Join Anna Covert and SME Honolulu for an in-person AI Marketing Lab focused on practical ways to grow your business with AI.
Tuesday, November 17, 2026 · 5–7:30 p.m. HST
Dave & Buster’s Ala Moana
1450 Ala Moana Boulevard, Honolulu, HI 96814
Anna’s session: 5:50–6:30 p.m. · The New Frontier of Search
Bring your laptop. This is an in-person, hands-on workshop.
Featuring Anna Covert: The New Frontier of Search
Anna Covert, Founder & CEO of Covert Communication, will lead a hands-on session on SEO, AEO, and GEO—what they are, how they work together, and steps businesses can take today to improve visibility. Anna’s session runs from 5:50 to 6:30 p.m. HST.
Alongside Anna, Sam Frentzel-Beyme of Stellant and Darshaun Nadeau of Astra Pelago will share approaches to growth planning and AI-powered search and advertising. Each practitioner leads a 40-minute session, with attendees working on their own businesses. Bring your laptop and leave with a clearer plan and tools to put into practice.
Workshop agenda
- 5:05–5:45 p.m. — Sam Frentzel-Beyme, Founder & CEO of Stellant: Your Growth Operating System. Explore how AI can help you view growth as one system, choose priorities, and keep moving week to week.
- 5:50–6:30 p.m. — Anna Covert, Founder & CEO of Covert Communication: The New Frontier of Search. Learn how SEO, AEO, and GEO work together and what businesses can do today to improve visibility.
- 6:35–7:15 p.m. — Darshaun Nadeau, Co-Founder of Astra Pelago: Your AI Search and Ads Manager. Explore AI agents for reporting on traffic, planning improvements to SEO and paid ads, and taking action.
- 7:15–7:30 p.m.: Prizes and close.
All times are Hawaii Standard Time (HST).
Registration
Organized by SME Honolulu. Tickets are available through Eventbrite, currently listed from $55.20. Check Eventbrite for current prices, availability, and terms. Refunds are listed as available up to seven days before the event.







