What separates a $350K/month data operation from companies struggling with lead quality? In this episode of The Covert Code Podcast, I sit down with Jack Burleigh, VP of Sales at US Marketing Group—a company I’ve trusted as a data partner for years.

Meet Jack Burleigh

The Richest Homeless Man—or “Doormat Jack,” as his coworkers affectionately call him at US Marketing Group—found his way into the lead generation world by chance. Seven years ago, after a surf session at Zuma Beach in Malibu, Jack met his future boss in the lineup.

From there, his journey began. While attending Cal State Northridge, Jack worked full-time for the agency, learning every facet of the lead generation business. To save money, he slept on an air mattress instead of renting an apartment—a testament to his dedication and grit.

That same work ethic propelled Jack to where he is today: a home services powerhouse with a client base of over 1,000 and more than $30 million in data sales over seven years.

These days, Jack spends his time consulting business owners, helping them identify the right data and aged leads for their goals—drawing on the wisdom gained from seven years of conversations with some of the best minds in the industry.