thecovertcode, Author at The Covert Code

Episode 85 – Jack Burleigh

By thecovertcode|2025-10-15T19:35:59+00:00October 10th, 2025|Podcasts|

What separates a $350K/month data operation from companies struggling with lead quality? In this episode of The Covert Code Podcast, I sit down with Jack Burleigh, VP of Sales at US Marketing Group—a company I’ve trusted as a data partner for years.

Meet Jack Burleigh

The Richest Homeless Man—or “Doormat Jack,” as his coworkers affectionately call him at US Marketing Group—found his way into the lead generation world by chance. Seven years ago, after a surf session at Zuma Beach in Malibu, Jack met his future boss in the lineup.

From there, his journey began. While attending Cal State Northridge, Jack worked full-time for the agency, learning every facet of the lead generation business. To save money, he slept on an air mattress instead of renting an apartment—a testament to his dedication and grit.

That same work ethic propelled Jack to where he is today: a home services powerhouse with a client base of over 1,000 and more than $30 million in data sales over seven years.

These days, Jack spends his time consulting business owners, helping them identify the right data and aged leads for their goals—drawing on the wisdom gained from seven years of conversations with some of the best minds in the industry.

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Episode 84 – Perry Kaufman

By thecovertcode|2025-10-09T18:54:13+00:00October 3rd, 2025|Podcasts|

What does it take to build a company that thrives long after its founder steps away? In this episode of The Covert Code Podcast, I sit down with Perry Kaufman—Strategic Advisor to founder-led companies and founder of PSK Consulting.

Meet Perry Kaufman

Perry S. Kaufman is a distinguished business leader with a remarkable track record of advising and guiding founder-led companies through complex financial landscapes. As the Strategic Advisor for PSK Consulting LLC, based in Dallas, Texas, Perry brings his wealth of knowledge to the table, assisting businesses in navigating the multifaceted challenges they face in operations, finance, marketing, and human resources. His expertise is particularly profound in the realm of financial matters, where he provides specialized knowledge, strategies, and resources to companies dealing with both internal and external pressures and opportunities.

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Episode 83 – Paul Lam

By thecovertcode|2025-10-01T21:35:24+00:00September 26th, 2025|Podcasts|

This week on the Covert Code Podcast, discover the future of advertising leadership with Paul Lam, president of Media Buy Paul, LLC, and 15-year governor of AAF District 13, as he reveals how Hawai’i’s creative community is shaping the Western advertising landscape.

Meet Paul Lam

Paul is the president of Media Buy Paul, LLC, a marketing consulting and media buying service that he founded in April 2018. Paul has been serving as Governor of AAF District 13 since 2011. His duties include overseeing AAF Hawai`i and Ad 2 Hawai`i, the Pele Awards, and the National Student Advertising Competition (NSAC).

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Anna Covert, Keynote Speaker at 2025 AAF AdWest Conference

By thecovertcode|2025-10-01T22:25:30+00:00September 25th, 2025|In The Media, Press Releases|

Leadership in Paradise: Collaboration, Education & Impact Will Feature Digital Marketer

Honolulu, HI, UNITED STATES, September 26, 2025. Renowned digital marketing expert, author, and entrepreneur Anna Covert will deliver a keynote address on Friday, October 3, 2025, at the American Advertising Federation (AAF) Western Region AdWest Conference to be held at the Elks Lodge, 616.

As the founder of Covert Communication, the largest digital marketing firm in Hawaii, Covert brings over two decades of experience helping organizations navigate and innovate in the fast-changing world of online advertising.

At the AdWest Conference, Forbes author and Amazon #1 best-selling digital marketing strategist Anna Covert will reveal “Mastering the Art of Digital Advertising”—her breakthrough framework for dominating digital marketing. With practical insights and proven strategies, Anna will show attendees how to maximize marketing budgets, target the right audiences, and drive real, measurable results—while also protecting clients from ad fraud and wasted spend.

Following her presentation, Anna will host an interactive Q&A with the audience. This keynote sets the stage for a deeper dive into The Covert Code methodology in a breakout session immediately following lunch.

“Digital fraud is costing businesses billions each year—and most don’t even know it’s happening,” said Anna Covert. “At AdWest, I’ll be revealing what to watch for and, more importantly, how to fight back with knowledge and the right tools.”

Drawing on her work with both Fortune 500 companies and small businesses, Covert’s mission is clear: to uplift the advertising industry and protect organizations and consumers from deceptive practices across search, display, and programmatic advertising.

Covert is the author of the Forbes Books title The Covert Code – Mastering the Art of Digital Marketing, which achieved #1 rankings on Amazon in several categories. Her second book, The Solar Coaster, The Solar Industry’s Ultimate Playbook, addresses the rapidly evolving solar industry.

Beyond her writing, Covert leads multiple ventures, including Reactium.io, an open-source web platform supported by contributors from Microsoft, IBM, and Apple. She also hosts The Covert Code Podcast with over 35,000 monthly subscribers and The Solar Coaster Podcast, where she interviews leading voices in business, marketing, and technology.

To learn more about Anna Covert’s work or to inquire about future speaking engagements, visit annacovert.com.

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Episode 82 – Franni Segal

By thecovertcode|2025-10-01T21:30:52+00:00September 18th, 2025|Podcasts|

This week on The Covert Code Podcast, we learn how data integrity impacts marketing strategies, the complexities of lead attribution, and the importance of accurately attributing credit for leads to build stronger, more authentic brands.

