This week on The Covert Code Podcast, the topic is “Innovation in Entertainment: How Technology and Creativity Drive Unforgettable Experiences

Meet Lance Motogawa

By the time Lance Motogawa graduated from Pearl City High School in 1987, he knew that music was his future. He was writing rap songs; he could pretty much play by ear on an electric keyboard, and he was a member of Club Rox Rock — Hawaii’s first notable rap group — with Dwayne Oyama, Chris Traya and Lionel “Black Hawaiian” Wright. The quartet kept working until it released its first album, “Hyped, Dope, Def & Direct,” in 1991 but that was as far as it went. Motogawa picked up the pieces of his solo career and kept going. He hosted a radio show, got into advertising sales, learned about marketing, and applied his recording studio skills to producing commercials and writing jingles.