Episode 106 – Sam Frentzel-Beyme

By thecovertcode|2026-03-14T02:52:57+00:00March 6th, 2026|Podcasts, Speaker|

Sam Frentzel-Beyme on Simplifying Growth Through Unified Systems

Growth is often portrayed as complex—layers of marketing tools, disconnected data systems, and endless workflows that slow teams down instead of moving them forward.

But according to Sam Frentzel-Beyme, growth doesn’t have to feel that way.

In this episode of The Covert Code Podcast, Anna Covert sits down with Sam Frentzel-Beyme, Founder of Stellant, to explore how organizations can simplify growth by aligning brand, marketing, and technology into one unified system.

With a career that includes working with organizations like Google, Pepsi, and Johnson & Johnson, Sam has spent more than two decades helping companies navigate the growing complexity of modern business systems.

His mission today: help organizations replace fragmented systems with unified strategies that drive real transformation.

Who Is Sam Frentzel-Beyme?

Sam Frentzel-Beyme is the founder of Stellant, a platform designed to integrate brand strategy, marketing operations, and AI-powered execution into a single growth framework.

Throughout his career, Sam has worked with some of the world’s most recognized organizations, helping them align brand, marketing, and technology to create scalable systems that support long-term growth.

What he discovered across industries was a surprisingly consistent challenge.

Organizations weren’t failing because they lacked ideas or ambition.

They were struggling because their systems weren’t working together.

The Hidden Cost of Disconnected Systems

Many organizations unknowingly create growth barriers by allowing different departments to operate independently.

Marketing tools don’t connect with brand strategy.
Technology teams build infrastructure without marketing alignment.
Leadership lacks visibility into how systems interact.

The result is fragmentation.

According to Sam Frentzel-Beyme, this fragmentation creates unnecessary complexity that slows growth and creates inefficiencies across the organization.

When systems are disconnected, teams spend more time managing processes than driving results.

Why Sam Founded Stellant

After years of consulting with organizations across industries, Sam recognized a major opportunity.

Companies didn’t need more tools.

They needed better integration.

That insight led him to create Stellant, a platform designed to unify brand, marketing, and operational systems into one cohesive growth engine.

Instead of managing multiple disconnected platforms, Stellant allows organizations to bring strategy and execution into alignment.

The goal is simple: remove complexity so growth can happen more naturally.

AI and the Future of Growth Systems

Artificial intelligence is transforming the way companies operate, but Sam believes the most successful organizations will be those that combine AI with human expertise.

AI can accelerate execution by:

• Automating workflows
• Analyzing large data sets
• Identifying patterns in customer behavior
• Supporting faster decision-making

But leadership, creativity, and strategy still rely on human insight.

Sam sees the future of growth as a collaboration between AI-powered systems and human-driven strategy.

Organizations that embrace this balance will have a major advantage in the evolving business landscape.

For-Profit vs Nonprofit Growth Challenges

Sam’s work spans both corporate and nonprofit organizations, giving him a unique perspective on how different sectors approach growth.

For-profit companies often struggle with scale and operational complexity.

Nonprofits frequently face limited resources and infrastructure.

Yet both face the same fundamental challenge: aligning strategy with execution.

By simplifying systems and creating unified workflows, organizations in both sectors can improve efficiency and focus more energy on achieving their mission.

Simplifying Growth for the Future

As technology continues to evolve, organizations are adopting more tools than ever before.

But more tools don’t automatically lead to better outcomes.

Sam Frentzel-Beyme believes the future belongs to organizations that simplify—not complicate—their growth systems.

By aligning brand strategy, marketing operations, and AI-enabled technology, companies can create scalable systems that support sustainable growth.

And in today’s rapidly changing marketplace, that clarity may be the greatest competitive advantage of all.

📖 GET THE BOOK: The Covert Code—Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri

✨ CONNECT WITH SAM FRENTZEL-BEYME Stellant: https://stellant.io LinkedIn: / samfrentzelbeyme

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Episode 105 – Jan Kaeo

By thecovertcode|2026-03-14T02:48:01+00:00February 27th, 2026|In-Person, Podcasts, Speaker|

Jan Kaeo on Unlocking Your Team’s Potential Through Leadership, Trust, and Communication

Great teams are not created by chance.

They are built intentionally—through leadership, trust, communication, and confidence.

In this episode of The Covert Code Podcast, host Anna Covert sits down with Jan Kaeo, Principal, Owner, and Master Trainer at Dale Carnegie Training Hawaii & Guam, to explore how leaders can unlock their team’s potential using time-tested, human-centered techniques that still work in today’s fast-paced workplace.

Based in Honolulu, Jan Kaeo has spent more than 14 years helping individuals and organizations build confident leaders, engaged teams, and measurable results. Her work bridges classic leadership principles with modern workplace realities—from rapid change to remote teams to generational shifts.

This conversation is practical, grounded, and deeply relevant for leaders at every level.

Who Is Jan Kaeo?

Jan Kaeo is the Principal, Owner, and Master Trainer at Dale Carnegie Training Hawaii & Guam. She works with organizations across industries to develop leadership capability, improve communication, and strengthen team engagement.

Her focus isn’t surface-level motivation. It’s transformation.

Jan Kaeo helps leaders:

Build authentic confidence
Strengthen trust during uncertainty
Improve team performance
Increase engagement
Create sustainable cultural change

What Holds Teams Back the Most?

