This week on The Covert Code, discover the fascinating psychological triggers that drive consumer decisions and learn how to apply these principles ethically in your marketing strategy with Nancy Harhut!

Nancy Harhut, behavioral marketing expert and Co-Founder of HBT Marketing, featured on The Covert Code discussing ethical consumer psychology. Meet Nancy Harhut

Nancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing, a consultancy that specializes in applying human behavior techniques to marketing and whose clients include H&R Block, AARP, and Transamerica. Based in Boston, Massachusetts, she previously held senior creative management positions with agencies within the IPG and Publicis networks, where she worked with clients including Dell, Bank of America, and AT&T. A regular international conference keynoter, she has been recognized as an Online Marketing Institute Top 40 Digital Strategist and Ad Club Top 100 Creative Influencer.