This week on The Covert Code Podcast, we explore “Corporate Innovation and Reshaping Strategic Marketing” with special guest Michelle Greenwald, CEO & Founder of Catalyzing Innovation.

Meet Michelle Greenwald

Michelle Greenwald is a unique blend of marketing practitioner, seeing as she is the former SVP of New Products at Disney and the former VP and GM at Pepsi-Cola. She is also a marketing professor who has taught at Wharton, Columbia, Cornell, NYU, IESE, HEC and other international business schools. Michelle is an innovation author with columns for Forbes and Inc.com. She also authored a book, “Catalyzing Innovation.” In addition, she is the new business and marketing plan consultant with her firm, Marketing Visualized™. She is the Founder & CEO of Inventours™, an executive education service that tours senior-level executives through the innovation landmarks of cities like Paris, Barcelona, and Copenhagen. She developed Inventours™ to fulfill an unmet need for a more methodical way to inspire and innovate across a variety of dimensions and to cross-pollinate new ideas and approaches. Michelle searches for brilliant innovators across industries in highly creative cities for unprecedented access and insights.