According to Jan Kaeo, the biggest thing holding teams back isn’t talent.

It’s trust.

When trust erodes—whether through poor communication, inconsistent leadership, or lack of psychological safety—performance follows. Leaders often underestimate how quickly disengagement spreads.

Jan emphasizes that high-performing teams are built when leaders:

Communicate clearly and consistently
Show genuine interest in their people
Follow through on commitments
Create space for open dialogue

The Leadership Mistake That Shows Up Everywhere

One common leadership mistake Jan Kaeo sees across industries?

Leaders assume their title equals influence.

It doesn’t.

Authority may grant position. Influence is earned.

Jan explains that effective leadership is built on:

Credibility
Consistency
Emotional intelligence
Authentic connection

When leaders skip those foundations, engagement drops—regardless of the industry.

Confidence: The Hidden Driver of Effective Leadership

Confidence isn’t arrogance.

It’s clarity.

Jan Kaeo shares that authentic confidence comes from preparation, self-awareness, and consistent action—not from pretending to have all the answers.

Leaders build confidence by:

Practicing communication skills
Seeking feedback
Taking ownership of mistakes
Investing in growth

When leaders model growth, teams follow.

Communication: The Multiplier of Performance

Communication isn’t just about delivering information. It’s about creating understanding.

Jan explains that leaders often miss the mark when they:

Over-communicate direction but under-communicate purpose
Fail to listen
Avoid difficult conversations
Deliver feedback without context

High-performing teams thrive when communication is:

Transparent
Purpose-driven
Two-way
Respectful

Unlocking Potential in People Who Don’t See It Themselves

One of the most powerful moments in this episode centers around helping individuals discover their potential.

Jan Kaeo believes people rise when leaders:

Recognize strengths publicly
Provide specific encouragement
Offer stretch opportunities
Reinforce belief consistently

Often, people don’t lack potential—they lack someone who sees it and names it.

The One Shift Leaders Can Make Today

If you’re looking for one immediate improvement, Jan’s advice is simple:

Be intentionally present.

Engagement improves when leaders:

Listen without distraction
Ask thoughtful questions
Show appreciation regularly
Connect purpose to performance

Small behavioral shifts create big cultural outcomes.

The Future of Leadership

Looking ahead, Jan Kaeo believes leaders will need:

Adaptability
Emotional intelligence
Communication mastery
Confidence under pressure
A human-first approach

Technology may evolve. But leadership remains deeply human.

Connect With Jan Kaeo

To learn more about Jan Kaeo and her work with Dale Carnegie Training Hawaii & Guam, connect with her on LinkedIn and explore leadership development opportunities in Hawaii and Guam.

GET THE BOOK: The Covert Code—Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri

✨ CONNECT WITH JAN KAEO, Dale Carnegie Training Hawaii & Guam: https://www.dalecarnegie.com/en/locat… LinkedIn: / jankaeo

LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g… Apple Podcasts: https://podcasts.apple.com/us/podcast… Amazon Music: https://music.amazon.com/podcasts/d15… iHeart Radio: https://www.iheart.com/podcast/269-th… YouTube Music: / @thecovertcodepodcast

FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: / covertcodeofficial Facebook: / thecovertcode LinkedIn: / covert-code-official

Anna Covert to Speak at DigiMarCon Hawaii

By Chris Gaspar|2025-08-16T02:40:48+00:00July 24th, 2025|In The Media, Speaker|

Honolulu, HI, UNITED STATES, July 23, 2025. Renowned digital marketing expert, author, and entrepreneur Anna Covert is set to take the stage at 4pm on July 24 at DigiMarCon Hawaii, the premier digital marketing conference held at the Hilton Hawaiian Village Waikiki Beach Resort, July 24–25. As the founder of Covert Communication, the largest digital marketing firm in Hawaii, Covert brings over two decades of experience navigating and innovating in the evolving world of online advertising.

At DigiMarCon Hawaii, Covert will present a powerful keynote titled “The Fraud Factor: Urgent Strategies for Safer Digital Marketing.” Her session will dive deep into the growing threat of online ad fraud and platform manipulation, offering real-world insights on how brands can protect themselves in today’s increasingly complex digital ecosystem.

“Digital fraud is costing businesses billions each year—and most don’t even know it’s happening,” said Anna Covert. “At DigiMarCon Hawaii, I’ll be showing companies what to watch for and, more importantly, how to fight back with knowledge and the right tools.”

Her extensive experience working with Fortune 500 companies and small businesses alike will inform Anna’s keynote. Her unwavering mission is to elevate the industry and safeguard businesses and consumers from deceptive online practices in search, display, and programmatic advertising.

Covert is the author of the Forbes Books title The Covert Code—Mastering the Art of Digital Marketing, which achieved #1 rankings on Amazon in several categories. In addition to leading her full-service agency, she also heads multiple technology ventures, including Reactium.io, an open-source web platform used by enterprise organizations worldwide with contributors from Microsoft, IBM, and Apple.

Anna Covert is also the host of The Covert Code Podcast, where she interviews top experts across marketing, business, and technology to uncover the strategies that drive sustainable success in a digital-first world.

To learn more about Anna Covert’s work or to inquire about future speaking engagements, visit www.annacovert.com.