BREAKOUT CONTENT
Chapter 1 – Expanded
Here are some examples of the endless opportunities your business has to advertise online. Banner Ads Native Ads Pre-Roll Video Text Ads Shopping Ads DOOH In-Game Audio CTV / OTT Presentation Link Display When
Remarketing Stories
Once, while I was on vacation in Alaska, I had a dream that one of my accounts was overspending. I wrote to the team to check on our babies, and yes, one account had
Social Media: Extended
In the beginning, it was all about showing up. It was easy for brands, public figures, and individuals to reach the masses and gain followers by simply signing up, sharing content, and creating opportunities
SEO Continued – Online Article
To this day, SEO is one of the most common things clients ask about. It was a buzzword that stung, but is it worth spending money on? This chapter is sure to upset a
Brand Reputation Management
Throughout our technology transformation, one of the most impactful tools we utilize is brand reputation management. In the past, communication was primarily in one direction; the media or company spoke to the customer through
CallTracking
One of the most valuable tools any business can utilize is CallTracking. My preferred vendor is CallRail because of their fair pricing, clean UI, and robust integrations with an easy one-click install. Why is
Microsoft
While we’re on the topic of Search Marketing, let’s talk about Microsoft Exchange, which accounts for 20% of all searches—Bing, Yahoo, DuckDuckGo, and (insert). Similar to Google, all the same rules are true in
