May The Code Be With You! Below outline some typos that I have discovered in the hard back copy of the book.
Chapter 1
Page 20 – “billed by CMP bid …” but should read
CPM.
Page 31 – “leverage points of difference” should be
LEVERAGEABLE points of difference.
Chapter 2
Page 40 – “Leverage points of difference” should read
LEVERAGEABLE points of difference.
Chapter 8
Page 154 – “laptops, tables (it should be
TABLETS) and phones.”
Page 156 – “how long does my average customer take from demo to contact” (it should be
CONTRACT signed).
Page 168 – “with a competitive CMP bid on…” but should read
CPM bids.
Chapter 9
Page 179 – “with so many transactional conventions, social media” but should read CONVERSIONS.