Meet Franni Segal

Franni Segal has run the Measurement function at Quantcast for the past 4 years. During that time, she has improved upon proven methodologies for measurement that allow for real-time optimizations in both upper and performance media tactics. Prior to joining Quantcast, Franni had worked in measurement for over 25 years on the client, agency, publisher, and vendor sides. She also ran a successful survey research company called FanData Analytics.

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Episode 81 – Jay R. Young

By thecovertcode|2025-09-29T23:00:09+00:00September 12th, 2025|Author, Podcasts|

Discover the evolving landscape of energy investing with Jay R. Young, founder & CEO of King Operating Corporation and Amazon #1 bestselling author of “The Upside of Oil and Gas Investing,” on this episode of The Covert Code Podcast.

Meet Jay Young

Jay R. Young, founder of King Operating Corporation, holds a BBA from Angelo State University and brings over three decades of leadership in finance and the oil and gas industry, with past roles at Texakoma Financial, Dillon Gage, and World Market Equities. A member of Tiger 21 since 2011 and former minority owner of the World Series Champion Texas Rangers, he is also the Amazon #1 best-selling author of The Upside of Oil and Gas Investing (Forbes Books). Beyond business, Jay serves on the executive board of Scouting America, contributes to the North Central Texas Chapter of the Alzheimer’s Association, and sits on the board of Nancy Lieberman Charities, while remaining active in his church and other philanthropic efforts—reflecting his commitment to both entrepreneurial innovation and community impact.

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Episode 80 – Gina Gennette

By thecovertcode|2025-09-12T22:37:35+00:00September 5th, 2025|Podcasts|

Discover the power of a family-centered business philosophy with Gina Gennette, CEO and driving force behind Best Payment Solutions, Inc. Learn how 20+ years of prepaid payment innovation has taught her that the strongest businesses operate like tight-knit families on this episode of The Covert Code Podcast.

Meet Gina Gennette

Gina Gennette – CEO – Gina is the driving force behind implementing innovative consumer Rebate, Referral and Review programs as well as Channel Sales Incentives to exceed Best Payment Solutions clients’ sales goals. Gina has over 20 years of experience in issuing prepaid MasterCard and Visa Reward Cards to support corporate clients’ incentive and reward payments. Best Payment Solutions was Gina’s vision: to support corporate clients with best-in-class staff and prepaid partners while offering innovative solutions to help drive down client costs and offer programs and services that meet and exceed their expectations.

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Episode 79 – Jimi Gibson

By thecovertcode|2025-09-29T23:00:33+00:00August 29th, 2025|Author, Podcasts|

This week on The Covert Code Podcast, we’re talking “Storytelling That Converts” with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency—an Inc. 5000 winner seven years running with over 1,000 active clients.

Meet Jimi Gibson

Jimi Gibson is VP of Brand Communication at Thrive Internet Marketing Agency, a full-service agency with over 1,000 active clients. Thrive has made the Inc. 5000 list seven years running by helping businesses grow through honest, results-driven marketing. A TEDx speaker and Forbes writer, Jimi blends strategy, creativity, and real-world experience to help brands connect and thrive in a digital-first world.

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Episode 78 – Brenda Darden Wilkerson

By thecovertcode|2025-09-29T23:01:02+00:00August 22nd, 2025|Author, Podcasts|

This week on The Covert Code Podcast, we’re diving into “Driving Tech Equity and Inclusive Innovation” with Brenda Darden Wilkerson—President & CEO of AnitaB.org, author, public speaker, and Forbes tech contributor. A trailblazer in tech inclusion, Brenda has dedicated her career to empowering women in technology, from her early work in education to leading global initiatives at AnitaB.org. She is a passionate advocate for access, opportunity, and social justice for underrepresented communities …..and she’s currently working on an exciting new project.

Meet Brenda Darden Wilkerson

Brenda Darden Wilkerson is a nationally recognized thought leader and changemaker in technology and education, championing access, inclusion, and innovation for over three decades. As President and CEO of AnitaB.org, she leads one of the most influential global nonprofits working to connect and empower women and allies in technology. Brenda began her career as a software engineer and has since built a legacy as a systems thinker and policy influencer. Her visionary leadership is grounded in a belief that talent is equally distributed, but opportunity is not—and she has spent her life’s work correcting that imbalance.

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Episode 77 – Dr. Alexander M. Orlando

By thecovertcode|2025-08-16T00:38:12+00:00August 14th, 2025|Podcasts|

This week on The Covert Code Podcast, the topic is “AI-Driven Sales & Enterprise Growth” with Dr. Alexander M. Orlando. Dr. Orlando explains how AI, AGI, and ASI are scaling sales and marketing efforts and becoming a central focus for achieving market leadership.

Meet Dr. Alexander Orlando

Dr. Alexander M. Orlando is a technology innovator specializing in AI applications that use intelligent agents to create impactful solutions in sports, business, and beyond. Drawing on his background in security, surveillance software, and advanced analytics, he designs adaptive AI systems that learn, collaborate, and deliver actionable intelligence. From AI-powered sports performance tools to predictive business automation, Alexander blends technical precision and strategic vision to transform complex data into real-world results.

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About thecovertcode

Meet Jimi Gibson

Meet Brenda Darden Wilkerson

Meet Dr. Alexander Orlando