What does it take to grow a company from $14 million to over $250 million in assets—and then pioneer AI-driven business transformation for other leaders? In this episode of The Covert Code Podcast, I sit down with RJ Grimshaw, an American business leader, entrepreneur, and executive coaching expert who’s at the forefront of AI-powered leadership.

RJ Grimshaw professional headshot for The Covert Code Podcast, featuring the business leader known for scaling UniFi Equipment Finance and pioneering AI-driven leadership strategies.Meet RJ Grimshaw

RJ Grimshaw was the former president and CEO of UniFi Equipment Finance from 2013 to December 2023. During this time, he spearheaded a remarkable transformation. Under his leadership, UniFi witnessed a meteoric rise in assets, skyrocketing from $14 million to an impressive $250 million.

RJ is also a leading authority regarding the Intrapreneurship Operating System (IOS). RJ is also certified by Coach Micheal Burt to speak, train, and teach “The Person of Interest” philosophy.

RJ also currently serves on the Equipment Finance Cares Board and is a past executive director for the Equipment Leasing and Finance Association.

Prior to his impactful tenure at UniFi, Grimshaw held a series of senior leadership roles at EverBank and Key Equipment Finance, where he honed his skills in steering organizations toward success.