This week on The Covert Code Podcast, we learn how data integrity impacts marketing strategies, the complexities of lead attribution, and the importance of accurately attributing credit for leads to build stronger, more authentic brands.

The Covert Code Podcast with guest Franni Segal of Quantcast, discussing data integrity, lead attribution challenges, and building authentic marketing strategies.Meet Franni Segal

Franni Segal has run the Measurement function at Quantcast for the past 4 years. During that time, she has improved upon proven methodologies for measurement that allow for real-time optimizations in both upper and performance media tactics. Prior to joining Quantcast, Franni had worked in measurement for over 25 years on the client, agency, publisher, and vendor sides. She also ran a successful survey research company called FanData Analytics.