What happens when livestreaming stops being a broadcast and becomes an immersive brand experience? In this episode of The Covert Code Podcast, I sit down with John Petrocelli, Founder and CEO of Bulldog DM—the world’s leading premium livestream studio.

John Petrocelli HeadshotMeet John Petrocelli

A pioneer of the livestream industry, John Petrocelli is a lifelong entrepreneur, tech purveyor, and Founder & CEO of leading livestream studio, Bulldog DM. He has built a career on connecting today’s digitally engaged consumer to the world’s best live content, enabling the most watched livestreams of all time. John’s work has produced over one billion audience engagements across Fortune 500 clients who have sought his expertise in creating customized experiences that tell a story.

Always one to identify industry shifts and opportunities early on, John collaborated with Prince to develop the first major artist direct to consumer digital music store, garnering Prince a Billboard Award for Best Use of Technology by an Artist and a Webby Award. His sales and business leadership at startups led to acquisitions by AEG, Google and Akamai.