing access, inclusion, and innovation for over three decades. As President and CEO of AnitaB.org, she leads one of the most influential global nonprofits working to connect and empower women and allies in technology. Brenda began her career as a software engineer and has since built a legacy as a systems thinker and policy influencer. Her visionary leadership is grounded in a belief that talent is equally distributed, but opportunity is not—and she has spent her life’s work correcting that imbalance.

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Episode 77 – Dr. Alexander M. Orlando

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Meet Dr. Alexander Orlando

Dr. Alexander M. Orlando is a technology innovator specializing in AI applications that use intelligent agents to create impactful solutions in sports, business, and beyond. Drawing on his background in security, surveillance software, and advanced analytics, he designs adaptive AI systems that learn, collaborate, and deliver actionable intelligence. From AI-powered sports performance tools to predictive business automation, Alexander blends technical precision and strategic vision to transform complex data into real-world results.

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Episode 76 – Lisa Apolinski

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Meet Lisa Apolinski

Lisa Apolinski, known as “America’s Digital Content Futurist,” is an international author and speaker who helps professionals become industry authorities through strategic content and brand development. With over 30 years of marketing expertise, including Fortune 500 experience, she has helped clients generate over $1.5 billion in new revenue through her guidance.

Lisa has authored five books, including the globally recognized Persuade With A Digital Content Story and her latest work, The Greatest Personal Brand Story Ever Told. Forbes and The New York Times have featured her expertise in digital storytelling and small business marketing growth.

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Episode 75

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Episode 73 – Akhil Gupta

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Journey from Blackstone boardrooms to human potential breakthroughs with Akhil Gupta, founder of Universal Enlightenment & Flourishing and author of “Bridges Across Humanity.”

Meet Akhil Gupta

Akhil Gupta is the founder and director of the Universal Enlightenment Forum. He has been associated with Harvard University since 2015, first as a fellow at Advanced Leadership Initiative and as an Impact Leader in residence in 2023

From 2005 until 2014, he was the chairman of Blackstone India. From 1992 until 2005, he worked with Reliance Industries Limited as CEO of corporate development. Other significant professional involvements were at Hindustan Unilever in India and ICF Inc. in Washington, DC.

Akhil has an MBA from the Graduate School of Business, Stanford University, and a B.Tech from the Indian Institute of Technology. Akhil currently serves on the Dean’s Leadership Council at Harvard Divinity School, on the Advisory Board of the Human Flourishing Program at Harvard University, and on the Advisory Board of the Harvard Chan Initiative on Health and Homelessness. He served on the Advisory Council of the Graduate School of Business at Stanford University from 2014 to 2021.

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