This week on The Covert Code Podcast, we explore “The Art of Authentic Advocacy” with Alex Knight, Chief Revenue Officer for Snoball, the platform transforming word-of-mouth marketing.

Alex Knight, Chief Revenue Officer of Snoball, shares insights on 'The Art of Authentic Advocacy' as a guest on The Covert Code Podcast, exploring innovative word-of-mouth marketing strategies.Meet Alex Knight

Alex Knight is the Chief Revenue Officer (CRO) of Snoball, a platform revolutionizing word-of-mouth marketing by turning customers into powerful advocates. At the heart of Snoball’s ambassador program is Alex’s innovative leadership, blending his passion for relationship-building with his dedication to excellence. As the mastermind behind this initiative, Alex’s personal touch is evident in every aspect of the program, from strategic planning to execution. With years of experience driving growth and building authentic connections, Alex has a proven track record of helping businesses leverage customer advocacy to unlock actionable revenue. Known for his ability to inspire teams and clients alike, Alex is a leader committed to transforming how businesses think about marketing and growth in today’s fast-paced digital landscape.