This week on The Covert Code, discover the fascinating psychological triggers that drive consumer decisions and learn how to apply these principles ethically in your marketing strategy with Nancy Harhut!

Nancy Harhut on The Covert Code Podcast discussing psychological triggers in consumer decisions and ethical marketing strategies for business growthMeet Nancy Harhut

Nancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing, a consultancy that specializes in applying human behavior techniques to marketing and whose clients include H&R Block, AARP, and Transamerica. Based in Boston, Massachusetts, she previously held senior creative management positions with agencies within the IPG and Publicis networks, where she worked with clients including Dell, Bank of America, and AT&T. She regularly delivers keynotes at international conferences and has received recognition as an Online Marketing Institute Top 40 Digital Strategist and an Ad Club Top 100 Creative Influencer.