thecovertcode, Author at The Covert Code

Episode 51 – Featured Guest Matthew Stafford

By thecovertcode|2025-09-16T23:06:08+00:00February 13th, 2025|Podcasts|

Step into the world of data-driven e-commerce growth with Matthew Stafford, CEO of Build Grow Scale. Matthew shares expert insights on boosting conversions, increasing revenue, and scaling e-commerce businesses through data-driven optimization.

Meet Matthew Stafford

Matthew Stafford, the Managing Partner of Build Grow Scale and an equity owner of some in-house eCommerce brands, has knowledge and expertise, enabling him to mentor thousands of store owners through paid eCommerce groups and live events. His experience has also allowed him to help hundreds of e-commerce brands scale past the million-dollar mark, with many hitting the $10 million mark. To top it off, he’s been speaking on stages about e-commerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly eCommerce-focused event in North America—BGS LIVE.

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Episode 50 – Featured Guest Dr. Bin Tang

By thecovertcode|2025-09-16T23:13:14+00:00February 6th, 2025|Podcasts, Author|

Step into the future of digital marketing with Dr. Bin Tang, founder of Noah Digital and Forbes Agency Council member. Learn how to leverage artificial intelligence and digital innovation to transform your global marketing approach

Meet Dr. Bin Tang

With a career spanning over 25+ years, Dr. Tang has collaborated with many renowned brands, including Apple, Amazon, Facebook, Microsoft, McMaster University, Air Canada, BMW, Volvo, T&T, Li-Ning, iTalkBB, etc., achieving remarkable success across various industries. He has managed over $100 million in ad spending. Notably, from 2013 to 2015, he increased tripcentral.ca’s online traffic and revenue by 40% and 80% year over year, respectively. His success story has been featured on Microsoft’s website.

Dr. Tang leads a professional digital marketing team that includes native English speakers and bilingual experts who understand both English and Chinese audiences. The team’s expertise lies in precise prospect targeting, conversion rate optimization, and implementing cutting-edge digital marketing strategies to boost online sales and growth for businesses of all sizes.

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Episode 49 – Featured Guest Jeanne Omlor

By thecovertcode|2025-09-16T23:19:51+00:00February 3rd, 2025|Podcasts|

On this week’s episode of The Covert Code Podcast, discover powerful strategies for identifying and attracting high-value clients, creating scalable business models, and achieving breakthrough revenue goals with this week’s special guest, Jeanne Omlor.

Meet Jeanne Omlor

Jeanne Omlor is a Business Strategist, multi 7-Figure Online Business Coach, and Certified Servant Leadership Executive Coach. At 54 years old, she was a solo parent in deep debt, but she managed to establish an online business that generated $1 million in just 17 months without using ads, and she has since scaled her earnings to multi-millions over the next five years. Her company has helped nearly 500 businesses thrive online. Her emotional connection to helping others prosper stems from her personal experience of living in poverty for years, which she overcame. She is now helping as many people as she can to maximize profits and reach their full potential while being the visionary they’re destined to be.

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Episode 48 – Featured Guest Chip Higgins

By thecovertcode|2025-09-16T23:24:02+00:00January 24th, 2025|Author, Podcasts|

Drawing from decades of banking and business coaching expertise, Chip Higgins reveals on this episode of The Covert Code Podcast powerful strategies for building unstoppable business momentum, optimizing cash flow, and creating sustainable growth.

Meet Chip Higgins

Chip Higgins, a native of Winston-Salem, NC, grew up surrounded by the region’s iconic industries—textile, tobacco, banking, and, of course, Krispy Kreme donuts. With a bachelor’s degree in economics and an MBA from UNC-Chapel Hill, Chip built a 35-year career in banking, starting as a management trainee and rising to executive leadership roles at three regional firms. Driven by a passion for serving Small Business owners, he pioneered innovative advisory practices to deeply understand client needs, earning national recognition for his banks from Greenwich Associates. In 2011, inspired by his love of leadership development and the teachings of John Maxwell, Chip became a founding member of the John Maxwell Team, coaching and training leaders in Uganda and Nashville, where he was honored as Volunteer of the Year by the Nashville Business Incubation Center in 2014.

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Episode 46 – Featured Guest Danaya Wilson

By thecovertcode|2025-09-17T00:01:38+00:00January 10th, 2025|Author, Podcasts|

In Episode 46 of The Covert Code Podcast, we’re joined by Danaya Wilson, CEO of BetterCertify and an author with a mission to empower. Dive into a conversation about how individuals can become catalysts for change in any sphere of life. Danaya discusses the principles of user empowerment and how it can lead to broader societal transformation. This episode is a treasure trove of wisdom for anyone interested in understanding how to encourage and enable change in their community, industry, or personal life. Prepare to feel motivated to take action and create a significant impact.

Meet Danaya Wilson

Danaya Wilson is the award-winning cofounder and CEO of BetterCertify, a compliance solutions provider based out of Denver, Colorado. Recognized as a “40 Under 40” honoree, Danaya is renowned for her innovative approaches to digital instructional design and regulatory training. Dedicated to empowering the next generation of future female leaders, Danaya is a visionary leader and educator. With a passion for ethical leadership and social reform, she has become a sought-after speaker at industry events and serves on the boards of the Environmental Information Association and the Colorado Environmental Professionals Association. She holds a master’s in organizational leadership and a bachelor’s in business marketing. Her work continues to motivate individuals and drive meaningful change in both the regulatory training space and the broader professional community.

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Episode 45 – Featured Guest My Hoang Nguyen

By thecovertcode|2025-10-15T19:51:34+00:00January 2nd, 2025|Podcasts|

In Episode 45 of The Covert Code Podcast, we review “Boosting Corporate Wellbeing Through Dance” with My Hoang Nguyen. My shares how dance can transform corporate culture, improve well-being, and foster stronger team dynamics.

Meet My Hoang Nguyen

My Hoang Nguyen founded The Confidance, a movement-focused platform designed to empower individuals to connect with themselves and others through dance. With a mission to build confidence, foster creativity, and inspire self-expression, My brings her passion for dance and personal growth to create transformative experiences for her clients. Drawing on her background in movement and community building, she has helped countless individuals unlock their potential, improve their well-being, and embrace the joy of self-discovery. Through The Confidance, My combines artistry and empowerment to make dance an accessible and life-enhancing tool for everyone.

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Episode 44 – Featured Guest Stephanie Thoma

By thecovertcode|2025-11-03T08:39:07+00:00December 26th, 2024|Author, Podcasts|

In Episode 44 of The Covert Code Podcast, we explore “Embracing Authenticity & Confidence in Networking” with Stephanie Thoma, community engagement consultant and Forbes-featured author.

Meet Stephanie Thoma

Stephanie Thoma is a leadership coach dedicated to helping ambitious professionals and entrepreneurs elevate their confidence and clarity to achieve and exceed their life goals. As a first-generation college graduate from the University of California, Santa Barbara, Stephanie’s journey from corporate roles in the natural food and tech industries to leadership coaching was fueled by her desire to redefine success and inspire others to do the same. Drawing on her experiences of personal growth and self-discovery, Stephanie empowers her clients to rise into leadership, build meaningful relationships, and create the communities they’ve always envisioned, all while pursuing their unique purpose with confidence and authenticity.

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Episode 43 – Featured Guest Chaz Tedesco

By thecovertcode|2025-11-14T18:35:14+00:00December 20th, 2024|Podcasts|

This week on The Covert Code Podcast, we dive into “Maximizing Sales Performance Through Technology & Data Strategies” with Chaz Tedesco, COO of Call Tools.

Meet Chaz Tedesco

Chaz Tedesco is a seasoned leader in lead generation and systems implementation, with over a decade of experience driving transformative growth for organizations. He played a pivotal role in scaling one of the nation’s largest privately held solar companies from $3 million to $500 million in annual revenue within just four years by leveraging cutting-edge technology, automation, and multi-channel outreach. A firm believer in the power of data, Chaz specializes in using analytics and KPIs to optimize business operations and elevate performance. With a proven track record of success, he brings invaluable insights on scaling, efficiency, and business growth to every conversation.

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Episode 42 – Featured Guest Kathy Quinn Votaw

By thecovertcode|2025-11-14T18:37:51+00:00December 13th, 2024|Podcasts, Author|

This week on The Covert Code Podcast, we discuss “Dare to Care in the Workplace” with Kathleen Quinn Votaw, CEO of TalenTrust and Forbes Books author of Dare to Care in the Workplace.

Meet Kathleen Quinn Votaw

Kathleen Quinn Votaw is the CEO of TalenTrust, a leading firm specializing in workforce strategies and company culture transformation. A sought-after speaker and Forbes Books author of Dare to Care in the Workplace, Kathleen is renowned for her innovative HR strategies that foster people-centered, inclusive workplaces. Prominent outlets such as Inc., Fox, NBC, CBS, and Fast Company have featured her expertise. With a career dedicated to helping organizations value and motivate their employees, Kathleen has become a recognized leader in creating cultures that drive both personal and professional success.

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Episode 41 – Featured Guest Neil Twa

By thecovertcode|2025-11-14T18:43:25+00:00December 6th, 2024|Podcasts, Author|

Want to take your e-commerce brand to the next level? This week on The Covert Code, we’re joined by Neil Twa, an 8-figure Amazon seller and CEO of Voltage Holdings.

Meet Neil Twa

Neil Twa is the CEO and co-founder of Voltage Holdings, a company specializing in launching, scaling, consulting, and acquiring e-commerce brands with a focus on Amazon FBA and multi-channel strategies. With over 15 years of experience selling private label products and more than 17 years building businesses both online and offline, Neil has become a leading figure in the e-commerce space. Since leaving his senior role at IBM, Neil has launched 5+ personal brands, generated tens of millions in revenue as an 8-figure seller, and helped over 1,000 businesses grow through consulting, coaching, and mentoring. His expertise in e-commerce growth strategies has made him a trusted advisor for entrepreneurs looking to achieve scalable success.

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